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Twitter Tips for Business - August 2009

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  • + igoip igoip 3 months ago
    Thank you.
    I liked the flow of the presentation very much.
    Since the screen i small I wasn’t able to follow the scnned pages.
    It would be mre useful if the presentatin could be downloaded and viewed over a tool like powerpoint and understanned the scanned pages.
    Sam
  • + ellango Ellango Narayanan 3 months ago
    very nice presentaion

    www.benzeneinternational.com
  • + tmchgee Tariq Mehmood Ch. 3 months ago
    cool
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Notes on slide 1

Mass communication is now available to the masses.The average Facebook user now has over 100 friends. That’s the *average*!!!!My 200 connections on LinkedIn provide me with access to over 2M people!

The rules during engagement are simple. In fact, in 44BC Cicero wrote 9 rules for public servants to observe whilst ‘on duty’ with their public – these are still relevant today!

But beyond monitoring brand terms, you should really get into the heads of your audience and see what else it is they are interested in, and find the ‘content glue’ that can be the magnet between your marketing message and your audience.

We offer a Social Media Monitoring service that pulls in feeds from social media based on brand or service keywords. VicRoads is currently using this service to monitor consumer sentiment about their brand.

Thankyou, here are my contact details if you would like to get in touch with me.

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Twitter Tips for Business - August 2009 - Presentation Transcript

  1. FOR BUSINESS – AUGUST 2009
    Jason Davey
    MANAGING DIRECTOR – DIGITAL MARKETING
  2. Agenda:
    WHAT IS TWITTER?
    WHY USE TWITTER?
    WHAT IS TWITTER GOOD FOR?
    TIPS FOR SUCCESS
    Q&A
  3. WHAT IS TWITTER?
    Twitter is like public instant messenger, with a timeline.
    Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces.
    The messages are called Tweets, and can be sent from the Twitter website, or your mobile phone.
    By “following” another Twitter user, their messages appear in your Twitter view so you can see the conversations that are taking place in real-time.
  4. WHAT IS TWITTER?
    Me!
    My stats
    People I am following, and what they are saying
    My messages
    Search box
    Popular topics
    Links to websites or photos, videos etc.
  5. WHAT IS TWITTER?
    Twitter user ID (15 characters max.)
    Your name, location, website address and bio.
    Your photo or logo
    The people you are following
    Your timeline of Tweets
    Background image or brand image
    Subscribe to RSS feed on Tweets
  6. WHY USE TWITTER?
    Ranked 15th most popular website in the world*
    Between 700,000 – 1 million Twitter users in Australia (13th most popular site in Australia*)
    Dell has driven more than $3M in sales via Twitter
    Free to set up and get started!
    *Alexa.com July 2009
  7. WHY USE TWITTER?
    *Alexa.com July 2009
  8. MASSES COMMUNICATION
  9. WHAT IS TWITTER GOOD FOR?
    Growing brand/website awareness
    Customer service and feedback channel
    Promotion of events
    Promoting special deals and offers
    Industry or competitor research
    Hiring new team members
    Finding partners/experts
  10. WHAT DO PEOPLE WANT?
  11. WHAT DO PEOPLE WANT?
  12. HOW DO I GET STARTED?
    Create a user-friendly Twitter ID
    Search for people to follow
    Learn the lingo
    Know who “@” replies to you
    Read the bio of those who follow you
    Reach out and say something
    Promote others and share your best information
    Learn the etiquette
    Add your Twitter ID to all of your signatures
    Direct Message (DM) private conversations
    From: http://mashable.com/2008/11/10/twitter-community/
  13. MOST IMPORTANT TWITTER TIP
    DON’T SELL.
    SHARE
  14. Cicero’s 9 rules from “On Duties” in 44BC
    Speak clearly
    Speak easily, but not too much, give others their turn
    Do not interrupt
    Be courteous
    Deal seriously with serious matters, gracefully with lighter ones
    Never criticize people behind their backs
    Stick to subjects of general interests
    Do not talk about yourself
    Never lose your temper
  15. SEEK AND YOU SHALL FIND
  16. SMART SEARCH
  17. SELLING STUFF
  18. USE DIRECTORIES
  19. TRACKING EFFECTIVENESS
    http://www.bit.ly
  20. TRACKING EFFECTIVENESS
  21. WHICH TOOL? (advanced users)
    http://mashable.com/2007/09/29/twitter-toolbox/ - 60+ tools
  22. ADDITIONAL USES FOR TWITTER
    Uncover content insightsFROM YOUR AUDIENCE
  23. Social Media Monitoring
  24. More information
    jason.davey@bullseye.com.au
    www.twitter.com/bullseyedigital
    http://blog.bullseye.com.au
    http://www.vimeo.com/bullseye

+ BullseyeBullseye, 3 months ago

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