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Mobile & News Landscape/Future Trends - USC Annenberg Mobile News Week

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  • (4sq usage, networkdata, wikitude, TubeTap, chromorama)
  • News: Michael Jackson death over Twitter (ref Twitter CEO saying they’re a news org) – followed faster than any news org could; allowed for verification/validation (story dwelling – users followed the ‘rules’ set out by social media, the traditional media was pulled in to verify/validate)
  • Blend of messages from people you don’t know, people you know and sources you TRUST (news orgs – hopefully)
  •  Cross reference Yahoo! Appetite survey showing users don’t mind which – just which ‘works best’HTML5 and app stores for jail broken phones are disruptive force in this space.
  •  
  • http://www.bbc.co.uk/liverpool08/video/08/lamach_vicky_legs.shtmlhttp://www.bbc.co.uk/liverpool08/video/08/lamach_approach.shtml
  • Shoot The Summer: http://www.bbc.co.uk/musicevents/shootthesummer/ 
  •  Apple Remote app and Apple TV
  •  
  • Show Data Video – This is all happening because of mobile computing (sensors, transmitters, etc) – but journalists aren’t engaged yet. Artists are and techies are starting. 4sq, chromorama, TubeTap.
  • Kindle
  •  
  • Transcript

    • 1. Jason DaPonte
      Managing Director
      +44 (0)7786 702 362
      jasonpdaponte@googlemail.com
      @jasondaponte #USCMobile
      http://www.entertheswarm.com
    • 2. @jasondaponte #USCmobile
    • 3. Source: Carphone Warehouse – Mobile Life 2007
    • 4. The Promise:
      ‘Your mobile can do anything!’
      (aka. “There’s an app for that”)
    • 5. The Promise:
      Statistic: There are more of them than there are of us
      2009: 4.b ACTIVE mobiles
      2010: 5b ACTIVE mobiles
      2010: 1b sold
      2012: 6b ACTIVE predicted
      (World population = 6.7b people)
      “Five billion phones means there are more than three times as many phones as personal computers”
      Ben Wood Analyst,
      CCS Insight
      Source: Wireless intelligence
    • 6. Source: Apple
    • 7.
    • 8. News is a big part of the space…
    • 9. … but not a growth area
    • 10. If you look at problems like global warming, terrorism and [the need for] financial transparency, they can all be helped by computing power. Those are fundamentally information problems, and that's what computer science is about.”
      – Eric Schmidt, Google
      Mobile World Congress, Feb 2011
      HeathBrandon on Flickr
    • 11. Definition of mobile:
      Any interaction with an audience member on a portable device or in a mobile situation
    • 12. What makes mobile different?
      Personal
      Sociable
      Portable
      Immediate
      Location aware
      CONTEXT
    • 13. So what is context?
    • 14. Opportunities for news organizations
    • 15. So what is this ‘mobile’ thing anyway?
      Mobile media
      Messaging
      Apps/Widgets
      Mobile web
    • 16. So what is this ‘mobile’ thing anyway?
      Mobile media
      Messaging
      4
      Apps/Widgets
      Mobile web
    • 17. So what is this ‘mobile’ thing anyway?
      Messaging
      1.5 trillion SMS messages sent in 2009 in the US (CTIA)
      84% of SMS users expect a response within 5 minutes. (160 Characters)
    • 18. So what is this ‘mobile’ thing anyway?
      Messaging isn’t just about txt-ing
      Messaging
      News & Emergency alerts
      Non-smartphone audiences
    • 19. So what is this ‘mobile’ thing anyway?
      Messaging isn’t just about txt-ing
      Messaging
    • 20. Messaging
      Michael Jackson’s death
      The story unfolded on Twitter and SMS in the UK and Europe – because audiences had gone to bed
      Users told the story using the rules of social media; verified using professional media
      http://www.flickr.com/photos/raouldraws/
    • 21. Messaging
      Prediction:
      Messaging types will converge into streams
    • 22. So what is this ‘mobile’ thing anyway?
      4
      Mobile media
      Messaging
      Apps/Widgets
      Mobile web
    • 23. Mobile web
      It’s not all apps …
    • 24. So what is this ‘mobile’ thing anyway?
      Mobile web
      Personalised homepage
      Choose and rearrange topics
      Set location
    • 25. So what is this ‘mobile’ thing anyway?
      Mobile web
    • 26. Prediction:
      The Web strikes back
      HTML5 apps, jail broken app stores and open dev platforms will challenge the dominance of app stores.
      Mister-E on Flickr
    • 27. So what is this ‘mobile’ thing anyway?
      4
      Mobile media
      Messaging
      Apps/Widgets
      Mobile web
    • 28. So what is this ‘mobile’ thing anyway?
      Mobile media
      MUSIC SCREENSHOTS
    • 29. Mobile media
      Mobile News Gathering – The pros
    • 30. Mobile media
      Mobile News Gathering – New entrants
    • 31. Mobile media
      Mobile News Gathering – Audiences
    • 32. Mobile media
      BBC: Shoot the Summer
      The collaborative
      story of one
      summer’s festivals
      Mobile was the tool that let users became participants; story creation was an event of its own
    • 33. Prediction:
      Multi-screen goes mainstream
      Users will expect services that let them: Socialize about what they’re watching; Control one screen with another and transfer across devices
      AMagill on Flickr
    • 34. So what is this ‘mobile’ thing anyway?
      4
      Mobile media
      Messaging
      Apps/Widgets
      Mobile web
    • 35. So what is this ‘mobile’ thing anyway?
      50 Billion apps are projected for 2012 (a $17.5 billion market)
      Source: GetJar 2010
      (And don’t forget iPad, Android, Blackberry, Nokia…)
      Apps/Widgets
    • 36. So what is this ‘mobile’ thing anyway?
      Good apps:
      Makes your life easier
      Uses unique hardware
      Makes a better media device
      Makes it FUN (aka GAMES)
      Apps/Widgets
    • 37. Apps/Widgets
      Prediction:
      Fun & Play are Everywhere
      Game dynamics will drive behaviour and products and value
      Data crowd-sourced through game mechanics will prove valuable
    • 38. If you look at problems like global warming, terrorism and [the need for] financial transparency, they can all be helped by computing power. Those are fundamentally information problems, and that's what computer science is about.”
      – Eric Schmidt, Google
      Mobile World Congress, Feb 2011
      HeathBrandon on Flickr
    • 39. Thinking about the future
    • 40. Thinking about the future…
      The rest of the world will connect – and we can’t predict what that will mean
      OCARINA
    • 41. Subphones connect everything
      The ‘phones’ that don’t make voice calls or texts will change how communicate – and won’t look like phones.
      Think: Kindle, SonyEricsson Live View, in-car systems and forwards towards wearable and implanted displays.
    • 42. A Battle Over Location & Context
      Layar or Foursquare could give Google and Facebook a run for their money
      ‘Checking-in’ to TV, music and more will create valueable attention data about users
      Demand for accuracy beyond GPS will grow; including in-room location
      realSMILEY on Flickr
    • 43. Everything will be
      filtered by location
      Ambient consumption will become common place
      ‘Unconscious computing’ will be the norm
      University of Washington
    • 44. Jason DaPonte
      Managing Director
      +44 (0)7786 702 362
      jasonpdaponte@googlemail.com
      @jasondaponte #USCmobile
      http://www.entertheswarm.com

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