Twitter Tips for Business - August 2009

FOR BUSINESS – AUGUST 2009
Jason Davey
MANAGING DIRECTOR – DIGITAL MARKETING

Agenda:
WHAT IS TWITTER?
WHY USE TWITTER?
WHAT IS TWITTER GOOD FOR?
TIPS FOR SUCCESS
Q&A

WHAT IS TWITTER?
Twitter is like public instant messenger, with a timeline.
Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces.
The messages are called Tweets, and can be sent from the Twitter website, or your mobile phone.
By “following” another Twitter user, their messages appear in your Twitter view so you can see the conversations that are taking place in real-time.

WHAT IS TWITTER?
Me!
My stats
People I am following, and what they are saying
My messages
Search box
Popular topics
Links to websites or photos, videos etc.

WHAT IS TWITTER?
Twitter user ID (15 characters max.)
Your name, location, website address and bio.
Your photo or logo
The people you are following
Your timeline of Tweets
Background image or brand image
Subscribe to RSS feed on Tweets

WHY USE TWITTER?
Ranked 15th most popular website in the world*
Between 700,000 – 1 million Twitter users in Australia (13th most popular site in Australia*)
Dell has driven more than $3M in sales via Twitter
Free to set up and get started!
*Alexa.com July 2009

WHY USE TWITTER?
*Alexa.com July 2009

MASSES COMMUNICATION

WHAT IS TWITTER GOOD FOR?
Growing brand/website awareness
Customer service and feedback channel
Promotion of events
Promoting special deals and offers
Industry or competitor research
Hiring new team members
Finding partners/experts

WHAT DO PEOPLE WANT?

HOW DO I GET STARTED?
Create a user-friendly Twitter ID
Search for people to follow
Learn the lingo
Know who “@” replies to you
Read the bio of those who follow you
Reach out and say something
Promote others and share your best information
Learn the etiquette
Add your Twitter ID to all of your signatures
Direct Message (DM) private conversations
From: http://mashable.com/2008/11/10/twitter-community/

MOST IMPORTANT TWITTER TIP
DON’T SELL.
SHARE

Cicero’s 9 rules from “On Duties” in 44BC
Speak clearly
Speak easily, but not too much, give others their turn
Do not interrupt
Be courteous
Deal seriously with serious matters, gracefully with lighter ones
Never criticize people behind their backs
Stick to subjects of general interests
Do not talk about yourself
Never lose your temper

SEEK AND YOU SHALL FIND

SMART SEARCH

SELLING STUFF

USE DIRECTORIES

TRACKING EFFECTIVENESS
http://www.bit.ly

TRACKING EFFECTIVENESS

WHICH TOOL? (advanced users)
http://mashable.com/2007/09/29/twitter-toolbox/ - 60+ tools

ADDITIONAL USES FOR TWITTER
Uncover content insightsFROM YOUR AUDIENCE

Social Media Monitoring

More information
jason.davey@bullseye.com.au
www.twitter.com/bullseyedigital
http://blog.bullseye.com.au
http://www.vimeo.com/bullseye

http://www.seo-united.de	1276
http://brandandmarket.com	74
http://www.webcopywriter.it	63
http://www.slideshare.net	39
http://twitterbusiness.weebly.com	21
http://www.memonic.com	19
http://www.artmedia.be	15
http://www.weebly.com	7
http://alceus371.blogspot.com	6
http://www.dolakblog.com	5
http://chaellas-fave-software-n-technology.blogspot.com	2
http://myphillynetwork.com	1
http://davedolak.blogspot.com	1
http://www.bestpersons.org	1
http://webcache.googleusercontent.com	1
http://translate.googleusercontent.com	1
http://alekseyushkov.blogspot.com	1
http://www.stirisinoutationline.ro	1
http://www.cvilleblogs.com	1

Twitter Tips for Business - August 2009

by Bullseye on Aug 04, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

19 Embeds 1,535

Statistics

Twitter Tips for Business - August 2009 — Presentation Transcript