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Building Me Inc. Version 2 Building Me Inc. Version 2 Presentation Transcript

  • Building Me Inc. Version 2.0 Jason Atkins Email: atkins.jason@gmail.com Twitter: @jayatkins LinkedIn: http://www.linkedin.com/in/jayatkins Facebook: www.facebook.com/atkins.jason
  • We need to learn how to learn
  • We need to learn how to learn How to find knowledge How to collaborate
  • A Look at the Online World
  • Video Link http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  • “Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.” - Jim Rohn
  • The 6 degrees of separation theory
  • Original Experiment - Stanley Milgram in 1969
  • Original Experiment - Stanley Milgram in 1969
  • Original Experiment - Stanley Milgram in 1969
  • Original Experiment - Stanley Milgram in 1969
  • Original Experiment - Stanley Milgram in 1969
  • Original Experiment - Stanley Milgram in 1969
  • Original Experiment - Stanley Milgram in 1969
  • Original Experiment - Stanley Milgram in 1969
  • Original Experiment - Stanley Milgram in 1969
  • Another way to look at the theory
  • Another way to look at the theory Take the total population of the world - 6,706,993,152
  • Another way to look at the theory Take the total population of the world - 6,706,993,152 Use the root power of 6 (to represent the degrees of separation) and you get 43.43
  • Another way to look at the theory Take the total population of the world - 6,706,993,152 Use the root power of 6 (to represent the degrees of separation) and you get 43.43 Do you know 44 people I don’t know?
  • Another way to look at the theory Take the total population of the world - 6,706,993,152 Use the root power of 6 (to represent the degrees of separation) and you get 43.43 Do you know 44 people I don’t know?
  • How I Networked 10 years Ago
  • How I Networked 10 years Ago Me
  • How I Networked 10 years Ago Me My Friends
  • How I Networked 10 years Ago Me My Friends 200 friends
  • How I Networked 10 years Ago Associations Me My Friends 200 friends
  • How I Networked 10 years Ago Associations Me My Friends Local Chamber of Commerce 200 friends
  • How I Networked 10 years Ago 750 people Associations Me My Friends Local Chamber of Commerce 200 friends
  • How I Network Now
  • How I Network Now Me
  • How I Network Now My colleagues, friends, advisors, Me clients, suppliers, etc
  • How I Network Now My colleagues, friends, advisors, Me clients, suppliers, etc 713 People
  • How I Network Now My Network My colleagues, friends, advisors, Me clients, suppliers, etc 713 People
  • How I Network Now 8.1 Million People My Network My colleagues, friends, advisors, Me clients, suppliers, etc 713 People
  • The Social Media Landscape
  • The Social Media Landscape
  • The Top Five Social Media Properties
  • #1 - Facebook - Largest Social Network
  • #1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics
  • #1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 500 million active users
  • #1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 500 million active users - More than 250 million users log on to Facebook at least once each day
  • #1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 500 million active users - More than 250 million users log on to Facebook at least once each day - More than 60 million users update their statuses at least once per day
  • #1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 500 million active users - More than 250 million users log on to Facebook at least once each day - More than 60 million users update their statuses at least once per day - More than 3 Billion photos are uploaded to the site each month
  • #1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 500 million active users - More than 250 million users log on to Facebook at least once each day - More than 60 million users update their statuses at least once per day - More than 3 Billion photos are uploaded to the site each month - More than 12 million videos uploaded each month
  • #1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 500 million active users - More than 250 million users log on to Facebook at least once each day - More than 60 million users update their statuses at least once per day - More than 3 Billion photos are uploaded to the site each month - More than 12 million videos uploaded each month - More than 3.5 million events are created each month
  • #1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 500 million active users - More than 250 million users log on to Facebook at least once each day - More than 60 million users update their statuses at least once per day - More than 3 Billion photos are uploaded to the site each month - More than 12 million videos uploaded each month - More than 3.5 million events are created each month - 70% of users are outside of the United States
  • #1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 500 million active users - More than 250 million users log on to Facebook at least once each day - More than 60 million users update their statuses at least once per day - More than 3 Billion photos are uploaded to the site each month - More than 12 million videos uploaded each month - More than 3.5 million events are created each month - 70% of users are outside of the United States - More than 550,000 applications available on Facebook
  • #1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 500 million active users - More than 250 million users log on to Facebook at least once each day - More than 60 million users update their statuses at least once per day - More than 3 Billion photos are uploaded to the site each month - More than 12 million videos uploaded each month - More than 3.5 million events are created each month - 70% of users are outside of the United States - More than 550,000 applications available on Facebook - More than two-thirds of Facebook users are outside of college
  • #1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 500 million active users - More than 250 million users log on to Facebook at least once each day - More than 60 million users update their statuses at least once per day - More than 3 Billion photos are uploaded to the site each month - More than 12 million videos uploaded each month - More than 3.5 million events are created each month - 70% of users are outside of the United States - More than 550,000 applications available on Facebook - More than two-thirds of Facebook users are outside of college - The fastest growing demographic is those 35 years old and older
  • #1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 500 million active users - More than 250 million users log on to Facebook at least once each day - More than 60 million users update their statuses at least once per day - More than 3 Billion photos are uploaded to the site each month - More than 12 million videos uploaded each month - More than 3.5 million events are created each month - 70% of users are outside of the United States - More than 550,000 applications available on Facebook - More than two-thirds of Facebook users are outside of college - The fastest growing demographic is those 35 years old and older - More then 20 billion minutes are spent on Facebook each day
  • #1 - Facebook - Largest Social Network People use Facebook to express themselves and connect with others. Facebook Metrics - More than 500 million active users - More than 250 million users log on to Facebook at least once each day - More than 60 million users update their statuses at least once per day - More than 3 Billion photos are uploaded to the site each month - More than 12 million videos uploaded each month - More than 3.5 million events are created each month - 70% of users are outside of the United States - More than 550,000 applications available on Facebook - More than two-thirds of Facebook users are outside of college - The fastest growing demographic is those 35 years old and older - More then 20 billion minutes are spent on Facebook each day - More than 150 million users access Facebook from their mobile devices
  • #2 - LinkedIn - Social Networking for Professionals Video Link http://www.youtube.com/watch?v=ZVlUwwgOfKw
  • #2 - LinkedIn - Social Networking for Professionals Video Link http://www.youtube.com/watch?v=ZVlUwwgOfKw
  • #2 - LinkedIn - Social Networking for Professionals Video Link http://www.youtube.com/watch?v=ZVlUwwgOfKw “Not having a LinkedIn profile is for some employers not only a major liability, but a sign that the candidate is horribly out of touch” - unknown
  • #3 - Twitter - 140 characters or less Video Link http://www.youtube.com/watch?v=ddO9idmax0o
  • #3 - Twitter - 140 characters or less Fastest growing social media site Video Link http://www.youtube.com/watch?v=ddO9idmax0o
  • #3 - Twitter - 140 characters or less Fastest growing social media site - Over 100 million active users Video Link http://www.youtube.com/watch?v=ddO9idmax0o
  • #3 - Twitter - 140 characters or less Fastest growing social media site - Over 100 million active users Video Link - 55 million tweets per day http://www.youtube.com/watch?v=ddO9idmax0o
  • #4 - YouTube - Online Video
  • #4 - YouTube - Online Video
  • #4 - YouTube - Online Video Ranks as #1 Online Video Property
  • #4 - YouTube - Online Video Ranks as #1 Online Video Property - Over 100 million members
  • #4 - YouTube - Online Video Ranks as #1 Online Video Property - Over 100 million members - Over 1 billion videos watched per day
  • #4 - YouTube - Online Video Ranks as #1 Online Video Property - Over 100 million members - Over 1 billion videos watched per day
  • #4 - YouTube - Online Video Ranks as #1 Online Video Property - Over 100 million members - Over 1 billion videos watched per day - Founded in 2005 sold in 2006 for $1.65 billion
  • #5 - Myspace - The Original Personal Social Network
  • #5 - Myspace - The Original Personal Social Network - Started in 2003
  • #5 - Myspace - The Original Personal Social Network - Started in 2003 - Facebook overtook them in traffic and users in late 2008
  • #5 - Myspace - The Original Personal Social Network - Started in 2003 - Facebook overtook them in traffic and users in late 2008 - Still has over 110 million unique visitors monthly
  • #5 - Myspace - The Original Personal Social Network - Started in 2003 - Facebook overtook them in traffic and users in late 2008 - Still has over 110 million unique visitors monthly - 15 Million images uploaded daily
  • #5 - Myspace - The Original Personal Social Network - Started in 2003 - Facebook overtook them in traffic and users in late 2008 - Still has over 110 million unique visitors monthly - 15 Million images uploaded daily - 70K new videos daily
  • Building Me Inc.
  • Step 1 - Setup a Google Account
  • Step 1 - Setup a Google Account www.gmail.com
  • Step 1 - Setup a Google Account www.gmail.com
  • Step 2 - Setup a Google Profile
  • Step 2 - Setup a Google Profile www.google.com/profiles
  • Step 2 - Setup a Google Profile www.google.com/profiles
  • Step 3 - Get Your Own Domain if Available
  • Step 3 - Get Your Own Domain if Available Domain names are one of the most important components of getting found. I always recommend to register your name if it’s available - less then $10/year Even if you don’t use it you will be happy you have it one day.
  • Step 3 - Get Your Own Domain if Available Domain names are one of the most important components of getting found. I always recommend to register your name if it’s available - less then $10/year Even if you don’t use it you will be happy you have it one day.
  • Step 3 - Get Your Own Domain if Available Domain names are one of the most important components of getting found. I always recommend to register your name if it’s available - less then $10/year Even if you don’t use it you will be happy you have it one day.
  • Step 4 - Setup a LinkedIn Profile
  • Step 4 - Setup a LinkedIn Profile www.LinkedIn.com
  • Step 4 - Setup a LinkedIn Profile www.LinkedIn.com
  • Step 4 - Setup a LinkedIn Profile www.LinkedIn.com Free vs. Paid - Paid lets you send InMails (email messages within LinkedIn) to those people who are not currently in your network.
  • Step 4 - Setup a LinkedIn Profile www.LinkedIn.com Free vs. Paid - Paid lets you send InMails (email messages within LinkedIn) to those people who are not currently in your network. - Use keywords in your descriptions (profile summary, career, hobbies, etc) - Add connections (past and current bosses, colleagues, clients and customers, vendors, friends, etc.) - Join Groups (where are the people you want to connect with) - Give recommendations and request recommendations - Create a protocol for accepting LinkedIn invitations. - USE SPELL CHECK - Be Professional
  • Step 5 - Setup a Facebook Profile
  • Step 5 - Setup a Facebook Profile www.facebook.com
  • Step 5 - Setup a Facebook Profile www.facebook.com
  • Step 5 - Setup a Facebook Profile www.facebook.com - Your photo is the first thing people notice. - Again create a protocol for accepting connections - Always remember content eventually becomes visible - transparency is the world we live in
  • Step 6 - Setup a Myspace Profile
  • Step 6 - Setup a Myspace Profile www.myspace.com
  • Step 6 - Setup a Myspace Profile www.myspace.com
  • Step 6 - Setup a Myspace Profile www.myspace.com - Very similar to Facebook so follow the same rules - Make sure you think about your custom URL when you set it up - you can’t change it once it’s done
  • Step 7 - Setup a Twitter Account
  • Step 7 - Setup a Twitter Account www.twitter.com
  • Step 7 - Setup a Twitter Account www.twitter.com
  • Step 7 - Setup a Twitter Account www.twitter.com - Although you may not use it get your Twitter account name while you can - just like the domain, once its taken its gone for good
  • Techniques to Utilize Social Media
  • Daily
  • Daily 1.) Add connections from people you met, email with, etc.
  • Daily 1.) Add connections from people you met, email with, etc. 2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your network on the right hand side.
  • Daily 1.) Add connections from people you met, email with, etc. 2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your network on the right hand side. 3.) Update your status on the different sites (ping.fm) with something meaningful. I usually add a link in my updates back to something like my blog - if you don’t have a update then clear you previous one. Always ensure things are relevant and timely.
  • Daily 1.) Add connections from people you met, email with, etc. 2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your network on the right hand side. 3.) Update your status on the different sites (ping.fm) with something meaningful. I usually add a link in my updates back to something like my blog - if you don’t have a update then clear you previous one. Always ensure things are relevant and timely. 4.) Comment on updates that are appropriate (you have knowledge on).
  • Daily 1.) Add connections from people you met, email with, etc. 2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your network on the right hand side. 3.) Update your status on the different sites (ping.fm) with something meaningful. I usually add a link in my updates back to something like my blog - if you don’t have a update then clear you previous one. Always ensure things are relevant and timely. 4.) Comment on updates that are appropriate (you have knowledge on). 5.) Approve connection requests
  • Daily 1.) Add connections from people you met, email with, etc. 2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your network on the right hand side. 3.) Update your status on the different sites (ping.fm) with something meaningful. I usually add a link in my updates back to something like my blog - if you don’t have a update then clear you previous one. Always ensure things are relevant and timely. 4.) Comment on updates that are appropriate (you have knowledge on). 5.) Approve connection requests 6.) Scan your Twitter feed for great information
  • Daily 1.) Add connections from people you met, email with, etc. 2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your network on the right hand side. 3.) Update your status on the different sites (ping.fm) with something meaningful. I usually add a link in my updates back to something like my blog - if you don’t have a update then clear you previous one. Always ensure things are relevant and timely. 4.) Comment on updates that are appropriate (you have knowledge on). 5.) Approve connection requests 6.) Scan your Twitter feed for great information 7.) Reweet things of relevance or new things that could be valuable to other people
  • Weekly
  • Weekly 1.) Review your groups and answer questions that are relevant to you
  • Weekly 1.) Review your groups and answer questions that are relevant to you 2.) Join new groups
  • Weekly 1.) Review your groups and answer questions that are relevant to you 2.) Join new groups 3.) Look at the number of people that visit your profile and how they are
  • Weekly 1.) Review your groups and answer questions that are relevant to you 2.) Join new groups 3.) Look at the number of people that visit your profile and how they are 4.) Post new content (pictures, videos, notes, etc)
  • Weekly 1.) Review your groups and answer questions that are relevant to you 2.) Join new groups 3.) Look at the number of people that visit your profile and how they are 4.) Post new content (pictures, videos, notes, etc) 5.) Connect with people in your network you’ve haven’t connected with recently
  • Tools to use Ping.fm - update your status on multiple sites at once - www.ping.fm Tweetdeck - follow your twitter feed (I use on my iphone) - www.tweetdeck.com Nambu - the tool I use to follow my twitter feed - www.nambu.com Delicious - book marking tool - www.delicious.com Blogger or Wordpress - blogging tools - www.blogger.com or www.wordpress.com RSS - feed tool that I use within MS Outlook to monitor blogs I follow
  • Me Inc. - Your Online Brand
  • Me Inc. - Your Online Brand Every individual is now an entrepreneur Every person will have an online professional identity Your Network = your success Reid Hoffman - CEO LinkedIn
  • Questions? Jason Atkins Email: atkins.jason@gmail.com Twitter: @jayatkins LinkedIn: http://www.linkedin.com/in/jayatkins Facebook: www.facebook.com/atkins.jason