Building Your Online Following

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  • 1. How to Build Your “Audience” __________________ Tips for Developing a Larger Online Following Photo credit: http://www.flickr.com/photos/seattlemunicipalarchives/3097689953/
  • 2. Why Should You Blog at All?
    • Blogs are everywhere now!
    • To make business contacts/friends
    • To gain RE industry knowledge
  • 3. Tips on Becoming an Online Personality Photo credit: http://www.flickr.com/photos/tourist_on_earth/3427882619/
  • 4. Be Yourself
  • 5. Use Humor
  • 6. Be Consistent
    • Blogging is a long-term strategy with the potential for short-term results.
  • 7. Quick Tips on Being Consistent
    • Write a lot
    • Read a lot
    • Don’t expect immediate results
    Photo credit: http://www.flickr.com/photos/valerianasolaris/3626860068/
  • 8. Your “Likeability” Factor
  • 9. Interact & Comment
    • Spend more time on other people’s blogs and posts
    • “Comment Marketing”
    • Six Tips to Make People Like You – Dale Carnegie
  • 10. Reply to your commenters
    • Conversations will start!
    • Friendships develop
    • Referrals will result over time
  • 11. Write about your passions Photo credit: http://www.flickr.com/photos/21836224@N02/2260347375/
  • 12. Mix it up! Include diverse topics http://www.flickr.com/photos/gabrielamadeus/
  • 13. Share Your Blog Posts Elsewhere
    • RSS Feed (“Really Simple Syndication”)
    • Facebook
    • Twitter
    • Digg, Delicious
  • 14. Building Your Very Own Referral Network on ActiveRain
  • 15. Pick up the phone! http://www.flickr.com/photos/stephenliveshere
  • 16. Host a Local Meetup
  • 17. Different View of Referrals
    • Pre-ActiveRain vs. Now
    • No need to look anywhere else
    • Handling clients relocating to Austin
  • 18. Popularity Has Its Benefits
  • 19. Questions?
    • http://activerain.com/blogs/jasoncrouch
    • [email_address]
    • 512-796-7653 (cell)