Tips & tools on social      media:       policy       management       monitoring       during crisis social media | ...
developing a policy for       social       media. social media | 2011 SOLGM Comms Forum   Putting Northland first
1: define it.                  what is social media?                  who policy applies to?                  how you can ...
2: develop          principles. social media | 2011 SOLGM Comms Forum   Putting Northland first
transparency.       be honest and say you       work for ‘the Council’ social media | 2011 SOLGM Comms Forum   Putting No...
protection.       of residents privacy,       copyright & trademarks, only       release public information social media ...
responsibility.       with use of technology,       dodgy sites, spyware, etc social media | 2011 SOLGM Comms Forum   Put...
3: off-limits.               confidential data, online               recommendations,               financial info, staff ...
4: provide          guidelines          or training. social media | 2011 SOLGM Comms Forum   Putting Northland first
be enabling.       empowers staff, let’s them       know what they can and       can’t say social media | 2011 SOLGM Comm...
authorised.       only authorised staff can       represent council online social media | 2011 SOLGM Comms Forum   Puttin...
accuracy.       get your facts right, only       comment on your area social media | 2011 SOLGM Comms Forum   Putting Nor...
alignment.       acceptable use, code of       conduct, media, customer       service charter, copyright social media | 2...
respect.       be polite, respectful and       professional, give credit       when it’s due social media | 2011 SOLGM Co...
honesty.       disclose you work for       council, keep records, don’t       post when in doubt social media | 2011 SOLG...
responsibility.       work tool – not a       distraction, remember it’s a       permanent record social media | 2011 SOL...
managing your       social       media. social media | 2011 SOLGM Comms Forum   Putting Northland first
social media:   whose job is it anyway?     IT / Information Services?          Roles:     Communications?              ...
www.tweetdeck.com social media | 2011 SOLGM Comms Forum   Putting Northland first
www.hootsuite.com social media | 2011 SOLGM Comms Forum   Putting Northland first
www.mytweeple.com social media | 2011 SOLGM Comms Forum   Putting Northland first
changing faces social media | 2011 SOLGM Comms Forum   Putting Northland first
Facebook notifications social media | 2011 SOLGM Comms Forum   Putting Northland first
Facebook Insights social media | 2011 SOLGM Comms Forum   Putting Northland first
Facebook Insights social media | 2011 SOLGM Comms Forum   Putting Northland first
Facebook Insights social media | 2011 SOLGM Comms Forum   Putting Northland first
“what other                tools do               you use?” social media | 2011 SOLGM Comms Forum   Putting Northland first
what we do   avoid ‘template posts’ for all   schedule posts manually    (for now)   respond to posts in working    hou...
what we do   spreadsheet of Twitter    followers   monthly archive of all posts   report monthly to council social med...
my daily 10mins   take one platform at a time   alternate between platforms    daily   respond to your fans &    follow...
my daily 10mins   quiet day? reach out!   focus on one or two actions    per day social media | 2011 SOLGM Comms Forum ...
tracking the buzz on       social       media. social media | 2011 SOLGM Comms Forum   Putting Northland first
www.google.com social media | 2011 SOLGM Comms Forum   Putting Northland first
www.google.com/alerts social media | 2011 SOLGM Comms Forum   Putting Northland first
www.twilert.com social media | 2011 SOLGM Comms Forum   Putting Northland first
www.blogpulse.com social media | 2011 SOLGM Comms Forum   Putting Northland first
www.tweetreach.com social media | 2011 SOLGM Comms Forum   Putting Northland first
www.backtype.com social media | 2011 SOLGM Comms Forum   Putting Northland first
www.netvibes.com social media | 2011 SOLGM Comms Forum   Putting Northland first
www.socialmention.com social media | 2011 SOLGM Comms Forum   Putting Northland first
www.socialmention.com social media | 2011 SOLGM Comms Forum   Putting Northland first
youropenbook.org social media | 2011 SOLGM Comms Forum   Putting Northland first
“what other                tools do               you use?” social media | 2011 SOLGM Comms Forum   Putting Northland first
Twitter during crisis social media | 2011 SOLGM Comms Forum   Putting Northland first
release tips and facts social media | 2011 SOLGM Comms Forum   Putting Northland first
respond to queries social media | 2011 SOLGM Comms Forum   Putting Northland first
go behind-the-scenes         Red Cross are being tested during the tsunami         exercise setting up the Whangarei Welfa...
ask for help or ideas social media | 2011 SOLGM Comms Forum   Putting Northland first
thank those that help social media | 2011 SOLGM Comms Forum   Putting Northland first
keeps those informed social media | 2011 SOLGM Comms Forum   Putting Northland first
alerts problems social media | 2011 SOLGM Comms Forum   Putting Northland first
track event hashtags social media | 2011 SOLGM Comms Forum   Putting Northland first
“So is this stuff   just being a twit?” social media | 2011 SOLGM Comms Forum   Putting Northland first
 social media | 2011 SOLGM Comms Forum   Putting Northland first
others during crisis social media | 2011 SOLGM Comms Forum   Putting Northland first
 social media | 2011 SOLGM Comms Forum   Putting Northland first
 social media | 2011 SOLGM Comms Forum   Putting Northland first
 social media | 2011 SOLGM Comms Forum   Putting Northland first
 social media | 2011 SOLGM Comms Forum   Putting Northland first
 social media | 2011 SOLGM Comms Forum   Putting Northland first
 social media | 2011 SOLGM Comms Forum   Putting Northland first
 social media | 2011 SOLGM Comms Forum   Putting Northland first
 social media | 2011 SOLGM Comms Forum   Putting Northland first
the last word … social media | 2011 SOLGM Comms Forum   Putting Northland first
any questions?    Find out more:    www.algim.org.nz/socialmedia                                                  Jason Da...
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Social media tips and tools: management, monitoring, policy and crisis

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Social media tips and tools: management, monitoring, policy and crisis

  1. 1. Tips & tools on social media:  policy  management  monitoring  during crisis social media | 2011 SOLGM Comms Forum Putting Northland first
  2. 2. developing a policy for social media. social media | 2011 SOLGM Comms Forum Putting Northland first
  3. 3. 1: define it. what is social media? who policy applies to? how you can use it? social media | 2011 SOLGM Comms Forum Putting Northland first
  4. 4. 2: develop principles. social media | 2011 SOLGM Comms Forum Putting Northland first
  5. 5. transparency. be honest and say you work for ‘the Council’ social media | 2011 SOLGM Comms Forum Putting Northland first
  6. 6. protection. of residents privacy, copyright & trademarks, only release public information social media | 2011 SOLGM Comms Forum Putting Northland first
  7. 7. responsibility. with use of technology, dodgy sites, spyware, etc social media | 2011 SOLGM Comms Forum Putting Northland first
  8. 8. 3: off-limits. confidential data, online recommendations, financial info, staff issues social media | 2011 SOLGM Comms Forum Putting Northland first
  9. 9. 4: provide guidelines or training. social media | 2011 SOLGM Comms Forum Putting Northland first
  10. 10. be enabling. empowers staff, let’s them know what they can and can’t say social media | 2011 SOLGM Comms Forum Putting Northland first
  11. 11. authorised. only authorised staff can represent council online social media | 2011 SOLGM Comms Forum Putting Northland first
  12. 12. accuracy. get your facts right, only comment on your area social media | 2011 SOLGM Comms Forum Putting Northland first
  13. 13. alignment. acceptable use, code of conduct, media, customer service charter, copyright social media | 2011 SOLGM Comms Forum Putting Northland first
  14. 14. respect. be polite, respectful and professional, give credit when it’s due social media | 2011 SOLGM Comms Forum Putting Northland first
  15. 15. honesty. disclose you work for council, keep records, don’t post when in doubt social media | 2011 SOLGM Comms Forum Putting Northland first
  16. 16. responsibility. work tool – not a distraction, remember it’s a permanent record social media | 2011 SOLGM Comms Forum Putting Northland first
  17. 17. managing your social media. social media | 2011 SOLGM Comms Forum Putting Northland first
  18. 18. social media: whose job is it anyway?  IT / Information Services? Roles:  Communications? -Technology -Leadership  Human resources? -Coordination  Customer services? -Daily use social media | 2011 SOLGM Comms Forum Putting Northland first
  19. 19. www.tweetdeck.com social media | 2011 SOLGM Comms Forum Putting Northland first
  20. 20. www.hootsuite.com social media | 2011 SOLGM Comms Forum Putting Northland first
  21. 21. www.mytweeple.com social media | 2011 SOLGM Comms Forum Putting Northland first
  22. 22. changing faces social media | 2011 SOLGM Comms Forum Putting Northland first
  23. 23. Facebook notifications social media | 2011 SOLGM Comms Forum Putting Northland first
  24. 24. Facebook Insights social media | 2011 SOLGM Comms Forum Putting Northland first
  25. 25. Facebook Insights social media | 2011 SOLGM Comms Forum Putting Northland first
  26. 26. Facebook Insights social media | 2011 SOLGM Comms Forum Putting Northland first
  27. 27. “what other tools do you use?” social media | 2011 SOLGM Comms Forum Putting Northland first
  28. 28. what we do avoid ‘template posts’ for all schedule posts manually (for now) respond to posts in working hours only social media | 2011 SOLGM Comms Forum Putting Northland first
  29. 29. what we do spreadsheet of Twitter followers monthly archive of all posts report monthly to council social media | 2011 SOLGM Comms Forum Putting Northland first
  30. 30. my daily 10mins take one platform at a time alternate between platforms daily respond to your fans & followers first social media | 2011 SOLGM Comms Forum Putting Northland first
  31. 31. my daily 10mins quiet day? reach out! focus on one or two actions per day social media | 2011 SOLGM Comms Forum Putting Northland first
  32. 32. tracking the buzz on social media. social media | 2011 SOLGM Comms Forum Putting Northland first
  33. 33. www.google.com social media | 2011 SOLGM Comms Forum Putting Northland first
  34. 34. www.google.com/alerts social media | 2011 SOLGM Comms Forum Putting Northland first
  35. 35. www.twilert.com social media | 2011 SOLGM Comms Forum Putting Northland first
  36. 36. www.blogpulse.com social media | 2011 SOLGM Comms Forum Putting Northland first
  37. 37. www.tweetreach.com social media | 2011 SOLGM Comms Forum Putting Northland first
  38. 38. www.backtype.com social media | 2011 SOLGM Comms Forum Putting Northland first
  39. 39. www.netvibes.com social media | 2011 SOLGM Comms Forum Putting Northland first
  40. 40. www.socialmention.com social media | 2011 SOLGM Comms Forum Putting Northland first
  41. 41. www.socialmention.com social media | 2011 SOLGM Comms Forum Putting Northland first
  42. 42. youropenbook.org social media | 2011 SOLGM Comms Forum Putting Northland first
  43. 43. “what other tools do you use?” social media | 2011 SOLGM Comms Forum Putting Northland first
  44. 44. Twitter during crisis social media | 2011 SOLGM Comms Forum Putting Northland first
  45. 45. release tips and facts social media | 2011 SOLGM Comms Forum Putting Northland first
  46. 46. respond to queries social media | 2011 SOLGM Comms Forum Putting Northland first
  47. 47. go behind-the-scenes Red Cross are being tested during the tsunami exercise setting up the Whangarei Welfare Centre in Forum North view photo Our Regional Emergency Operations Centre has been activated for ‘Exercise Tangaroa’; a national tsunami exercise view photo social media | 2011 SOLGM Comms Forum Putting Northland first
  48. 48. ask for help or ideas social media | 2011 SOLGM Comms Forum Putting Northland first
  49. 49. thank those that help social media | 2011 SOLGM Comms Forum Putting Northland first
  50. 50. keeps those informed social media | 2011 SOLGM Comms Forum Putting Northland first
  51. 51. alerts problems social media | 2011 SOLGM Comms Forum Putting Northland first
  52. 52. track event hashtags social media | 2011 SOLGM Comms Forum Putting Northland first
  53. 53. “So is this stuff just being a twit?” social media | 2011 SOLGM Comms Forum Putting Northland first
  54. 54.  social media | 2011 SOLGM Comms Forum Putting Northland first
  55. 55. others during crisis social media | 2011 SOLGM Comms Forum Putting Northland first
  56. 56.  social media | 2011 SOLGM Comms Forum Putting Northland first
  57. 57.  social media | 2011 SOLGM Comms Forum Putting Northland first
  58. 58.  social media | 2011 SOLGM Comms Forum Putting Northland first
  59. 59.  social media | 2011 SOLGM Comms Forum Putting Northland first
  60. 60.  social media | 2011 SOLGM Comms Forum Putting Northland first
  61. 61.  social media | 2011 SOLGM Comms Forum Putting Northland first
  62. 62.  social media | 2011 SOLGM Comms Forum Putting Northland first
  63. 63.  social media | 2011 SOLGM Comms Forum Putting Northland first
  64. 64. the last word … social media | 2011 SOLGM Comms Forum Putting Northland first
  65. 65. any questions? Find out more: www.algim.org.nz/socialmedia Jason Dawson General Manager - Community Relations 0800 002 004 www.nrc.govt.nz social media | 2011 SOLGM Comms Forum Putting Northland first

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