Email jitsu

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Slides for my presentation about HTML Email Design:

WebDesignDay on October 1, 2011
http://webdesignday.com

ConvergeSE on June 24, 2011
http://convergese.com/

Altanta Web Design Group on May 26, 2011
http://www.awdg.org/events/17396885/

Published in: Design, Technology, Business
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Email jitsu

  1. 1. Email Jitsu JASON BEAIRD - OCTOBER 1, 2011
  2. 2. http://mailchimp.com/resources/guides/email-jitsu/
  3. 3. Why Email? 92% of netizens use email. Only 65% use a social network. Use Email Get Directions Read News Buy ProductsSocial Networks Share Photos Play GamesDo Actual Work* 0 25 50 75 100 * just kidding. http://pewinternet.org/Trend-Data/Online-Activites-Total.aspx
  4. 4. Why Email?Email lists are opt-in and permission based.Allows you to engage with your exact(or even segments of) your exact target audience.Significantly lower production and delivery costs than otherforms of marketing.No delay between distribution and delivery means your contentis as fresh as a hot Krispy Kreme.Results are fast and extremely measurable.
  5. 5. In Summary: Pick 3 Good Fast Cheap
  6. 6. WHY HTML EMAIL? You can still deliver a plain-text alternative. Makes tracking open rates possible - well, easier. Don’t have to use ALL CAPS or punctuation ascii art to denote headlines or -=important=- text. Hooray for hyperlinks! Because your client wants their logo on it. (...and you can make it bigger.)
  7. 7. http://jgx.me/bx
  8. 8. WHY HTML EMAIL?MailChimp Supply Co.====================Plushies are here!------------------We teamed up with Shawnimals to make 100 of thesecool little MailChimp plushies. They’re laser cutby robots and hand-sewn by humans. Small enoughfor your desk but big enough to hug real tight.Guides for Everything---------------------We’re hard at work stuffing all our wisdom intodownloadable guides that will surprise and delightyou. Whether you’re just getting started or tryingto build your very own MailChimp, we’re here tohelp Learn more at MailChimp.comCardstock Freddies------------------All you need is quality paper, a razor blade andsome tape to assemble and army of monkeys.Login Screens-------------Check out some of MailChimp’s recent login screenson our Flickr page:http://flickr.com/photos/freddievonchimpPropoganda Posters------------------Our limited edition posters are signed & numbered
  9. 9. http://jgx.me/9j
  10. 10. http://jgx.me/bn
  11. 11. Major email Types NEWSLETTER Scheduled, Interesting, Relevant EVENT OR ANNOUNCEMENT Time-Sensitive, Short, Irregular PRODUCT OR CATALOG Featured, New & Sale Items TRANSACTIONAL Signup, Welcome, Receipt
  12. 12. http://jgx.me/bo
  13. 13. http://jgx.me/9p
  14. 14. http://jgx.me/a0
  15. 15. Know your opponents
  16. 16. Know your opponents It looks like youre trying to design an “HTML” Email. Would you like me to make some suggestions? Lose the background images. I hate forms. They are stupid. Floats? Ill take root beer! Nobody hovers links anyway... CSS3? Im still learning about the width property!
  17. 17. Know your opponents
  18. 18. Know your opponents
  19. 19. Know your opponents RefreshColumbia.org SouthernSavers.com
  20. 20. http://campaignmonitor.com/css
  21. 21. https://github.com/mailchimp/Email-Blueprints/
  22. 22. http://jgx.me/bp
  23. 23. What we reallyNeed is...
  24. 24. http://jgx.me/bq
  25. 25. http://jgx.me/9n
  26. 26. http://jgx.me/9u
  27. 27. http://jgx.me/9o
  28. 28. http://jgx.me/br
  29. 29. http://jgx.me/9r
  30. 30. http://jgx.me/9s
  31. 31. http://jgx.me/bs
  32. 32. http://jgx.me/bt
  33. 33. http://jgx.me/bu
  34. 34. http://jgx.me/9x
  35. 35. http://jgx.me/9z
  36. 36. http://jgx.me/bw
  37. 37. Good (email) Design is... 1. Layout 2. Color 3. Texture 4. Type 5. Imagery
  38. 38. “ Great ” Design...…solicits strong emotional response…justifies its creation…inspires other designers -Cameron Moll
  39. 39. “We are the music makers and we are the dreamers of the dreams.” -Willy Wonka
  40. 40. Questions?

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