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Analyses of businesses on
Three different settings
Group Members: Kimberley Ee Sze Ann,
Chia Sue Yi,
Cheong Siew Ying,

Ya...
CHOSEN BUSINESSES
AND
THEIR SETTINGS
• Tong Hoe Seng
Location :
Lebuh Kimberley,
Georgetown, Penang

Shop Type:
Small stall
WAH THAI
Location :
Jalan Gottlieb, Georgetown,
Penang

Shop Type :
Large Shop
SOON SENG
Location :
Lebuh Kimberley,
Georgetown, Penang

Shop Type:
Small stall
BACKGROUND
TONG HOE SENG
-

60 year old business
Started in 1954
Has existed since before World War 2.
Family – owned, passed down fr...
WAH THAI
-

40 year old business
Started in 1977.
32 years of established experience and reputation
Employs dozens of work...
SOON SENG
- 30 year old business
- Mr Soon : the founder of the shop
- received helper from family members
PRODUCT
AVAILABLE
TONG HOE SENG

Tau Sah Pneah and other
biscuits.

Dried fruits and pickles
Medicated Oil.

Some snacks.
WAH THAI

Tau Sah Pneah

Coconut biscuit

Chinese Herbal Soup & Spicy
Soup mix

Crackers, Candies and
Cookies
SOON SENG
Medicated
oils

Pickles

Tambun biscuit
COMPETITORS
TONG HOE SENG& SOON SENG
• Other stalls selling similar
products.
• Many of such stalls exist
e.g. Soon Seng.
• These simi...
1926heritagehotel.com, 2014

WAH THAI
• Other stalls selling similar
products.
• Small stalls e.g. Tong Hoe
Seng and Soon ...
PRICE COMPARISON

PRICE
QUALITY

TONG HOE WAH THAI
SENG

SOON
SENG
OBSTACLES
AND
CHALLENGES
TONG HOE SENG &
SOON SENG
 Many competitors exist in the form of stalls
selling similar products.
 Different stalls may ...
WAH THAI
• Many competitors exist in the form of other stalls
selling similar products.
• Smaller stalls offer cheaper pri...
NATURE
OF
BUSINESS
TONG HOE SENG &
SOON SENG
• Small local business.
• Main products are home made traditional
biscuits.
• Family-owned busin...
WAH THAI
• Large business.
• Main products are traditional biscuits but also
offers a large range of other local food prod...
STRATEGIES
USED
TONG HOE SENG & SOON SENG
• Produce original homemade traditional
biscuits.
• Maintain customer loyalty.
• Sell near touri...
WAH THAI
• Large business.
• Main products are traditional biscuits but also
offers a large range of other local food prod...
Tong Hoe Seng &
Soon Seng

Wah Thai
-a lot of flavours

- 2 flavours only

-let every
customer try
their products
FUTURE
PLAN
TONG HOE SENG & SOON
SENG
• Continue to provide friendly service to customers.

• Maintain quality of products
• Maintain ...
WAH THAI
• Maintain high status.
• Maintain brand name quality.
• Introduce a wider range of local food products e.g.
Bah ...
POPULARITY
TONG HOE SENG & SOON
SENG
• Ordinary biscuit shop
• Attract customers among neighborhood with
enthusiasm
WAH THAI

• High popularity
• Advertising through newspaper
and magazine
• Winner of FOODSION's
Magazine Award
• Famous To...
SERVICES
TONG HOE SENG & SOON SENG
• Owner runs the business by self
• Enthusiasm and grateful
• Customers feel warm while interact...
WAH THAI
• Business executed by dozens of employees
• High efficiency and systematic
References


1926heritagehotel.com. (2014). Him heang – famous for their tambun biscuits | 1926 heritage hotel penang
mal...
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  1. 1. Analyses of businesses on Three different settings Group Members: Kimberley Ee Sze Ann, Chia Sue Yi, Cheong Siew Ying, Yap Kar Juen, Cheah Teck Wei Research topic: Traditional Penang Biscuits Module: English 02 (ENGL 0205) Session: 10th February 2014
  2. 2. CHOSEN BUSINESSES AND THEIR SETTINGS
  3. 3. • Tong Hoe Seng Location : Lebuh Kimberley, Georgetown, Penang Shop Type: Small stall
  4. 4. WAH THAI Location : Jalan Gottlieb, Georgetown, Penang Shop Type : Large Shop
  5. 5. SOON SENG Location : Lebuh Kimberley, Georgetown, Penang Shop Type: Small stall
  6. 6. BACKGROUND
  7. 7. TONG HOE SENG - 60 year old business Started in 1954 Has existed since before World War 2. Family – owned, passed down from father to daughter Current owner has run the business for 30 years
  8. 8. WAH THAI - 40 year old business Started in 1977. 32 years of established experience and reputation Employs dozens of workers
  9. 9. SOON SENG - 30 year old business - Mr Soon : the founder of the shop - received helper from family members
  10. 10. PRODUCT AVAILABLE
  11. 11. TONG HOE SENG Tau Sah Pneah and other biscuits. Dried fruits and pickles
  12. 12. Medicated Oil. Some snacks.
  13. 13. WAH THAI Tau Sah Pneah Coconut biscuit Chinese Herbal Soup & Spicy Soup mix Crackers, Candies and Cookies
  14. 14. SOON SENG Medicated oils Pickles Tambun biscuit
  15. 15. COMPETITORS
  16. 16. TONG HOE SENG& SOON SENG • Other stalls selling similar products. • Many of such stalls exist e.g. Soon Seng. • These similar stalls are all located very close together. Tong Hoe Seng Lebuh Kimberley Pin Kuan Enterprise Soon Seng
  17. 17. 1926heritagehotel.com, 2014 WAH THAI • Other stalls selling similar products. • Small stalls e.g. Tong Hoe Seng and Soon Seng which may sell for cheaper prices and are more easily accessible (located at tourist areas). • Other large companies selling similar products in Georgetown. Ggmu.blogspot.com, Him Heang Limwahthai.com, 2014 2009 Wah Thai Ghee Hiang
  18. 18. PRICE COMPARISON PRICE QUALITY TONG HOE WAH THAI SENG SOON SENG
  19. 19. OBSTACLES AND CHALLENGES
  20. 20. TONG HOE SENG & SOON SENG  Many competitors exist in the form of stalls selling similar products.  Different stalls may be able to offer cheaper prices.  Different stalls sell larger ranges of products and therefore can attract more customers.
  21. 21. WAH THAI • Many competitors exist in the form of other stalls selling similar products. • Smaller stalls offer cheaper prices due to cheaper packaging. • Smaller stalls know their customers on a personal level therefore having the advantage of customer loyalty.
  22. 22. NATURE OF BUSINESS
  23. 23. TONG HOE SENG & SOON SENG • Small local business. • Main products are home made traditional biscuits. • Family-owned business.
  24. 24. WAH THAI • Large business. • Main products are traditional biscuits but also offers a large range of other local food products.
  25. 25. STRATEGIES USED
  26. 26. TONG HOE SENG & SOON SENG • Produce original homemade traditional biscuits. • Maintain customer loyalty. • Sell near tourist areas. • Cheaper price Popular food street located close to many hotels Gourmet Garden, 2014
  27. 27. WAH THAI • Large business. • Main products are traditional biscuits but also offers a large range of other local food products. • Maintain status and quality Packeted Bah Kut Teh is another popular Wah Thai Product Kevin & Profile, 2009
  28. 28. Tong Hoe Seng & Soon Seng Wah Thai -a lot of flavours - 2 flavours only -let every customer try their products
  29. 29. FUTURE PLAN
  30. 30. TONG HOE SENG & SOON SENG • Continue to provide friendly service to customers. • Maintain quality of products • Maintain customer loyalty by being courteous and providing high quality goods. • No plans for expansion.
  31. 31. WAH THAI • Maintain high status. • Maintain brand name quality. • Introduce a wider range of local food products e.g. Bah Kut Teh packets. • No plans for expansion.
  32. 32. POPULARITY
  33. 33. TONG HOE SENG & SOON SENG • Ordinary biscuit shop • Attract customers among neighborhood with enthusiasm
  34. 34. WAH THAI • High popularity • Advertising through newspaper and magazine • Winner of FOODSION's Magazine Award • Famous Tourist Place
  35. 35. SERVICES
  36. 36. TONG HOE SENG & SOON SENG • Owner runs the business by self • Enthusiasm and grateful • Customers feel warm while interact with the owner
  37. 37. WAH THAI • Business executed by dozens of employees • High efficiency and systematic
  38. 38. References  1926heritagehotel.com. (2014). Him heang – famous for their tambun biscuits | 1926 heritage hotel penang malaysia. [online] Retrieved from: http://www.1926heritagehotel.com/him-heang-famous-for-their-tambunbiscuits/ [Accessed: 11 Jan 2014].  Dodol-mochi.blogspot.com. (2009). Dodol & mochi | where east meets west ...: "my sweet malaysia": tambun biscuits or tau sar beng 淡汶豆沙餅. [online] Retrieved from: http://dodol-mochi.blogspot.com/2009/08/mysweet-malaysia-tambun-biscuits-or.html [Accessed: 11 Jan 2014].  Facebook. (2014). Lim wah thai local food products. [online] Retrieved from: https://www.facebook.com/pages/Lim-Wah-Thai-Local-Food-Products/296988758761 [Accessed: 11 Jan 2014].  Ggmu.blogspot.com. (2009). Get a life!: ghee hiang,penang. [online] Retrieved from: http://ggmu.blogspot.com/2009/03/ghee-hiangpenang.html [Accessed: 11 Jan 2014].  Gourmet Garden. (2014). Gourmet garden. [online] Retrieved from: http://www.gourmetgarden.com.my [Accessed: 11 Jan 2014].  II, A. (2014). Going to penang? bring back some tambun biscuits!. [online] Retrieved from: http://www.visitpenang.gov.my/portal3/where-to-eat/where-to-eat/1511-going-to-penang-bring-back-sometambun-biscuits.html [Accessed: 11 Jan 2014].  Kevin, C. & Profile, V. (2009). The podanys | welcome to our world: bak kut teh night!. [online] Retrieved from: http://thepodanys.blogspot.com/2009/02/bak-kut-teh-night.html [Accessed: 11 Jan 2014].  Limwahthai.com. (2014). Welcome to lim wah thai local food marketing sdn bhd. [online] Retrieved from: http://www.limwahthai.com/aboutus.asp [Accessed: 11 Jan 2014].  Penangstreetfood.com. (2014). Battle of the biscuit: ghee hiang v him heang | penang street food | penang delicacies. [online] Retrieved from: http://penangstreetfood.com/2010/12/battle-of-the-biscuit/ [Accessed: 11 Jan 2014].  Penang-traveltips.com. (2014). Kimberley street (lebuh kimberley), george town, pulau pinang. [online] Retrieved from: http://www.penang-traveltips.com/kimberley-street.htm [Accessed: 11 Jan 2014].
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