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Local Government Guide to Social Media
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Local Government Guide to Social Media

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Presentation to SOLGM Local Government Communications Forum, 24 May 2010, Wellington.

Presentation to SOLGM Local Government Communications Forum, 24 May 2010, Wellington.

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  • 1. Social Media. ”Facebook, Twitter & all that stuff” A local government guide to Social Media. Putting Northland first
  • 2. So what is Social Media? A local government guide to Social Media. Putting Northland first
  • 3. I think your I love your My neighbour hat is hat! Where did ridiculous! recommended you get it? the place to me. Might go hunting moa. What are you doing later? Victorian era tea, Napier, NZ (1888) Source: National Library of NZ photostream on Flickr: http://www.flickr.com/photos/7726011@N07/4498487341/ A local government guide to Social Media. Putting Northland first
  • 4. “We are moving from an information age to an opinion age.” Warren Sack, Associate Professor, Film & Digital Media School, University of California, Santa Cruz A local government guide to Social Media. Putting Northland first
  • 5. Why should Councils use Social Media? A local government guide to Social Media. Putting Northland first
  • 6. Compelling reason #1: It’s free! A local government guide to Social Media. Putting Northland first
  • 7. Compelling reason #2: It’s easy to use. A local government guide to Social Media. Putting Northland first
  • 8. Compelling reason #3: It’s fast. A local government guide to Social Media. Putting Northland first
  • 9. Compelling reason #4: Reach. A local government guide to Social Media. Putting Northland first
  • 10. Social media: how can it help my Council? work openly, be accountable enhances democracy keeps your citizens informed helps citizens report problems A local government guide to Social Media. Putting Northland first
  • 11. Social media: how can it help my Council? assists with campaigns helps build communities delivers services extends audience reach A local government guide to Social Media. Putting Northland first
  • 12. Getting started with Social Media. A local government guide to Social Media. Putting Northland first
  • 13. Social media: some rules of engagement use real words, not txt spk it’s not all about you, comment & converse take the time to listen A local government guide to Social Media. Putting Northland first
  • 14. Social media: some rules of engagement give credit where credit is due be timely, immediacy is key if you can’t say anything nice – don’t! A local government guide to Social Media. Putting Northland first
  • 15. “The social landscape is emotional. Transparency and authenticity are not emotions.“ Brian Solis - digital analyst, sociologist and futurist Connect Now 2010 A local government guide to Social Media. Putting Northland first
  • 16. Tweet dreams? A local government guide to Social Media. Putting Northland first
  • 17. Use for: Live coverage, news, events, alerts, giveaways, feedback A local government guide to Social Media. Putting Northland first
  • 18. The average age of a Twitter user is 39 years old. Brian Solis - digital analyst, sociologist and futurist Connect Now 2010 A local government guide to Social Media. Putting Northland first
  • 19. A local government guide to Social Media. Putting Northland first
  • 20. A local government guide to Social Media. Putting Northland first
  • 21. A local government guide to Social Media. Putting Northland first
  • 22. Objectives & metrics Objective Measure Extend reach of existing corporate messages online (e.g. news, Number of followers; speeches, web updates, YouTube videos) by building relationships relevance and type of followers; number of with relevant audiences including intermediaries, stakeholders, and key web traffic referrals from Twitter to our influencers such as journalists and bloggers website content Provide an informal, ‘human’ voice of the organisation to promote Feedback from followers (unsolicited and comprehension of and engagement with our corporate messages. solicited) Provide thought leadership and credibility, increasing our visibility as Feedback from followers (unsolicited and the experts in our remit within the online space solicited); number of re-tweets (Twitter users repeating our updates); clickthroughs from our tweets Provide an additional, low-barrier method for audiences to interact with Volume and quality of @reply and DM the Regional Council provide feedback, seek help and suggest ideas contact from followers; impact of this feedback on the Regional Council Provide live coverage of events (such as policy launches, media Number of events covered per year; briefings, council and committee meetings) for those who cannot attend positive feedback on that coverage A local government guide to Social Media. Putting Northland first
  • 23. A local government guide to Social Media. Putting Northland first
  • 24. www.nrc.govt.nz/twitter A local government guide to Social Media. Putting Northland first
  • 25. Engaging on Twitter publish useful tips or facts A local government guide to Social Media. Putting Northland first
  • 26. Engaging on Twitter retweet to acknowledge others add a personal comment, not just retweet A local government guide to Social Media. Putting Northland first
  • 27. Engaging on Twitter say thank you, publicly A local government guide to Social Media. Putting Northland first
  • 28. Engaging on Twitter ask for help or ideas A local government guide to Social Media. Putting Northland first
  • 29. Engaging on Twitter bring tweets to life with photos A local government guide to Social Media. Putting Northland first
  • 30. Other Twitter users A local government guide to Social Media. Putting Northland first
  • 31. A local government guide to Social Media. Putting Northland first
  • 32. A local government guide to Social Media. Putting Northland first
  • 33. And a few others! A local government guide to Social Media. Putting Northland first
  • 34. A local government guide to Social Media. Putting Northland first
  • 35. A local government guide to Social Media. Putting Northland first
  • 36. Can you face it? A local government guide to Social Media. Putting Northland first
  • 37. Use for: Events, brands, campaigns, interactions, contests, issues A local government guide to Social Media. Putting Northland first
  • 38. The average age of a Facebook user is 38 years old. Brian Solis - digital analyst, sociologist and futurist Connect Now 2010 A local government guide to Social Media. Putting Northland first
  • 39. A local government guide to Social Media. Putting Northland first
  • 40. Facebook terms ensure you read the terms of Facebook especially important around campaigns and competitions (ie. ownership of content) need written permission for contests even how to promote your Facebook page: www.facebook.com/pages/manage/promo_guidelines.php A local government guide to Social Media. Putting Northland first
  • 41. Facebook terms have an indemnity in favour of Facebook caused problems under Public Finance Act amendment to Act, February 2010 help available through Web Standards: www.webstandards.govt.nz/deciding-to-use-social-media A local government guide to Social Media. Putting Northland first
  • 42. Facebook page types official page business, brand, organisation, public figure community page generate support for a topic or cause group page professional interest or hobby A local government guide to Social Media. Putting Northland first
  • 43. Facebook usernames www.facebook.com/username choose a username for your pages need 25 likes (fans) to create username A local government guide to Social Media. Putting Northland first
  • 44. Building a fanbase fans are gone, it all about ‘like’ embed widgets on your website link to your Twitter account advertise in newsletters, email footers display in your reception areas run a contest (permission required) A local government guide to Social Media. Putting Northland first
  • 45. Building a fanbase use Facebook video, embed on your site get fans to join via text, 32665 (FBOOK): require your page to have a username “fan [username]” or “like [username]” great for events or radio promo users must have verified mobile for account you can only ‘like’ up to 500 pages A local government guide to Social Media. Putting Northland first
  • 46. Other Facebook users A local government guide to Social Media. Putting Northland first
  • 47. A local government guide to Social Media. Putting Northland first
  • 48. A local government guide to Social Media. Putting Northland first
  • 49. Wanna wiki? A local government guide to Social Media. Putting Northland first
  • 50. Use for: Council information, history, education, tourism promotion A local government guide to Social Media. Putting Northland first
  • 51. A local government guide to Social Media. Putting Northland first
  • 52. A local government guide to Social Media. Putting Northland first
  • 53. A local government guide to Social Media. Putting Northland first
  • 54. A local government guide to Social Media. Putting Northland first
  • 55. Editing Wikipedia editing your own entry is not forbidden deleting accurate criticism is forbidden avoid trouble by ‘propose changes’ check who’s been editing – history tab help available through Web Standards: www.webstandards.govt.nz/implementing-social-media-monitoring A local government guide to Social Media. Putting Northland first
  • 56. A local government guide to Social Media. Putting Northland first
  • 57. Are you LinkedIn? A local government guide to Social Media. Putting Northland first
  • 58. Use for: Professional networking, groups, recruitment A local government guide to Social Media. Putting Northland first
  • 59. A local government guide to Social Media. Putting Northland first
  • 60. A local government guide to Social Media. Putting Northland first
  • 61. A local government guide to Social Media. Putting Northland first
  • 62. You’re LinkedIn! A local government guide to Social Media. Putting Northland first
  • 63. Who else is LinkedIn? A local government guide to Social Media. Putting Northland first
  • 64. A local government guide to Social Media. Putting Northland first
  • 65. A local government guide to Social Media. Putting Northland first
  • 66. A local government guide to Social Media. Putting Northland first
  • 67. Other types of Social Media. A local government guide to Social Media. Putting Northland first
  • 68. YouTube Use for: Education, events and ceremonies, news, views, consultation A local government guide to Social Media. Putting Northland first
  • 69. Meet Ups Use for: Interaction, events, education A local government guide to Social Media. Putting Northland first
  • 70. Blogs Use for: Recommendations, news, education, Mayor, scientists, libraries, museum A local government guide to Social Media. Putting Northland first
  • 71. Four Square Use for: Libraries, leisure centres, aquatic centre, galleries and museums A local government guide to Social Media. Putting Northland first
  • 72. Keeping tabs on your Social Media. A local government guide to Social Media. Putting Northland first
  • 73. A local government guide to Social Media. Putting Northland first
  • 74. A local government guide to Social Media. Putting Northland first
  • 75. Tracking your brand on Social Media. A local government guide to Social Media. Putting Northland first
  • 76. www.google.com/alerts A local government guide to Social Media. Putting Northland first
  • 77. www.google.com/alerts A local government guide to Social Media. Putting Northland first
  • 78. www.icerocket.com A local government guide to Social Media. Putting Northland first
  • 79. www.socialmention.com A local government guide to Social Media. Putting Northland first
  • 80. www.keotag.com A local government guide to Social Media. Putting Northland first
  • 81. Councils can’t ignore Social Media. A local government guide to Social Media. Putting Northland first
  • 82. A local government guide to Social Media. Putting Northland first
  • 83. A local government guide to Social Media. Putting Northland first
  • 84. A local government guide to Social Media. Putting Northland first
  • 85. Curly questions? @WebTaniwha Jason Dawson General Manager - Community Relations 0800 002 004 www.nrc.govt.nz A local government guide to Social Media. Putting Northland first