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    Presentation slide eng002 Presentation slide eng002 Presentation Transcript

    • Analyses of businesses on Three different settings Group Members: Kimberley Ee Sze Ann, Chia Sue Yi, Cheong Siew Ying, Yap Kar Juen, Cheah Teck Wei Research topic: Traditional Penang Biscuits Module: English 02 (ENGL 0205) Session: 10th February 2014
    • CHOSEN BUSINESSES AND THEIR SETTINGS
    • • Tong Hoe Seng Location : Lebuh Kimberley, Georgetown, Penang Shop Type: Small stall
    • WAH THAI Location : Jalan Gottlieb, Georgetown, Penang Shop Type : Large Shop
    • SOON SENG Location : Lebuh Kimberley, Georgetown, Penang Shop Type: Small stall
    • BACKGROUND
    • TONG HOE SENG - 60 year old business Started in 1954 Has existed since before World War 2. Family – owned, passed down from father to daughter Current owner has run the business for 30 years
    • WAH THAI - 40 year old business Started in 1977. 32 years of established experience and reputation Employs dozens of workers
    • SOON SENG - 30 year old business - Mr Soon : the founder of the shop - received helper from family members
    • PRODUCT AVAILABLE
    • TONG HOE SENG Tau Sah Pneah and other biscuits. Dried fruits and pickles
    • Medicated Oil. Some snacks.
    • WAH THAI Tau Sah Pneah Coconut biscuit Chinese Herbal Soup & Spicy Soup mix Crackers, Candies and Cookies
    • SOON SENG Medicated oils Pickles Tambun biscuit
    • COMPETITORS
    • TONG HOE SENG& SOON SENG • Other stalls selling similar products. • Many of such stalls exist e.g. Soon Seng. • These similar stalls are all located very close together. Tong Hoe Seng Lebuh Kimberley Pin Kuan Enterprise Soon Seng
    • 1926heritagehotel.com, 2014 WAH THAI • Other stalls selling similar products. • Small stalls e.g. Tong Hoe Seng and Soon Seng which may sell for cheaper prices and are more easily accessible (located at tourist areas). • Other large companies selling similar products in Georgetown. Ggmu.blogspot.com, Him Heang Limwahthai.com, 2014 2009 Wah Thai Ghee Hiang
    • PRICE COMPARISON PRICE QUALITY TONG HOE WAH THAI SENG SOON SENG
    • OBSTACLES AND CHALLENGES
    • TONG HOE SENG & SOON SENG  Many competitors exist in the form of stalls selling similar products.  Different stalls may be able to offer cheaper prices.  Different stalls sell larger ranges of products and therefore can attract more customers.
    • WAH THAI • Many competitors exist in the form of other stalls selling similar products. • Smaller stalls offer cheaper prices due to cheaper packaging. • Smaller stalls know their customers on a personal level therefore having the advantage of customer loyalty.
    • NATURE OF BUSINESS
    • TONG HOE SENG & SOON SENG • Small local business. • Main products are home made traditional biscuits. • Family-owned business.
    • WAH THAI • Large business. • Main products are traditional biscuits but also offers a large range of other local food products.
    • STRATEGIES USED
    • TONG HOE SENG & SOON SENG • Produce original homemade traditional biscuits. • Maintain customer loyalty. • Sell near tourist areas. • Cheaper price Popular food street located close to many hotels Gourmet Garden, 2014
    • WAH THAI • Large business. • Main products are traditional biscuits but also offers a large range of other local food products. • Maintain status and quality Packeted Bah Kut Teh is another popular Wah Thai Product Kevin & Profile, 2009
    • Tong Hoe Seng & Soon Seng Wah Thai -a lot of flavours - 2 flavours only -let every customer try their products
    • FUTURE PLAN
    • TONG HOE SENG & SOON SENG • Continue to provide friendly service to customers. • Maintain quality of products • Maintain customer loyalty by being courteous and providing high quality goods. • No plans for expansion.
    • WAH THAI • Maintain high status. • Maintain brand name quality. • Introduce a wider range of local food products e.g. Bah Kut Teh packets. • No plans for expansion.
    • POPULARITY
    • TONG HOE SENG & SOON SENG • Ordinary biscuit shop • Attract customers among neighborhood with enthusiasm
    • WAH THAI • High popularity • Advertising through newspaper and magazine • Winner of FOODSION's Magazine Award • Famous Tourist Place
    • SERVICES
    • TONG HOE SENG & SOON SENG • Owner runs the business by self • Enthusiasm and grateful • Customers feel warm while interact with the owner
    • WAH THAI • Business executed by dozens of employees • High efficiency and systematic
    • References  1926heritagehotel.com. (2014). Him heang – famous for their tambun biscuits | 1926 heritage hotel penang malaysia. [online] Retrieved from: http://www.1926heritagehotel.com/him-heang-famous-for-their-tambunbiscuits/ [Accessed: 11 Jan 2014].  Dodol-mochi.blogspot.com. (2009). Dodol & mochi | where east meets west ...: "my sweet malaysia": tambun biscuits or tau sar beng 淡汶豆沙餅. [online] Retrieved from: http://dodol-mochi.blogspot.com/2009/08/mysweet-malaysia-tambun-biscuits-or.html [Accessed: 11 Jan 2014].  Facebook. (2014). Lim wah thai local food products. [online] Retrieved from: https://www.facebook.com/pages/Lim-Wah-Thai-Local-Food-Products/296988758761 [Accessed: 11 Jan 2014].  Ggmu.blogspot.com. (2009). Get a life!: ghee hiang,penang. [online] Retrieved from: http://ggmu.blogspot.com/2009/03/ghee-hiangpenang.html [Accessed: 11 Jan 2014].  Gourmet Garden. (2014). Gourmet garden. [online] Retrieved from: http://www.gourmetgarden.com.my [Accessed: 11 Jan 2014].  II, A. (2014). Going to penang? bring back some tambun biscuits!. [online] Retrieved from: http://www.visitpenang.gov.my/portal3/where-to-eat/where-to-eat/1511-going-to-penang-bring-back-sometambun-biscuits.html [Accessed: 11 Jan 2014].  Kevin, C. & Profile, V. (2009). The podanys | welcome to our world: bak kut teh night!. [online] Retrieved from: http://thepodanys.blogspot.com/2009/02/bak-kut-teh-night.html [Accessed: 11 Jan 2014].  Limwahthai.com. (2014). Welcome to lim wah thai local food marketing sdn bhd. [online] Retrieved from: http://www.limwahthai.com/aboutus.asp [Accessed: 11 Jan 2014].  Penangstreetfood.com. (2014). Battle of the biscuit: ghee hiang v him heang | penang street food | penang delicacies. [online] Retrieved from: http://penangstreetfood.com/2010/12/battle-of-the-biscuit/ [Accessed: 11 Jan 2014].  Penang-traveltips.com. (2014). Kimberley street (lebuh kimberley), george town, pulau pinang. [online] Retrieved from: http://www.penang-traveltips.com/kimberley-street.htm [Accessed: 11 Jan 2014].