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Social
     Media.
     ”Facebook, Twitter & all that stuff”



A local government guide to Social Media.   Putting Northl...
So what is

     Social
     Media?
A local government guide to Social Media.   Putting Northland first
I think your
  I love your                                                         My neighbour
                          ...
“We are moving from an
     information age
     to an
     opinion age.”
        Warren Sack, Associate Professor, Film &...
Why should Councils use

     Social
     Media?
A local government guide to Social Media.   Putting Northland first
Compelling reason #1:

     It’s free!

A local government guide to Social Media.   Putting Northland first
Compelling reason #2:

     It’s easy
     to use.
A local government guide to Social Media.   Putting Northland first
Compelling reason #3:


     It’s fast.

A local government guide to Social Media.   Putting Northland first
Compelling reason #4:


     Reach.

A local government guide to Social Media.   Putting Northland first
Social media:
how can it help my Council?

      work openly, be accountable
      enhances democracy
      keeps your cit...
Social media:
how can it help my Council?

      assists with campaigns
      helps build communities
      delivers servi...
Getting started with

     Social
     Media.
A local government guide to Social Media.   Putting Northland first
Social media:
some rules of engagement

      use real words, not txt spk
      it’s not all about you, comment &
      co...
Social media:
some rules of engagement

      give credit where credit is due
      be timely, immediacy is key
      if y...
“The social landscape is

    emotional.
    Transparency and authenticity
    are not emotions.“
      Brian Solis - digi...
Tweet dreams?




A local government guide to Social Media.   Putting Northland first
Use for:
Live coverage, news, events,
alerts, giveaways, feedback




A local government guide to Social Media.   Putting ...
The average age of a
    Twitter user is

    39 years old.
      Brian Solis - digital analyst, sociologist and futurist
...
A local government guide to Social Media.   Putting Northland first
A local government guide to Social Media.   Putting Northland first
A local government guide to Social Media.   Putting Northland first
Objectives & metrics
 Objective                                                                  Measure
 Extend reach of ...
A local government guide to Social Media.   Putting Northland first
www.nrc.govt.nz/twitter


A local government guide to Social Media.   Putting Northland first
Engaging on Twitter
     publish useful tips or facts




A local government guide to Social Media.   Putting Northland fi...
Engaging on Twitter
     retweet to acknowledge others
         add a personal comment, not just retweet




A local gover...
Engaging on Twitter
     say thank you, publicly




A local government guide to Social Media.   Putting Northland first
Engaging on Twitter
     ask for help or ideas




A local government guide to Social Media.   Putting Northland first
Engaging on Twitter
     bring tweets to life with photos




A local government guide to Social Media.   Putting Northlan...
Other Twitter users




A local government guide to Social Media.   Putting Northland first
A local government guide to Social Media.   Putting Northland first
A local government guide to Social Media.   Putting Northland first
And a few others!




A local government guide to Social Media.   Putting Northland first
A local government guide to Social Media.   Putting Northland first
A local government guide to Social Media.   Putting Northland first
Can you face it?




A local government guide to Social Media.   Putting Northland first
Use for:
Events, brands, campaigns,
interactions, contests, issues




A local government guide to Social Media.   Putting...
The average age of a
    Facebook user is

    38 years old.
      Brian Solis - digital analyst, sociologist and futurist...
A local government guide to Social Media.   Putting Northland first
Facebook terms
     ensure you read the terms of Facebook
     especially important around campaigns and
     competitions...
Facebook terms
     have an indemnity in favour of Facebook
     caused problems under Public Finance Act
     amendment t...
Facebook page types
     official page
          business, brand, organisation, public figure
     community page
        ...
Facebook usernames


     www.facebook.com/username
     choose a username for your pages
     need 25 likes (fans) to cre...
Building a fanbase
     fans are gone, it all about ‘like’
     embed widgets on your website
     link to your Twitter ac...
Building a fanbase
     use Facebook video, embed on your site
     get fans to join via text, 32665 (FBOOK):
          re...
Other Facebook users




A local government guide to Social Media.   Putting Northland first
A local government guide to Social Media.   Putting Northland first
A local government guide to Social Media.   Putting Northland first
Wanna wiki?




A local government guide to Social Media.   Putting Northland first
Use for:
Council information, history,
education, tourism promotion




A local government guide to Social Media.   Puttin...
A local government guide to Social Media.   Putting Northland first
A local government guide to Social Media.   Putting Northland first
A local government guide to Social Media.   Putting Northland first
A local government guide to Social Media.   Putting Northland first
Editing Wikipedia
     editing your own entry is not forbidden
     deleting accurate criticism is forbidden
     avoid tr...
A local government guide to Social Media.   Putting Northland first
Are you LinkedIn?




A local government guide to Social Media.   Putting Northland first
Use for:
Professional networking, groups,
recruitment




A local government guide to Social Media.   Putting Northland fi...
A local government guide to Social Media.   Putting Northland first
A local government guide to Social Media.   Putting Northland first
A local government guide to Social Media.   Putting Northland first
You’re LinkedIn!




A local government guide to Social Media.   Putting Northland first
Who else is LinkedIn?




A local government guide to Social Media.   Putting Northland first
A local government guide to Social Media.   Putting Northland first
A local government guide to Social Media.   Putting Northland first
A local government guide to Social Media.   Putting Northland first
Other types of

     Social
     Media.
A local government guide to Social Media.   Putting Northland first
YouTube
                                       Use for:
                                       Education,
                ...
Meet Ups

                                       Use for:
                                       Interaction,
            ...
Blogs
                                       Use for:
                                       Recommendations,
            ...
Four Square
                                       Use for:
                                       Libraries, leisure
    ...
Keeping tabs on your

     Social
     Media.
A local government guide to Social Media.   Putting Northland first
A local government guide to Social Media.   Putting Northland first
A local government guide to Social Media.   Putting Northland first
Tracking your brand on

     Social
     Media.
A local government guide to Social Media.   Putting Northland first
www.google.com/alerts




A local government guide to Social Media.   Putting Northland first
www.google.com/alerts




A local government guide to Social Media.   Putting Northland first
www.icerocket.com




A local government guide to Social Media.   Putting Northland first
www.socialmention.com




A local government guide to Social Media.   Putting Northland first
www.keotag.com




A local government guide to Social Media.   Putting Northland first
Councils can’t ignore

     Social
     Media.
A local government guide to Social Media.   Putting Northland first
A local government guide to Social Media.   Putting Northland first
A local government guide to Social Media.   Putting Northland first
A local government guide to Social Media.   Putting Northland first
Curly questions?
   @WebTaniwha

                                                   Jason Dawson
                         ...
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Local Government Guide to Social Media

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Published on

Presentation to SOLGM Local Government Communications Forum, 24 May 2010, Wellington.

Published in: Technology

Transcript of "Local Government Guide to Social Media"

  1. 1. Social Media. ”Facebook, Twitter & all that stuff” A local government guide to Social Media. Putting Northland first
  2. 2. So what is Social Media? A local government guide to Social Media. Putting Northland first
  3. 3. I think your I love your My neighbour hat is hat! Where did ridiculous! recommended you get it? the place to me. Might go hunting moa. What are you doing later? Victorian era tea, Napier, NZ (1888) Source: National Library of NZ photostream on Flickr: http://www.flickr.com/photos/7726011@N07/4498487341/ A local government guide to Social Media. Putting Northland first
  4. 4. “We are moving from an information age to an opinion age.” Warren Sack, Associate Professor, Film & Digital Media School, University of California, Santa Cruz A local government guide to Social Media. Putting Northland first
  5. 5. Why should Councils use Social Media? A local government guide to Social Media. Putting Northland first
  6. 6. Compelling reason #1: It’s free! A local government guide to Social Media. Putting Northland first
  7. 7. Compelling reason #2: It’s easy to use. A local government guide to Social Media. Putting Northland first
  8. 8. Compelling reason #3: It’s fast. A local government guide to Social Media. Putting Northland first
  9. 9. Compelling reason #4: Reach. A local government guide to Social Media. Putting Northland first
  10. 10. Social media: how can it help my Council? work openly, be accountable enhances democracy keeps your citizens informed helps citizens report problems A local government guide to Social Media. Putting Northland first
  11. 11. Social media: how can it help my Council? assists with campaigns helps build communities delivers services extends audience reach A local government guide to Social Media. Putting Northland first
  12. 12. Getting started with Social Media. A local government guide to Social Media. Putting Northland first
  13. 13. Social media: some rules of engagement use real words, not txt spk it’s not all about you, comment & converse take the time to listen A local government guide to Social Media. Putting Northland first
  14. 14. Social media: some rules of engagement give credit where credit is due be timely, immediacy is key if you can’t say anything nice – don’t! A local government guide to Social Media. Putting Northland first
  15. 15. “The social landscape is emotional. Transparency and authenticity are not emotions.“ Brian Solis - digital analyst, sociologist and futurist Connect Now 2010 A local government guide to Social Media. Putting Northland first
  16. 16. Tweet dreams? A local government guide to Social Media. Putting Northland first
  17. 17. Use for: Live coverage, news, events, alerts, giveaways, feedback A local government guide to Social Media. Putting Northland first
  18. 18. The average age of a Twitter user is 39 years old. Brian Solis - digital analyst, sociologist and futurist Connect Now 2010 A local government guide to Social Media. Putting Northland first
  19. 19. A local government guide to Social Media. Putting Northland first
  20. 20. A local government guide to Social Media. Putting Northland first
  21. 21. A local government guide to Social Media. Putting Northland first
  22. 22. Objectives & metrics Objective Measure Extend reach of existing corporate messages online (e.g. news, Number of followers; speeches, web updates, YouTube videos) by building relationships relevance and type of followers; number of with relevant audiences including intermediaries, stakeholders, and key web traffic referrals from Twitter to our influencers such as journalists and bloggers website content Provide an informal, ‘human’ voice of the organisation to promote Feedback from followers (unsolicited and comprehension of and engagement with our corporate messages. solicited) Provide thought leadership and credibility, increasing our visibility as Feedback from followers (unsolicited and the experts in our remit within the online space solicited); number of re-tweets (Twitter users repeating our updates); clickthroughs from our tweets Provide an additional, low-barrier method for audiences to interact with Volume and quality of @reply and DM the Regional Council provide feedback, seek help and suggest ideas contact from followers; impact of this feedback on the Regional Council Provide live coverage of events (such as policy launches, media Number of events covered per year; briefings, council and committee meetings) for those who cannot attend positive feedback on that coverage A local government guide to Social Media. Putting Northland first
  23. 23. A local government guide to Social Media. Putting Northland first
  24. 24. www.nrc.govt.nz/twitter A local government guide to Social Media. Putting Northland first
  25. 25. Engaging on Twitter publish useful tips or facts A local government guide to Social Media. Putting Northland first
  26. 26. Engaging on Twitter retweet to acknowledge others add a personal comment, not just retweet A local government guide to Social Media. Putting Northland first
  27. 27. Engaging on Twitter say thank you, publicly A local government guide to Social Media. Putting Northland first
  28. 28. Engaging on Twitter ask for help or ideas A local government guide to Social Media. Putting Northland first
  29. 29. Engaging on Twitter bring tweets to life with photos A local government guide to Social Media. Putting Northland first
  30. 30. Other Twitter users A local government guide to Social Media. Putting Northland first
  31. 31. A local government guide to Social Media. Putting Northland first
  32. 32. A local government guide to Social Media. Putting Northland first
  33. 33. And a few others! A local government guide to Social Media. Putting Northland first
  34. 34. A local government guide to Social Media. Putting Northland first
  35. 35. A local government guide to Social Media. Putting Northland first
  36. 36. Can you face it? A local government guide to Social Media. Putting Northland first
  37. 37. Use for: Events, brands, campaigns, interactions, contests, issues A local government guide to Social Media. Putting Northland first
  38. 38. The average age of a Facebook user is 38 years old. Brian Solis - digital analyst, sociologist and futurist Connect Now 2010 A local government guide to Social Media. Putting Northland first
  39. 39. A local government guide to Social Media. Putting Northland first
  40. 40. Facebook terms ensure you read the terms of Facebook especially important around campaigns and competitions (ie. ownership of content) need written permission for contests even how to promote your Facebook page: www.facebook.com/pages/manage/promo_guidelines.php A local government guide to Social Media. Putting Northland first
  41. 41. Facebook terms have an indemnity in favour of Facebook caused problems under Public Finance Act amendment to Act, February 2010 help available through Web Standards: www.webstandards.govt.nz/deciding-to-use-social-media A local government guide to Social Media. Putting Northland first
  42. 42. Facebook page types official page business, brand, organisation, public figure community page generate support for a topic or cause group page professional interest or hobby A local government guide to Social Media. Putting Northland first
  43. 43. Facebook usernames www.facebook.com/username choose a username for your pages need 25 likes (fans) to create username A local government guide to Social Media. Putting Northland first
  44. 44. Building a fanbase fans are gone, it all about ‘like’ embed widgets on your website link to your Twitter account advertise in newsletters, email footers display in your reception areas run a contest (permission required) A local government guide to Social Media. Putting Northland first
  45. 45. Building a fanbase use Facebook video, embed on your site get fans to join via text, 32665 (FBOOK): require your page to have a username “fan [username]” or “like [username]” great for events or radio promo users must have verified mobile for account you can only ‘like’ up to 500 pages A local government guide to Social Media. Putting Northland first
  46. 46. Other Facebook users A local government guide to Social Media. Putting Northland first
  47. 47. A local government guide to Social Media. Putting Northland first
  48. 48. A local government guide to Social Media. Putting Northland first
  49. 49. Wanna wiki? A local government guide to Social Media. Putting Northland first
  50. 50. Use for: Council information, history, education, tourism promotion A local government guide to Social Media. Putting Northland first
  51. 51. A local government guide to Social Media. Putting Northland first
  52. 52. A local government guide to Social Media. Putting Northland first
  53. 53. A local government guide to Social Media. Putting Northland first
  54. 54. A local government guide to Social Media. Putting Northland first
  55. 55. Editing Wikipedia editing your own entry is not forbidden deleting accurate criticism is forbidden avoid trouble by ‘propose changes’ check who’s been editing – history tab help available through Web Standards: www.webstandards.govt.nz/implementing-social-media-monitoring A local government guide to Social Media. Putting Northland first
  56. 56. A local government guide to Social Media. Putting Northland first
  57. 57. Are you LinkedIn? A local government guide to Social Media. Putting Northland first
  58. 58. Use for: Professional networking, groups, recruitment A local government guide to Social Media. Putting Northland first
  59. 59. A local government guide to Social Media. Putting Northland first
  60. 60. A local government guide to Social Media. Putting Northland first
  61. 61. A local government guide to Social Media. Putting Northland first
  62. 62. You’re LinkedIn! A local government guide to Social Media. Putting Northland first
  63. 63. Who else is LinkedIn? A local government guide to Social Media. Putting Northland first
  64. 64. A local government guide to Social Media. Putting Northland first
  65. 65. A local government guide to Social Media. Putting Northland first
  66. 66. A local government guide to Social Media. Putting Northland first
  67. 67. Other types of Social Media. A local government guide to Social Media. Putting Northland first
  68. 68. YouTube Use for: Education, events and ceremonies, news, views, consultation A local government guide to Social Media. Putting Northland first
  69. 69. Meet Ups Use for: Interaction, events, education A local government guide to Social Media. Putting Northland first
  70. 70. Blogs Use for: Recommendations, news, education, Mayor, scientists, libraries, museum A local government guide to Social Media. Putting Northland first
  71. 71. Four Square Use for: Libraries, leisure centres, aquatic centre, galleries and museums A local government guide to Social Media. Putting Northland first
  72. 72. Keeping tabs on your Social Media. A local government guide to Social Media. Putting Northland first
  73. 73. A local government guide to Social Media. Putting Northland first
  74. 74. A local government guide to Social Media. Putting Northland first
  75. 75. Tracking your brand on Social Media. A local government guide to Social Media. Putting Northland first
  76. 76. www.google.com/alerts A local government guide to Social Media. Putting Northland first
  77. 77. www.google.com/alerts A local government guide to Social Media. Putting Northland first
  78. 78. www.icerocket.com A local government guide to Social Media. Putting Northland first
  79. 79. www.socialmention.com A local government guide to Social Media. Putting Northland first
  80. 80. www.keotag.com A local government guide to Social Media. Putting Northland first
  81. 81. Councils can’t ignore Social Media. A local government guide to Social Media. Putting Northland first
  82. 82. A local government guide to Social Media. Putting Northland first
  83. 83. A local government guide to Social Media. Putting Northland first
  84. 84. A local government guide to Social Media. Putting Northland first
  85. 85. Curly questions? @WebTaniwha Jason Dawson General Manager - Community Relations 0800 002 004 www.nrc.govt.nz A local government guide to Social Media. Putting Northland first

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