Spyder Trap Social Media For Business Presentation

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Social Media For BusinessesPresented by: Jason Douglas Online Marketing Manager, Spyder Trap Online Marketing Twitter: @jasondouglas; @spyder_trap Email: jdouglas@spydertrap.com

Social Media For Business
Recent survey says: small businesses (100 or fewer employees) using social media:
25% of small businesses have found social networking sites useful for developing leads
14% of respondents said they are using social networking for information or business advice
(Tech Journal South)
Social media can be scary for some
It’s an unknown; different than the norm

Overview
Definition
Overview of key channels
Why use social media?
The big question…
Businesses using social media successfully

What is social media?
Definition:
“A category of sites that is based on user participation and user-generated content.”
searchenginewatch.com

Key Players in Social Media
a social networking service for high school, college, university, corporate, non-profit, military and geographic communities
social networking and micro-blogging service that enables its users to send and read other users' updates
a video sharing website on which users can upload and share videos

Key Players in Social Media
business-oriented social networking site
free and open-source blog publishing application

Why use social media?
Create or increase online presence
Engage with fans/evangelists/critics
Search Engine Optimization (SEO)/Inbound Links
Enhance your company’s brand/image
Humanize your company brand/image
Buzz
Focus groups
Possibilities are endless

The BIG question…
How do you measure ROI in social media?

How to measure ROI in social media
First: determine your investment
Second: observe, listen and monitor
Third: state your objective(s) for each channel
Fourth: pin down what you want to track
Fifth: track results

Determine Your Investment
Note: sites are free to use
Employee time
Setup
Management
Maintenance/updates
Ongoing education
Agency/Firm fees

Observe, listen, and monitor
Share of voice
Tone of voice
Create action/reaction plan
Make business decisions based on information

Determine the Objective(s)
Increase visibility
Create new conversation
Increase share of voice
Improve tone of voice
Customer service channel
Leads and sales

Determine what and how to measure:
Metric
Share of Voice/Mentions
Interactions
Tone of Voice
Support Issues
Measurement
Increase/Decrease
Increase/Decrease
Positive/Negative
Increase/Decrease
Solved/Unsolved
What this can effect
Brand equity
lead generation
sales
brand awareness
new customers
customer loyalty

Keys to success:
Integration with all marketing efforts
Realistic objective(s)
Commitment to the cause
Tracking

Who is using social media well?

Questions? Comments?
Thank You!
Jason DouglasOnline Marketing Manager, Spyder Trap Online MarketingTwitter: @jasondouglas; @spyder_trapEmail: jdouglas@spydertrap.com

Spyder Trap Social Media For Business Presentation

by Jason Douglas on Nov 05, 2009

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