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Social media: delivering on expectations
 

Social media: delivering on expectations

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Workshop presentation from ALGIM 2011 Local Govt Web Symposium, 2 May 2011. Covers social media policy, monitoring social media, tools to manage social media and examples during crisis management ...

Workshop presentation from ALGIM 2011 Local Govt Web Symposium, 2 May 2011. Covers social media policy, monitoring social media, tools to manage social media and examples during crisis management (including Christchurch earthquake).

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    Social media: delivering on expectations Social media: delivering on expectations Presentation Transcript

    • delivering on expectations social media | 2011 ALGIM Web Symposium Putting Northland first
    • does your organisation use social media? social media | 2011 ALGIM Web Symposium Putting Northland first
    • do you have a social media policy? social media | 2011 ALGIM Web Symposium Putting Northland first
    • do you do social media monitoring? social media | 2011 ALGIM Web Symposium Putting Northland first
    • Developing a policy for social media. social media | 2011 ALGIM Web Symposium Putting Northland first
    • 1: define it. what is social media? who policy applies to? how you can use it? social media | 2011 ALGIM Web Symposium Putting Northland first
    • 2: develop principles. social media | 2011 ALGIM Web Symposium Putting Northland first
    • transparency. be honest and say you work for ‘the Council’ social media | 2011 ALGIM Web Symposium Putting Northland first
    • protection. of residents privacy, copyright & trademarks, only release public information social media | 2011 ALGIM Web Symposium Putting Northland first
    • responsibility. with use of technology, dodgy sites, spyware, etc social media | 2011 ALGIM Web Symposium Putting Northland first
    • 3: off-limits. confidential data, online recommendations, financial info, staff issues social media | 2011 ALGIM Web Symposium Putting Northland first
    • 4: provide guidelines or training. social media | 2011 ALGIM Web Symposium Putting Northland first
    • be enabling. empowers staff, let’s them know what they can and can’t say social media | 2011 ALGIM Web Symposium Putting Northland first
    • authorised. only authorised staff can represent council online social media | 2011 ALGIM Web Symposium Putting Northland first
    • accuracy. get your facts right, only comment on your area social media | 2011 ALGIM Web Symposium Putting Northland first
    • alignment. acceptable use, code of conduct, media, customer service charter, copyright social media | 2011 ALGIM Web Symposium Putting Northland first
    • respect. be polite, respectful and professional, give credit when it’s due social media | 2011 ALGIM Web Symposium Putting Northland first
    • honesty. disclose you work for council, keep records, don’t post when in doubt social media | 2011 ALGIM Web Symposium Putting Northland first
    • responsibility. work tool – not a distraction, remember it’s a permanent record social media | 2011 ALGIM Web Symposium Putting Northland first
    • Managing your social media. social media | 2011 ALGIM Web Symposium Putting Northland first
    • social media: whose job is it anyway?  IT / Information Services? Roles:  Communications? -Technology -Leadership  Human resources? -Coordination  Customer services? -Daily use social media | 2011 ALGIM Web Symposium Putting Northland first
    • www.tweetdeck.com social media | 2011 ALGIM Web Symposium Putting Northland first
    • www.hootsuite.com social media | 2011 ALGIM Web Symposium Putting Northland first
    • www.yoono.com social media | 2011 ALGIM Web Symposium Putting Northland first
    • www.mytweeple.com social media | 2011 ALGIM Web Symposium Putting Northland first
    • www.hyperalerts.no social media | 2011 ALGIM Web Symposium Putting Northland first
    • changing faces social media | 2011 ALGIM Web Symposium Putting Northland first
    • Facebook notifications social media | 2011 ALGIM Web Symposium Putting Northland first
    • Facebook Insights social media | 2011 ALGIM Web Symposium Putting Northland first
    • “what other tools do you use?” social media | 2011 ALGIM Web Symposium Putting Northland first
    • what we do  avoid ‘template posts’ for all  schedule posts manually (for now)  respond to posts in working hours  spreadsheet of Twitter followers  monthly archive of all posts  report monthly to council social media | 2011 ALGIM Web Symposium Putting Northland first
    • my daily 10mins  take one platform at a time  alternate between platforms daily  respond to your fans & followers first  quiet day? reach out!  focus on one or two actions per day social media | 2011 ALGIM Web Symposium Putting Northland first
    • tracking the buzz on social media. social media | 2011 ALGIM Web Symposium Putting Northland first
    • www.google.com social media | 2011 ALGIM Web Symposium Putting Northland first
    • www.google.com/alerts social media | 2011 ALGIM Web Symposium Putting Northland first
    • www.twilert.com social media | 2011 ALGIM Web Symposium Putting Northland first
    • www.blogpulse.com social media | 2011 ALGIM Web Symposium Putting Northland first
    • www.tweetreach.com social media | 2011 ALGIM Web Symposium Putting Northland first
    • www.backtype.com social media | 2011 ALGIM Web Symposium Putting Northland first
    • www.netvibes.com social media | 2011 ALGIM Web Symposium Putting Northland first
    • www.socialmention.com social media | 2011 ALGIM Web Symposium Putting Northland first
    • youropenbook.org social media | 2011 ALGIM Web Symposium Putting Northland first
    • “what other tools do you use?” social media | 2011 ALGIM Web Symposium Putting Northland first
    • Twitter during crisis social media | 2011 ALGIM Web Symposium Putting Northland first
    • release tips and facts social media | 2011 ALGIM Web Symposium Putting Northland first
    • respond to queries social media | 2011 ALGIM Web Symposium Putting Northland first
    • go behind-the-scenes Red Cross are being tested during the tsunami exercise setting up the Whangarei Welfare Centre in Forum North view photo Our Regional Emergency Operations Centre has been activated for ‘Exercise Tangaroa’; a national tsunami exercise view photo social media | 2011 ALGIM Web Symposium Putting Northland first
    • ask for help or ideas social media | 2011 ALGIM Web Symposium Putting Northland first
    • thank those that help social media | 2011 ALGIM Web Symposium Putting Northland first
    • keeps those informed social media | 2011 ALGIM Web Symposium Putting Northland first
    • alerts problems social media | 2011 ALGIM Web Symposium Putting Northland first
    • track event hashtags social media | 2011 ALGIM Web Symposium Putting Northland first
    • “So is this stuff just being a twit?” social media | 2011 ALGIM Web Symposium Putting Northland first
    •  social media | 2011 ALGIM Web Symposium Putting Northland first
    •  social media | 2011 ALGIM Web Symposium Putting Northland first
    •  social media | 2011 ALGIM Web Symposium Putting Northland first
    •  social media | 2011 ALGIM Web Symposium Putting Northland first
    •  social media | 2011 ALGIM Web Symposium Putting Northland first
    •  social media | 2011 ALGIM Web Symposium Putting Northland first
    • tuning to YouTube social media | 2011 ALGIM Web Symposium Putting Northland first
    •  social media | 2011 ALGIM Web Symposium Putting Northland first
    •  social media | 2011 ALGIM Web Symposium Putting Northland first
    •  social media | 2011 ALGIM Web Symposium Putting Northland first
    •  social media | 2011 ALGIM Web Symposium Putting Northland first
    • the last word … social media | 2011 ALGIM Web Symposium Putting Northland first
    • any questions? Find out more: www.algim.org.nz/socialmedia Jason Dawson General Manager - Community Relations 0800 002 004 www.nrc.govt.nz social media | 2011 ALGIM Web Symposium Putting Northland first