• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Spyder Trap Social Media For Business Presentation
 

Spyder Trap Social Media For Business Presentation

on

  • 1,601 views

 

Statistics

Views

Total Views
1,601
Views on SlideShare
1,532
Embed Views
69

Actions

Likes
1
Downloads
20
Comments
0

1 Embed 69

http://www.spydertrap.com 69

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Spyder Trap Social Media For Business Presentation Spyder Trap Social Media For Business Presentation Presentation Transcript

    • Welcome to Twin Cities Thursday Happy Hours “Happy Hour Social Media Talk”
    • Thanks to Our Sponsors!
      Thanks for Donations!
    • Social Media For BusinessesPresented by: Jason Douglas Online Marketing Manager, Spyder Trap Online Marketing Twitter: @jasondouglas; @spyder_trap Email: jdouglas@spydertrap.com
    • Social Media For Business
      Recent survey says: small businesses (100 or fewer employees) using social media:
      25% of small businesses have found social networking sites useful for developing leads
      14% of respondents said they are using social networking for information or business advice
      (Tech Journal South)
      Social media can be scary for some
      It’s an unknown; different than the norm
      Social Media For Business
    • Overview
      Definition
      Overview of key channels
      Why use social media?
      The big question…
      Businesses using social media successfully
      Social Media For Business
    • What is social media?
      Definition:
      “A category of sites that is based on user participation and user-generated content.”
      searchenginewatch.com
      Social Media For Business
    • Key Players in Social Media
      a social networking service for high school, college, university, corporate, non-profit, military and geographic communities
      social networking and micro-blogging service that enables its users to send and read other users' updates
      a video sharing website on which users can upload and share videos
      Social Media For Business
    • Key Players in Social Media
      business-oriented social networking site
      free and open-source blog publishing application
      Social Media For Business
    • Why use social media?
      Create or increase online presence
      Engage with fans/evangelists/critics
      Search Engine Optimization (SEO)/Inbound Links
      Enhance your company’s brand/image
      Humanize your company brand/image
      Buzz
      Focus groups
      Possibilities are endless
      Social Media For Business
    • The BIG question…
      How do you measure ROI in social media?
      Social Media For Business
    • How to measure ROI in social media
      First: determine your investment
      Second: observe, listen and monitor
      Third: state your objective(s) for each channel
      Fourth: pin down what you want to track
      Fifth: track results
      Social Media For Business
    • How to measure ROI in social media
      Determine Your Investment
      Note: sites are free to use
      Employee time
      Setup
      Management
      Maintenance/updates
      Ongoing education
      Agency/Firm fees
      Social Media For Business
    • How to measure ROI in social media
      Observe, listen, and monitor
      Share of voice
      Tone of voice
      Create action/reaction plan
      Make business decisions based on information
      Social Media For Business
    • How to measure ROI in social media
      Determine the Objective(s)
      Increase visibility
      Create new conversation
      Increase share of voice
      Improve tone of voice
      Customer service channel
      Leads and sales
      Social Media For Business
    • How to measure ROI in social media
      Determine what and how to measure:
      Metric
      Share of Voice/Mentions
      Interactions
      Tone of Voice
      Support Issues
      Measurement
      • Increase/Decrease
      • Increase/Decrease
      • Positive/Negative
      • Increase/Decrease
      • Solved/Unsolved
      What this can effect
      Brand equity
      lead generation
      sales
      brand awareness
      new customers
      customer loyalty
      Social Media For Business
    • Social Media For Business
      Keys to success:
      Integration with all marketing efforts
      Realistic objective(s)
      Commitment to the cause
      Tracking
      Social Media For Business
    • Social Media For Business
      Who is using social media well?
      Social Media For Business
    • Social Media For Business
      Social Media For Business
    • Social Media For Business
      Social Media For Business
    • Social Media For Business
      Social Media For Business
    • Social Media For Business
      Social Media For Business
    • Social Media For Business
      Social Media For Business
    • Questions? Comments?
      Thank You!
      Jason DouglasOnline Marketing Manager, Spyder Trap Online MarketingTwitter: @jasondouglas; @spyder_trapEmail: jdouglas@spydertrap.com
      Social Media For Business