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Blogging For Business - 1-2 Punch
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Blogging For Business - 1-2 Punch

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Transcript

  • 1. Jason Fox Website: www.JasonFox.me Email: Jason@JasonFox.me Twitter: @JasonFox_me Twitter Conversation: #Blog4Biz
  • 2. Who Is Tired Of Talking About Social Media?
  • 3. Blogging For BusinessBlog + Email = The 1- 2 Punch
  • 4. Blogging For BusinessWhy a Blog?
  • 5. Blogging For BusinessWhy a Blog?
  • 6. Blogging For Business Why Email?• Facebook Accounts – 800 Million Email Accounts – 3 Billion• 44% of email users said email inspired at least one online purchase and 41% said it prompted at least one offline purchase. – www.jupiterresearch.com.• From Merkle’s View from the Inbox – 50% of respondents bought something based on permission based email. – www.merkleinc.com/inboxwhitepaper/
  • 7. Blogging For Business1 - Your Blog is Rome… All Roads Lead To Rome
  • 8. Blogging For Business 1 – Your Blog Collects Emails Not Sales95% Of People On The Internet Are In Research Mode5% Are In Sales Mode Lead Capture: • IDX – The MLS Data On Your Blog • Subscribe To Your Newsletter • Offer Your Expert Information In Exchange For An Email • Run A Contest • Contact Us Page
  • 9. Blogging For Business2 – You Have An Email Now What?
  • 10. Blogging For Business 2 – Nurture The Relationship• Send An Email A Week• Written By You• Written As Though You Are Talking To Them• Full Of Good Information• With A CALL TO ACTION
  • 11. Blogging For Business How to Blog• NO SELLING ALLOWED in blog posts• Text – 4-800 Words + 1 Picture (Skimming)• Video – Youtube• Pictures – SmartPhone• Think About What Questions Your Clients Ask You Every Day… and Write or Film the Answer• Written By You• Written As Though You Were Talking To Your Client• Ask Questions and Answer Them• Provide Data To Back Up Your Story• Provide Interviews or Testimonials• Once A Week
  • 12. Blogging For BusinessHow to Blog
  • 13. Blogging For Business Roads To Rome• 1 Blog Post Per Week• Syndicate Blog To Facebook, Linkedin, and Twitter• Youtube Video Campaign• SEO Campaign• Pay Per Click Campaign• Direct Mailers• Craigslist• Social Media Marketing• Word Of Mouth• Press Release• Listings (IDX)• Open Homes• Advertisements (Zillow, Trulia, Realtor.com)
  • 14. Blogging For BusinessRecap • Your Blog Is Rome • All Marketing Leads To Rome • Your Blog Captures Emails • Emails Are Dropped Into An Email Service • Emails Nurture The Relationship And Keep You Top Of Mind 5% In Sales Mode
  • 15. Blogging For BusinessQ&A www.JasonFox.me Thank You!