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Design 4 Developers


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My presentation for the ConvergeSC conference on June 27th, 2009 in Columbia, SC.

My presentation for the ConvergeSC conference on June 27th, 2009 in Columbia, SC.

Published in: Design, Technology, Business

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  • 1. Principles of Beautiful Web Design
  • 2. Photo Credit: davefishernc (flickr)
  • 3. Design can be learned. (srsly!) Good Design IS Problem Solving: Designer mentality vs. coder methodology. Verbal Visual Logical Emotional Sequential Random Analytical Intuitive Objective Subjective Nielson and Zeldman
  • 4. “Design depends largely on constraints.” - Charles Eames
  • 5. Layout You gotta Color learn the Texture rules befo Type you try to Imagery break them
  • 6. Layout: Balance Finding it and shifting it. Symmetrical & Asymmetrical
  • 7. Bad Balance
  • 8. Good Balance
  • 9. Layout: Unity Via Proximity and Repetition
  • 10. Bad Unity
  • 11. Good Unity
  • 12. Layout: Emphasis Many ways to achieve it, whether you want to or not: Placement Continuance Isolation Contrast Proportion
  • 13. Bad Emphasis
  • 14. Good Emphasis
  • 15. Layout: Grids (are good!)
  • 16. Color: The Wheel Orange, Green, Violet Red-Orange, Yellow-Orange, Yellow-Green, Blue-Green, Blue-Violet, Red-Violet
  • 17. Color: Schemes
  • 18. Color: Resources 1. Firefox eyedropper plugin. 2. Flash-based color scheme tool. 3. Color scheme community site.
  • 19. Texture The web shouldn’t always feel like the web.
  • 20. 1. Baseline Typography 2. Cap height 3. Crossbar 4. Serif 5. Meanline 6. Bowl 7. Descended 8. Counter 9. Stem 10. Tittle 11. Terminal As with design principles, there are a lot of vocabulary 12. Ascender terms to digest when first learning about the nuances of 13. Leg typography. Getting to know the 5 basic categories of 14. Ligature fonts is a good foundation. 15. X-height
  • 21. Typography: Serif Fonts
  • 22. Typography: Sans-Serif Fonts
  • 23. Typography: Fixed-Width Fonts
  • 24. Typography: Handwritten Fonts
  • 25. Typography: Novelty Fonts
  • 26. 4. Typography: The “OK, Fine” 9 Arial These nine fonts are Arial Black installed by default on most Mac and PC Comic Sans MS computers. Courier New Georgia Impact Times New Roman Trebuchet MS Verdana
  • 27. 4. Typography: The “OK, Fine” 9 Specify preferred fonts first: font-family: Avenir, Helvetica, Arial, sans-serif; font-family: Minion, "Times New Roman", times, serif; Use Background Images Use sIFR (Scalable Inman Flash Replacement) Use Cufón (JavaScript text replacement without Flash)
  • 28. 5. Imagery Images & illustrations can make or break a website.
  • 29. 5. Imagery: Selection 1. What is the most relevant image for the subject? 2. What is the most artistic and interesting image I can use? 3. What would be the most appealing image for the target audience? Digital Web: Cooking with Stock
  • 30. Keep at it! “ When they're not working on their day jobs, most top-notch web designers are pushing the web design envelope after-hours or on their own personal sites manipulating current technologies and expanding the medium's design vocabulary.” - Curt Cloninger, "Fresh Styles for Web Designers”, 2001