Mobile & News Landscape/Future Trends - USC Annenberg Mobile News Week

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  • (4sq usage, networkdata, wikitude, TubeTap, chromorama)
  • News: Michael Jackson death over Twitter (ref Twitter CEO saying they’re a news org) – followed faster than any news org could; allowed for verification/validation (story dwelling – users followed the ‘rules’ set out by social media, the traditional media was pulled in to verify/validate)
  • Blend of messages from people you don’t know, people you know and sources you TRUST (news orgs – hopefully)
  •  Cross reference Yahoo! Appetite survey showing users don’t mind which – just which ‘works best’HTML5 and app stores for jail broken phones are disruptive force in this space.
  •  
  • http://www.bbc.co.uk/liverpool08/video/08/lamach_vicky_legs.shtmlhttp://www.bbc.co.uk/liverpool08/video/08/lamach_approach.shtml
  • Shoot The Summer: http://www.bbc.co.uk/musicevents/shootthesummer/ 
  •  Apple Remote app and Apple TV
  •  
  • Show Data Video – This is all happening because of mobile computing (sensors, transmitters, etc) – but journalists aren’t engaged yet. Artists are and techies are starting. 4sq, chromorama, TubeTap.
  • Kindle
  •  

Transcript

  • 1. Jason DaPonte
    Managing Director
    +44 (0)7786 702 362
    jasonpdaponte@googlemail.com
    @jasondaponte #USCMobile
    http://www.entertheswarm.com
  • 2. @jasondaponte #USCmobile
  • 3. Source: Carphone Warehouse – Mobile Life 2007
  • 4. The Promise:
    ‘Your mobile can do anything!’
    (aka. “There’s an app for that”)
  • 5. The Promise:
    Statistic: There are more of them than there are of us
    2009: 4.b ACTIVE mobiles
    2010: 5b ACTIVE mobiles
    2010: 1b sold
    2012: 6b ACTIVE predicted
    (World population = 6.7b people)
    “Five billion phones means there are more than three times as many phones as personal computers”
    Ben Wood Analyst,
    CCS Insight
    Source: Wireless intelligence
  • 6. Source: Apple
  • 7.
  • 8. News is a big part of the space…
  • 9. … but not a growth area
  • 10. If you look at problems like global warming, terrorism and [the need for] financial transparency, they can all be helped by computing power. Those are fundamentally information problems, and that's what computer science is about.”
    – Eric Schmidt, Google
    Mobile World Congress, Feb 2011
    HeathBrandon on Flickr
  • 11. Definition of mobile:
    Any interaction with an audience member on a portable device or in a mobile situation
  • 12. What makes mobile different?
    Personal
    Sociable
    Portable
    Immediate
    Location aware
    CONTEXT
  • 13. So what is context?
  • 14. Opportunities for news organizations
  • 15. So what is this ‘mobile’ thing anyway?
    Mobile media
    Messaging
    Apps/Widgets
    Mobile web
  • 16. So what is this ‘mobile’ thing anyway?
    Mobile media
    Messaging
    4
    Apps/Widgets
    Mobile web
  • 17. So what is this ‘mobile’ thing anyway?
    Messaging
    1.5 trillion SMS messages sent in 2009 in the US (CTIA)
    84% of SMS users expect a response within 5 minutes. (160 Characters)
  • 18. So what is this ‘mobile’ thing anyway?
    Messaging isn’t just about txt-ing
    Messaging
    News & Emergency alerts
    Non-smartphone audiences
  • 19. So what is this ‘mobile’ thing anyway?
    Messaging isn’t just about txt-ing
    Messaging
  • 20. Messaging
    Michael Jackson’s death
    The story unfolded on Twitter and SMS in the UK and Europe – because audiences had gone to bed
    Users told the story using the rules of social media; verified using professional media
    http://www.flickr.com/photos/raouldraws/
  • 21. Messaging
    Prediction:
    Messaging types will converge into streams
  • 22. So what is this ‘mobile’ thing anyway?
    4
    Mobile media
    Messaging
    Apps/Widgets
    Mobile web
  • 23. Mobile web
    It’s not all apps …
  • 24. So what is this ‘mobile’ thing anyway?
    Mobile web
    Personalised homepage
    Choose and rearrange topics
    Set location
  • 25. So what is this ‘mobile’ thing anyway?
    Mobile web
  • 26. Prediction:
    The Web strikes back
    HTML5 apps, jail broken app stores and open dev platforms will challenge the dominance of app stores.
    Mister-E on Flickr
  • 27. So what is this ‘mobile’ thing anyway?
    4
    Mobile media
    Messaging
    Apps/Widgets
    Mobile web
  • 28. So what is this ‘mobile’ thing anyway?
    Mobile media
    MUSIC SCREENSHOTS
  • 29. Mobile media
    Mobile News Gathering – The pros
  • 30. Mobile media
    Mobile News Gathering – New entrants
  • 31. Mobile media
    Mobile News Gathering – Audiences
  • 32. Mobile media
    BBC: Shoot the Summer
    The collaborative
    story of one
    summer’s festivals
    Mobile was the tool that let users became participants; story creation was an event of its own
  • 33. Prediction:
    Multi-screen goes mainstream
    Users will expect services that let them: Socialize about what they’re watching; Control one screen with another and transfer across devices
    AMagill on Flickr
  • 34. So what is this ‘mobile’ thing anyway?
    4
    Mobile media
    Messaging
    Apps/Widgets
    Mobile web
  • 35. So what is this ‘mobile’ thing anyway?
    50 Billion apps are projected for 2012 (a $17.5 billion market)
    Source: GetJar 2010
    (And don’t forget iPad, Android, Blackberry, Nokia…)
    Apps/Widgets
  • 36. So what is this ‘mobile’ thing anyway?
    Good apps:
    Makes your life easier
    Uses unique hardware
    Makes a better media device
    Makes it FUN (aka GAMES)
    Apps/Widgets
  • 37. Apps/Widgets
    Prediction:
    Fun & Play are Everywhere
    Game dynamics will drive behaviour and products and value
    Data crowd-sourced through game mechanics will prove valuable
  • 38. If you look at problems like global warming, terrorism and [the need for] financial transparency, they can all be helped by computing power. Those are fundamentally information problems, and that's what computer science is about.”
    – Eric Schmidt, Google
    Mobile World Congress, Feb 2011
    HeathBrandon on Flickr
  • 39. Thinking about the future
  • 40. Thinking about the future…
    The rest of the world will connect – and we can’t predict what that will mean
    OCARINA
  • 41. Subphones connect everything
    The ‘phones’ that don’t make voice calls or texts will change how communicate – and won’t look like phones.
    Think: Kindle, SonyEricsson Live View, in-car systems and forwards towards wearable and implanted displays.
  • 42. A Battle Over Location & Context
    Layar or Foursquare could give Google and Facebook a run for their money
    ‘Checking-in’ to TV, music and more will create valueable attention data about users
    Demand for accuracy beyond GPS will grow; including in-room location
    realSMILEY on Flickr
  • 43. Everything will be
    filtered by location
    Ambient consumption will become common place
    ‘Unconscious computing’ will be the norm
    University of Washington
  • 44. Jason DaPonte
    Managing Director
    +44 (0)7786 702 362
    jasonpdaponte@googlemail.com
    @jasondaponte #USCmobile
    http://www.entertheswarm.com