Building Me Inc. - Your online personal brand

Building Me Inc. Online Jason Atkins Email: atkins.jason@gmail.com Twitter: @jayatkins LinkedIn: http://www.linkedin.com/in/jayatkins Facebook: www.facebook.com/atkins.jason

“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.” - Jim Rohn

A Look at the Online World

The Online World

The Online World Over 3.5 billion conversations online daily

The Online World Over 3.5 billion conversations online daily Over 500 million searches online daily

The Online World Over 3.5 billion conversations online daily Over 500 million searches online daily Over 70% of companies use online tools to screen candidates

The Online World Over 3.5 billion conversations online daily Over 500 million searches online daily Over 70% of companies use online tools to screen candidates More than 50% of Americans watch video online

The Online World Over 3.5 billion conversations online daily Over 500 million searches online daily Over 70% of companies use online tools to screen candidates More than 50% of Americans watch video online Recruiters say social media sites validate resumes - it’s hard to lie to colleagues and friends

The Online World Over 3.5 billion conversations online daily Over 500 million searches online daily Over 70% of companies use online tools to screen candidates More than 50% of Americans watch video online Recruiters say social media sites validate resumes - it’s hard to lie to colleagues and friends Sources: 2009 Jobvite recruitment survey - www.jobvite.com eMarketer.com Alexa

The 6 degrees of separation theory

Original Experiment - Stanley Milgram in 1969

Another way to look at the theory

Another way to look at the theory I think the easiest way to prove the theory is a mathematical equation

Another way to look at the theory I think the easiest way to prove the theory is a mathematical equation Take the total population of the world - 6,706,993,152

Another way to look at the theory I think the easiest way to prove the theory is a mathematical equation Take the total population of the world - 6,706,993,152 Use the root power of 6 (to represent the degrees of separation) and you get 43.43

Another way to look at the theory I think the easiest way to prove the theory is a mathematical equation Take the total population of the world - 6,706,993,152 Use the root power of 6 (to represent the degrees of separation) and you get 43.43 That means if you know 44 people (let’s round it up) that don't know each other and each person on average knows the same then you could get to anyone in the world in 6 degrees

How I Networked 10 years Ago

How I Networked 10 years Ago Me

How I Networked 10 years Ago Me My Friends

How I Networked 10 years Ago Me My Friends 200 friends

How I Networked 10 years Ago Associations Me My Friends 200 friends

How I Networked 10 years Ago Associations Me My Friends Local Chamber of Commerce 200 friends

How I Networked 10 years Ago 750 people Associations Me My Friends Local Chamber of Commerce 200 friends

How I Network Now

How I Network Now Me

How I Network Now My colleagues, friends, advisors, Me clients, suppliers, etc

How I Network Now My colleagues, friends, advisors, Me clients, suppliers, etc 479 People

How I Network Now My Network My colleagues, friends, advisors, Me clients, suppliers, etc 479 People

How I Network Now 4.3 Million People My Network My colleagues, friends, advisors, Me clients, suppliers, etc 479 People

The Social Media Landscape

The Top Five Social Media Properties

#1 - Facebook - Largest Social Network

#1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics

#1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 200 million active users

#1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 200 million active users - More than 100 million users log on to Facebook at least once each day

#1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 200 million active users - More than 100 million users log on to Facebook at least once each day - More than 30 million users update their statuses at least once per day

#1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 200 million active users - More than 100 million users log on to Facebook at least once each day - More than 30 million users update their statuses at least once per day - More than 900 million photos are uploaded to the site each month

#1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 200 million active users - More than 100 million users log on to Facebook at least once each day - More than 30 million users update their statuses at least once per day - More than 900 million photos are uploaded to the site each month - More than 10 million videos uploaded each month

#1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 200 million active users - More than 100 million users log on to Facebook at least once each day - More than 30 million users update their statuses at least once per day - More than 900 million photos are uploaded to the site each month - More than 10 million videos uploaded each month - More than 2.5 million events are created each month

#1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 200 million active users - More than 100 million users log on to Facebook at least once each day - More than 30 million users update their statuses at least once per day - More than 900 million photos are uploaded to the site each month - More than 10 million videos uploaded each month - More than 2.5 million events are created each month - 70% of users are outside of the United States

#1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 200 million active users - More than 100 million users log on to Facebook at least once each day - More than 30 million users update their statuses at least once per day - More than 900 million photos are uploaded to the site each month - More than 10 million videos uploaded each month - More than 2.5 million events are created each month - 70% of users are outside of the United States - More than 52,000 applications available on Facebook

#1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 200 million active users - More than 100 million users log on to Facebook at least once each day - More than 30 million users update their statuses at least once per day - More than 900 million photos are uploaded to the site each month - More than 10 million videos uploaded each month - More than 2.5 million events are created each month - 70% of users are outside of the United States - More than 52,000 applications available on Facebook - More than two-thirds of Facebook users are outside of college

#1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 200 million active users - More than 100 million users log on to Facebook at least once each day - More than 30 million users update their statuses at least once per day - More than 900 million photos are uploaded to the site each month - More than 10 million videos uploaded each month - More than 2.5 million events are created each month - 70% of users are outside of the United States - More than 52,000 applications available on Facebook - More than two-thirds of Facebook users are outside of college - The fastest growing demographic is those 35 years old and older

#1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 200 million active users - More than 100 million users log on to Facebook at least once each day - More than 30 million users update their statuses at least once per day - More than 900 million photos are uploaded to the site each month - More than 10 million videos uploaded each month - More than 2.5 million events are created each month - 70% of users are outside of the United States - More than 52,000 applications available on Facebook - More than two-thirds of Facebook users are outside of college - The fastest growing demographic is those 35 years old and older - More then 5 billion minutes are spent on Facebook each day

#1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 200 million active users - More than 100 million users log on to Facebook at least once each day - More than 30 million users update their statuses at least once per day - More than 900 million photos are uploaded to the site each month - More than 10 million videos uploaded each month - More than 2.5 million events are created each month - 70% of users are outside of the United States - More than 52,000 applications available on Facebook - More than two-thirds of Facebook users are outside of college - The fastest growing demographic is those 35 years old and older - More then 5 billion minutes are spent on Facebook each day - More than 30 million users access Facebook from their mobile devices

#2 - LinkedIn - Social Networking for Professionals

#2 - LinkedIn - Social Networking for Professionals Your online resume - Professionals accomplishments - Career history - Education - Associations - Certiﬁcations - Skills - Network - Recommendations

#2 - LinkedIn - Social Networking for Professionals Your online resume - Professionals accomplishments - Career history - Education - Associations - Certiﬁcations - Skills - Network - Recommendations “Not having a LinkedIn proﬁle is for some employers not only a major liability, but a sign that the candidate is horribly out of touch” - unknown

#3 - Twitter - 140 characters or less

#3 - Twitter - 140 characters or less Fastest growing social media site

#3 - Twitter - 140 characters or less Fastest growing social media site - Over 1 million active users

#3 - Twitter - 140 characters or less Fastest growing social media site - Over 1 million active users - Instant communication

#4 - YouTube - Online Video

#4 - YouTube - Online Video Ranks as #1 Online Video Property

#4 - YouTube - Online Video Ranks as #1 Online Video Property - Over 100 million members

#4 - YouTube - Online Video Ranks as #1 Online Video Property - Over 100 million members - In January 2009, 147 million people watched an average of 101 videos per person

#4 - YouTube - Online Video Ranks as #1 Online Video Property - Over 100 million members - In January 2009, 147 million people watched an average of 101 videos per person - Founded in 2005 sold in 2006 for $1.65 billion

#5 - Myspace - The Original Personal Social Network

#5 - Myspace - The Original Personal Social Network - Started in 2003

#5 - Myspace - The Original Personal Social Network - Started in 2003 - Facebook overtook them in trafﬁc and users in late 2008

#5 - Myspace - The Original Personal Social Network - Started in 2003 - Facebook overtook them in trafﬁc and users in late 2008 - Still has over 56 million unique visitors monthly

#5 - Myspace - The Original Personal Social Network - Started in 2003 - Facebook overtook them in trafﬁc and users in late 2008 - Still has over 56 million unique visitors monthly - 8 Million images uploaded daily

#5 - Myspace - The Original Personal Social Network - Started in 2003 - Facebook overtook them in trafﬁc and users in late 2008 - Still has over 56 million unique visitors monthly - 8 Million images uploaded daily - 60K new videos daily

Building Me Inc.

Step 1 - Setup a Google Account

Step 1 - Setup a Google Account www.gmail.com

Step 1 - Setup a Google Account www.gmail.com As Google acquires web properties it ties them all together with a single login - so it’s best to have one

Step 2 - Setup a Google Proﬁle

Step 2 - Setup a Google Proﬁle www.google.com/proﬁles

Step 2 - Setup a Google Proﬁle www.google.com/proﬁles Fairly new tool from Google and since they own 50% of the search market it makes sense to ensure they know who you are and your information is accurate.

Step 3 - Get Your Own Domain if Available

Step 3 - Get Your Own Domain if Available Domain names are one of the most important components of getting found. I always recommend to register your name if it’s available - less then $10/year Even if you don’t use it you will be happy you have it one day.

Step 4 - Setup a LinkedIn Proﬁle

Step 4 - Setup a LinkedIn Proﬁle www.LinkedIn.com

Step 4 - Setup a LinkedIn Proﬁle www.LinkedIn.com Free vs. Paid - Paid lets you send InMails (email messages within LinkedIn) to those people who are not currently in your network.

Step 4 - Setup a LinkedIn Proﬁle www.LinkedIn.com Free vs. Paid - Paid lets you send InMails (email messages within LinkedIn) to those people who are not currently in your network. - Use keywords in your descriptions (proﬁle summary, career, hobbies, etc) - Add connections (past and current bosses, colleagues, clients and customers, vendors, friends, etc.) - Join Groups (where are the people you want to connect with) - Give recommendations and request recommendations - Create a protocol for accepting LinkedIn invitations. - USE SPELL CHECK - Be Professional

Step 5 - Setup a Facebook Proﬁle

Step 5 - Setup a Facebook Proﬁle www.facebook.com

Step 5 - Setup a Facebook Proﬁle www.facebook.com - Your photo is the ﬁrst thing people notice. - Again create a protocol for accepting connections - Always remember content eventually becomes visible - transparency is the world we live in

Step 6 - Setup a Myspace Proﬁle

Step 6 - Setup a Myspace Proﬁle www.myspace.com

Step 6 - Setup a Myspace Proﬁle www.myspace.com - Very similar to Facebook so follow the same rules - Make sure you think about your custom URL when you set it up - you can’t change it once it’s done

Step 7 - Setup a Twitter Account

Step 7 - Setup a Twitter Account www.twitter.com

Step 7 - Setup a Twitter Account www.twitter.com - Although you may not use it get your Twitter account name while you can - just like the domain, once its taken its gone for good

Techniques to Utilize Social Media

Daily

Daily 1.) Add connections from people you met, email with, etc.

Daily 1.) Add connections from people you met, email with, etc. 2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your network on the right hand side.

Daily 1.) Add connections from people you met, email with, etc. 2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your network on the right hand side. 3.) Update your status on the different sites (ping.fm) with something meaningful. I usually add a link in my updates back to something like my blog - if you don’t have a update then clear you previous one. Always ensure things are relevant and timely.

Daily 1.) Add connections from people you met, email with, etc. 2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your network on the right hand side. 3.) Update your status on the different sites (ping.fm) with something meaningful. I usually add a link in my updates back to something like my blog - if you don’t have a update then clear you previous one. Always ensure things are relevant and timely. 4.) Comment on updates that are appropriate (you have knowledge on).

Daily 1.) Add connections from people you met, email with, etc. 2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your network on the right hand side. 3.) Update your status on the different sites (ping.fm) with something meaningful. I usually add a link in my updates back to something like my blog - if you don’t have a update then clear you previous one. Always ensure things are relevant and timely. 4.) Comment on updates that are appropriate (you have knowledge on). 5.) Approve connection requests

Daily 1.) Add connections from people you met, email with, etc. 2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your network on the right hand side. 3.) Update your status on the different sites (ping.fm) with something meaningful. I usually add a link in my updates back to something like my blog - if you don’t have a update then clear you previous one. Always ensure things are relevant and timely. 4.) Comment on updates that are appropriate (you have knowledge on). 5.) Approve connection requests 6.) Scan your Twitter feed for great information

Daily 1.) Add connections from people you met, email with, etc. 2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your network on the right hand side. 3.) Update your status on the different sites (ping.fm) with something meaningful. I usually add a link in my updates back to something like my blog - if you don’t have a update then clear you previous one. Always ensure things are relevant and timely. 4.) Comment on updates that are appropriate (you have knowledge on). 5.) Approve connection requests 6.) Scan your Twitter feed for great information 7.) Reweet things of relevance or new things that could be valuable to other people

Weekly

Weekly 1.) Review your groups and answer questions that are relevant to you

Weekly 1.) Review your groups and answer questions that are relevant to you 2.) Join new groups

Weekly 1.) Review your groups and answer questions that are relevant to you 2.) Join new groups 3.) Look at the number of people that visit your proﬁle and how they are

Weekly 1.) Review your groups and answer questions that are relevant to you 2.) Join new groups 3.) Look at the number of people that visit your proﬁle and how they are 4.) Post new content (pictures, videos, notes, etc)

Weekly 1.) Review your groups and answer questions that are relevant to you 2.) Join new groups 3.) Look at the number of people that visit your proﬁle and how they are 4.) Post new content (pictures, videos, notes, etc) 5.) Connect with people in your network you’ve haven’t connected with recently

Tools to use Ping.fm - update your status on multiple sites at once - www.ping.fm Tweetdeck - follow your twitter feed (I use on my iphone) - www.tweetdeck.com Nambu - the tool I use to follow my twitter feed - www.nambu.com Delicious - book marking tool - www.delicious.com Blogger or Wordpress - blogging tools - www.blogger.com or www.wordpress.com RSS - feed tool that I use within MS Outlook to monitor blogs I follow

Other sites to check out

Other sites to check out Flickr - photo sharing site - www.ﬂickr.com Xing - similar to LinkedIn - www.xing.com Slideshare - presentations are available for viewing - www.slideshare.net Orkut - social networking site - www.orkut.com Friendster - social networking site - www.friendster.com Friendfeed - www.friendfeed.com hi5 - social networking site - www.hi5.com Six Apart - blogging tools - www.sixapart.com bebo - social networking site - www.bebo.com scribd - social publishing - www.scribd.com Stumbleupon - another social bookmarking site - www.stumpleupon.com Digg - another social bookmarking site - www.digg.com

Me Inc. - Your Online Brand

Me Inc. - Your Online Brand Every individual is now an entrepreneur

Me Inc. - Your Online Brand Every individual is now an entrepreneur Every person will have an online professional identity

Me Inc. - Your Online Brand Every individual is now an entrepreneur Every person will have an online professional identity Your Network = your success Reid Hoffman - CEO LinkedIn

Questions? You can always contact me Jason Atkins Email: atkins.jason@gmail.com Twitter: @jayatkins LinkedIn: http://www.linkedin.com/in/jayatkins Facebook: www.facebook.com/atkins.jason

Building Me Inc. - Your online personal brand

1 comments

Notes on slide 1

Favorites, Groups & Events