Jason Goldberg, CEO, Jobster Inc.
The Rise of Social Media & Recruitment

This Morning’s Agenda
1.The Rise of Social Media
2.Social Media & Recruitment
3.Jobster Business Update
4.Q & A

1. The Rise of Social Media

Social Media Pop Quiz
1. What is “web 2.0?”

Rich User Experiences
Rich User Experiences
The Peoples’ Web
What is The Peoples’ Web
Community
Community
Community Content
Community
Web 2.0?
User-Generated Content
User-GeneratedSearch
The Peoples’ Web
Facebook Experiences
The User MySpace
Community Web
Web 2.0
Rich Peoples’ Content
Community Search
User-Generated Content
Social Networking
User-Generated
Social Networking
Social Networking
Rich User Experiences

WHAT IS WEB 2.0?
web 1.0 = Get it Online
web 2.0 = Make it Work

WEB 2.0 SPURRED BY MASSIVE WORLD-WIDE INTERNET USE
>1.1B Internet
users today vs.
48M in 1996

Internet Reach is Massive and Global
1 U.S. = >80% of online population
2006 U.S. = ~20% of online population

U.S. is not even in top 15 of average
monthly Internet use

DRAMATIC SHIFT IN CONSUMER BEHAVIOR
3B Mobile Phones
1990s Today

DRAMATIC SHIFT IN CONSUMER BEHAVIOR
100M users
#1 site for 17-24 year olds
Massive growth

DRAMATIC SHIFT IN CONSUMER BEHAVIOR

DRAMATIC SHIFT IN CONSUMER BEHAVIOR
$ ONLINE
$
TV
ADVERTISING SPENDING
1990s Today

INTERNET ADOPTION FUELS INNOVATION

Innovation Like Never Before
THE INTERNET HAS GIVEN
RISE TO NEW FORMS OF
COMMERCE, BUSINESS
MODELS & COMMUNICATION.

INTERNET ADOPTION FUELS INNOVATION
A whole new internet is forming
Created by the people, for the
people, every day
Solving real business problems

Social Media Pop Quiz
2. How many of you:
i. Watch online video created by other individuals?
ii. Have added your own videos to YouTube?
iii. Have a Facebook account?
iv. Have a MySpace Account?
v. Have a LinkedIn Account?
vi. Read blogs regularly?
vii. Author your own blog?

Social Media Pop Quiz
3. What is a blog?

SOCIAL MEDIA EXAMPLE: BLOGS
Blogs are the new publishing

BLOGS
Blogs Double in Number
Every 6 Months
JANUARY JUNE DECEMBER
170 Million Blogs Today

Social Media Pop Quiz
4. What is a blog?
•US still dominates blog readers with 63.9 m, China is close
with 53.3M (at an Internet penetration of only 10 %!)
•China already has the largest number of blog writers (38.63
m), with a clear lead over the US (26.75 m)
•Blogs have become mainstream: in all but 2 of the 21 markets
at least 50 % of regular Internet users are reading blogs.
(Pakistan and Germany are the exceptions.)

SOCIAL MEDIA EXAMPLE:
USER GENERATED CONTENT -- VIDEO
58% of U.S. Internet Users Watched Online Video in 2006

Online Video
• 330 m online video viewers worldwide.
• 65 m in the US,
• 49.7 m in China,
• 38 m in Japan and Korea combined,
• 38 m in 5 big European countries combined.
• The global average for watching video clips is 63 %. Video
already beats audio.
• 124 m downloading podcasts. 33 m alone in China.
• Across the board the interest in the creation of multimedia
content is high:
• music (25 %),
• video (23 %) and
• radio (16 %),

WEB 2.0 EXAMPLE: SOCIAL NETWORKS / CAREER NETWORKS

Social Networking
• 194M people worldwide manage a social network profile.
• The penetration is highest in Brazil (75 %),
• Followed by Mexico and China.
• US (33 %), UK (20%)
• The US is still the largest social networking market with 41M
adults, (does not count people less than 16, so dramatically
undercounted)
• followed by China (30,97 m).
• The emerging Internet world is driving social networks as tools
to meet new people, and the space is somewhat dominated by 16-
24's and students.
• More than half (55%) of all online American youths ages 12-17 use online social
networking sites,

Social Media Pop Quiz
5. What are the top social networking websites?

Social Media Pop Quiz
6. Rank from largest to smallest:
Which are the largest social media services?
a. Facebook?
b. YouTube?
c. MySpace?
d. Bebo?
e. Tagged?

Social Media Pop Quiz
7. Which is the fastest growing social
networking service?
a. Facebook?
b. YouTube?
c. MySpace?
d. Bebo?
e. Tagged?

Social Media Pop Quiz
8. Which country has a higher percentage of
internet users engaging in social media?
 United States
 United Kingdom
 France

Social Media Pop Quiz
8. Which country has a higher percentage of
internet users engaging in social media?
 United States
 United Kingdom
 France
Little known fact: Percentage of internet users engaging in
social media now higher in UK and France than US

Facebook Goes Global
 UK is currently the third biggest
country on Facebook (coming in
just behind Canada)
 UK is the fastest growing
international market
 UK contributed over 5.5 billion
page views on Facebook in
August, which means everyone
out there saw an average of 1,100
Facebook pages!
 That means if you’re on Facebook
in the UK, you will probably look at
35 Facebook pages today

Facebook Storms London
 1 million Londoners on
Facebook
 More than Toronto
 More than Vancouver,
BC
 More than New York,
NY

Social Media Pop Quiz
9. What percentage of Facebook users return to use the
Facebook website daily?
1. 10%
2. 20%
3. 40%
4. 50%
5. 70%
Source: Gartner, 2007.

Social Media Pop Quiz
11. True or False:
Social Media is mainly for teenagers and
young adults
Fact:
While Facebook started off as a university
service, today more than 40% of regular
Facebook users are over 30 years old.
Source: Gartner, 2007.

Social Media Pop Quiz
12. True or False:
My workforce is too old for us to worry about
social media
Example: 50% of Morgan Stanley's employees are
under 35. Today, nearly everyone under 25 has grown
up with the Internet. What happens when 50 percent of
your company has grown up with the Internet, with a
very different sense of social norms, online attitudes,
and privacy, and the other half doesn't?
Source: Gartner, 2007.

2. Social Media & Recruitment

Online recruiting history
2004
1992 1994 1996 1998 2000 2002 2003
Newspapers, Phone
Job Boards & ATS
Job Boards & ATS
Job Boards & ATS
Job Boards & ATS
Job Boards & ATS
Big Job Board Era

The Big Job Board Era
Easy: Harder than ever:
Post and get resumes Find the right people
Advertise to active Engage hidden,
jobseekers passive talent
Put jobs where the talent is
Duplicate corporate site
Get quality over quantity
Quantity over quality
Meanwhile, the rest of the Internet
was adopting social media

Social Media Principles
• It’s not about one size fits all
• Dynamic beats static
• Relationships matter

Online recruiting history
2004
1992 1994 1996 1998 2000 2002 2003
Newspapers, Phone
Job Boards & ATS
What’s Next?
Job Boards & ATS
Job Boards & ATS
Job Boards & ATS
Job Boards & ATS
Big Job Board Era

Online recruiting history
2008
1994 1996 1998 2000 2002 2004 2006
Big Job Board Era
Social Media Era

3. Jobster: Social Media & Recruitment

Social Media & Recruitment With Jobster
• Jobster has led the push towards social media and
recruitment since 2004
• Today, Jobster is the career network for the digital
generation.
• Today, thousands of employers rely on Jobster to help
them connect with unique audiences via our industry
leading social media recruitment technology.

EMPLOYERS TURN TO JOBSTER TO CONNECT THEM
WITH VALUABLE AUDIENCES
• Turn your recruiting contacts into
a valuable Talent Network
• Promote & distribute jobs
• Send e-mail marketing messages
• Search for candidates
• Track results
• Manage multiple recruiters
• Turn your career site into a talent
network
• Promote your Talent Network on
Facebook

EMPLOYERS TURN TO JOBSTER TO CONNECT THEM
WITH VALUABLE AUDIENCES
• Turn your recruiting contacts
into a valuable Talent Network Your
• Promote & distribute jobs Logo
Here
• Send e-mail marketing messages
• Search for candidates
• Track results
• Manage multiple recruiters
• Turn your career site into a talent
network
• Promote your Talent Network on
Facebook

Building Your Talent Network
Build your network from:
Your Logo Here
•LinkedIn Contacts
•ATS contacts
•Events
•Personal Rolodexes
•Other databases

EMPLOYERS TURN TO JOBSTER TO CONNECT THEM
WITH VALUABLE AUDIENCES
• Turn your recruiting contacts
into a valuable Talent Network Your Logo
Here
• Promote & distribute jobs
• Send e-mail marketing messages
• Search for candidates
• Track results
• Manage multiple recruiters
• Turn your career site into a talent
network
• Promote your Talent Network on
Facebook

EMPLOYERS TURN TO JOBSTER TO CONNECT THEM
WITH VALUABLE AUDIENCES
• Turn your recruiting contacts into a
valuable Talent Network
Your Logo
• Promote & distribute jobs
Here
• Send e-mail marketing messages
• Search for candidates
• Track results
• Manage multiple recruiters
• Turn your career site into a talent
network
• Promote your Talent Network on
Facebook

EMPLOYERS TURN TO JOBSTER TO CONNECT THEM
WITH VALUABLE AUDIENCES
• Turn your recruiting contacts
into a valuable Talent
Network
Your Logo
• Promote & distribute jobs Here
• Send e-mail marketing
messages
• Search for candidates
• Track results
• Manage multiple recruiters
• Turn your career site into a
social network
• Promote your Talent
Network on Facebook

EMPLOYERS TURN TO JOBSTER TO CONNECT THEM
WITH VALUABLE AUDIENCES
• Turn your recruiting
contacts into a valuable
Talent Network
• Promote & distribute jobs 90% of traffic leaves
• Send e-mail marketing corporate career sites without
action. Jobster helps
messages capture 30% of
that traffic.
• Search for candidates
• Track results
• Manage multiple recruiters
• Turn your career site into a
social network
• Promote your Talent
Network on Facebook

EMPLOYERS TURN TO JOBSTER TO CONNECT THEM
WITH VALUABLE AUDIENCES
• Turn your recruiting
contacts into a valuable
Talent Network
• Promote & distribute jobs
• Send e-mail marketing
messages
• Search for candidates
• Track results
• Manage multiple recruiters
• Turn your career site into a
social network
• Promote your Talent
Network on Facebook

Only With Jobster: Your Employer Brand on Facebook

Only With Jobster: Your Talent Network on Facebook

Top Facebook Talent Talent Networks As of 10/17/2007
Employer Facebook Talent Network
Nike 6082
Verizon Wireless 4567
Merrill Lynch 4012
GE 3958
Macy's 3698
AOL 3679
Boeing 3657
Edward Jones 3640
Verizon Business 3585
The McGraw-Hill Companies 3538
KPMG 3459
Microsoft Entertainment & Devices 3437
Vanguard 3368
The Capital Group Companies 3364
Citigroup 3285
TiVo 3190
GlaxoSmithKline 2773
G2 2723

Only With Jobster:
Manage Your Company’s Facebook Talent Network
Facebook

Jobster Business Update: October 17, 2007
• 4 Years Later, Jobster Continues to Lead the Industry in
Social Media Recruitment
• Our products keep getting better and better based on direct recruiter input
• Employers are voting for Jobster:
• Q3 2007 was our best sales quarter in company history, double our previous record.
• More than 2000 total employers did business with Jobster in Q3.
• 16% of F100 employers use our premium subscription recruiting tools
• We signed more than 70 entirely new employers to long term contracts for our
premium subscription recruiting tools in Q3.
• More than 30 employers renewed their subscription contracts for our premium tools
during the quarter, nearly all of them for another 12 months.
• We’re running smart
• Jobster’s core recruiting tools business continues to be operationally profitable for the
6th consecutive month,
• More companies reported success using our tools with more active recruiter users,
than at any time in our history.

Jobster Business Update: 10/17/2007
• The digital generation chooses Jobster
• Registered consumer users on Jobster.com grew by 54% during the quarter,
• Up over 300% for the year
• We’re knocking it out of the park on Facebook
• Jobster facilitated nearly 300,000 direct connections between employers and
Facebook users during Q3.
• Consumer signups for our Facebook app grew by 240%
• Jobster is emerging as the leading partner in the industry
• More than 750 job boards and websites have signed up to be Jobster affiliate partners,
with a combined reach of more than 70M unique visitors per month.
• Beginning in October 2007, jobs posted with Jobster are also targeted/distributed to
these partners' sites.
• Many More Social Media Recruitment Developments to Come
• We just signed agreements with two major partners for them to power their own
vertical career networks utilizing Jobster's social media recruitment platform.
We will be discussing this more in the coming weeks.

Q. & A.