1. IF CONTENT IS KING
WHO IS THE QUEEN?
Jason Davey
Managing Director

2. WHO CARES?

3. X
CONTENT
MORE IMPORTANT IN DIGITAL
COMMUNICATIONS THAN
EVER BEFORE

4. CONTENT = SERVICES
TRANSACTIONS
MOBILE APPS
WEB APPS
VIDEO
EMAIL

5. https://vimeo.com/23835282

6. ACTIONABLE DATA
1. Demographics WHO
2. Location WHERE
3. Topic / Task
WHAT
4. Search
5. Time of day WHEN
6. Channel / Device HOW
CONTEXT WHY?

8. What’s wrong here?

9. PHYSICAL
- The doing
EMOTIONAL COGNITIVE
- The feeling - The learning

10. CUSTOMER EXPERIENCE
MANAGEMENT

11. CXM PLATFORM CAPABILITIES
• Inbound keyword analysis • Marketing automation
• Device detection • Email personalisation
• SEO optimisation and segmentation
• Geo-location targeting • A/B Testing
• Social integration • Multivariate testing
• Publish to social • Goal and conversion
platforms tracking
• Content targeting • Campaign ROI analysis

12. https://vimeo.com/4724495

13. http://www.youtube.com/watch?v=jZkHpNnXLB0

14. KEY POINTS TO TAKE AWAY
• Utilise context to improve the experience
you offer your ‘customers’
• Research and plan your customers’
journeys
• You can’t ignore devices any more
• Everything and everyone connected
• Monitor and measure data to improve
and increase efficiency

15. “ YOU ARE
THE SOFTWARE
”
YOU USE

16. jason.davey@bullseye.com.au
@jasondavey