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Jason DaPonte<br />	Managing Director<br />	+44 (0)7786 702 362<br />	jasonpdaponte@googlemail.com<br />	@jasondaponte #US...
@jasondaponte  #USCmobile<br />
Source: Carphone Warehouse – Mobile Life 2007<br />
The Promise:<br />‘Your mobile can do anything!’<br />(aka. “There’s an app for that”)<br />
The Promise:<br />Statistic: There are more of them than there are of us<br />2009: 4.b ACTIVE mobiles<br />2010: 5b ACTIV...
Source: Apple<br />
News is a big part of the space…<br />
… but not a growth area<br />
If you look at problems like global warming, terrorism and [the need for] financial transparency, they can all be helped b...
Definition of mobile:<br />Any interaction with an audience member on a portable device or in a mobile situation<br />
What makes mobile different?<br />Personal<br />Sociable<br />Portable<br />Immediate<br />Location aware<br />CONTEXT<br />
So what is context?<br />
Opportunities for news organizations<br />
So what is this ‘mobile’ thing anyway?<br />Mobile media<br />Messaging<br />Apps/Widgets<br />Mobile web<br />
So what is this ‘mobile’ thing anyway?<br />Mobile media<br />Messaging<br />4<br />Apps/Widgets<br />Mobile web<br />
So what is this ‘mobile’ thing anyway?<br />Messaging<br />1.5 trillion SMS messages sent in 2009 in the US (CTIA)<br />84...
So what is this ‘mobile’ thing anyway?<br />Messaging isn’t just about txt-ing<br />Messaging<br />News & Emergency alerts...
So what is this ‘mobile’ thing anyway?<br />Messaging isn’t just about txt-ing<br />Messaging<br />
Messaging<br />Michael Jackson’s death <br />The story unfolded on Twitter and SMS in the UK and Europe – because audience...
Messaging<br />Prediction:<br />Messaging types will converge into streams<br />
So what is this ‘mobile’ thing anyway?<br />4<br />Mobile media<br />Messaging<br />Apps/Widgets<br />Mobile web<br />
Mobile web<br />It’s not all apps …<br />
So what is this ‘mobile’ thing anyway?<br />Mobile web<br />Personalised homepage<br />Choose and rearrange topics<br />Se...
So what is this ‘mobile’ thing anyway?<br />Mobile web<br />
Prediction:<br />The Web strikes back<br />HTML5 apps, jail broken app stores and open dev platforms will challenge the do...
So what is this ‘mobile’ thing anyway?<br />4<br />Mobile media<br />Messaging<br />Apps/Widgets<br />Mobile web<br />
So what is this ‘mobile’ thing anyway?<br />Mobile media<br />MUSIC SCREENSHOTS<br />
Mobile media<br />Mobile News Gathering – The pros<br />
Mobile media<br />Mobile News Gathering – New entrants<br />
Mobile media<br />Mobile News Gathering – Audiences<br />
Mobile media<br />BBC: Shoot the Summer<br />The collaborative <br />story of one <br />summer’s festivals<br />Mobile was...
Prediction: <br />Multi-screen goes mainstream<br />Users will expect services that let them: 	Socialize about what they’r...
So what is this ‘mobile’ thing anyway?<br />4<br />Mobile media<br />Messaging<br />Apps/Widgets<br />Mobile web<br />
So what is this ‘mobile’ thing anyway?<br />50 Billion apps are projected for 2012                                        ...
So what is this ‘mobile’ thing anyway?<br />Good apps:<br />Makes your life easier<br />Uses unique hardware<br />Makes a ...
Apps/Widgets<br />Prediction:<br />Fun & Play are Everywhere<br />Game dynamics will drive behaviour and products and valu...
If you look at problems like global warming, terrorism and [the need for] financial transparency, they can all be helped b...
Thinking about the future<br />
Thinking about the future…<br />The rest of the world will connect – and we can’t predict what that will mean<br />OCARINA...
Subphones connect everything<br />The ‘phones’ that don’t make voice calls or texts will change how communicate – and won’...
A Battle Over Location & Context<br />Layar or Foursquare could give Google and Facebook a run for their money<br />‘Check...
Everything will be<br />filtered by location<br />Ambient consumption will become common place<br />‘Unconscious computing...
Jason DaPonte<br />	Managing Director<br />	+44 (0)7786 702 362<br />	jasonpdaponte@googlemail.com<br />	@jasondaponte #US...
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Mobile & News Landscape/Future Trends - USC Annenberg Mobile News Week

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  • (4sq usage, networkdata, wikitude, TubeTap, chromorama)
  • News: Michael Jackson death over Twitter (ref Twitter CEO saying they’re a news org) – followed faster than any news org could; allowed for verification/validation (story dwelling – users followed the ‘rules’ set out by social media, the traditional media was pulled in to verify/validate)
  • Blend of messages from people you don’t know, people you know and sources you TRUST (news orgs – hopefully)
  •  Cross reference Yahoo! Appetite survey showing users don’t mind which – just which ‘works best’HTML5 and app stores for jail broken phones are disruptive force in this space.
  •  
  • http://www.bbc.co.uk/liverpool08/video/08/lamach_vicky_legs.shtmlhttp://www.bbc.co.uk/liverpool08/video/08/lamach_approach.shtml
  • Shoot The Summer: http://www.bbc.co.uk/musicevents/shootthesummer/ 
  •  Apple Remote app and Apple TV
  •  
  • Show Data Video – This is all happening because of mobile computing (sensors, transmitters, etc) – but journalists aren’t engaged yet. Artists are and techies are starting. 4sq, chromorama, TubeTap.
  • Kindle
  •  
  • Transcript of "Mobile & News Landscape/Future Trends - USC Annenberg Mobile News Week"

    1. 1. Jason DaPonte<br /> Managing Director<br /> +44 (0)7786 702 362<br /> jasonpdaponte@googlemail.com<br /> @jasondaponte #USCMobile<br /> http://www.entertheswarm.com<br />
    2. 2. @jasondaponte #USCmobile<br />
    3. 3. Source: Carphone Warehouse – Mobile Life 2007<br />
    4. 4. The Promise:<br />‘Your mobile can do anything!’<br />(aka. “There’s an app for that”)<br />
    5. 5. The Promise:<br />Statistic: There are more of them than there are of us<br />2009: 4.b ACTIVE mobiles<br />2010: 5b ACTIVE mobiles<br />2010: 1b sold <br />2012: 6b ACTIVE predicted<br />(World population = 6.7b people)<br />“Five billion phones means there are more than three times as many phones as personal computers”<br />Ben Wood Analyst,<br />CCS Insight<br />Source: Wireless intelligence<br />
    6. 6. Source: Apple<br />
    7. 7.
    8. 8. News is a big part of the space…<br />
    9. 9. … but not a growth area<br />
    10. 10. If you look at problems like global warming, terrorism and [the need for] financial transparency, they can all be helped by computing power. Those are fundamentally information problems, and that's what computer science is about.” <br />– Eric Schmidt, Google<br />Mobile World Congress, Feb 2011<br />HeathBrandon on Flickr<br />
    11. 11. Definition of mobile:<br />Any interaction with an audience member on a portable device or in a mobile situation<br />
    12. 12. What makes mobile different?<br />Personal<br />Sociable<br />Portable<br />Immediate<br />Location aware<br />CONTEXT<br />
    13. 13. So what is context?<br />
    14. 14. Opportunities for news organizations<br />
    15. 15. So what is this ‘mobile’ thing anyway?<br />Mobile media<br />Messaging<br />Apps/Widgets<br />Mobile web<br />
    16. 16. So what is this ‘mobile’ thing anyway?<br />Mobile media<br />Messaging<br />4<br />Apps/Widgets<br />Mobile web<br />
    17. 17. So what is this ‘mobile’ thing anyway?<br />Messaging<br />1.5 trillion SMS messages sent in 2009 in the US (CTIA)<br />84% of SMS users expect a response within 5 minutes. (160 Characters)<br />
    18. 18. So what is this ‘mobile’ thing anyway?<br />Messaging isn’t just about txt-ing<br />Messaging<br />News & Emergency alerts<br />Non-smartphone audiences<br />
    19. 19. So what is this ‘mobile’ thing anyway?<br />Messaging isn’t just about txt-ing<br />Messaging<br />
    20. 20. Messaging<br />Michael Jackson’s death <br />The story unfolded on Twitter and SMS in the UK and Europe – because audiences had gone to bed<br />Users told the story using the rules of social media; verified using professional media<br />http://www.flickr.com/photos/raouldraws/<br />
    21. 21. Messaging<br />Prediction:<br />Messaging types will converge into streams<br />
    22. 22. So what is this ‘mobile’ thing anyway?<br />4<br />Mobile media<br />Messaging<br />Apps/Widgets<br />Mobile web<br />
    23. 23. Mobile web<br />It’s not all apps …<br />
    24. 24. So what is this ‘mobile’ thing anyway?<br />Mobile web<br />Personalised homepage<br />Choose and rearrange topics<br />Set location<br />
    25. 25. So what is this ‘mobile’ thing anyway?<br />Mobile web<br />
    26. 26. Prediction:<br />The Web strikes back<br />HTML5 apps, jail broken app stores and open dev platforms will challenge the dominance of app stores.<br />Mister-E on Flickr<br />
    27. 27. So what is this ‘mobile’ thing anyway?<br />4<br />Mobile media<br />Messaging<br />Apps/Widgets<br />Mobile web<br />
    28. 28. So what is this ‘mobile’ thing anyway?<br />Mobile media<br />MUSIC SCREENSHOTS<br />
    29. 29. Mobile media<br />Mobile News Gathering – The pros<br />
    30. 30. Mobile media<br />Mobile News Gathering – New entrants<br />
    31. 31. Mobile media<br />Mobile News Gathering – Audiences<br />
    32. 32. Mobile media<br />BBC: Shoot the Summer<br />The collaborative <br />story of one <br />summer’s festivals<br />Mobile was the tool that let users became participants; story creation was an event of its own<br />
    33. 33. Prediction: <br />Multi-screen goes mainstream<br />Users will expect services that let them: Socialize about what they’re watching; Control one screen with another and transfer across devices<br />AMagill on Flickr<br />
    34. 34. So what is this ‘mobile’ thing anyway?<br />4<br />Mobile media<br />Messaging<br />Apps/Widgets<br />Mobile web<br />
    35. 35. So what is this ‘mobile’ thing anyway?<br />50 Billion apps are projected for 2012 (a $17.5 billion market)<br />Source: GetJar 2010<br />(And don’t forget iPad, Android, Blackberry, Nokia…)<br />Apps/Widgets<br />
    36. 36. So what is this ‘mobile’ thing anyway?<br />Good apps:<br />Makes your life easier<br />Uses unique hardware<br />Makes a better media device<br />Makes it FUN (aka GAMES)<br />Apps/Widgets<br />
    37. 37. Apps/Widgets<br />Prediction:<br />Fun & Play are Everywhere<br />Game dynamics will drive behaviour and products and value<br />Data crowd-sourced through game mechanics will prove valuable <br />
    38. 38. If you look at problems like global warming, terrorism and [the need for] financial transparency, they can all be helped by computing power. Those are fundamentally information problems, and that's what computer science is about.” <br />– Eric Schmidt, Google<br />Mobile World Congress, Feb 2011<br />HeathBrandon on Flickr<br />
    39. 39. Thinking about the future<br />
    40. 40. Thinking about the future…<br />The rest of the world will connect – and we can’t predict what that will mean<br />OCARINA<br />
    41. 41. Subphones connect everything<br />The ‘phones’ that don’t make voice calls or texts will change how communicate – and won’t look like phones.<br />Think: Kindle, SonyEricsson Live View, in-car systems and forwards towards wearable and implanted displays.<br />
    42. 42. A Battle Over Location & Context<br />Layar or Foursquare could give Google and Facebook a run for their money<br />‘Checking-in’ to TV, music and more will create valueable attention data about users<br />Demand for accuracy beyond GPS will grow; including in-room location<br />realSMILEY on Flickr<br />
    43. 43. Everything will be<br />filtered by location<br />Ambient consumption will become common place<br />‘Unconscious computing’ will be the norm<br />University of Washington<br />
    44. 44. Jason DaPonte<br /> Managing Director<br /> +44 (0)7786 702 362<br /> jasonpdaponte@googlemail.com<br /> @jasondaponte #USCmobile<br /> http://www.entertheswarm.com<br />
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