Holland Chamber Workshop - Social Media 201

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Workshop given to area businesses on the next steps in social media. Overview of the current landscape, location-based services, ROI, metrics, policies and integration into marketing plans.

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Holland Chamber Workshop - Social Media 201

  1. 1. Social Media: 201 Jason Kehrer - The Image Group Holland Chamber of Commerce November 18, 2010
  2. 2. Brought to you by:
  3. 3. Who am I?
  4. 4. Husband. Father-to-be. Lifelong learner. Technophile. Storyteller.
  5. 5. Social media in November 2010.
  6. 6. 75 - 100m on Twitter... tweeting 50m+ x a day.
  7. 7. 500m+ on Facebook... 50% login at least once a day. 35-40m status updates each day. average of 55 minutes per day.
  8. 8. In March 2010, YouTubers uploaded 24 hours of video every minute... in November 2010, they uploaded 35 hours a minute.
  9. 9. LinkedIn... well over 70 million users. 80% of companies using LI to hire.
  10. 10. What does “social media” really mean?
  11. 11. Style of communication. Tools + networks.
  12. 12. •Short bursts. •Constant stream. •User-generated content. •Commenting, listening, sharing.
  13. 13. The old standbys.
  14. 14. The media junkies.
  15. 15. The young punks.
  16. 16. Location-Based Services.
  17. 17. • “Own” your location. • Specials. • Find your regulars. • Connect w/other businesses (trips).
  18. 18. Other new stuff. Facebook Messages. Twitter Analytics. Updated Hootsuite.
  19. 19. Marketing + communications plan considerations.
  20. 20. Plans. Picking the right tools to tell your story. Who are you talking to? Who is doing the talking? Listening. Voice.
  21. 21. Benefits.
  22. 22. Benefits. Personality + brand essence. Direct connect to customers. Social search. SEO.
  23. 23. Challenges.
  24. 24. Challenges. Art, not science(pace, voice) Solid brand essence. Permission to team. Investment. Content.
  25. 25. Setting a strategy.
  26. 26. 10 Steps(Brian Solis/Mashable). 1. Observe + report. 2. Set the stage. 3. Socialize media. 4. Find a voice...and a purpose. 5. Words -> Actions.
  27. 27. 10 Steps(Brian Solis/Mashable). 6. Humanize the brand! 7. Community. 8. Revise + Adapt...or die. 9. Social Biz Process (CRM) 10. Metrics
  28. 28. ROI in a world of social media.
  29. 29. Trust. Insight. Involvement. Engagement.
  30. 30. ROI = brand ambassadors telling your story.
  31. 31. “You can’t just say it. You have to get the people to say it to each other.” - James Farley CMO, Ford
  32. 32. “The old media paradigm was pay to play. Now you get back what you authentically put in. You’ve got to be willing to play to play.” - Alex Bogusky
  33. 33. Policies.
  34. 34. Social media can show the personality of your organization like no other tool.
  35. 35. Consider: positioning yourself as the thought-leader + expert in your field. having fun with your loyal customers.
  36. 36. How do I keep up with all this stuff?
  37. 37. Q+A.
  38. 38. imagegroup.com @jasonkehrer jason.kehrer@imagegroup.com

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