Jason DaPonteManaging Director+44 (0)7786 702 362jasonpdaponte@g glemail.com@jasondaponte #USCMobileh p://www.entertheswar...
@jasondaponte	  	  #USCmobile	  
Source:	  Carphone	  Warehouse	  –	  Mobile	  Life	  2007	  
News	  is	  a	  big	  part	  of	  the	  space…	  
…	  but	  not	  a	  growth	  area	  
If	  you	  look	  at	  problems	  like	  global	  warming,	  terrorism	  and	  [the	  need	  for]	  financial	  transparenc...
Definition of mobile:!Any interaction with anaudience member on aportable device or in amobile situation!
What	  makes	  mobile	  different?	  Personal	  Sociable	  Portable	                     CONTEXT	  Immediate	  Loca>on	  aw...
So	  what	  is	  context?	  
OpportuniEes	  for	  news	  organizaEons	  Distribu>on	                                   Newsgathering	  Wider	  reach	  ...
So	  what	  is	  this	  ‘mobile’	  thing	  anyway?	  Messaging	                                             Mobile	  media...
So	  what	  is	  this	  ‘mobile’	  thing	  anyway?	  Messaging	                                             Mobile	  media...
Messaging	                                               Michael Jackson’s                                             dea...
So	  what	  is	  this	  ‘mobile’	  thing	  anyway?	                                        4	  Messaging	                 ...
Mobile	  web	  It’s	  not	  all	  apps	  …	  
Thinking	  about	  the	  future…	  The	  rest	  of	  the	  world	  will	  connect	  –	  and	  we	  can’t	  predict	  what	...
Prediction:!The Web strikes back!HTML5 apps, jail broken appstores and open dev platformswill challenge the dominance ofap...
So	  what	  is	  this	  ‘mobile’	  thing	  anyway?	  Messaging	                                             Mobile	  media...
Prediction: !Multi-screen goes mainstream!Users will expect services that letthem: !Socialize about whattheyʼre watching; ...
So	  what	  is	  this	  ‘mobile’	  thing	  anyway?	                                        4	  Messaging	                 ...
Apps/Widgets	  Prediction:!Fun & Play are Everywhere!Game dynamics will drivebehaviour and products and value!Data crowd-s...
If	  you	  look	  at	  problems	  like	  global	  warming,	  terrorism	  and	  [the	  need	  for]	  financial	  transparenc...
Subphones connect everything!The ʻphonesʼ that donʼt make voice calls ortexts will change how communicate – andwonʼt look ...
Thinking	  about	  the	  future	  
A Battle Over Location & Context!Layar or Foursquare could give Google andFacebook a run for their money!ʻChecking-inʼ to ...
Everything will be!filtered by location!Ambient consumption will become !commonplace!                                      ...
Jason DaPonteManaging Director+44 (0)7786 702 362jasonpdaponte@g glemail.com@jasondaponte #USCmobileh p://www.entertheswar...
USC Annenberg Journalism Director's Forum - Future of Mobile News and Journalism
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USC Annenberg Journalism Director's Forum - Future of Mobile News and Journalism

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USC Annenberg Journalism Director's Forum - Future of Mobile News and Journalism

  1. 1. Jason DaPonteManaging Director+44 (0)7786 702 362jasonpdaponte@g glemail.com@jasondaponte #USCMobileh p://www.entertheswarm.com
  2. 2. @jasondaponte    #USCmobile  
  3. 3. Source:  Carphone  Warehouse  –  Mobile  Life  2007  
  4. 4. News  is  a  big  part  of  the  space…  
  5. 5. …  but  not  a  growth  area  
  6. 6. If  you  look  at  problems  like  global  warming,  terrorism  and  [the  need  for]  financial  transparency,  they  can  all  be  helped  by  compu<ng  power.  Those  are  fundamentally  informa<on  problems,  and  thats  what  computer  science  is  about.”    –  Eric  Schmidt,  Google  Mobile  World  Congress,  Feb  2011   HeathBrandon  on  Flickr  
  7. 7. Definition of mobile:!Any interaction with anaudience member on aportable device or in amobile situation!
  8. 8. What  makes  mobile  different?  Personal  Sociable  Portable   CONTEXT  Immediate  Loca>on  aware  
  9. 9. So  what  is  context?  
  10. 10. OpportuniEes  for  news  organizaEons  Distribu>on   Newsgathering  Wider  reach   Journalist  Lead:  MoJo’s  Constant  dialogue  with  audiences   User  Lead:  UGC  Reaching  new  global  audiences   Data  gathering/invesPgaPon    Content  in  mobile  apps/plaIorms  
  11. 11. So  what  is  this  ‘mobile’  thing  anyway?  Messaging   Mobile  media  Mobile  web   Apps/Widgets  
  12. 12. So  what  is  this  ‘mobile’  thing  anyway?  Messaging   Mobile  media  Mobile  web   4   Apps/Widgets  
  13. 13. Messaging   Michael Jackson’s death The story unfolded on Twitter and SMS in the UK and Europe – because audiences had gone to bed! Users told the story using the rules of social media; verified using professional media!hCp://www.flickr.com/photos/raouldraws/  
  14. 14. So  what  is  this  ‘mobile’  thing  anyway?   4  Messaging   Mobile  media  Mobile  web   Apps/Widgets  
  15. 15. Mobile  web  It’s  not  all  apps  …  
  16. 16. Thinking  about  the  future…  The  rest  of  the  world  will  connect  –  and  we  can’t  predict  what  that  will  mean   OCARINA  
  17. 17. Prediction:!The Web strikes back!HTML5 apps, jail broken appstores and open dev platformswill challenge the dominance ofapp stores.! Mister-­‐E  on  Flickr  
  18. 18. So  what  is  this  ‘mobile’  thing  anyway?  Messaging   Mobile  media   4  Mobile  web   Apps/Widgets  
  19. 19. Prediction: !Multi-screen goes mainstream!Users will expect services that letthem: !Socialize about whattheyʼre watching; Control onescreen with another and transferacross devices! AMagill  on  Flickr  
  20. 20. So  what  is  this  ‘mobile’  thing  anyway?   4  Messaging   Mobile  media  Mobile  web   Apps/Widgets  
  21. 21. Apps/Widgets  Prediction:!Fun & Play are Everywhere!Game dynamics will drivebehaviour and products and value!Data crowd-sourced throughgame mechanics will provevaluable !
  22. 22. If  you  look  at  problems  like  global  warming,  terrorism  and  [the  need  for]  financial  transparency,  they  can  all  be  helped  by  compu<ng  power.  Those  are  fundamentally  informa<on  problems,  and  thats  what  computer  science  is  about.”    –  Eric  Schmidt,  Google  Mobile  World  Congress,  Feb  2011   HeathBrandon  on  Flickr  
  23. 23. Subphones connect everything!The ʻphonesʼ that donʼt make voice calls ortexts will change how communicate – andwonʼt look like phones.!Think: Kindle, SonyEricsson Live View, in-carsystems and forwards towards wearable andimplanted displays.!
  24. 24. Thinking  about  the  future  
  25. 25. A Battle Over Location & Context!Layar or Foursquare could give Google andFacebook a run for their money!ʻChecking-inʼ to TV, music and more will createvalueable attention data about users! realSMILEY  on  Flickr  
  26. 26. Everything will be!filtered by location!Ambient consumption will become !commonplace! University  of  Washington  ʻUnconscious computingʼ will be the norm!
  27. 27. Jason DaPonteManaging Director+44 (0)7786 702 362jasonpdaponte@g glemail.com@jasondaponte #USCmobileh p://www.entertheswarm.com

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