THE POWER OF TQ
AND 10 CHOICES OF INTENTIONAL EXCELLENCE
Radical New Technology Designed
to Overcome an Age-old Problem:
Improving Bottom-line Results
T h i n k T Q , I n c . E x e c u t i v e S u m m a r y

Page 1
Executive Summary
Building a Performance Culture within Your Organization.
J ack Welch took 10 years — a lifetime really — to build a performance culture at GE. If he would have had access to current
tools and technology at the outset, we believe it could have been accomplished sooner — possibly within a year or so —
given the internet, instant email communications and what we know know about human success dynamics.
Today, we face a new economic reality. No longer is “good enough” good enough. People are expected to produce significantly
better results — and do it in less time — or face the unpleasant consequences. In his best-selling book, Selling the Invisible,
Beckwith offered this prophetic observation:
“Time in America is shrinking. Companies have down-sized their
staffs and up-sized the workloads of all the survivors. These people
need shortcuts every waking minute of their lives.”
We agree. The pace of down-sizing has accelerated dramatically over the past 12 months. Companies of every size, shape and
kind need a new way to Inspire, Motivate, Educate and Transform their people — moving them along a continuum from a
“survival of the fittest” model to a “survival of the smartest” new world order.
Our Solution.
Over the past six years, we have invested millions of dollars to create an entirely new system — from the ground up — for
producing superior results — personally and professionally. This system represents the first (and only) unified, customized
and proceduralized approach to individual and corporate performance. While simple in its approach, simple to implement and
simple to administer, it helps people immediately produce better results — by taking two simple steps:
1. Systematically identifying and isolating the core negatives driving an individual’s performance.
2. Intentionally eliminating those negatives — indeed, transforming them into powerful positives.
Today, we have the tools and technology to deliver on this solution: to help each person in your organization systematically
identify and isolate their unique performance issues — and intentionally transform them into performance positives.
We achieve this objective with a continuous process of Self-measurement, Self-evaluation and Self-improvement — delivered
daily based on an individual’s specific performance strengths and weaknesses. In this way, we can help people immediately
improve their power to produce RESULTS — immediately improving bottom-line performance.
Peter Drucker on effectiveness...
From The Essential Drucker
“The effective people I have seen differ widely in their
temperament and their abilities... Some are fat and some are
lean. Some are worriers; some are relaxed. The bottom line is,
effective people never confuse effort with results.”
This is a proposal for helping every person in your organization systematically
and intentionally produce significantly better results — immediately — by becoming...
E X P E C T M O R E — E X E C U T E B E T T E R ™

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Presenting The Power of TQ and 10
Choices of Intentional Excellence.
Radical New Technology Designed To
overcome two age-old problems:
1. Immediately Improving
Your Bottom-line Results:
a. Fact: It’s now a Survival of the Smartest Economy.
b. Why Companies Fail.
c. Why Companies Succeed.
d. What is TQ?
e. There’s a New Reality.
f. Jack Welch’s Vitality Curve
g. The Ultimate Differentiation.
h. How to Achieve Spectacular Results.
i. Moving The Line From A to B.
j. Two Simple Steps: 1 & 2.
k. The Power to Achieve Excellence.
l. Time to See The Light: The Time Prism.
m. Color Power.
n. Paint-by-Number-Results.
o. Filling in The Missing Colors.
p. Performance Insight Leads to Performance Improvement.
2. Overcoming Human Nature:
a. The Premise Upon Which All Our Products Are Designed.
b. The Problem We Actually Solve: Seeing and Remembering.
c. The Ebbinghaus Forgetting Curve.
d. Take The TQ Challenge.
(Exceptional Proof of Concept.)
E X P E C T M O R E — E X E C U T E B E T T E R ™

The Power of TQ and 10 Choices
of Intentional Excellence:
Radical new technology designed
to overcome an age-old problem —
Improving Bottom-line Results.
E X P E C T M O R E — E X E C U T E B E T T E R ™

Page 4
Fact:
t has become a “Survival of the Smartest”
I economy, where best efforts, explanations and
good intentions are no longer acceptable. Without
question, companies that fail to produce beyond
expectations face certain extinction.
To achieve rock-solid, bottom-line results, the
people within your organization must immediately
develop the power to Work Smarter, Compete
Smarter and Live Smarter — or face some rather
unpleasant consequences.
E X P E C T M O R E — E X E C U T E B E T T E R ™

Page 5
Why Companies Fail
ithout question, business conditions continue to be
W challenging—if not outright hostile. To understand
the scope of our offering—and to clearly position our
solution—we need to take a moment to discuss the
3 reasons companies of any size end up in liquidation,
bankruptcy court, or worse — eroding shareholder confidence.
1. Companies fail, because they fail to clearly
understand what business they are in.
Companies in this category are legendary. Think about Apple—they had
100% of the PC Market and owned the GUI. Remember Polaroid? Bankrupt.
2. Companies fail, because they fail
to get and keep customers.
Montgomery Ward... K Mart... Excite@Home...
TWA... WebVan... MVP.com... the list is endless.
3. Companies fail to produce the results expected,
because collectively, their people have too
many Negatives and too few Positives driving
their performance at any point in time.
To see companies on this list, simply look in today’s Wall Street Journal.
O ur advice? If you don’t know what business you are in—get out. If you fail to
get and keep customers at a profit—sell out to someone who can.
We can’t help you with problems 1 & 2.
However, if you want to maximize the personal effectiveness and productivity of
every person in your organization—and immediately improve bottom-line
performance—we have the tools and technology to make it possible. Now.
E X P E C T M O R E — E X E C U T E B E T T E R ™

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Why Companies Succeed.
egardless if it’s in high-tech or high-touch, companies
R that succeed over time—indeed dominate their
respective landscapes—have three essential qualities—
with one common thread: People.
1. Companies succeed, because their PEOPLE consistently
create enormously high—crystal clear—future Expectations.
Companies in this category are legendary:
Walmart, Merck, Sony, GE, Proctor & Gamble, Coke ...
2. Companies succeed, because their PEOPLE consistently
Execute such that they perform well beyond Expectation.
Companies in this category are legendary:
Walmart, Merck, Sony, GE, Proctor & Gamble, Coke ...
3. Companies succeed because their PEOPLE consistently
produce superior Results over Time.
Companies in this category are legendary:
Walmart, Merck, Sony, GE, Proctor & Gamble, Coke ...
What is the key to creatingiscrystal clear future professional andWhat is the key to
brilliant Execution? What the key to personal,
Expectations?
corporate success?
TQ is the key for maximizing the success potential of every person
in your organization. It is a simple formula for success:
™
TQ =
Results
Time
E X P E C T M O R E — E X E C U T E B E T T E R ™

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What is TQ?
TQ is the Intelligence Behind Personal,
Professional and Corporate Success.
™
Your Time Quotient.
TQ =
Results
Time
Fewer Results—More Time.
Your Time Quotient™ is a measurement of the Actions Produce fewer Results and you become less
you take to produce the Results you get over Time. TQ successful—simply because your Time Quotient is
measures how smart you ACT, not how smart you are. lower. Generate fewer Results, you’re pushed towards
TQ doesn’t reflect your basic cognitive intelliegence failure. No Results, no paycheck. No Results, no career.
(IQ,) or your emotional intelligence (EQ.) No Results, no hope.
Why TQ Matters. TQ is what causes success over Time.
Given your intellectual and emotional makeup— Success is not measured by best intentions or by how
whatever it is—you are still responsible for creating the close you come to achieving your Personal Best.
life you want. This means producing Results. The Success is not conditioned by how hard you try... or how
Results you produce over your lifetime is how your much effort you expend... or how much you want it.
success will ultimately be measured—not by any IQ or Success is completely dependent upon the Results you
EQ scores. actually get in the Time you have.
More Results—Less Time. The simplicity of this formula is obvious.
Produce more Results in less Time and you’ll become In order to become the success you desire, simply
more successful—simply because your Time Quotient is produce better Results—and do it in less Time. Work
higher. When your TQ rises, you actually get the the formula: you either get the Results you expect, or
Results you expect—not the Results “Fate” is willing to you don’t—you either produce them in the Time
give you. expected—or you don’t. For example:
High TQ Performance Low TQ Performance
• Doubled sales this quarter. • Sales fell by 46% this quarter.
• Increased profitability 300% this year. • Profits evaporated—net loss this year.
• Took kids to park twice this week. • Broke promises with kids—take maybe next week.
• Have $2 million in hand for retirement. • Lived hand to mouth right up to retirement.
• Increased market share this month. • Watched competitors eat our lunch this month.
• Launched 6 new products in the last year. • Development a mess—repositioned aging products.
• Moved into dream home today. • Dreams on hold—awaiting further instructions.
“Not too long ago, if you did 75 percent of the things you did right,
it was okay. Now, if you don’t do 98% of those things right, some
competitor will eat you for lunch.”
—John Spoelhof

Page 8
Fact of Life.
There’s a new reality.
Fewer, seriously overworked people need to
produce significantly better Results—and
they need to do it now—not NEXT quarter.
Fewer People
(Due to down-sizing, scale-backs, right-sizing, etc.)
=
More Work.
(For the people remaining.)
So, the question becomes, “How?”
How can we immediately improve
your bottom-line Results?
E X P E C T M O R E — E X E C U T E B E T T E R ™

Page 9
Fact.
ompanies can only be successful if the people they employ
C produce Results beyond Expectation. It’s not the bricks
and mortar. It’s not financial leverage. It’s not natural
resources. It’s not technology. It’s not cool gadgets.
It’s PEOPLE. You can pay lip service to this, but in the end,
your people’s RESULTS speak louder than words. In the end,
your people’s Power to produce Results is the only issue.
Here’s what Jack Welch—one of the greatest business leaders
of our time—has to say in his book: Straight From The Gut.
Excerpts From Chapter 11—The People Factory.
In GE every day, there's an informal, unspoken personnel review — in the lunchroom, the hallways, and in
every business meeting. That intense people focus — testing everyone in a myriad of environments —defines
managing at GE. In the end, that’s what GE is...
We build great people, who then
build great products and services.
The vitality curve is the dynamic way we sort out As, Bs, and Cs. Ranking employees on a 20-70-10 grid
forces managers to make tough decisions...
Differentiation isn’t easy. Finding a way to differentiate people across a large company has been one of the
hardest things to do. Over the years, we’ve used all kinds of bell curves and block charts to differentiate tal-
ent. These are all grids that attempt to rank performance and potential (high, medium, low)...
Performance management has been a part of everyone’s life from the first grade. It starts in grade school...
Differentiation applies to football teams, cheer leading squads, and honor societies.... It applies to the col-
lege admissions process when you’re accepted by some schools and rejected by others... It applies at gradu-
ation when honors like summa cum laude or cum laude are added to your diploma.
There’s differentiation for all of us in our first 20 years. Why should it
stop in the workplace, where most of our waking hours are spent?
Jack Welch’s “Vitality” Curve With TQ Imposed
Jack Welch’s “Vitality” Curve With TQ Imposed
TQ = 80 TQ = 60 TQ = 40
Top 25 The Vital 65 Bottom 5

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The Ultimate Differentiation
Radically Improved TQ.
o produce better Results over Time, your people must
T immediately improve their Power of TQ. There is no other
“Other” way. Before you can implement a smarter strategy—
you have to improve your people’s TQ. Before you can
implement smarter tactics—you have to improve your people’s
TQ. Before you can grow, acquire, expand or optimize
corporate Results—you have to improve your people’s TQ.
This means...
1. Your Top 20 needs to maintain performance
Excellence—even improve it by 10 points.
2. Your Vital 70 needs a solid, across-the-board increase
of 20 points to deliver on heightened Expectations.
3. Your Bottom 10 needs a major, 30 point boost in
TQ to even stay in the game. Today. Right Now.
The job at hand is to simply
move the line from A to B.

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Spectacular Results.
he cumulative performance improvement of each
T person in your company causes exponential growth in
customer satisfaction, profitability, market-share, ROI,
EVA, cash flow... virtually every measurement of corporate
success. Why? Because you moved the curve from A to B.
1. Your Bottom 10 are producing significantly better Results...
(They can be retained and retrained rather than replaced.)
2. Your Vital 70 are producing spectacular Results...
(This shift causes tremendous performance gains.)
3. Your Top 20 are maintaining leadership edge, pulling the
next group up behind them—creating a tidal wave of
bigger Expectations and better Execution.
To improve bottom-line results—moving
line C to new heights—you have only
one option: Move line A to B. To do
this, you must immediately improve
your company’s Power of TQ.
C
B
A
Top 25 The Vital 65 Bottom 5

Page 12
Moving Your Company’s Line
from A to B is the real performance issue.
he concept is simple. To improve your bottom-line
T Results, all you have to do is move the performance
line up from A to B. To raise the bar, you will need to
improve the results producing personal power of each
person in your company. When you do, the line moves UP
AUTOMATICALLY—because your people are producing
significantly better results—individually and collectively.
Unfortunately, if your people don’t collectively improve
their TQ, your performance line DROPS—automatically.
Why? Because as fewer people take on more work—with
the same performance metrics—loss of morale leads to
loss of market-share—and ultimately to a loss of investor,
community and corporate confidence.
While conceptually simple, moving the
bar in the real world is anything but.
In fact without our tools and technology, it is all but impossible.
Why? Human nature.
People have a difficult time seeing themselves as they really are, and
have an even more difficult time correcting their performance issues.
E X P E C T M O R E — E X E C U T E B E T T E R ™

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Moving The Line Up
By Taking Two Simple Steps.
iven the inescapable simplicity of this logic, improving
G corporate performance comes down to improving the
performance dynamics of each person within your
organization. Clearly the key to improving bottom-line
Results is improving the Results-producing personal power
of your people. To do this, a completely NEW approach to
helping your people maximize their performance must be
implemented. (Because the OLD way doesn’t work any
longer.) To do this, you must take two simple steps:
Step 1—Systematically identify and isolate the prime Negatives
driving core performance—individually and collectively.
(Once you SEE what’s holding you back—you can eliminate it. Until then, you can’t.)
Step 2—Intentionally Eliminate these core performance Negatives
by transforming them into powerful performance Positives.
(The INTENTIONAL elimination of performance Negatives, now becomes the only issue.)
So, to move the line up from A to B
all you have to DO is Steps 1 and 2.
We have the tools and technology to help you take Step 1 and Step 2 today.
All that is required is for you to STOP doing less than your best each day,
and actually START perfoming beyond expecation. From today on.
E X P E C T M O R E — E X E C U T E B E T T E R ™

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“If you want to achieve excellence,
you can get there today.
As of this second, quit doing
less-than-excellent work.”
— Thomas J. Watson
Founder & Chairman, IBM
The secret to personal, professional
and organizational success is
Power.
The Power to SEE what’s holding you back. The Power to ELIMINATE it.
The Power to produce substantially better RESULTS over Time.
By transforming performance NEGATIVES into powerful POSITIVES.
One Choice at a time. One Action at a time. One Color at a time.
Every Day.
E X P E C T M O R E — E X E C U T E B E T T E R ™

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Time to See The Light.
Because people can’t always SEE how smart they produce
Results, we created a Time Prism to cut through the blur.
Energy
Mission
Attitude
the blur of your performance— Separated Set Goals Results
Make Plans
into the 10 Colors of Personal Power Prioritize Time
Synergize
Organize
Optimize
Act Now
The Time Prism is a tool that’s a The Time Prism works just like television.
simple band of colored light! Everything you see on television is composed of
The Time Prism is a unique new management just three colors: red, green and blue. What
tool that reflects your ability to produce Results happens when the colors get out of balance?
over Time. Just as a prism separates light into Turn down the blue and the entire picture gets
its component colors, the Time Prism radiates murky and ill-defined. Turn up the red and the
the full rainbow of colors that define your whole pictures goes red. You get the point. The
productivity potential—the full spectrum of picture changes instantly and automatically—
elements critical to achieving better Results. without your doing anything else.
A remarkable tool for Personal, Looking at your performance
Professional and Organizational change. is exactly like watching television.
In the normal course of a day, life appears to be If any color is out of whack, the entire picture
one continuous stream of actions, reactions, suffers. When all the colors are in balance—
situations and conditions. It’s all a blur. and turned up to the right intensity—your
The Time Prism takes this unfocused blur of performance is picture perfect—crystal clear
activity and separates it into 10 bands of and highly productive.
colored light—so you can actually SEE where When you generate more power—you produce
your performance is strong and vibrant—and more Results—and your TQ rises. Generate less
where it’s weak and faded. Simply by looking at power—your TQ falls—simply because you
how bright each of your 10 Colors are burning, don’t have the “Color intensity” to produce the
you can instantly see what’s holding you back Results you want in the Time allotted.
from achieving the Results expected.
The Time Prism reflects these performance
Now, you have a clear picture of exactly which ebbs and flows, and gives you an true reflection
Colors are driving your Results—and which of how much power you have to produce the
Colors are holding you back from achieving it. Results you want—at every point in time.
The Time Prism reflects productivity potential with 1000 degrees of
precision. This permits people to actually SEE what’s standing
between them and immediately producing better Results.

Page 16
“By looking at each person’s performance
potential—in each of ten broad areas—we can
immediately see the forces moving your company
towards success or holding you back from it.”
— E. R. Haas
Founder & CEO, ThinkTQ.com
The secret to personal, professional
and organizational success is
Color Power.
When each of your 10 colors burn brighter—you have more Power.
When each of your 10 colors are weak and faded—you have less Power.
When you have more power—you move UP towards success.
When you have less power—you move DOWN towards failure.
The proof is in your Results.
E X P E C T M O R E — E X E C U T E B E T T E R ™

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Paint-by-Number Results.
By breaking down performance—on a scale of 1-10—for each of 100 specific Actions—
we create the most eye-opening assessment of a person’s Color Power imaginable.
Thomas:
Good people power, But...
With his current composition of colors,
what is the best description of Thomas’
ability to generate Results? Poor at best.
Thomas lacks the sustained energy level to
TQ= 19 keep ahead of the curve. He lacks the
sense of purpose and mission necessary to
set even modest goals—or make the plans
required to support them. In fact, with
such poor organization skills, why even
bother? Recommendation: move Thomas’
weakest colors up to his strongest.
Gale:
Great Action Oriented Attitude, But...
With her composition of colors, what is the
best description of Gale’s ability to gener-
ate Results? Better than Thomas, but still
at the low end of the spectrum.
TQ= 34 Gale has a good attitude and knows how to
work with and through people. However,
she is frequently seen as drained, aimless,
directionless and vague about her goals
and plans, unfocused, scattered and a bit
messy and haphazard. Recommendation:
move Gale’s weakest colors up to her
strongest.
Mike:
Fabulous Attitude, But...
Mike has some strong positives: he’s
Enthusiastic, Supportive and very
TQ= 43 Proactive—with goals and plans that
match his limited sense of mission.
However, given his low Energy and
Prioritize scores, Mike is frequently seen
as burned out, stressed out and running on
empty. Recommendation: move Mike’s
weakest colors up to his strongest—which
would make him a major contender.

Page 18
Fill in the Missing Colors in Your Paint-by-Numbers Dreams.
The only way to improve your TQ is to improve your Color Power.
When you do, your power to produce Results expands expotentially.
John:
Excellent Organization Skills, But...
With his composition of colors, what is the
best description of John’s ability to
generate Results? Very Good. But...
To improve his TQ, John must bring his
TQ= 54 Mission Color into alignment with his
strongest Colors. Right now, John is seen
as a person with lots of positives but little
real Passion and Direction—someone who
is clearly running in circles—trading the
only life he has on things that simply don’t
matter. Recommendation: move John from
mediocre to excellent—today.
Wendy:
Solid Overall, But...
Good Energy? Solid sense of Mission? OK
people skills? What does Wendy’s Colors
say about her ability to produce Results?
Better than John? Maybe. Better than
TQ= 61 Thomas? No doubt. Wendy’s negatives
stem from her trying to do everything her-
self (she thinks she can: look at her orga-
nizational skills!) She has solid goals, but
lacks plans equal to the task. She has fair-
ly high Expectations, without the Power to
Execute accordingly. Recommendation:
move Wendy’s lowest Colors up to the same
intensity as her Organize Color.
Barbara:
Clear Expectations
Brilliant Execution.
Barbara has few performance limitations
and a future so bright—she has to wear
TQ= 90 shades! The key to Barbara’s future is
maintaing the intensity of these Colors on
a daily basis. Barbara is usually seen as
highly Energetic, Passionate, Self-direct-
ed, Enthusiastic, Prepared, Focused,
Supportive, Systematic, Timely and
Proactive. She is a WOW in every sense!

Page 19
Performance Insight
Leads to Performance Improvement.
y helping people see the precise forces
B restricting their performance—day-
in-day-out— we open their eyes to their true
success potential. The result of the
SYSTEMATIC identification and isolation
of performance negatives is INSIGHT. The
result of the INTENTIONAL elimination of
these negatives is greater POWER.
Once again, the question becomes, “How?”
How can we Quick Start and Fast Track
your bottom-line Results?
How can we help your
people become TQ smart?
E X P E C T M O R E — E X E C U T E B E T T E R ™

The Power of TQ and 10 Choices
of Intentional Excellence:
Radical new technology designed
to overcome an age-old problem —
Human Nature.
E X P E C T M O R E — E X E C U T E B E T T E R ™

Page 21
The 10 Choices
of Intentional Excellence
There are 10 key Choices you make each day that either
move you toward Success—or hold you back from it.
These Choices cause a never-ending flood of Positives
and Negatives to flow into your performance.
If you could actually see your Negatives—you would
eliminate them.
If you actually knew what your Negatives were
costing you—you would eliminate them.
These Negatives are robbing you of the Results you want
and the Success you deserve—personally and
professionally.
Systematically identify, isolate and eliminate your
Negatives—while amplifying your Positives—and
you will achieve success beyond your wildest dreams.
Allow your Negatives to remain in your performance,
and you will struggle with failed Expectations for
the rest of your life.
The Choice is Yours.
E X P E C T M O R E — E X E C U T E B E T T E R ™

Page 22
The Problem:
Two deep-seated performance issues rooted in human nature.
1. People have a difficult time seeing themselves as they
actually are—and their performance as it really is. In
the blur of the day, people fail to see the hidden forces
holding them back from producing the results expected.
2. People have a difficult time remembering to take the
right actions at the right time. In the heat of battle,
people fail to make the right Choices—and take the
right Actions—that will produce the results expected.
The System is The Solution:
The Power of TQ and 10 Choices of Intentional Excellence.
Technology guaranteed to help your people SEE
precisely what’s holding them back from the results
they want—at any point in Time.
Technology guaranteed to help your people
REMEMBER to make Smarter Choices and take
Smarter Actions—every single day.
Real Power — Right Now
The Power of TQ is designed to help people
engage in continuous Self-Measurement,
Self-Evaluation and Self-Improvement—
transforming INDIVIDUAL performance
weaknesses into powerful strengths—daily.
E X P E C T M O R E — E X E C U T E B E T T E R ™

TODAY ’ S TQ
Daily Lessons In Intentional Excellence.
Today’s TQ eliminates the “out-of-sight is out-of-mind”
barrier to vastly improved personal performance!
Daily renewal, retooling and retraining The Message is Simple:
is the key to accelerated learning. Reinforce to Remember.
I t doesn’t matter if you have a Harvard MBA or a degree from
the school of Hard Knocks—continuing education is not
optional. It’s a requirement for success in these troubled times.
The Ebbinghaus Curve is important for two reasons. The
blue line shows that after one review, you can expect to
recall two thirds of new information for several weeks. With
The only way you can effectively learn, remember and master multiple reviews, recall is permanent. The red curve shows
the skills to achieve exceptional results, is to continuously how much you will forget without review. Typically, you will
engage in daily renewal, retooling and retraining. forget 80% of new material in 2 weeks—if you do not in-
corporate the ideas into your daily activities.
The Ebbinghaus “Forgetting” Curve Today's TQ reminds, coaxes and cajoles
you to take smarter actions—now!
Percent of Information Recalled Over Time
100%
Today’s TQ is about connections and com-
◆ mitment. Think of these simple sheets of
◆ ◆ paper as the connection between who you are
75% now, and who you want to become. Invest just
5 minutes each day with them—and you will
The TQ Edge gain a strong edge in your daily quest to work
50%
smarter, compete smarter and live smarter.
33% ◆
25%
The 90% Connect our Ideas For
Retention Deficit ◆ Excellence with your life.
10% ◆
Each idea is created to get your attention,
change your point of view, and help you see
0% your current situation in the light of positive
Time: 1st Day 2 Weeks 9 Weeks
change. They are ideas you can immediately
put into action. Be sure to answer the 3
Eliminate The 90% Retention Deficit.
integrating questions—in writing! Until you capture your
Psychologists have been interested in learning and fleeting thoughts on paper, they’re nothing more than
forgetting since the early days of the discipline. The “wishes without a prayer.” These questions will get you
researcher who pioneered this field, Hermann Ebbinghaus thinking about how each day’s idea can be used—right now.
(1850-1909), created a way to assess the rate at which
Peer into your Personal Time Prism.
people forget. He found the rate to be highly predictable,
and totally dependent upon repetition and reinforcement. Declare that you will become the Positive by eliminating the
Ebbinghaus discovered that when we acquire a new idea, a Negative—if only for today. As you write out your Expected
significant amount of information is forgotten within twenty Results, To Do’s and Daily Schedule, read each positive
minutes of learning it; over half of the material learned is word again and commit to putting it into your performance.
forgotten within an hour. Transform just one Negative into a Positive—and you will
immediately improve your power to produce results.
®
The Power of TQ and 10 Choices of Intentional Excellence:
energy
mission
attitude Each day, I will choose to commit to peak personal power, live what’s most important
set goals
make plans and turn my passion into action. Each day, I will choose to turn my dreams into
prioritize
synergize
specific targets, make realistic plans and stay focused on my priority #1 first.
organize Each day, I will choose to look for others to help me, I’ll organize to conquer,
optimize
The Power of TQ act now I’ll make each minute matter and I’ll take action to make things happen.
E X P E C T M O R E — E X E C U T E B E T T E R ™

Page 24
The TQ Challenge:
Inspirational, Motivational, Educational and Transformational.
On the following pages is the TQ workshop that will
be presented to each employee.
This program leads to only one conclusion:
“My individual performance matters.
If I want to improve my ability to produce
Results, I must improve my Power of TQ.”
When completed, each employee will receive a Certificate
permitting them to take the full 100 question TQ Test —
from which we will produce their custom-published,
made-to-order personal book — and Quick Start their
Fast Track to Success with the entire TQ Smart Collection
of virtual workshops — including 365 Daily Lessons in
Intentional Excellence.
E X P E C T M O R E — E X E C U T E B E T T E R ™

The TQ Challenge
A Short Introduction to Our Irresistible Proposition.
What is success? Success is the achievement of the results you desire. When you do, you’re successful.
What does it take to achieve it? Power. Success requires power—and lots of it. This, we will PROVE.
Successful people have more power to achieve the results they want over time. That is why they are
successful. That is why they get the results they desire. They have the power to perform better.
Successful people have more power because they have far more positives and far fewer negatives driving
their performance at any point in time. This, we will PROVE.
The proof is obvious. Simply look, and you will see that successful people have the positive characteristics
that drive their success. They get the results desired because they have these performance positives.
How do these positives get into their performance? Why do successful people have fewer negatives at any
point in time?
The answer is simple. Successful people PUT the positives into play—INTENTIONALLY.
Successful people engage in a continuous process we call Intentional Excellence: when they SEE a
negative, they take a positive ACTION, thereby transforming the negative into its positive counterpoint.
Because these negatives are difficult to see, we developed a tool to cut through the blur of your
performance—to separate it into 10 specific color-coded categories. Once you break down your
performance, you can actually see where you are weak and where you are strong. This, we will PROVE.
Once you can see what’s holding you back, you can then start to fix it. Until then, you will be living with
less power, and by extension, less success.
If you currently have the power to achieve the results you want—great! If not, you now have a Choice:
reduce what you want, or increase your power. It is that simple. (Can there be any other choice?)
If you want to continue to live with your performance limitations, you need to do nothing. If you want to
increase your power, you must become TQ Smart. This means taking 2 simple steps:
1. Systematically identify and isolate your core performance negatives.
2. Intentionally eliminate them.
To actually do this requires an entirely new system to help you make smarter choices, take smarter
actions and improve your power to produce results. It requires a new brand of intelligence (TQ.) It
requires a new way of seeing your performance strengths and weakness, and a new way of helping you
eliminate the hidden forces now driving your performance. (Because the old way simply doesn’t work.)
This new system is called The Power of TQ and 10 Choices of Intentional Excellence. It is a revolutionary
new approach to personal and professional success because it is written just for you, all about you, only you.
It is guaranteed to help you see what’s holding you back from the success you want—and eliminate it. It
is the only system in the world, written from the ground up, to help you achieve the results you want and
the success you deserve. Starting Right Now.
Page i

TQ Challenge
Handout flow.
1. Piece 1—A: What Causes Success
Establish that Success Requires a new brand of power: TQ
Establish that the Power of TQ is BOTH...
• The Power to Set Crystal Clear Expectations
• The Power to Execute Brilliantly
2. Piece 1—B: The Success You Desire in Two Steps
Establish the working defination of Success
Establish the formula for Success: TQ = R/T
• Greater Results More Success
• Limited Results Less Success
Exercise 1
• Create a clear expectation of the future
• Create belief that dreams don’t just jump off the
page and create themselves
• Requires Power to put in correct Order and Assemble in the real world.
• Establish that Goals are heavy and require heavy-lifting.
3. Piece 2—A:Fact TQ Causes Success
Establish why one person is more successful than another
• Successful people have more power, so they perform better.
• Successful people are smart enough to create their own power.
4. Piece 2—B: 100 Proof
Exercise 2
• Successful people have far more positives and far fewer negatives
driving their performance at any point in time.
• Prove it.
5. Piece 3—A: Negatives are Hard to See
Exercise 3
• Successful people have the ability to see through the blur.
• Successful people have more positives driving their performance
because they engage in Intentional Excellence.
• Without the right tools, it is very difficult to see the forces holding you
back from achieving the results you want.
• Can you actually SEE the forest for the trees?
6. Piece 3—B: The Time Prism
Exercise 4
• We will now help you see your performance in a new light—the light of
Full Spectrum Power.
• Which Color is holding you back? Do you have the power to make your goals real?
• Wrap it up by wrapping it up!
Page ii

TQ Challenge
Handout flow—2.
7. Piece 4—A: Forest or Trees? Now what do you see?
Exercise 5
Establish Survival of Fittest
• See the danger.
• See what’s really there.
Establish that it’s now a Survival of the Smartest World
• Need a new brand of intelligence.
• Need to become TQ Smart.
Explain that they can now SEE that it’s NOT a tree
• Changed perspective
• Changed point of view
• Brain now knows what to look for
8. Piece 4—B: Intentional Excellence
Establish that Success is indeed a Choice
• Choice is between Excellence and Mediocrity.
Big Choice to be made
• Status Quo: Live with performance limitations
• Gaining The Power of TQ by becoming TQ Smart
Establish Problem/Solution/Product
9. Piece 5—A: Gain The Power of TQ
Product Sale—A Book written just for You!
• Book designed to help you identify and isolate core negatives
• Premise: 10 Key Choices — 10 stupid things you do...
• No two people are alike— need custom evaluation and assessment.
Conclusion: If you want to make the dreams in your pocket come true
Read This Book!
10. Piece 5—B: Seeing is One Thing...
Exercise 6
Establish the real problem: Forgetting to Remember.
• How many can remember which of their 10 Colors was the weakest?
• How many can remember each of their scores? Just 10 simple numbers?
Establish the importance of the Ebbinghaus Forgetting Curve
• Overcome with Daily reinforcement, repetition and reminders
• Overcome with specific information relevant to the problem.
• If setting goals is a problem, concentrate on that
• If planning is a problem, concentrate on that
Wrap up by taking goals out of pocket where they comfortably sit... Out of
Sight—Out of Mind. Final Choice: Get System or live with failed expecations
Page iii

Speaker Notes:
1. Use the current presentation handout’s from
the March 9, 2006 TQ Challenge.
2. Following is the article from ThinkTQ.com,
Three Rules for Business Survival in a Results-
Driven Global Economy.
3. This article is a big overview of the forces driv-
ing the competitive landscape right now.
4. It is a good place to start a “corporate consult-
ing” conversation, with the “leave-behind” being
our management book, “Full Spectrum Career
Power”.