Beginners guide to social media (2010 ALGIM Web Symposium)

A beginners guide to Social Media .

What is Social Media ?

Victorian era tea, Napier, NZ (1888) Source: National Library of NZ photostream on Flickr: http://www.flickr.com/photos/7726011@N07/4498487341/ What are you doing later? Might go hunting moa. I love your hat! Where did you get it? My neighbour recommended the place to me. I think your hat is ridiculous!

“ We are moving from an information age to an opinion age . ”  Warren Sack, Associate Professor, Film & Digital Media School, University of California, Santa Cruz

Getting started with Social Media .

Social media: some rules of engagement
use real words, not txt spk
it’s not all about you, comment & converse
take the time to listen
if you can’t say anything nice – don’t!
give credit where credit is due

“ The social landscape is emotional . Transparency and authenticity are not emotions.“  Brian Solis - digital analyst, sociologist and futurist Connect Now 2010

Tweet dreams?

The average age of a Twitter user is 39 years old .  Brian Solis - digital analyst, sociologist and futurist Connect Now 2010

Objectives & metrics Example only Number of events covered per year; positive feedback on that coverage Provide live coverage of events (such as policy launches, media briefings, council and committee meetings) for those who cannot attend Volume and quality of @reply and DM contact from followers; impact of this feedback on the Regional Council Provide an additional, low-barrier method for audiences to interact with the Regional Council provide feedback, seek help and suggest ideas Feedback from followers (unsolicited and solicited); number of re-tweets (Twitter users repeating our updates); clickthroughs from our tweets Provide thought leadership and credibility, increasing our visibility as the experts in our remit within the online space Feedback from followers (unsolicited and solicited) Provide an informal, ‘human’ voice of the organisation to promote comprehension of and engagement with our corporate messages. Number of followers; relevance and type of followers; number of web traffic referrals from Twitter to our website content Extend reach of existing corporate messages online (e.g. news, speeches, web updates, YouTube videos) by building relationships with relevant audiences including intermediaries, stakeholders, and key influencers such as journalists and bloggers Measure Objective

Policy from Strategy template:
www.nrc.govt.nz/twitter
Used UK Govt template:
http://bit.ly/cLkdY4

Engaging on Twitter
publish useful tips or facts

Engaging on Twitter
retweet to acknowledge others
add a personal comment, not just retweet

Engaging on Twitter
say thank you, publicly

Engaging on Twitter
ask for help or ideas

Engaging on Twitter
bring tweets to life with photos

Other Twitter users

And loads of others!

Can you face it?

The average age of a Facebook user is 38 years old .  Brian Solis - digital analyst, sociologist and futurist Connect Now 2010

Facebook terms
ensure you read the terms of Facebook
especially important around campaigns and competitions (ie. ownership of content)
need written permission for contests
even how to promote your Facebook page:

Facebook terms
have an indemnity in favour of Facebook
caused problems under Public Finance Act
amendment to Act, February 2010
help available through Web Standards:

Facebook page types
official page
business, brand, organisation, public figure
community page
generate support for a topic or cause
group page
professional interest or hobby

Facebook usernames
www.facebook.com/username
choose a username for your pages
need 25 likes (fans) to create username

Building a fanbase
fans are gone, it all about ‘like’
embed widgets on your website
link to your Twitter account
advertise in newsletters, email footers
display in your reception areas
run a contest (permission required)

Building a fanbase
use Facebook video, embed on your site
get fans to join via text, 32665 (FBOOK):
require your page to have a username
“ fan [username]” or “like [username]”
great for events or radio promo
users must have verified mobile for account
you can only ‘like’ up to 500 pages

Trying not to Flickr ?

Wanna wiki ?

Editing Wikipedia
editing your own entry is not forbidden
deleting accurate criticism is forbidden
avoid trouble by ‘propose changes’
check who’s been editing – history tab
help available through Web Standards:

Are you LinkedIn ?

Who else is LinkedIn?

You’re LinkedIn!

Other channels?

www.youtube.com/user/NapierLife

Keeping tabs on your Social Media .

Tweetdeck

Facebook

Thanks a million. @WebTaniwha Jason Dawson Community Relations Manager 0800 002 004 www.nrc.govt.nz

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Beginners guide to social media (2010 ALGIM Web Symposium)

by Jason Dawson on May 06, 2010

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Beginners guide to social media (2010 ALGIM Web Symposium) — Presentation Transcript