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Facebook Pages, Profiles, and Groups: What's the Difference?
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Facebook Pages, Profiles, and Groups: What's the Difference?

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We want to help you use Facebook the right way, so you can maximize your organization's reach. Please share this with anyone who owns a business or handles social media for a nonprofit.

We want to help you use Facebook the right way, so you can maximize your organization's reach. Please share this with anyone who owns a business or handles social media for a nonprofit.


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  • 1. Facebook PagesProfiles& GroupsWhat’s the difference?www.RootedUp.com
  • 2. Helping church communications grow up.www.RootedUp.com
  • 3. When you go to Facebook as a first-time user to create anaccount you are establishing a PROFILE.This is how you interact personally with people fromchurch, work, fantasy football, or Zumba.…it is also how you play games on Facebook…With your PROFILE you can create or be given admin rights tomanage a PAGE or GROUP.( )
  • 4. A Facebook PAGE is something businesses and nonprofits use toreach fans and customers.Your PAGE can have multiple administrators who will have thesame access to reports as you do, and the ability to post content asyour PAGE.The best part about PAGES however, is paid advertising.Claim your PAGE @facebook.com/pages
  • 5. Facebook GROUPS are great for groups of 2-3 people all the wayup to several hundred people.You can create a secret GROUP for employees to sharestrategies, or you can join or create GROUPS around shared interests.The possibilities are limitless.Something unique that can be done in GROUPS, but not withPAGES, is creating documents and uploading files.Very cool, especially for private GROUPS!Create a GROUP @facebook.com/groups
  • 6. The difference between Facebook PAGES, PROFILES, and GROUPS issignificant in technological terms. However, the challenge for some peopleis more linguistic. Think of PAGES, PROFILES, and GROUPS as proper nouns(because they are).Throughout this presentation the intentional use of “small caps” hassignified when the proper noun version has been used.Now that you know the difference between the three, and how theyare used grammatically, go forth and spread your newfound wisdom!(…and like us on Facebook)A Facebook Page is to a generic webpage,as: the Empire State Building is to a building.A Facebook Profile is to a driver’s license,as: Broadway is to a street.A Facebook Group is to a mob,as: Improv Everywhere is to a troupe.
  • 7. www.RootedUp.com
  • 8. Helping church communications grow up.www.RootedUp.com

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