Michigan West Coast Chamber of Commerce Tech Lunch: Infographics

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Part of the monthly "Tech Lunch" series with the Michigan West Coast Chamber. Presentation gives a high-level view on infographics, including the importance, challenges, and need for good data. Also features several "DIY" tools and best practices. Presented at the Herrick District Library (Holland, MI) on 9/19/13.

Published in: Design, Business, Technology
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Michigan West Coast Chamber of Commerce Tech Lunch: Infographics

  1. 1. September 2013 Tech Lunch Michigan West Coast Chamber of Commerce ©2013 The Image Group infographics. visualizing your data for greater comprehension.
  2. 2. Jason Kehrer G.M., Ideation & Operations ©2013 The Image Group
  3. 3. ABOUT TIG ©2013 The Image Group
  4. 4. Infographics DEFINITION ©2013 The Image Group Information Design Data Visualization Information Architecture* Making numbers look pretty Helping people pay attention SO COOL RIGHT NOW!
  5. 5. ©2013 The Image Group
  6. 6. ©2013 The Image Group
  7. 7. ©2013 The Image Group
  8. 8. ©2013 The Image Group
  9. 9. ©2013 The Image Group
  10. 10. ©2013 The Image Group
  11. 11. ©2013 The Image Group
  12. 12. ©2013 The Image Group
  13. 13. ©2013 The Image Group
  14. 14. ©2013 The Image Group
  15. 15. ©2013 The Image Group
  16. 16. ©2013 The Image Group BRAND “Brand” can be a nebulous concept for some, and it can also be emotionally charged. Brand combines many aspects of a company, from external perception (by the industry, the public and competition) and internal perception. Brand also encompasses the visual identity of the company (as well as the name). Q: “What does the name Crystal Flash mean to you?” Q: “If Crystal Flash were an animal, what would it be?”Current Brand Identity: 4 6 5 1 2 1. Elephant 2. Cheetah 3 3. Chameleon 4. Wolverine 6. Stallion5. Dog (Husky, Labrador)
  17. 17. ”Good infographics or good data design has to begin with a secret or an insight that can only be revealed through the design of that data a particular way.” — Jonathan Harris, Cowbird QUOTE ©2013 The Image Group
  18. 18. “I’m looking into kindergartens for my oldest boy right now, and one of the things we’ve heard is, ‘we teach to the top, and we support the bottom.’ I would like to think of us as doing the same thing, that we’re presenting information to be clear, concise, and comprehensible, but also sophisticated, elegant, and attractive. “We’re not going to dumb it down because we don’t want to teach to the lowest common denominator. We don’t want to take everyone back down to bargraphs!” — Kim Rees ©2013 The Image Group QUOTE
  19. 19. “Information plus graphics” ©2013 The Image Group VS. vs. “Infographic thinking” — Francesco Franchi
  20. 20. Content -> Design ©2013 The Image Group PROCESS Understand the content Know your audience Allow users to draw own conclusions
  21. 21. DIY? ©2013 The Image Group
  22. 22. ©2013 The Image Group TOOLS.
  23. 23. ©2013 The Image Group TOOLS.
  24. 24. ©2013 The Image Group TOOLS.
  25. 25. ©2013 The Image Group TOOLS.
  26. 26. ©2013 The Image Group TOOLS.
  27. 27. Jonathan Harris (CreativeMornings) ©2013 The Image Group RESOURCES Kelli Anderson (CreativeMornings) David McCandless (TED, CM) visual.ly Kim Rees (Periscope) Travis Kochel (FF Chartwell font)
  28. 28. Implement well. ©2013 The Image Group
  29. 29. Hire help. ©2013 The Image Group
  30. 30. Remember your audience. ©2013 The Image Group
  31. 31. Audience = users. ©2013 The Image Group
  32. 32. Q & A ©2013 The Image Group
  33. 33. Thank you. @jasonkehrer jason.kehrer@imagegroup.com jasonkehrer imagegroup.com ©2013 The Image Group

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