Michigan West Coast Chamber of Commerce Tech Lunch: E-Commerce

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Part of the monthly "Tech Lunch" series with the Michigan West Coast Chamber. Presentation gives a high-level view on e-commerce tools and best practices. Also features several "DIY" tools/services. Presented at the Herrick District Library (Holland, MI) on 11/15/12.

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Michigan West Coast Chamber of Commerce Tech Lunch: E-Commerce

  1. 1. ©2012 The Image Group Michigan West Coast Chamber Tech Lunch E-Commerce November 15, 2012 ©2012 The Image Group
  2. 2. ©2012 The Image Group hello. ©2012 The Image Group
  3. 3. ©2012 The Image Group Today’s landscape.
  4. 4. ©2012 The Image Group Some things to consider.
  5. 5. ©2012 The Image Group
  6. 6. ©2012 The Image Group Consider... Monthly fee + transaction fee Security Ease of use Why? Fulfillment mechanism/shipping Product descriptions/photography Bandwidth Marketing
  7. 7. ©2012 The Image Group
  8. 8. ©2012 The Image Group Consider... Built into existing site or new standalone? Social giving + coupon/discount mechanism Distributors/resellers Apple Passbook (Tello, Passtools) Specific tools for specific types of ecommerce (EventBrite)
  9. 9. ©2012 The Image Group Options.
  10. 10. ©2012 The Image Group
  11. 11. ©2012 The Image Group Options... Hosted solutions Big partners Custom solutions
  12. 12. ©2012 The Image Group Small biz.
  13. 13. ©2012 The Image Group
  14. 14. ©2012 The Image Group Options... Magento Go Shopify CoreCommerce BigCommerce Volusion
  15. 15. ©2012 The Image Group Big partners.
  16. 16. ©2012 The Image Group
  17. 17. ©2012 The Image Group Big partners... Yahoo! Small Business Google Checkout Amazon Webstore
  18. 18. ©2012 The Image Group Mobile Payment.
  19. 19. ©2012 The Image Group
  20. 20. ©2012 The Image Group Mobile Payment... Card readers Apps NFC Carrier
  21. 21. ©2012 The Image Group
  22. 22. ©2012 The Image Group Options... Square GoPago PayPal Here Intuit GoPayment
  23. 23. ©2012 The Image Group Q&A
  24. 24. ©2012 The Image Group
  25. 25. JASON KEHRER. jason.kehrer@imagegroup.com @jasonkehrer @imagegroup | imagegroup.com | 616.393.9588 ©2012 The Image Group
  26. 26. ©2012 The Image Group
  27. 27. ©2012 The Image Group "By and large, mobile users want different things from your product than desktop users do. If you’re a restaurant, desktop users may want photos of your place, a complete menu, and some information about your history. But mobile users probably just want your address and operating hours." - Jeff Croft

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