LINEDesign Elements   Design Principles    SHAP       E            BALANCE    COLO            VARIETY       R             ...
Elements of Design   Are the seven basic building blocks of art & design.        Without these building blocks the princi...
Design Elements      LINE     SHAPE     COLOR     VALUE    TEXTURE     SPACE     FORM
Line A mark. Lines have thickness, direction, andmovement; they can be interrupted and can show            emotion in an a...
Line
LineContour lines- outline the edges of forms or shapesGestural lines- indicate action and physical movement
ShapeWhen line curves or corners around and crosses         over itself it becomes a shape.
ShapeSHAPES CAN BE DESCRIBED AS:GEOMETRICsquare, triangle, rectangle, rhombus, circle, cone                               ...
ColorColor has three main properties:             1. Hue            2. Value          3. Intensity
ColorColor has three properties:1. The first is HUE.(this is the name of the colors)2. The second property of color isvalu...
Neutral Colors These colors are made by adding a complimentarycolor (opposite on the color wheel) to a hue.Neutralized hue...
Tints and ShadesTints-adding the color white.Shades- adding the color black.
Warm and Cool Colors
ValueThe lightness or darkness of a hue.
Value  Value contrasts help us  to see and understand atwo-dimensional work of art. Value describes form and    value defi...
TextureThe quality of a surface: Smooth, rough, bumpy,                     hairy, etc.
Hatching and Cross HatchingLine can be used to create  value and texturesHatchingCross Hatching
TextureTextures are all around us in our environment.Actual texture – texture that you can feel with your sense of  touch....
SpaceThe amount of depth in both 2D and 3D artworks.  Around, above, inside, outside, help describe                      s...
SpaceThe feeling of space in a drawingor painting is always an illusion.Artists combine the use of lightand dark value wit...
FormIn 3D artworks it is the quality of the shape.      Ex. Cubes, spheres and cones
FormForm describes volume and mass, or the three-dimensional  aspects of objects that take up space.Forms can be realistic...
Principles of DesignThe basic rules of aesthetics that guide in the organization of elements in a work of art.
Design Principles     Balance    Emphasis      Variety    Movement    Proportion     Contrast       Unity
Balance An appearance of evenness in an artwork.There are two kinds: Symmetry & Asymmetry
Balance     Balance refers to the distribution of visual weight in a work of art     This is an example of                ...
Balance An appearance of evenness in an artwork.There are two kinds: Symmetry & Asymmetry
SymmetryIn composition it is an arrangement of elements             using order or disorder.
Vertical symmetryA composition with identical or similar elements arranged on both the right and left halves of an        ...
Vertical symmetry
Horizontal symmetryA composition with identical or similar elementsarranged on both the top and bottom halves of an       ...
Horizontal symmetry
Radial symmetryA composition with a center point from which the arrangement       of elements radiate around in a circular...
Radial symmetry
AsymmetryA composition with a heavy and light amount of elements.      Asymmetry uses disorder to create balance.
Asymmetrical
ContrastA large difference between elements. Green and    Red, dark and light, large and small, thin and                th...
Contrast  Contrast refers to differences in values,colors textures, shapes and other elements.
EmphasisWhere an artist draws attention to one or more                parts of a design.
Emphasis Emphasis is used by artists to create dominance and focusin their work. Artists often use focal areas (centers of...
MovementThe path the viewer’s eye is directed to take by the      artist’s choice of elements such as line.
MovementVisual movement is used by artists to direct viewer     through their work, often to focal areas.
VarietyThe differences in any element in a work of art give                      it variety.  Ex: A variety of shape sizes...
Rhythm Rhythm is repetition of visual movement of the elements-colorsshapes, lines, values, forms, spaces, and textures. M...
Pattern Pattern uses the art elements in planned or randomrepetitions to enhance surfaces of paintings or sculptures.
UnityA sense that all of the parts belong together as one                    piece of artwork.
Unity Unity provides the cohesive quality that makes an art workfeel complete and finished. All the principles work togeth...
Proportion – aka – ScaleThe relationships of size in artworks in relation to           how they are normally viewed. Ex. A...
ProportionThis picture uses the idea of proportion to illustratethe size difference between the fish and the boat.
Proportion – aka – Scale
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Elements principles

  1. 1. LINEDesign Elements Design Principles SHAP E BALANCE COLO VARIETY R MOVEMENT VALU CONTRAST E EMPHASIS TEXT URE PROPORTION SPAC UNITY
  2. 2. Elements of Design Are the seven basic building blocks of art & design.  Without these building blocks the principles are meaningless. Without the principles the elements can not be used to their best ability.
  3. 3. Design Elements LINE SHAPE COLOR VALUE TEXTURE SPACE FORM
  4. 4. Line A mark. Lines have thickness, direction, andmovement; they can be interrupted and can show emotion in an artwork.
  5. 5. Line
  6. 6. LineContour lines- outline the edges of forms or shapesGestural lines- indicate action and physical movement
  7. 7. ShapeWhen line curves or corners around and crosses over itself it becomes a shape.
  8. 8. ShapeSHAPES CAN BE DESCRIBED AS:GEOMETRICsquare, triangle, rectangle, rhombus, circle, cone ORGANIC free form shapes, shapes in nature for example: leaves, trees, clouds, animals
  9. 9. ColorColor has three main properties: 1. Hue 2. Value 3. Intensity
  10. 10. ColorColor has three properties:1. The first is HUE.(this is the name of the colors)2. The second property of color isvalue, which refers to thelightness or darkness of a hue.3. The third property of color isintensity, which refers to the purityof the hue (called “chroma”)
  11. 11. Neutral Colors These colors are made by adding a complimentarycolor (opposite on the color wheel) to a hue.Neutralized hues are called tones.
  12. 12. Tints and ShadesTints-adding the color white.Shades- adding the color black.
  13. 13. Warm and Cool Colors
  14. 14. ValueThe lightness or darkness of a hue.
  15. 15. Value Value contrasts help us to see and understand atwo-dimensional work of art. Value describes form and value defines space.
  16. 16. TextureThe quality of a surface: Smooth, rough, bumpy, hairy, etc.
  17. 17. Hatching and Cross HatchingLine can be used to create value and texturesHatchingCross Hatching
  18. 18. TextureTextures are all around us in our environment.Actual texture – texture that you can feel with your sense of touch.Implied texture – texture that has been simulated in drawing and painting on a smooth surface to appear as if it is textured.
  19. 19. SpaceThe amount of depth in both 2D and 3D artworks. Around, above, inside, outside, help describe space
  20. 20. SpaceThe feeling of space in a drawingor painting is always an illusion.Artists combine the use of lightand dark value with othertechniques. Some of these are:simple overlapping, ladderperspective, linearperspective, and atmosphericperspective. Linear perspective “Snow in New York”
  21. 21. FormIn 3D artworks it is the quality of the shape. Ex. Cubes, spheres and cones
  22. 22. FormForm describes volume and mass, or the three-dimensional aspects of objects that take up space.Forms can be realistic, abstract, geometric, organic etc…Form is considered three-dimensional showing height, width and depth. It can be illustrated or constructed.
  23. 23. Principles of DesignThe basic rules of aesthetics that guide in the organization of elements in a work of art.
  24. 24. Design Principles Balance Emphasis Variety Movement Proportion Contrast Unity
  25. 25. Balance An appearance of evenness in an artwork.There are two kinds: Symmetry & Asymmetry
  26. 26. Balance Balance refers to the distribution of visual weight in a work of art This is an example of This is an example of symmetrical balance in which asymmetrical balancethe design is the same on both because the object is not the sides of the center axis. same on both sides.
  27. 27. Balance An appearance of evenness in an artwork.There are two kinds: Symmetry & Asymmetry
  28. 28. SymmetryIn composition it is an arrangement of elements using order or disorder.
  29. 29. Vertical symmetryA composition with identical or similar elements arranged on both the right and left halves of an image.
  30. 30. Vertical symmetry
  31. 31. Horizontal symmetryA composition with identical or similar elementsarranged on both the top and bottom halves of an image.
  32. 32. Horizontal symmetry
  33. 33. Radial symmetryA composition with a center point from which the arrangement of elements radiate around in a circular format. Imagine:Cut a piece of “pie” out of an empty circle. Create a design on the piece of pie. Repeat the pie piece to finish off the “pie.”
  34. 34. Radial symmetry
  35. 35. AsymmetryA composition with a heavy and light amount of elements. Asymmetry uses disorder to create balance.
  36. 36. Asymmetrical
  37. 37. ContrastA large difference between elements. Green and Red, dark and light, large and small, thin and thick, bright and dull.
  38. 38. Contrast Contrast refers to differences in values,colors textures, shapes and other elements.
  39. 39. EmphasisWhere an artist draws attention to one or more parts of a design.
  40. 40. Emphasis Emphasis is used by artists to create dominance and focusin their work. Artists often use focal areas (centers of interest)to place emphasis on the most important aspect of art.
  41. 41. MovementThe path the viewer’s eye is directed to take by the artist’s choice of elements such as line.
  42. 42. MovementVisual movement is used by artists to direct viewer through their work, often to focal areas.
  43. 43. VarietyThe differences in any element in a work of art give it variety. Ex: A variety of shape sizes or a variety of the same hue
  44. 44. Rhythm Rhythm is repetition of visual movement of the elements-colorsshapes, lines, values, forms, spaces, and textures. Movementand rhythm work together to create the visual equivalent of amusical beat..
  45. 45. Pattern Pattern uses the art elements in planned or randomrepetitions to enhance surfaces of paintings or sculptures.
  46. 46. UnityA sense that all of the parts belong together as one piece of artwork.
  47. 47. Unity Unity provides the cohesive quality that makes an art workfeel complete and finished. All the principles work togetherto create unity and therefore a successful design. Salvador Dali Andy Warhol
  48. 48. Proportion – aka – ScaleThe relationships of size in artworks in relation to how they are normally viewed. Ex. A perfectly drawn person in proportion or a perfectly drawn person with a tiny head
  49. 49. ProportionThis picture uses the idea of proportion to illustratethe size difference between the fish and the boat.
  50. 50. Proportion – aka – Scale
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