Twitter Tips for Business - August 2009

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A presentation delivered for Smartcompany on how businesses can start using Twitter. An introduction to Twitter for business.

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  • Mass communication is now available to the masses.The average Facebook user now has over 100 friends. That’s the *average*!!!!My 200 connections on LinkedIn provide me with access to over 2M people!
  • The rules during engagement are simple. In fact, in 44BC Cicero wrote 9 rules for public servants to observe whilst ‘on duty’ with their public – these are still relevant today!
  • But beyond monitoring brand terms, you should really get into the heads of your audience and see what else it is they are interested in, and find the ‘content glue’ that can be the magnet between your marketing message and your audience.
  • We offer a Social Media Monitoring service that pulls in feeds from social media based on brand or service keywords. VicRoads is currently using this service to monitor consumer sentiment about their brand.
  • Thankyou, here are my contact details if you would like to get in touch with me.
  • Twitter Tips for Business - August 2009

    1. FOR BUSINESS – AUGUST 2009<br />Jason Davey<br />MANAGING DIRECTOR – DIGITAL MARKETING<br />
    2. Agenda:<br /> WHAT IS TWITTER?<br /> WHY USE TWITTER?<br /> WHAT IS TWITTER GOOD FOR?<br /> TIPS FOR SUCCESS<br /> Q&A<br />
    3. WHAT IS TWITTER?<br />Twitter is like public instant messenger, with a timeline.<br />Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces.<br />The messages are called Tweets, and can be sent from the Twitter website, or your mobile phone.<br />By “following” another Twitter user, their messages appear in your Twitter view so you can see the conversations that are taking place in real-time.<br />
    4. WHAT IS TWITTER?<br />Me!<br />My stats<br />People I am following, and what they are saying<br />My messages<br />Search box<br />Popular topics<br />Links to websites or photos, videos etc.<br />
    5. WHAT IS TWITTER?<br />Twitter user ID (15 characters max.)<br />Your name, location, website address and bio.<br />Your photo or logo<br />The people you are following<br />Your timeline of Tweets<br />Background image or brand image<br />Subscribe to RSS feed on Tweets<br />
    6. WHY USE TWITTER?<br />Ranked 15th most popular website in the world*<br />Between 700,000 – 1 million Twitter users in Australia (13th most popular site in Australia*)<br />Dell has driven more than $3M in sales via Twitter<br />Free to set up and get started!<br />*Alexa.com July 2009<br />
    7. WHY USE TWITTER?<br />*Alexa.com July 2009<br />
    8. MASSES COMMUNICATION<br />
    9. WHAT IS TWITTER GOOD FOR?<br />Growing brand/website awareness<br />Customer service and feedback channel<br />Promotion of events<br />Promoting special deals and offers<br />Industry or competitor research<br />Hiring new team members<br />Finding partners/experts<br />
    10. WHAT DO PEOPLE WANT?<br />
    11. WHAT DO PEOPLE WANT?<br />
    12. HOW DO I GET STARTED?<br />Create a user-friendly Twitter ID<br />Search for people to follow<br />Learn the lingo<br />Know who “@” replies to you<br />Read the bio of those who follow you<br />Reach out and say something<br />Promote others and share your best information<br />Learn the etiquette<br />Add your Twitter ID to all of your signatures<br />Direct Message (DM) private conversations<br />From: http://mashable.com/2008/11/10/twitter-community/<br />
    13. MOST IMPORTANT TWITTER TIP<br />DON’T SELL.<br />SHARE<br />
    14. Cicero’s 9 rules from “On Duties” in 44BC<br />Speak clearly<br />Speak easily, but not too much, give others their turn<br />Do not interrupt<br />Be courteous<br />Deal seriously with serious matters, gracefully with lighter ones<br />Never criticize people behind their backs<br />Stick to subjects of general interests<br />Do not talk about yourself<br />Never lose your temper<br />
    15. SEEK AND YOU SHALL FIND<br />
    16. SMART SEARCH<br />
    17. SELLING STUFF<br />
    18. USE DIRECTORIES<br />
    19. TRACKING EFFECTIVENESS<br />http://www.bit.ly<br />
    20. TRACKING EFFECTIVENESS<br />
    21. WHICH TOOL? (advanced users)<br />http://mashable.com/2007/09/29/twitter-toolbox/ - 60+ tools<br />
    22. ADDITIONAL USES FOR TWITTER<br />Uncover content insightsFROM YOUR AUDIENCE<br />
    23. Social Media Monitoring <br />
    24. More information <br />jason.davey@bullseye.com.au<br />www.twitter.com/bullseyedigital<br />http://blog.bullseye.com.au<br />http://www.vimeo.com/bullseye<br />

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