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  • 1. Welcome to Twin Cities Thursday Happy Hours “Happy Hour Social Media Talk”
  • 2. Thanks to Our Sponsors!
    Thanks for Donations!
  • 3. Social Media For BusinessesPresented by: Jason Douglas Online Marketing Manager, Spyder Trap Online Marketing Twitter: @jasondouglas; @spyder_trap Email: jdouglas@spydertrap.com
  • 4. Social Media For Business
    Recent survey says: small businesses (100 or fewer employees) using social media:
    25% of small businesses have found social networking sites useful for developing leads
    14% of respondents said they are using social networking for information or business advice
    (Tech Journal South)
    Social media can be scary for some
    It’s an unknown; different than the norm
    Social Media For Business
  • 5. Overview
    Definition
    Overview of key channels
    Why use social media?
    The big question…
    Businesses using social media successfully
    Social Media For Business
  • 6. What is social media?
    Definition:
    “A category of sites that is based on user participation and user-generated content.”
    searchenginewatch.com
    Social Media For Business
  • 7. Key Players in Social Media
    a social networking service for high school, college, university, corporate, non-profit, military and geographic communities
    social networking and micro-blogging service that enables its users to send and read other users' updates
    a video sharing website on which users can upload and share videos
    Social Media For Business
  • 8. Key Players in Social Media
    business-oriented social networking site
    free and open-source blog publishing application
    Social Media For Business
  • 9. Why use social media?
    Create or increase online presence
    Engage with fans/evangelists/critics
    Search Engine Optimization (SEO)/Inbound Links
    Enhance your company’s brand/image
    Humanize your company brand/image
    Buzz
    Focus groups
    Possibilities are endless
    Social Media For Business
  • 10. The BIG question…
    How do you measure ROI in social media?
    Social Media For Business
  • 11. How to measure ROI in social media
    First: determine your investment
    Second: observe, listen and monitor
    Third: state your objective(s) for each channel
    Fourth: pin down what you want to track
    Fifth: track results
    Social Media For Business
  • 12. How to measure ROI in social media
    Determine Your Investment
    Note: sites are free to use
    Employee time
    Setup
    Management
    Maintenance/updates
    Ongoing education
    Agency/Firm fees
    Social Media For Business
  • 13. How to measure ROI in social media
    Observe, listen, and monitor
    Share of voice
    Tone of voice
    Create action/reaction plan
    Make business decisions based on information
    Social Media For Business
  • 14. How to measure ROI in social media
    Determine the Objective(s)
    Increase visibility
    Create new conversation
    Increase share of voice
    Improve tone of voice
    Customer service channel
    Leads and sales
    Social Media For Business
  • 15. How to measure ROI in social media
    Determine what and how to measure:
    Metric
    Share of Voice/Mentions
    Interactions
    Tone of Voice
    Support Issues
    Measurement
    • Increase/Decrease
    • 16. Increase/Decrease
    • 17. Positive/Negative
    • 18. Increase/Decrease
    • 19. Solved/Unsolved
    What this can effect
    Brand equity
    lead generation
    sales
    brand awareness
    new customers
    customer loyalty
    Social Media For Business
  • 20. Social Media For Business
    Keys to success:
    Integration with all marketing efforts
    Realistic objective(s)
    Commitment to the cause
    Tracking
    Social Media For Business
  • 21. Social Media For Business
    Who is using social media well?
    Social Media For Business
  • 22. Social Media For Business
    Social Media For Business
  • 23. Social Media For Business
    Social Media For Business
  • 24. Social Media For Business
    Social Media For Business
  • 25. Social Media For Business
    Social Media For Business
  • 26. Social Media For Business
    Social Media For Business
  • 27. Questions? Comments?
    Thank You!
    Jason DouglasOnline Marketing Manager, Spyder Trap Online MarketingTwitter: @jasondouglas; @spyder_trapEmail: jdouglas@spydertrap.com
    Social Media For Business