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Leveraging Social Media for Business - WMU/HCOB - Oct 29,2010

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Presentation given as part of the Keystone Community Bank Breakfast Speaker Series on Friday, Oct. 29 2010, at Western Michigan University's Haworth College of …

Presentation given as part of the Keystone Community Bank Breakfast Speaker Series on Friday, Oct. 29 2010, at Western Michigan University's Haworth College of Business.


http://hcobwmu.blogspot.com/2010/10/social-media-in-business-is-subject-of.html

Published in: Technology, Business

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  • Transcript

    • 1. Leveraging Social Media for Business. Jason Kehrer - The Image Group WMU - Haworth College of Business Keystone Community Bank Breakfast Speaker Series October 29, 2010 Friday, October 29, 2010
    • 2. Brought to you by: Friday, October 29, 2010
    • 3. Who am I? Friday, October 29, 2010
    • 4. Husband. Father-to-be. Lifelong learner. Storyteller. Technophile. Friday, October 29, 2010
    • 5. Why is social media a big deal? Friday, October 29, 2010
    • 6. 75 - 100m on Twitter... tweeting 50m+ x a day. Friday, October 29, 2010
    • 7. 500m+ on Facebook... 50% login at least once a day. 35-40m status updates each day. average of 55 minutes per day. Friday, October 29, 2010
    • 8. In January 2010,people in the US... watched 32.4 BILLION videos online (99% on YouTube). Friday, October 29, 2010
    • 9. LinkedIn... well over 70 million users. 80% of companies using LI to hire. Friday, October 29, 2010
    • 10. What does “social media” really mean? Friday, October 29, 2010
    • 11. Style of communication. Tools + networks. Friday, October 29, 2010
    • 12. •Short bursts. •Constant stream. •User-generated content. •Commenting,listening,sharing. Friday, October 29, 2010
    • 13. A few networks. Friday, October 29, 2010
    • 14. The old standbys. Friday, October 29, 2010
    • 15. The media junkies. Friday, October 29, 2010
    • 16. The young punks. Friday, October 29, 2010
    • 17. People are talking about you. Friday, October 29, 2010
    • 18. People are talking about your brand. Friday, October 29, 2010
    • 19. People are talking about your company. Friday, October 29, 2010
    • 20. Are you listening? Friday, October 29, 2010
    • 21. Examples. Friday, October 29, 2010
    • 22. Friday, October 29, 2010
    • 23. Friday, October 29, 2010
    • 24. Friday, October 29, 2010
    • 25. Friday, October 29, 2010
    • 26. Friday, October 29, 2010
    • 27. Friday, October 29, 2010
    • 28. Challenges. Friday, October 29, 2010
    • 29. Challenges. Art,not science(pace,voice) Solid brand essence. Permission to team. Investment. Content. Friday, October 29, 2010
    • 30. Q+A. Friday, October 29, 2010
    • 31. imagegroup.com @jasonkehrer jason.kehrer@imagegroup.com Friday, October 29, 2010