SHORTER SENTENCES Reading from computer screen tiresthe eye. People read 25% more slowly than print. So web content has to be 50% more shorter that print.
ONE IDEA PER PARAGRAPH Classified your idea in a different section. Then put them in a each paragraph.
CONCISE TEXT Readers in the web always in hurry to get information. They don’t enjoyscrolling through messages. Always try to concise the text.
INVERTED PYRAMID STYLEAccording to the structure of the content,section them into different pyramid style,means structure them from top to bottom in a most important, less important and least important manner.
SIMPLE WORDSTo convey the idea effectively choose the simple but appropriate words.Most critical value is writing should be direct, clear and simple.
BULETTED LIST Always try to list your points in a bulleted manner. Using bulleted listyou can easily attracted your readers on that specific point.
In your text there may be someimportant points. Always highlighted them like bold, italic, color or make hyperlink to other pages.
MEANINGFUL HEADING Write meaningful heading and sub heading and try to avoid marketing jargons. Cute and clever lines mean that reader take longer toget to the main point. It helps them to nail the information they want quickly and easily.
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