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Building Me Inc. Online



Jason Atkins
Email: atkins.jason@gmail.com
Twitter: @jayatkins
LinkedIn: http://www.linkedin.co...
“Success is neither magical nor mysterious. Success is the natural
 consequence of consistently applying the basic fundame...
A Look at the Online World
The Online World
The Online World
           Over 3.5 billion conversations online daily
The Online World
           Over 3.5 billion conversations online daily
            Over 500 million searches online daily
The Online World
               Over 3.5 billion conversations online daily
                 Over 500 million searches onl...
The Online World
               Over 3.5 billion conversations online daily
                 Over 500 million searches onl...
The Online World
                        Over 3.5 billion conversations online daily
                          Over 500 mi...
The Online World
                        Over 3.5 billion conversations online daily
                          Over 500 mi...
The Online World
                        Over 3.5 billion conversations online daily
                          Over 500 mi...
The Online World
                                           Over 3.5 billion conversations online daily
                  ...
The 6 degrees of separation theory
Original Experiment - Stanley Milgram in 1969
Original Experiment - Stanley Milgram in 1969
Original Experiment - Stanley Milgram in 1969
Original Experiment - Stanley Milgram in 1969
Original Experiment - Stanley Milgram in 1969
Original Experiment - Stanley Milgram in 1969
Original Experiment - Stanley Milgram in 1969
Original Experiment - Stanley Milgram in 1969
Original Experiment - Stanley Milgram in 1969
Another way to look at the theory
Another way to look at the theory
I think the easiest way to prove the theory is a mathematical
equation
Another way to look at the theory
I think the easiest way to prove the theory is a mathematical
equation

Take the total p...
Another way to look at the theory
I think the easiest way to prove the theory is a mathematical
equation

Take the total p...
Another way to look at the theory
I think the easiest way to prove the theory is a mathematical
equation

Take the total p...
Another way to look at the theory
I think the easiest way to prove the theory is a mathematical
equation

Take the total p...
How I Networked 10 years Ago
How I Networked 10 years Ago


         Me
How I Networked 10 years Ago


         Me       My Friends
How I Networked 10 years Ago


         Me       My Friends




                   200 friends
How I Networked 10 years Ago

                                 Associations
         Me       My Friends




             ...
How I Networked 10 years Ago

                                        Associations
         Me       My Friends




      ...
How I Networked 10 years Ago
                                        750 people
                                        As...
How I Network Now
How I Network Now


   Me
How I Network Now

               My colleagues,
              friends, advisors,
   Me      clients, suppliers, etc
How I Network Now

               My colleagues,
              friends, advisors,
   Me      clients, suppliers, etc




 ...
How I Network Now
                                     My Network
               My colleagues,
              friends, adv...
How I Network Now
                                     4.3 Million People
                                         My Netw...
The Social Media Landscape
The Social Media Landscape
The Top Five Social Media Properties
#1 - Facebook - Largest Social Network
#1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.


Facebook Metri...
#1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.


Facebook Metri...
#1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.


Facebook Metri...
#1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.


Facebook Metri...
#1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.


Facebook Metri...
#1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.


Facebook Metri...
#1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.


Facebook Metri...
#1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.


Facebook Metri...
#1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.


Facebook Metri...
#1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.


Facebook Metri...
#1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.


Facebook Metri...
#1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.


Facebook Metri...
#1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.


Facebook Metri...
#2 - LinkedIn - Social Networking for Professionals
#2 - LinkedIn - Social Networking for Professionals
#2 - LinkedIn - Social Networking for Professionals


                                    Your online resume
             ...
#2 - LinkedIn - Social Networking for Professionals


                                                                    ...
#3 - Twitter - 140 characters or less
#3 - Twitter - 140 characters or less

Fastest growing social media site
#3 - Twitter - 140 characters or less

Fastest growing social media site
- Over 1 million active users
#3 - Twitter - 140 characters or less

Fastest growing social media site
- Over 1 million active users
- Instant communica...
#3 - Twitter - 140 characters or less

Fastest growing social media site
- Over 1 million active users
- Instant communica...
#3 - Twitter - 140 characters or less

Fastest growing social media site
- Over 1 million active users
- Instant communica...
#4 - YouTube - Online Video
#4 - YouTube - Online Video
#4 - YouTube - Online Video
Ranks as #1 Online Video Property
#4 - YouTube - Online Video
Ranks as #1 Online Video Property
- Over 100 million members
#4 - YouTube - Online Video
Ranks as #1 Online Video Property
- Over 100 million members
- In January 2009, 147 million pe...
#4 - YouTube - Online Video
Ranks as #1 Online Video Property
- Over 100 million members
- In January 2009, 147 million pe...
#4 - YouTube - Online Video
Ranks as #1 Online Video Property
- Over 100 million members
- In January 2009, 147 million pe...
#4 - YouTube - Online Video
Ranks as #1 Online Video Property
- Over 100 million members
- In January 2009, 147 million pe...
#5 - Myspace - The Original Personal Social Network
#5 - Myspace - The Original Personal Social Network

- Started in 2003
#5 - Myspace - The Original Personal Social Network

- Started in 2003
- Facebook overtook them in traffic and
users in lat...
#5 - Myspace - The Original Personal Social Network

- Started in 2003
- Facebook overtook them in traffic and
users in lat...
#5 - Myspace - The Original Personal Social Network

- Started in 2003
- Facebook overtook them in traffic and
users in lat...
#5 - Myspace - The Original Personal Social Network

- Started in 2003
- Facebook overtook them in traffic and
users in lat...
Building Me Inc.
Step 1 - Setup a Google Account
Step 1 - Setup a Google Account

www.gmail.com
Step 1 - Setup a Google Account

www.gmail.com
Step 1 - Setup a Google Account

www.gmail.com


As Google acquires web
properties it ties them all together
with a single...
Step 2 - Setup a Google Profile
Step 2 - Setup a Google Profile
www.google.com/profiles
Step 2 - Setup a Google Profile
www.google.com/profiles
Step 2 - Setup a Google Profile
www.google.com/profiles

Fairly new tool from Google and
since they own 50% of the search
ma...
Step 3 - Get Your Own Domain if Available
Step 3 - Get Your Own Domain if Available
Domain names are one of the most important components of getting found.
I always...
Step 3 - Get Your Own Domain if Available
Domain names are one of the most important components of getting found.
I always...
Step 3 - Get Your Own Domain if Available
Domain names are one of the most important components of getting found.
I always...
Step 4 - Setup a LinkedIn Profile
Step 4 - Setup a LinkedIn Profile
             www.LinkedIn.com
Step 4 - Setup a LinkedIn Profile
             www.LinkedIn.com
Step 4 - Setup a LinkedIn Profile
                   www.LinkedIn.com

Free vs. Paid - Paid lets you send InMails (email
me...
Step 4 - Setup a LinkedIn Profile
                     www.LinkedIn.com

Free vs. Paid - Paid lets you send InMails (email
...
Step 5 - Setup a Facebook Profile
Step 5 - Setup a Facebook Profile
www.facebook.com
Step 5 - Setup a Facebook Profile
www.facebook.com
Step 5 - Setup a Facebook Profile
www.facebook.com
- Your photo is the first thing people notice.
- Again create a protocol ...
Step 6 - Setup a Myspace Profile
Step 6 - Setup a Myspace Profile
www.myspace.com
Step 6 - Setup a Myspace Profile
www.myspace.com
Step 6 - Setup a Myspace Profile
www.myspace.com

- Very similar to Facebook so follow the same
rules
- Make sure you think...
Step 7 - Setup a Twitter Account
Step 7 - Setup a Twitter Account
www.twitter.com
Step 7 - Setup a Twitter Account
www.twitter.com
Step 7 - Setup a Twitter Account
www.twitter.com


- Although you may not use it get your Twitter
account name while you c...
Techniques to Utilize Social Media
Daily
Daily
1.) Add connections from people you met, email with, etc.
Daily
1.) Add connections from people you met, email with, etc.
2.) Wish people in your network happy birthday. Facebook l...
Daily
1.) Add connections from people you met, email with, etc.
2.) Wish people in your network happy birthday. Facebook l...
Daily
1.) Add connections from people you met, email with, etc.
2.) Wish people in your network happy birthday. Facebook l...
Daily
1.) Add connections from people you met, email with, etc.
2.) Wish people in your network happy birthday. Facebook l...
Daily
1.) Add connections from people you met, email with, etc.
2.) Wish people in your network happy birthday. Facebook l...
Daily
1.) Add connections from people you met, email with, etc.
2.) Wish people in your network happy birthday. Facebook l...
Weekly
Weekly
1.) Review your groups and answer questions that are relevant to you
Weekly
1.) Review your groups and answer questions that are relevant to you
2.) Join new groups
Weekly
1.) Review your groups and answer questions that are relevant to you
2.) Join new groups
3.) Look at the number of ...
Weekly
1.) Review your groups and answer questions that are relevant to you
2.) Join new groups
3.) Look at the number of ...
Weekly
1.) Review your groups and answer questions that are relevant to you
2.) Join new groups
3.) Look at the number of ...
Tools to use
Ping.fm - update your status on multiple sites at once - www.ping.fm
Tweetdeck - follow your twitter feed (I ...
Other sites to check out
Other sites to check out

Flickr - photo sharing site - www.flickr.com
Xing - similar to LinkedIn - www.xing.com
Slideshare...
Me Inc. - Your Online Brand
Me Inc. - Your Online Brand


          Every individual is now an entrepreneur
Me Inc. - Your Online Brand


            Every individual is now an entrepreneur

      Every person will have an online ...
Me Inc. - Your Online Brand


            Every individual is now an entrepreneur

      Every person will have an online ...
Questions?

You can always contact me
                Jason Atkins
       Email: atkins.jason@gmail.com
              Twit...
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Building Me Inc. - Your online personal brand

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Presentation I gave at a recent Dale Carnegie event about building your own personal brand online - Building Me Inc.

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  • Amazing presentation from a great, smart, likeable presenter. Useful and surprising statistics. It is too easy to dismiss on-line networking as not useful but the reason is folks don't know where to start! Jason showed us an easy step by step process.
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Transcript of "Building Me Inc. - Your online personal brand"

  1. 1. Building Me Inc. Online Jason Atkins Email: atkins.jason@gmail.com Twitter: @jayatkins LinkedIn: http://www.linkedin.com/in/jayatkins Facebook: www.facebook.com/atkins.jason
  2. 2. “Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.” - Jim Rohn
  3. 3. A Look at the Online World
  4. 4. The Online World
  5. 5. The Online World Over 3.5 billion conversations online daily
  6. 6. The Online World Over 3.5 billion conversations online daily Over 500 million searches online daily
  7. 7. The Online World Over 3.5 billion conversations online daily Over 500 million searches online daily Over 70% of companies use online tools to screen candidates
  8. 8. The Online World Over 3.5 billion conversations online daily Over 500 million searches online daily Over 70% of companies use online tools to screen candidates More than 50% of Americans watch video online
  9. 9. The Online World Over 3.5 billion conversations online daily Over 500 million searches online daily Over 70% of companies use online tools to screen candidates More than 50% of Americans watch video online Recruiters say social media sites validate resumes - it’s hard to lie to colleagues and friends
  10. 10. The Online World Over 3.5 billion conversations online daily Over 500 million searches online daily Over 70% of companies use online tools to screen candidates More than 50% of Americans watch video online Recruiters say social media sites validate resumes - it’s hard to lie to colleagues and friends
  11. 11. The Online World Over 3.5 billion conversations online daily Over 500 million searches online daily Over 70% of companies use online tools to screen candidates More than 50% of Americans watch video online Recruiters say social media sites validate resumes - it’s hard to lie to colleagues and friends
  12. 12. The Online World Over 3.5 billion conversations online daily Over 500 million searches online daily Over 70% of companies use online tools to screen candidates More than 50% of Americans watch video online Recruiters say social media sites validate resumes - it’s hard to lie to colleagues and friends Sources: 2009 Jobvite recruitment survey - www.jobvite.com eMarketer.com Alexa
  13. 13. The 6 degrees of separation theory
  14. 14. Original Experiment - Stanley Milgram in 1969
  15. 15. Original Experiment - Stanley Milgram in 1969
  16. 16. Original Experiment - Stanley Milgram in 1969
  17. 17. Original Experiment - Stanley Milgram in 1969
  18. 18. Original Experiment - Stanley Milgram in 1969
  19. 19. Original Experiment - Stanley Milgram in 1969
  20. 20. Original Experiment - Stanley Milgram in 1969
  21. 21. Original Experiment - Stanley Milgram in 1969
  22. 22. Original Experiment - Stanley Milgram in 1969
  23. 23. Another way to look at the theory
  24. 24. Another way to look at the theory I think the easiest way to prove the theory is a mathematical equation
  25. 25. Another way to look at the theory I think the easiest way to prove the theory is a mathematical equation Take the total population of the world - 6,706,993,152
  26. 26. Another way to look at the theory I think the easiest way to prove the theory is a mathematical equation Take the total population of the world - 6,706,993,152 Use the root power of 6 (to represent the degrees of separation) and you get 43.43
  27. 27. Another way to look at the theory I think the easiest way to prove the theory is a mathematical equation Take the total population of the world - 6,706,993,152 Use the root power of 6 (to represent the degrees of separation) and you get 43.43 That means if you know 44 people (let’s round it up) that don't know each other and each person on average knows the same then you could get to anyone in the world in 6 degrees
  28. 28. Another way to look at the theory I think the easiest way to prove the theory is a mathematical equation Take the total population of the world - 6,706,993,152 Use the root power of 6 (to represent the degrees of separation) and you get 43.43 That means if you know 44 people (let’s round it up) that don't know each other and each person on average knows the same then you could get to anyone in the world in 6 degrees
  29. 29. How I Networked 10 years Ago
  30. 30. How I Networked 10 years Ago Me
  31. 31. How I Networked 10 years Ago Me My Friends
  32. 32. How I Networked 10 years Ago Me My Friends 200 friends
  33. 33. How I Networked 10 years Ago Associations Me My Friends 200 friends
  34. 34. How I Networked 10 years Ago Associations Me My Friends Local Chamber of Commerce 200 friends
  35. 35. How I Networked 10 years Ago 750 people Associations Me My Friends Local Chamber of Commerce 200 friends
  36. 36. How I Network Now
  37. 37. How I Network Now Me
  38. 38. How I Network Now My colleagues, friends, advisors, Me clients, suppliers, etc
  39. 39. How I Network Now My colleagues, friends, advisors, Me clients, suppliers, etc 479 People
  40. 40. How I Network Now My Network My colleagues, friends, advisors, Me clients, suppliers, etc 479 People
  41. 41. How I Network Now 4.3 Million People My Network My colleagues, friends, advisors, Me clients, suppliers, etc 479 People
  42. 42. The Social Media Landscape
  43. 43. The Social Media Landscape
  44. 44. The Top Five Social Media Properties
  45. 45. #1 - Facebook - Largest Social Network
  46. 46. #1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics
  47. 47. #1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 200 million active users
  48. 48. #1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 200 million active users - More than 100 million users log on to Facebook at least once each day
  49. 49. #1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 200 million active users - More than 100 million users log on to Facebook at least once each day - More than 30 million users update their statuses at least once per day
  50. 50. #1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 200 million active users - More than 100 million users log on to Facebook at least once each day - More than 30 million users update their statuses at least once per day - More than 900 million photos are uploaded to the site each month
  51. 51. #1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 200 million active users - More than 100 million users log on to Facebook at least once each day - More than 30 million users update their statuses at least once per day - More than 900 million photos are uploaded to the site each month - More than 10 million videos uploaded each month
  52. 52. #1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 200 million active users - More than 100 million users log on to Facebook at least once each day - More than 30 million users update their statuses at least once per day - More than 900 million photos are uploaded to the site each month - More than 10 million videos uploaded each month - More than 2.5 million events are created each month
  53. 53. #1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 200 million active users - More than 100 million users log on to Facebook at least once each day - More than 30 million users update their statuses at least once per day - More than 900 million photos are uploaded to the site each month - More than 10 million videos uploaded each month - More than 2.5 million events are created each month - 70% of users are outside of the United States
  54. 54. #1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 200 million active users - More than 100 million users log on to Facebook at least once each day - More than 30 million users update their statuses at least once per day - More than 900 million photos are uploaded to the site each month - More than 10 million videos uploaded each month - More than 2.5 million events are created each month - 70% of users are outside of the United States - More than 52,000 applications available on Facebook
  55. 55. #1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 200 million active users - More than 100 million users log on to Facebook at least once each day - More than 30 million users update their statuses at least once per day - More than 900 million photos are uploaded to the site each month - More than 10 million videos uploaded each month - More than 2.5 million events are created each month - 70% of users are outside of the United States - More than 52,000 applications available on Facebook - More than two-thirds of Facebook users are outside of college
  56. 56. #1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 200 million active users - More than 100 million users log on to Facebook at least once each day - More than 30 million users update their statuses at least once per day - More than 900 million photos are uploaded to the site each month - More than 10 million videos uploaded each month - More than 2.5 million events are created each month - 70% of users are outside of the United States - More than 52,000 applications available on Facebook - More than two-thirds of Facebook users are outside of college - The fastest growing demographic is those 35 years old and older
  57. 57. #1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 200 million active users - More than 100 million users log on to Facebook at least once each day - More than 30 million users update their statuses at least once per day - More than 900 million photos are uploaded to the site each month - More than 10 million videos uploaded each month - More than 2.5 million events are created each month - 70% of users are outside of the United States - More than 52,000 applications available on Facebook - More than two-thirds of Facebook users are outside of college - The fastest growing demographic is those 35 years old and older - More then 5 billion minutes are spent on Facebook each day
  58. 58. #1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 200 million active users - More than 100 million users log on to Facebook at least once each day - More than 30 million users update their statuses at least once per day - More than 900 million photos are uploaded to the site each month - More than 10 million videos uploaded each month - More than 2.5 million events are created each month - 70% of users are outside of the United States - More than 52,000 applications available on Facebook - More than two-thirds of Facebook users are outside of college - The fastest growing demographic is those 35 years old and older - More then 5 billion minutes are spent on Facebook each day - More than 30 million users access Facebook from their mobile devices
  59. 59. #2 - LinkedIn - Social Networking for Professionals
  60. 60. #2 - LinkedIn - Social Networking for Professionals
  61. 61. #2 - LinkedIn - Social Networking for Professionals Your online resume - Professionals accomplishments - Career history - Education - Associations - Certifications - Skills - Network - Recommendations
  62. 62. #2 - LinkedIn - Social Networking for Professionals Your online resume - Professionals accomplishments - Career history - Education - Associations - Certifications - Skills - Network - Recommendations “Not having a LinkedIn profile is for some employers not only a major liability, but a sign that the candidate is horribly out of touch” - unknown
  63. 63. #3 - Twitter - 140 characters or less
  64. 64. #3 - Twitter - 140 characters or less Fastest growing social media site
  65. 65. #3 - Twitter - 140 characters or less Fastest growing social media site - Over 1 million active users
  66. 66. #3 - Twitter - 140 characters or less Fastest growing social media site - Over 1 million active users - Instant communication
  67. 67. #3 - Twitter - 140 characters or less Fastest growing social media site - Over 1 million active users - Instant communication
  68. 68. #3 - Twitter - 140 characters or less Fastest growing social media site - Over 1 million active users - Instant communication
  69. 69. #4 - YouTube - Online Video
  70. 70. #4 - YouTube - Online Video
  71. 71. #4 - YouTube - Online Video Ranks as #1 Online Video Property
  72. 72. #4 - YouTube - Online Video Ranks as #1 Online Video Property - Over 100 million members
  73. 73. #4 - YouTube - Online Video Ranks as #1 Online Video Property - Over 100 million members - In January 2009, 147 million people watched an average of 101 videos per person
  74. 74. #4 - YouTube - Online Video Ranks as #1 Online Video Property - Over 100 million members - In January 2009, 147 million people watched an average of 101 videos per person - Founded in 2005 sold in 2006 for $1.65 billion
  75. 75. #4 - YouTube - Online Video Ranks as #1 Online Video Property - Over 100 million members - In January 2009, 147 million people watched an average of 101 videos per person - Founded in 2005 sold in 2006 for $1.65 billion
  76. 76. #4 - YouTube - Online Video Ranks as #1 Online Video Property - Over 100 million members - In January 2009, 147 million people watched an average of 101 videos per person - Founded in 2005 sold in 2006 for $1.65 billion
  77. 77. #5 - Myspace - The Original Personal Social Network
  78. 78. #5 - Myspace - The Original Personal Social Network - Started in 2003
  79. 79. #5 - Myspace - The Original Personal Social Network - Started in 2003 - Facebook overtook them in traffic and users in late 2008
  80. 80. #5 - Myspace - The Original Personal Social Network - Started in 2003 - Facebook overtook them in traffic and users in late 2008 - Still has over 56 million unique visitors monthly
  81. 81. #5 - Myspace - The Original Personal Social Network - Started in 2003 - Facebook overtook them in traffic and users in late 2008 - Still has over 56 million unique visitors monthly - 8 Million images uploaded daily
  82. 82. #5 - Myspace - The Original Personal Social Network - Started in 2003 - Facebook overtook them in traffic and users in late 2008 - Still has over 56 million unique visitors monthly - 8 Million images uploaded daily - 60K new videos daily
  83. 83. Building Me Inc.
  84. 84. Step 1 - Setup a Google Account
  85. 85. Step 1 - Setup a Google Account www.gmail.com
  86. 86. Step 1 - Setup a Google Account www.gmail.com
  87. 87. Step 1 - Setup a Google Account www.gmail.com As Google acquires web properties it ties them all together with a single login - so it’s best to have one
  88. 88. Step 2 - Setup a Google Profile
  89. 89. Step 2 - Setup a Google Profile www.google.com/profiles
  90. 90. Step 2 - Setup a Google Profile www.google.com/profiles
  91. 91. Step 2 - Setup a Google Profile www.google.com/profiles Fairly new tool from Google and since they own 50% of the search market it makes sense to ensure they know who you are and your information is accurate.
  92. 92. Step 3 - Get Your Own Domain if Available
  93. 93. Step 3 - Get Your Own Domain if Available Domain names are one of the most important components of getting found. I always recommend to register your name if it’s available - less then $10/year Even if you don’t use it you will be happy you have it one day.
  94. 94. Step 3 - Get Your Own Domain if Available Domain names are one of the most important components of getting found. I always recommend to register your name if it’s available - less then $10/year Even if you don’t use it you will be happy you have it one day.
  95. 95. Step 3 - Get Your Own Domain if Available Domain names are one of the most important components of getting found. I always recommend to register your name if it’s available - less then $10/year Even if you don’t use it you will be happy you have it one day.
  96. 96. Step 4 - Setup a LinkedIn Profile
  97. 97. Step 4 - Setup a LinkedIn Profile www.LinkedIn.com
  98. 98. Step 4 - Setup a LinkedIn Profile www.LinkedIn.com
  99. 99. Step 4 - Setup a LinkedIn Profile www.LinkedIn.com Free vs. Paid - Paid lets you send InMails (email messages within LinkedIn) to those people who are not currently in your network.
  100. 100. Step 4 - Setup a LinkedIn Profile www.LinkedIn.com Free vs. Paid - Paid lets you send InMails (email messages within LinkedIn) to those people who are not currently in your network. - Use keywords in your descriptions (profile summary, career, hobbies, etc) - Add connections (past and current bosses, colleagues, clients and customers, vendors, friends, etc.) - Join Groups (where are the people you want to connect with) - Give recommendations and request recommendations - Create a protocol for accepting LinkedIn invitations. - USE SPELL CHECK - Be Professional
  101. 101. Step 5 - Setup a Facebook Profile
  102. 102. Step 5 - Setup a Facebook Profile www.facebook.com
  103. 103. Step 5 - Setup a Facebook Profile www.facebook.com
  104. 104. Step 5 - Setup a Facebook Profile www.facebook.com - Your photo is the first thing people notice. - Again create a protocol for accepting connections - Always remember content eventually becomes visible - transparency is the world we live in
  105. 105. Step 6 - Setup a Myspace Profile
  106. 106. Step 6 - Setup a Myspace Profile www.myspace.com
  107. 107. Step 6 - Setup a Myspace Profile www.myspace.com
  108. 108. Step 6 - Setup a Myspace Profile www.myspace.com - Very similar to Facebook so follow the same rules - Make sure you think about your custom URL when you set it up - you can’t change it once it’s done
  109. 109. Step 7 - Setup a Twitter Account
  110. 110. Step 7 - Setup a Twitter Account www.twitter.com
  111. 111. Step 7 - Setup a Twitter Account www.twitter.com
  112. 112. Step 7 - Setup a Twitter Account www.twitter.com - Although you may not use it get your Twitter account name while you can - just like the domain, once its taken its gone for good
  113. 113. Techniques to Utilize Social Media
  114. 114. Daily
  115. 115. Daily 1.) Add connections from people you met, email with, etc.
  116. 116. Daily 1.) Add connections from people you met, email with, etc. 2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your network on the right hand side.
  117. 117. Daily 1.) Add connections from people you met, email with, etc. 2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your network on the right hand side. 3.) Update your status on the different sites (ping.fm) with something meaningful. I usually add a link in my updates back to something like my blog - if you don’t have a update then clear you previous one. Always ensure things are relevant and timely.
  118. 118. Daily 1.) Add connections from people you met, email with, etc. 2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your network on the right hand side. 3.) Update your status on the different sites (ping.fm) with something meaningful. I usually add a link in my updates back to something like my blog - if you don’t have a update then clear you previous one. Always ensure things are relevant and timely. 4.) Comment on updates that are appropriate (you have knowledge on).
  119. 119. Daily 1.) Add connections from people you met, email with, etc. 2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your network on the right hand side. 3.) Update your status on the different sites (ping.fm) with something meaningful. I usually add a link in my updates back to something like my blog - if you don’t have a update then clear you previous one. Always ensure things are relevant and timely. 4.) Comment on updates that are appropriate (you have knowledge on). 5.) Approve connection requests
  120. 120. Daily 1.) Add connections from people you met, email with, etc. 2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your network on the right hand side. 3.) Update your status on the different sites (ping.fm) with something meaningful. I usually add a link in my updates back to something like my blog - if you don’t have a update then clear you previous one. Always ensure things are relevant and timely. 4.) Comment on updates that are appropriate (you have knowledge on). 5.) Approve connection requests 6.) Scan your Twitter feed for great information
  121. 121. Daily 1.) Add connections from people you met, email with, etc. 2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your network on the right hand side. 3.) Update your status on the different sites (ping.fm) with something meaningful. I usually add a link in my updates back to something like my blog - if you don’t have a update then clear you previous one. Always ensure things are relevant and timely. 4.) Comment on updates that are appropriate (you have knowledge on). 5.) Approve connection requests 6.) Scan your Twitter feed for great information 7.) Reweet things of relevance or new things that could be valuable to other people
  122. 122. Weekly
  123. 123. Weekly 1.) Review your groups and answer questions that are relevant to you
  124. 124. Weekly 1.) Review your groups and answer questions that are relevant to you 2.) Join new groups
  125. 125. Weekly 1.) Review your groups and answer questions that are relevant to you 2.) Join new groups 3.) Look at the number of people that visit your profile and how they are
  126. 126. Weekly 1.) Review your groups and answer questions that are relevant to you 2.) Join new groups 3.) Look at the number of people that visit your profile and how they are 4.) Post new content (pictures, videos, notes, etc)
  127. 127. Weekly 1.) Review your groups and answer questions that are relevant to you 2.) Join new groups 3.) Look at the number of people that visit your profile and how they are 4.) Post new content (pictures, videos, notes, etc) 5.) Connect with people in your network you’ve haven’t connected with recently
  128. 128. Tools to use Ping.fm - update your status on multiple sites at once - www.ping.fm Tweetdeck - follow your twitter feed (I use on my iphone) - www.tweetdeck.com Nambu - the tool I use to follow my twitter feed - www.nambu.com Delicious - book marking tool - www.delicious.com Blogger or Wordpress - blogging tools - www.blogger.com or www.wordpress.com RSS - feed tool that I use within MS Outlook to monitor blogs I follow
  129. 129. Other sites to check out
  130. 130. Other sites to check out Flickr - photo sharing site - www.flickr.com Xing - similar to LinkedIn - www.xing.com Slideshare - presentations are available for viewing - www.slideshare.net Orkut - social networking site - www.orkut.com Friendster - social networking site - www.friendster.com Friendfeed - www.friendfeed.com hi5 - social networking site - www.hi5.com Six Apart - blogging tools - www.sixapart.com bebo - social networking site - www.bebo.com scribd - social publishing - www.scribd.com Stumbleupon - another social bookmarking site - www.stumpleupon.com Digg - another social bookmarking site - www.digg.com
  131. 131. Me Inc. - Your Online Brand
  132. 132. Me Inc. - Your Online Brand Every individual is now an entrepreneur
  133. 133. Me Inc. - Your Online Brand Every individual is now an entrepreneur Every person will have an online professional identity
  134. 134. Me Inc. - Your Online Brand Every individual is now an entrepreneur Every person will have an online professional identity Your Network = your success Reid Hoffman - CEO LinkedIn
  135. 135. Questions? You can always contact me Jason Atkins Email: atkins.jason@gmail.com Twitter: @jayatkins LinkedIn: http://www.linkedin.com/in/jayatkins Facebook: www.facebook.com/atkins.jason
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