Common mistakes of logo designPresentation Transcript
Common Mistakes of Logo Design By http://www.brochure-design-india.com
What is a Logo ?• A logo is an emblem or a graphic mark.• It’s purpose is to promote the company or brand in front of public.• The pattern of logo may be symbol only or a symbol combined within text or text written in a particular fashion.
Where Logo can be used ? • Website • Brochures • Business cards • Social media (Facebook,Twitter) • Business Signs • Invoices • Fax Forms
Common Logo Mistakes• Designed by an Amateur• Relies on Trends• Using Raster Images.• Complex Designing Logo.• Relying on color for the effect of Logo.• Bad Font Choice
Designed by an Amateur• Corporate Logo Designed by an Amateur can result in disastrous comes.• The Amateurish Logo make the business also to look Amateurish.• Logo may not be unique if designed by an Amateur.
Relies on Trends• Logo must not be designed on ongoing trends.• It may not be unique in that case.• A well designed logo must be timeless.
Using Raster Images• Raster Graphics consists of pixels.• Raster images causes problems in reproduction.• The logo cannot be scaled to any size, looses quality.
Complex Designing Logo• Complex design will lose its detail.• It looks smudge, worse.• Complex design loses memory
Relying on color for Logo Effect• It is a common mistake• Designers must not depend on colors for its effect.• Choosing color must be the last decision.
Bad Font Choice• Logo fails for poor font.• Font must be matched to the style of the icon.• Right balance must be found.