How to Build Your “Audience” __________________ Tips for Developing a Larger Online Following Photo credit: http://www.fli...
Why Should You Blog at All? <ul><li>Blogs are everywhere now! </li></ul><ul><li>To make business contacts/friends  </li></...
Tips on Becoming an Online Personality Photo credit:  http://www.flickr.com/photos/tourist_on_earth/3427882619/
Be Yourself
Use Humor
Be Consistent <ul><li>Blogging is a long-term strategy with the potential for short-term results. </li></ul>
Quick Tips on Being Consistent <ul><li>Write a lot </li></ul><ul><li>Read a lot </li></ul><ul><li>Don’t expect immediate r...
Your “Likeability” Factor
Interact & Comment <ul><li>Spend more time on other people’s blogs and posts </li></ul><ul><li>“Comment Marketing” </li></...
Reply to your commenters <ul><li>Conversations will start! </li></ul><ul><li>Friendships develop </li></ul><ul><li>Referra...
Write about your passions Photo credit: http://www.flickr.com/photos/21836224@N02/2260347375/
Mix it up!  Include diverse topics http://www.flickr.com/photos/gabrielamadeus/
Share Your Blog Posts Elsewhere <ul><li>RSS Feed (“Really Simple Syndication”) </li></ul><ul><li>Facebook </li></ul><ul><l...
Building Your Very Own Referral Network on ActiveRain
Pick up the phone! http://www.flickr.com/photos/stephenliveshere
Host a Local Meetup
Different View of Referrals <ul><li>Pre-ActiveRain vs. Now </li></ul><ul><li>No need to look anywhere else </li></ul><ul><...
Popularity Has Its Benefits
Questions? <ul><li>http://activerain.com/blogs/jasoncrouch </li></ul><ul><li>[email_address] </li></ul><ul><li>512-796-765...
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Building Your Online Following

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Transcript of "Building Your Online Following"

  1. 1. How to Build Your “Audience” __________________ Tips for Developing a Larger Online Following Photo credit: http://www.flickr.com/photos/seattlemunicipalarchives/3097689953/
  2. 2. Why Should You Blog at All? <ul><li>Blogs are everywhere now! </li></ul><ul><li>To make business contacts/friends </li></ul><ul><li>To gain RE industry knowledge </li></ul>
  3. 3. Tips on Becoming an Online Personality Photo credit: http://www.flickr.com/photos/tourist_on_earth/3427882619/
  4. 4. Be Yourself
  5. 5. Use Humor
  6. 6. Be Consistent <ul><li>Blogging is a long-term strategy with the potential for short-term results. </li></ul>
  7. 7. Quick Tips on Being Consistent <ul><li>Write a lot </li></ul><ul><li>Read a lot </li></ul><ul><li>Don’t expect immediate results </li></ul>Photo credit: http://www.flickr.com/photos/valerianasolaris/3626860068/
  8. 8. Your “Likeability” Factor
  9. 9. Interact & Comment <ul><li>Spend more time on other people’s blogs and posts </li></ul><ul><li>“Comment Marketing” </li></ul><ul><li>Six Tips to Make People Like You – Dale Carnegie </li></ul>
  10. 10. Reply to your commenters <ul><li>Conversations will start! </li></ul><ul><li>Friendships develop </li></ul><ul><li>Referrals will result over time </li></ul>
  11. 11. Write about your passions Photo credit: http://www.flickr.com/photos/21836224@N02/2260347375/
  12. 12. Mix it up! Include diverse topics http://www.flickr.com/photos/gabrielamadeus/
  13. 13. Share Your Blog Posts Elsewhere <ul><li>RSS Feed (“Really Simple Syndication”) </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Digg, Delicious </li></ul>
  14. 14. Building Your Very Own Referral Network on ActiveRain
  15. 15. Pick up the phone! http://www.flickr.com/photos/stephenliveshere
  16. 16. Host a Local Meetup
  17. 17. Different View of Referrals <ul><li>Pre-ActiveRain vs. Now </li></ul><ul><li>No need to look anywhere else </li></ul><ul><li>Handling clients relocating to Austin </li></ul>
  18. 18. Popularity Has Its Benefits
  19. 19. Questions? <ul><li>http://activerain.com/blogs/jasoncrouch </li></ul><ul><li>[email_address] </li></ul><ul><li>512-796-7653 (cell) </li></ul>

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