Leveraging Social Media for Business - WMU/HCOB - Oct 29,2010

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Presentation given as part of the Keystone Community Bank Breakfast Speaker Series on Friday, Oct. 29 2010, at Western Michigan University's Haworth College of Business.


http://hcobwmu.blogspot.com/2010/10/social-media-in-business-is-subject-of.html

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  • Leveraging Social Media for Business - WMU/HCOB - Oct 29,2010

    1. 1. Leveraging Social Media for Business. Jason Kehrer - The Image Group WMU - Haworth College of Business Keystone Community Bank Breakfast Speaker Series October 29, 2010 Friday, October 29, 2010
    2. 2. Brought to you by: Friday, October 29, 2010
    3. 3. Who am I? Friday, October 29, 2010
    4. 4. Husband. Father-to-be. Lifelong learner. Storyteller. Technophile. Friday, October 29, 2010
    5. 5. Why is social media a big deal? Friday, October 29, 2010
    6. 6. 75 - 100m on Twitter... tweeting 50m+ x a day. Friday, October 29, 2010
    7. 7. 500m+ on Facebook... 50% login at least once a day. 35-40m status updates each day. average of 55 minutes per day. Friday, October 29, 2010
    8. 8. In January 2010,people in the US... watched 32.4 BILLION videos online (99% on YouTube). Friday, October 29, 2010
    9. 9. LinkedIn... well over 70 million users. 80% of companies using LI to hire. Friday, October 29, 2010
    10. 10. What does “social media” really mean? Friday, October 29, 2010
    11. 11. Style of communication. Tools + networks. Friday, October 29, 2010
    12. 12. •Short bursts. •Constant stream. •User-generated content. •Commenting,listening,sharing. Friday, October 29, 2010
    13. 13. A few networks. Friday, October 29, 2010
    14. 14. The old standbys. Friday, October 29, 2010
    15. 15. The media junkies. Friday, October 29, 2010
    16. 16. The young punks. Friday, October 29, 2010
    17. 17. People are talking about you. Friday, October 29, 2010
    18. 18. People are talking about your brand. Friday, October 29, 2010
    19. 19. People are talking about your company. Friday, October 29, 2010
    20. 20. Are you listening? Friday, October 29, 2010
    21. 21. Examples. Friday, October 29, 2010
    22. 22. Friday, October 29, 2010
    23. 23. Friday, October 29, 2010
    24. 24. Friday, October 29, 2010
    25. 25. Friday, October 29, 2010
    26. 26. Friday, October 29, 2010
    27. 27. Friday, October 29, 2010
    28. 28. Challenges. Friday, October 29, 2010
    29. 29. Challenges. Art,not science(pace,voice) Solid brand essence. Permission to team. Investment. Content. Friday, October 29, 2010
    30. 30. Q+A. Friday, October 29, 2010
    31. 31. imagegroup.com @jasonkehrer jason.kehrer@imagegroup.com Friday, October 29, 2010

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