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Spyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business Presentation
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Spyder Trap Social Media For Business Presentation

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  • 1. Welcome to Twin Cities Thursday Happy Hours “Happy Hour Social Media Talk”<br />
  • 2. Thanks to Our Sponsors!<br />Thanks for Donations!<br />
  • 3. Social Media For BusinessesPresented by: Jason Douglas Online Marketing Manager, Spyder Trap Online Marketing Twitter: @jasondouglas; @spyder_trap Email: jdouglas@spydertrap.com<br />
  • 4. Social Media For Business<br />Recent survey says: small businesses (100 or fewer employees) using social media:<br />25% of small businesses have found social networking sites useful for developing leads<br />14% of respondents said they are using social networking for information or business advice<br />(Tech Journal South)<br />Social media can be scary for some<br />It’s an unknown; different than the norm<br />Social Media For Business<br />
  • 5. Overview<br />Definition<br />Overview of key channels<br />Why use social media?<br />The big question… <br />Businesses using social media successfully<br />Social Media For Business<br />
  • 6. What is social media?<br />Definition: <br />“A category of sites that is based on user participation and user-generated content.”<br />searchenginewatch.com<br />Social Media For Business<br />
  • 7. Key Players in Social Media<br />a social networking service for high school, college, university, corporate, non-profit, military and geographic communities<br />social networking and micro-blogging service that enables its users to send and read other users&apos; updates<br />a video sharing website on which users can upload and share videos<br />Social Media For Business<br />
  • 8. Key Players in Social Media<br />business-oriented social networking site<br />free and open-source blog publishing application <br />Social Media For Business<br />
  • 9. Why use social media?<br />Create or increase online presence<br />Engage with fans/evangelists/critics<br />Search Engine Optimization (SEO)/Inbound Links<br />Enhance your company’s brand/image<br />Humanize your company brand/image<br />Buzz<br />Focus groups<br />Possibilities are endless<br />Social Media For Business<br />
  • 10. The BIG question… <br />How do you measure ROI in social media? <br />Social Media For Business<br />
  • 11. How to measure ROI in social media<br />First: determine your investment<br />Second: observe, listen and monitor<br />Third: state your objective(s) for each channel<br />Fourth: pin down what you want to track<br />Fifth: track results<br />Social Media For Business<br />
  • 12. How to measure ROI in social media<br />Determine Your Investment<br />Note: sites are free to use<br />Employee time<br />Setup<br />Management<br />Maintenance/updates<br />Ongoing education<br />Agency/Firm fees<br />Social Media For Business<br />
  • 13. How to measure ROI in social media<br />Observe, listen, and monitor<br />Share of voice<br />Tone of voice<br />Create action/reaction plan<br />Make business decisions based on information<br />Social Media For Business<br />
  • 14. How to measure ROI in social media<br />Determine the Objective(s)<br />Increase visibility<br />Create new conversation<br />Increase share of voice<br />Improve tone of voice<br />Customer service channel<br />Leads and sales<br />Social Media For Business<br />
  • 15. How to measure ROI in social media<br />Determine what and how to measure:<br />Metric<br />Share of Voice/Mentions<br />Interactions<br />Tone of Voice<br />Support Issues<br />Measurement<br /><ul><li>Increase/Decrease
  • 16. Increase/Decrease
  • 17. Positive/Negative
  • 18. Increase/Decrease
  • 19. Solved/Unsolved</li></ul>What this can effect<br />Brand equity <br />lead generation<br />sales<br />brand awareness<br />new customers<br />customer loyalty<br />Social Media For Business<br />
  • 20. Social Media For Business<br />Keys to success:<br />Integration with all marketing efforts<br />Realistic objective(s)<br />Commitment to the cause<br />Tracking <br />Social Media For Business<br />
  • 21. Social Media For Business<br />Who is using social media well?<br />Social Media For Business<br />
  • 22. Social Media For Business<br />Social Media For Business<br />
  • 23. Social Media For Business<br />Social Media For Business<br />
  • 24. Social Media For Business<br />Social Media For Business<br />
  • 25. Social Media For Business<br />Social Media For Business<br />
  • 26. Social Media For Business <br />Social Media For Business<br />
  • 27. Questions? Comments?<br />Thank You!<br />Jason DouglasOnline Marketing Manager, Spyder Trap Online MarketingTwitter: @jasondouglas; @spyder_trapEmail: jdouglas@spydertrap.com<br />Social Media For Business<br />

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