Internal Usage of SocMed

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Presentation to the Social Media for Business meetup in NYC on 6/18/09 describing a few ways that a social media technology provider actually uses social media internally and the benefits.

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Internal Usage of SocMed

  1. 1. Our Enterprise Social Computing Solutions are Designed with Purpose in Mind Social Media for Business Social Tools for Employee Engagement + Internal Communications Jason Breed @JasonBreed Senior Director, Social Media Specialist June 18, 2009 1.866.591.6837 or Text "ELAvate" to 247365
  2. 2. Discussion Points • Cost of Communicating • Internal • External • Developing an Internal Knowledge Capture • Human Resources All information is proprietary and confidential. 1
  3. 3. Internal Micro-Messaging Business Problem: Communicating at the speed of SaaS Benefits:  Significant increase in communication  Reduce internal email more than 60%  Instant Solutions 2
  4. 4. External Micro-Messaging Business Problem: Awareness in the marketplace, thought leadership Benefits:  Business Development  Analyst Awareness 3
  5. 5. MOVO Mobile Business Problem: Personalized Communications, Crisis Communications Benefits:  Reach all employees ANYTIME, ANYWHERE  Emergency (hurricane) alerts  Recruitment Enabler 4
  6. 6. Intranet 2.0 Business Problem: Knowledge Management, Employee Development (product/services information, sales processes) Benefits:  One location for everything  Simple navigation  Latest information 5
  7. 7. HR - Recruiting Challenge: To implement a cost effective and efficient employee engagement as well as talent acquisition strategy using both traditional and newer methods (e.g., social media) that will result in increased communication reaching targeted candidates within the emerging social media industry. Solution: • Target LinkedIn Groups • Started LinkedIn Corporate Recruiting Solution • Replaced Monster, classifieds w/ targeted/passive approach (LinkedIn, Facebook, Craigslist, employee bonus) • Created FB & LI corporate presence • Created VIP Career Club (used for prospects and build database from career fairs) • Specific Twitter strategy for HR, job announcements, etc. Result: • Reduced headcount • Eliminated Recruiter Fees • Getting much higher caliber prospects! All information is proprietary and confidential. 6
  8. 8. LinkedIn Business Problem: To implement a cost effective and time efficient recruitment and talent acquisition Benefits:  Attracted top talent  Reduced cost of and staff time spent in recruitment  Reduced recruitment advertising and agency fees 7

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