Welcome to Twin Cities Thursday Happy Hours “Happy Hour Social Media Talk”<br />
Thanks to Our Sponsors!<br />Thanks for Donations!<br />
	Social Media For BusinessesPresented by: 	Jason Douglas	Online Marketing Manager, Spyder Trap Online Marketing	Twitter: @...
Social Media For Business<br />Recent survey says: small businesses (100 or fewer employees) using social media:<br />25% ...
Overview<br />Definition<br />Overview of key channels<br />Why use social media?<br />The big question… <br />Businesses ...
What is social media?<br />Definition: <br />“A category of sites that is based on user participation and user-generated c...
Key Players in Social Media<br />a social networking service for high school, college, university, corporate, non-profit, ...
Key Players in Social Media<br />business-oriented social networking site<br />free and open-source blog publishing applic...
Why use social media?<br />Create or increase online presence<br />Engage with fans/evangelists/critics<br />Search Engine...
The BIG question…	<br />How do you measure ROI in social media? <br />Social Media For Business<br />
How to measure ROI in social media<br />First: determine your investment<br />Second: observe, listen and monitor<br />Thi...
How to measure ROI in social media<br />Determine Your Investment<br />Note: sites are free to use<br />Employee time<br /...
How to measure ROI in social media<br />Observe, listen, and monitor<br />Share of voice<br />Tone of voice<br />Create ac...
How to measure ROI in social media<br />Determine the Objective(s)<br />Increase visibility<br />Create new conversation<b...
How to measure ROI in social media<br />Determine what and how to measure:<br />Metric<br />Share of Voice/Mentions<br />I...
Increase/Decrease
Positive/Negative
Increase/Decrease
Solved/Unsolved</li></ul>What this can effect<br />Brand equity <br />lead generation<br />sales<br />brand awareness<br /...
Social Media For Business<br />Keys to success:<br />Integration with all marketing efforts<br />Realistic objective(s)<br...
Social Media For Business<br />Who is using social media well?<br />Social Media For Business<br />
Social Media For Business<br />Social Media For Business<br />
Social Media For Business<br />Social Media For Business<br />
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Spyder Trap Social Media For Business Presentation

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Spyder Trap Social Media For Business Presentation

  1. 1. Welcome to Twin Cities Thursday Happy Hours “Happy Hour Social Media Talk”<br />
  2. 2. Thanks to Our Sponsors!<br />Thanks for Donations!<br />
  3. 3. Social Media For BusinessesPresented by: Jason Douglas Online Marketing Manager, Spyder Trap Online Marketing Twitter: @jasondouglas; @spyder_trap Email: jdouglas@spydertrap.com<br />
  4. 4. Social Media For Business<br />Recent survey says: small businesses (100 or fewer employees) using social media:<br />25% of small businesses have found social networking sites useful for developing leads<br />14% of respondents said they are using social networking for information or business advice<br />(Tech Journal South)<br />Social media can be scary for some<br />It’s an unknown; different than the norm<br />Social Media For Business<br />
  5. 5. Overview<br />Definition<br />Overview of key channels<br />Why use social media?<br />The big question… <br />Businesses using social media successfully<br />Social Media For Business<br />
  6. 6. What is social media?<br />Definition: <br />“A category of sites that is based on user participation and user-generated content.”<br />searchenginewatch.com<br />Social Media For Business<br />
  7. 7. Key Players in Social Media<br />a social networking service for high school, college, university, corporate, non-profit, military and geographic communities<br />social networking and micro-blogging service that enables its users to send and read other users&apos; updates<br />a video sharing website on which users can upload and share videos<br />Social Media For Business<br />
  8. 8. Key Players in Social Media<br />business-oriented social networking site<br />free and open-source blog publishing application <br />Social Media For Business<br />
  9. 9. Why use social media?<br />Create or increase online presence<br />Engage with fans/evangelists/critics<br />Search Engine Optimization (SEO)/Inbound Links<br />Enhance your company’s brand/image<br />Humanize your company brand/image<br />Buzz<br />Focus groups<br />Possibilities are endless<br />Social Media For Business<br />
  10. 10. The BIG question… <br />How do you measure ROI in social media? <br />Social Media For Business<br />
  11. 11. How to measure ROI in social media<br />First: determine your investment<br />Second: observe, listen and monitor<br />Third: state your objective(s) for each channel<br />Fourth: pin down what you want to track<br />Fifth: track results<br />Social Media For Business<br />
  12. 12. How to measure ROI in social media<br />Determine Your Investment<br />Note: sites are free to use<br />Employee time<br />Setup<br />Management<br />Maintenance/updates<br />Ongoing education<br />Agency/Firm fees<br />Social Media For Business<br />
  13. 13. How to measure ROI in social media<br />Observe, listen, and monitor<br />Share of voice<br />Tone of voice<br />Create action/reaction plan<br />Make business decisions based on information<br />Social Media For Business<br />
  14. 14. How to measure ROI in social media<br />Determine the Objective(s)<br />Increase visibility<br />Create new conversation<br />Increase share of voice<br />Improve tone of voice<br />Customer service channel<br />Leads and sales<br />Social Media For Business<br />
  15. 15. How to measure ROI in social media<br />Determine what and how to measure:<br />Metric<br />Share of Voice/Mentions<br />Interactions<br />Tone of Voice<br />Support Issues<br />Measurement<br /><ul><li>Increase/Decrease
  16. 16. Increase/Decrease
  17. 17. Positive/Negative
  18. 18. Increase/Decrease
  19. 19. Solved/Unsolved</li></ul>What this can effect<br />Brand equity <br />lead generation<br />sales<br />brand awareness<br />new customers<br />customer loyalty<br />Social Media For Business<br />
  20. 20. Social Media For Business<br />Keys to success:<br />Integration with all marketing efforts<br />Realistic objective(s)<br />Commitment to the cause<br />Tracking <br />Social Media For Business<br />
  21. 21. Social Media For Business<br />Who is using social media well?<br />Social Media For Business<br />
  22. 22. Social Media For Business<br />Social Media For Business<br />
  23. 23. Social Media For Business<br />Social Media For Business<br />
  24. 24. Social Media For Business<br />Social Media For Business<br />
  25. 25. Social Media For Business<br />Social Media For Business<br />
  26. 26. Social Media For Business <br />Social Media For Business<br />
  27. 27. Questions? Comments?<br />Thank You!<br />Jason DouglasOnline Marketing Manager, Spyder Trap Online MarketingTwitter: @jasondouglas; @spyder_trapEmail: jdouglas@spydertrap.com<br />Social Media For Business<br />
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