Rules of Social Media Optimization


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Rules of Social Media Optimization

  1. 1. ==== ====Become part of the naxt big thing for free and get paid forever. Its called wazzub! ====Before you can put any of these rules to use, you may want to understand a little more about thedifferences between social media marketing and social media optimization.SMM = Social Media MarketingSocial Media Marketing is strategically using the big social sites to spread your brand name ordrive traffic back to your web presence.SMO = Social Media OptimizationSocial Media Optimization is adding key elements to your websites or content that make themeasy to spread across the big social sites.Rohit Bhargava Developed Social Media Optimization Rules 1, 2, 3, 4 and 51. Increase your linkabilityLinkability is the willingness of other websites or articles to link back to your site. One way toincrease your natural Google listing is to increase how many authority sites link to you, so toincrease your linkability with social media optimization is to make your site more informative anduseful to others. You can do this in many ways; blog, white papers, press releases, keywordtargeted articles, RSS feeds, etc. This is the most important step in Social Media Optimization andshould be your first priority.2. Make tagging and bookmarking easyThe act of tagging is to bookmark the website to social bookmarking websites. For example, if youlike the content or services provided at a website you tag it. This will show others that you approveof this site and they will check it out, making viral traffic. To include social media optimizationtagging on your site, you can add tagging links such as Digg,, Technorati, etc. Also,add the tagging links to other pages in your site (not just the homepage) and when visitors clickthe tag button make sure that there is a suggestion box to help your visitor list a relevant tag andnotes.3. Reward inbound linksAs I mentioned before one way to increase your natural listing with Google using social mediaoptimization is to get more back links. You can do this by rewarding people/websites that link toyou (inbound links). Inbound links are links that send people to your site from somewhere else.
  2. 2. One way to reward people for linking to your site is to have a "Recently Linked" that lists all of thewebsites that have linked to you.4. Help your content travelSocial media optimization focuses on providing useful content to your market. When you publishcontent such as an article, video, or audio file you must help it reach as many people on the webas possible. You can do this by submitting to relevant high traffic websites. When the word getsout about your great content (no matter what format) youll receive backlinks to your site.5. Encourage the mashupTo mash up is to use two websites content and mash them together. For example, Youtube makesit easy to mash their content (videos) onto your site. In addition, because it is so easy you haveadded a video to your site that has a Youtube logo on the video as well as a link back to you tube.So to encourage a mashup with social media optimization is to make it easy for other websites touse your content and reference it to drive traffic back to your site.Jeremiah Owyang Developed Social Media Optimization Rules 6 and 76. Be a User Resource, even if it doesnt help you.One thing all visitors appreciate is honesty. With social media optimization you should include linksto other websites that will help your visitor reach their goal or find the information they want. Dothis, even when it doesnt benefit you. By linking to competitors or information not created by you,you reap the benefits of having the all inclusive information on a particular topic. In the end, morepeople will link to you because you have lumped all information (or links) on a topic on onelocation.7. Reward helpful and valuable usersValuable users are your best friends. A valuable user can be determined in many ways; they maysend traffic to your site, add valuable content to your site, or assist visitors at your site. No matterwhat their doing, if it benefits you, your site, or your service you need to reward them. This couldbe by sending a personal message thanking them for their dedication. Other ways to reward yourvaluable users is to create reward systems, advertise for them or promote their efforts on yourhomepage.Cameron Olthuis Developed Social Media Optimization Rules 8, 9, 10, and 118. ParticipateWith Social Media Optimization you can participate by joining on the conversation about your topic(or targeted keyword). Simply posting articles and sharing content isnt going to keep the buzzgoing. You should continue to share information on other websites. This participation will shareyour knowledge with more people. One way to do this is to find people that are blogging on yourtopic and to give input on the conversation. Also, participate in forums or other social groups thatare discussing your topic. Read comments on your articles, videos, and audios and respond to
  3. 3. them.9. Know how to target your audienceSocial media marketing is about sharing content/information. Not everyone is interested in yourtopic, so be sure to do your marketing research and post your information and knowledge where itwill be understood and appreciated.10. Create contentContent is considered to be any form on information that benefits a visitor. Content can be a whitepaper, article, video, audio, widget, the list goes on. Your job is to find a piece of content that willspark interest in visitors. No matter what market you enter there is always a form of content thatthey will share with others. Find out what it is and give it to them. This will in turn have themcoming back for more useful content. If this happens, then you know that your social mediaoptimization is successful.11. Be realInternet users are searching the web for specific content. If you are providing content that linksback to a website, be sure that the website is relevant. You will not be rewarded for coaxing avisitor to a site that has nothing to do with the content they just read (or watched depending on thetype of content you provided).Loren Baker developed Social Media Optimization Rules 12 and 1312. Dont forget your roots, be humbleIts easy to let popularity get to your head. When you become the shining star in your market besure to recognize those that helped you get to the front of the pack. (this ties into #7 a little)13. Dont be afraid to try new things, stay fresh.Any one on the internet knows how quickly things change. Keep up with new media content, newtypes of websites, and new interests in your market. By staying on top of new information you canmaintain top rankings.Lee Odden developed Social Media Optimization Rules 14, 15 and 1614. Develop a Social Media Optimization strategySocial Media serves multiple purposes. You need to identify what your purpose is and then publishcontent that will promote that purpose. Some purposes for Social Media Optimization include:branding, reputation, charity, increase traffic, build reputation, increase sales, credibility, etc. Makesure that as you develop content that you are publishing and creating with that purpose in mind.15. Choose your SMO tactics wisely.
  4. 4. Of all the content available on the web only about 10% of people on the web are content creators.The other 90% are consumers and are willing to share your content. Make your content easy toconsume and spread. Also be sure to create content that will have the most impact on youroriginal purpose (which could be any of the following: branding, reputation, charity, increase traffic,build reputation, increase sales, credibility, etc).16. Make Social Media Optimization - SMO part of your process and best practices.We all know that there are specific Search engine optimization tactics that every website shouldinclude. Just as you include keywords in your title tags and keywords in your H1 tag, you shouldfind ways to include social media optimization aspects into the building of your website. This canbe small details like including social bookmark tags on your site or encouraging incoming links withthe "recently Linked" list I covered in #3.17. Dont be afraid to let go of a message or idea and let others own it.Finally, when you create a movement, spark and idea, or develop a new topic dont be afraid to letothers run with it. Collaboration is key. Others can improve upon your original idea and give youcredit for the start. Be sure to give credit where its due.Justin Brooke started with just a $2/day marketing budget and grew his business past 6 figures injust 1 year. At just 25 years old he has been Vice President of a multi-million dollar company andnominated "Best Marketer of 2007" by the American Business Awards. Justins award winningsocial media optimization company wants to handle your social media marketing needs.Article Source: ====Become part of the naxt big thing for free and get paid forever. Its called wazzub! ====