Your SlideShare is downloading. ×
THE SWARM at MEX10: Tell Me a Story: Mobile & Storytelling
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

THE SWARM at MEX10: Tell Me a Story: Mobile & Storytelling

1,316

Published on

Tell Me a Story: Mobile & Storytelling

Tell Me a Story: Mobile & Storytelling

Published in: Design
1 Comment
4 Likes
Statistics
Notes
  • The typefaces on this didn't make it through on slideshare so please forgive the formatting! Message me if you want a pdf.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
1,316
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
1
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • DEFINITION OF STORYWhy? Because people use mobile to tell and engage with stories.
  • I think mobile shifts us towards ‘dwelling’ and experienceDevices, applications and services will create the ‘narrative’ (rules) Much like Dorothy had magic slippers to make her ‘mobile,’ it wasn’t until she chose to use them to go home, that that became her story. She had the technology, but needed the instructions and motivation to use them to their fullest.
  •  · Case studies where storytelling and mobile technology have combined well.  - Drama: Proper Messy (iv4ever)- TREND: Serialised novels on BBM (and group text apps?!)(story forming)
  • News: Michael Jackson death over Twitter (ref Twitter CEO saying they’re a news org) – followed faster than any news org could; allowed for verification/validation (story dwelling – users followed the ‘rules’ set out by social media, the traditional media was pulled in to verify/validate)
  •  - Sport/Factual: Touch-screen medals app for Winter Olympics (w/Schematic)What would happen if you could lay out the data for users to touch and sift in 3D space and give them UGC of the games to augment the data with? (story forming)
  • Shoot The Summer: http://www.bbc.co.uk/musicevents/shootthesummer/ 
  •  
  • Location is key: The location you’re in – or you could be in. Peter Pan – Second Star to the Right and Straight on Til Morning (ref Arcade Fire video http://www.thewildernessdowntown.com/) Migration – learning about it via prompts based on what’s migrating near/past you Creating 3D space via AR (Olympics? Geochache?) – Where you COULD be – not where you ARE. (TELLING) opposite: 3D objects in 3D space (walk around them and view in AR)
  • Location is key: The location you’re in – or you could be in. Peter Pan – Second Star to the Right and Straight on Til Morning (ref Arcade Fire video http://www.thewildernessdowntown.com/)
  •  Mobile can make technology “transparent”Transparent displays and display everywhere will change how we communicate
  • Mozilla SeabirdMore importantly, mobile has potential (or is first step?) to move us away from ‘concious computing’ towards ‘unconcious computing’ (Linda Stone)
  • Mozilla SeabirdMore importantly, mobile has potential (or is first step?) to move us away from ‘concious computing’ towards ‘unconcious computing’ (Linda Stone)
  • The ‘phones’ we wear will change how we tell and receive stories – wearable (both sensors and mini screens http://www.mobileuserexperience.com/?p=913) – lots of data – but what value can we create when we the data tells us about the collective mood of a family over time. Eg. Family in a time of tax cuts?
  • The ‘phones’ we wear will change how we tell and receive stories – wearable (both sensors and mini screens http://www.mobileuserexperience.com/?p=913) – lots of data – but what value can we create when we the data tells us about the collective mood of a family over time. Eg. Family in a time of tax cuts?
  • Gesture and brain inputAlso - Non-phone devices – GLOWCAPS - http://www.vitality.net/ (SUB phones?)And Siftables - http://sifteo.com/
  • Two screen stories –MY Gossip Girl – Dramatic irony (ref Starling - http://starling.tv/)  Ref: ABC My Generation iPad appOne screen augmenting the next: - Users views 3D AR object from TV on their mobile via a marker – and KEEPS the object http://stream.tellart.com/2010/10/13/youtube-symphony-orchestra-ar-experiment-launches/ - Sherlock Holmes – mobile as magnifying glass that shows you 3D objects between you and the screen
  • Ref: ABC My Generation iPad appTV Guide CheckIns and Starling
  • One screen augmenting the next: - Users views 3D AR object from TV on their mobile via a marker – and KEEPS the object http://stream.tellart.com/2010/10/13/youtube-symphony-orchestra-ar-experiment-launches/ - Sherlock Holmes – mobile as magnifying glass that shows you 3D objects between you and the screen
  • Transcript

    • 1. TELL ME A STORY
      Jason DaPonte
      30 Nov 2010
      @jasondaponte
      http://www.entertheswarm.com
    • 2. Definition of mobile:
      Any interaction with an audience member on a portable device or in a mobile situation
    • 3. The Primary Colours
      of Narrative
      (from JimBanister.com)
    • 4. Story Dwelling
      World Builder/
      Manager
      Participant
      Experiential
      Immersive
    • 5. BBC: Proper Messy
      SMS soap opera that weaved its way into audiences inboxes – and lives
      Users ‘formed’ the story by interacting via SMS like they would with their friends
    • 6. Michael Jackson’s death
      The story unfolded on Twitter and SMS in the UK and Europe – because audiences had gone to bed
      Users ‘dwelled’ in the story using the rules of social media
      http://www.flickr.com/photos/raouldraws/
    • 7. Osmos
      Survival story in an
      iPad game
      Engages touch and visualisation to ‘play the data’ and learn about biology and physics (no reading)
    • 8. BBC: Shoot the Summer
      The collaborative
      story of one
      summer’s festivals
      Mobile was the tool that let users became participants; story creation was an event of its own
    • 9. TRENDS
    • 10. Location is Key
      Describing and navigating the
      location you’re in –
      or you could be in.
    • 11. Location is Key
      Wilderness Downtown
      Sparks emotional response by using location to tap into
      our nostalgia
    • 12. Through the
      Looking Glass(es)
      Displays will be transparent and anything but screens
    • 13. Through the
      Looking Glass(es)
      University of Washington
    • 14. Through the
      Looking Glass(es)
      (Mozilla Labs http://mozillalabs.com/conceptseries/2010/09/23/seabird/)
    • 15. The Emperor’s
      New Subphones
      The ‘phones’ we wear will change how
      we tell and receive stories – and won’t
      look like phones
    • 16. The Emperor’s
      New Subphones
    • 17. The Emperor’s
      New Subphones
      NeuroSky Mindset
      Emotiv EPOC
    • 18. Mirror Mirror
      On the Wall
      Second screens
      will initially be
      social screens
    • 19. Mirror Mirror
      On the Wall
    • 20. Mirror Mirror
      On the Wall
      Tellart.com
    • 21. THANKS!
      Jason DaPonte
      30 Nov 2010
      jasonpdaponte@googlemail.com
      @jasondaponte
      http://www.entertheswarm.com

    ×