Jason DaPonte<br />	Managing Director<br />	http://www.entertheswarm.com<br />
Torley on Flickr<br />
Kalleeboo<br />on Flickr<br />
subphone - [suhb·fohn] (n): A wireless device with embedded software that transmits and receives data but that is not (usu...
AT&T and Verizon in the US are now have more ‘things’ connecting to their mobile networks than human users and are adding ...
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?<br />
?<br />
?<br />
?<br />
?<br />
?<br />
Working across platforms will no longer be about web, mobile and TV.  It will be about delivering contextual content and s...
We've begun to realize that it's not how much content<br />we consume that is important: it's what we do with <br />all of...
We need to create Story Systems that create value for users.  They need to allow content and context to create meaning, re...
Service design is the activity of planning and organizing people, infrastructure, communication and material components of...
Contact us.  We provide:<br />	Mobile consultancy<br />	Creative strategy<br />	Multi-platform content production<br />	Cr...
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Leave Your Phone at Home, THIS is Mobile Media - Edinburgh Interactive Festival

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Jason DaPonte, Managing Director of THE SWARM, believes that mobile media is becoming more about users in mobile situations than about specific mobile devices. He will look at trends and make predictions about how mobile media is evolving beyond the handset including looking at connected cars, clothing and more as well as making predictions about how he thinks content can be made successful in this ecosystem.

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  • Imagine you wanted to play a game outside but one that required you to be engaged online with other players. Would you want to wear something like this?
  • Or would you rather wear something like this? This is the neighbourhoodie
  • I released an app recently – it helps Londoners get refunds when the Tube makes them late. But it kind of sucks…
  • Because I think it would be better if Londoner’s Oyster Cards did it for them.
  • What I want to talk to you about today is subphones – which are NOT phones on submarines.
  • What I want to talk to you about today is subphones – which are NOT phones on submarines.
  • What I want to talk to you about today is subphones – which are NOT phones on submarines.
  • Non computer use of bandwidth is growing.
  • This is a representation of radiationbeing reported by civilian Geiger Counters after the Japanese radiation disaster. It’s useful on the PC but wouldn’t it be better if your vehicle could read this and ensure you couldn’t accidentally navigate to dangerous areas. – Courtesy Pachube
  • Think this is science fiction? There are a few ‘subphones’ that almost everyone has seen and no one thinks of in this way. What are they?
  • Kindle, iPod Touch, Nike+, Adidas Mi – Havas/CSA study: Respondents declare spending 37 minutes a day on digital publications as opposed to 22 minutes a day on print press.
  • Kindle, iPod Touch, Nike+, Adidas Mi
  • Cars – this is an image from GM - a new place for app stores and connected navigation AND entertainment. During his keynote speech, Audi chairman Rupert Stadler said that the most exciting area for consumer electro nics was not in the home, but in the car. Every major car manufacturer has announced a connected car model for the coming years. The CEO of Renault/Nissan gave the keynote at Le Web 2011 – a sign of how important this is to the car industry.
  • One of my projects – an app now, content for the connected car is the long game.
  • The app store model is coming – here’s Hyundai’s BlueLink apps
  • And an image of what Chevrolet is going to put into its new cars
  • And here’s how IBM says it’s connecting cities using sensors and wireless communications
  • The true potential for the internet of things has been described as a creating ‘network of networks’ so think about the personalised content and services we can create when we start having our personal devices (shoes, hoodys) communicating with our shared devices (cars) and our communities (cities). But also – what of privacy? What if our shoes tell people that we’re someplace we weren’t meant to be?
  • And looking a little further into the future, how about connected glasses? The military have goggles like this now and Microvision are creating consumer ones like these.
  • They will overlay data in your field of vision like this…
  • Or give you instructions on how to fix something like this. Both of these already exist for the US military.
  • Even wireless connected contact lenses are in the works.
  • And the makers of these robots (likely to be the first home robots) have just announced that they’re open sourcing the systems that run these new wireless devices specifically so apps can be created for them to deliver and interact with media amongst other things. How will they interact with the systems around us and what types of opportunities can we find for delivery good content and services with them. Where else will appstores appear?
  • The true potential for the internet of things has been described as a creating ‘network of networks’ so think about the personalised content and services we can create when we start having our personal devices (shoes, hoodys) communicating with our shared devices (cars) and our communities (cities). But also – what of privacy? What if our shoes tell people that we’re someplace we weren’t meant to be?
  • We need to think about how we’ll do this across the new set of platforms that are about to explode in front of us. These new connected ‘things’ and ‘devices’ will offer us opportunites to provide content in places we never could have imagined but we need to distribute it more carefully than ever because users will be more easily overwhelmed than ever.
  • We will need to create software that channels live, personal data in ways that we can’t imagine when we create the software because the content they carry will be so personal, dynamic and contextual that we won’t be able to control it in a traditional editorial fashion. With traditional personalisation, we could imagine most of the outcomes – this may no longer be possible. We need to concentrate on the quality of the data we’re creating and distributing and understand how it works in various contexts like location, motion state, mood and more. (CREDIT: Pratham books)
  • The design world has a strong understanding of service design – but do media producers and creators? When Louisa Heinrich, Global Strategy Director at Fjord talks about Service Design, she talks about the simplicity with which the postal service works and the total understanding we have of how to use it, despite the extreme complexity behind it. CREDIT: Chidorian
  • Leave Your Phone at Home, THIS is Mobile Media - Edinburgh Interactive Festival

    1. 1. Jason DaPonte<br /> Managing Director<br /> http://www.entertheswarm.com<br />
    2. 2. Torley on Flickr<br />
    3. 3.
    4. 4.
    5. 5. Kalleeboo<br />on Flickr<br />
    6. 6.
    7. 7. subphone - [suhb·fohn] (n): A wireless device with embedded software that transmits and receives data but that is not (usually) used for making calls or text messages and where the traditional ‘phone’ technology is ‘submerged’ or embedded in the device.<br />
    8. 8. AT&T and Verizon in the US are now have more ‘things’ connecting to their mobile networks than human users and are adding ‘things’ faster than human subscribers. (Aug 2010)<br />Cabral Minutti<br />on Flickr<br />
    9. 9.
    10. 10.
    11. 11. ?<br />
    12. 12. ?<br />
    13. 13. ?<br />
    14. 14. ?<br />
    15. 15. ?<br />
    16. 16. ?<br />
    17. 17. ?<br />
    18. 18.
    19. 19.
    20. 20.
    21. 21.
    22. 22.
    23. 23.
    24. 24.
    25. 25. Working across platforms will no longer be about web, mobile and TV. It will be about delivering contextual content and services in the most relevant place for users. Competition for attention will be via ambient media.<br />Wonderlane<br />on Flickr<br />
    26. 26. We've begun to realize that it's not how much content<br />we consume that is important: it's what we do with <br />all of the social and other data available to us. <br />The social is still important, but the resulting <br />data is - slowly - becoming more important <br />Because it can be analyzed, filtered, <br />mashed up and personalized. <br />– ReadWrite Web<br />
    27. 27. We need to create Story Systems that create value for users. They need to allow content and context to create meaning, regardless of what device they’re consumed on.<br />Pratham Books<br />on Flickr<br />
    28. 28. Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service, in order to improve its quality and the interaction between service provider and customers. By designing a service based on the needs of the customer, the service will be user-friendly, competitive and relevant. - Wikipedia<br />Chidorian<br />on Flickr<br />
    29. 29. Contact us. We provide:<br /> Mobile consultancy<br /> Creative strategy<br /> Multi-platform content production<br /> Creativity & innovation workshops<br />Jason DaPonte<br /> Managing Director<br /> +44 (0)7786 702 362<br /> jasonpdaponte@googlemail.com<br /> @jasondaponte<br /> http://www.entertheswarm.com<br />

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