Mobile Apps - Legal and Practical Considerations
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Mobile Apps - Legal and Practical Considerations

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Presentation by Jason Haislmaier and Matt McKinney at the 2014 Rock Mountain Intellectual Property and Technology Institute in Denver Colorado. Covering the legal and practical considerations ...

Presentation by Jason Haislmaier and Matt McKinney at the 2014 Rock Mountain Intellectual Property and Technology Institute in Denver Colorado. Covering the legal and practical considerations involved with developing, releasing, and maintaining software applications for mobile devices.

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Mobile Apps - Legal and Practical Considerations Mobile Apps - Legal and Practical Considerations Presentation Transcript

  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Copyright 2014 BryanCave LLP May 29, 2014 Jason D. Haislmaier jason.haislmaier@bryancave.com Mobile Apps Practical and Legal Considerations Copyright 2014 BryanCave LLP Matt McKinney mmckinney@kkofirm.com
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Increasingly Omnipresent http://pewinternet.org/Reports/2013/Smartphone-Ownership-2013/Findings.aspx
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Increasingly Omnipresent Increasingly Important Increasingly Scrutinized
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Practical → Legal Purpose Functionality Platform
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Purpose of the App
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Functionality of the App Functionality is Key to Understanding Legal Issues • Operates - App simply operates • Collects – Data from device or user or both • Connects – To other services or databases or peripherals What does the app actually do? • Utilizes – Native functionality of the device (GPS, lights, camera, accelerometer) • Shares – Data and information from user or with user • Ecommerce – Purchase products & services
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Platforms, Channels, and Devices 1.75 BILLION smart phones worldwide 7000 different devices access FB daily
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Plan for Development?
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Mobile App Development Plan Development Plan Helps Drive Development Agreement • Good project management & involving all necessary business units drives success • Legal team needs to understand – What will the app do? – business goals to identify risk areas • Budgets can vary wildly – must perform diligence on third party developers • Who’s involved: Marketing, IT/engineering, product manager, legal, security, data privacy
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP • Going it alone? Form an entity • Enter IP ownership & confidentiality agreements with employees and third party developers • Consider protecting IP with copyright, trademarks, patents, and trade secrets • Are you sensitive to the inclusion of third party code in the mobile app? Mobile App Development Agreement Ownership and IP Protection
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Mobile App Development Agreement Additional Considerations • Statements of Work contain essential provisions – Timelines & schedules – Specifications & requirements • Non-Competition – Any unique competitive issues? • Support & Maintenance – What is developer’s role with ongoing support & maintenance, particularly w/r/t changes in devices and distribution platforms
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Terms of Service Privacy Policy
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Terms of Service (EULA) Terms of Service • The app is simply software, a license agreement is critical – Protect property – Apportion rights – Limit liability • Most platforms have a default license agreements – Many gaps – Not tailored to your app • Often more complicated than a basic software license – Not *just* software, but part of larger service – Interaction with other systems, services, devices • Increasing the likelihood of enforceability – Simplicity and readability – Implementation
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Terms of Service and Privacy Policy Privacy Policies • Long-standard online document • Describe the ways in which data is collected, used, and shared • Viewed as voluntary (and often overlooked), now the norm (and required) • Not just a “policy,” but a set of “promises” • Increasing requirements (and challenges) – Describe data collection, usage, and sharing practices – Disclose data protection (security) practices – Obtain consent to use of personal data – Provide opt-out right of certain uses – Address (growing list of) specific state and federal legislation – Cover changes in company practices – All while maintaining transparency and clarity
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Implementation
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP The Mobile “Click-Through”
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Privacy Policy Link In-App Store Privacy Policy Link In-App
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP In-Menu Opt-OutIn-App Opt-In
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Content Yours Theirs The Crowd’s Developed and Owned Third-Party Licensed User-Generated (UGC)
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Content Public Domain Very limited
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Content Digital Millennium Copyright Act of 1998 (17 U.S.C. 512, 1201-05, 1301-22; 28 U.S.C. 4001)
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Content The DMCA OSP Safe Harbor
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Applicable Regulations?
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Regulation of Mobile Apps
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Regulation of Mobile Apps Just Because It’s An App, Doesn’t Mean It’s Not Regulated • Some regulations you may expect – Children's Online Privacy Protection Act of 1998 (COPPA) – Gramm-Leach-Bliley Act (1999) – Health Insurance Portability and Accountability Act of 1996 (HIPAA) • Many others you may not expect – The Electronic Communications Privacy Act (1986) – Fair Credit Reporting Act (1970) – Telephone Consumer Protection Act of 1991
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP FDA Guidance for Industry and Food and Drug Administration Staff (September 25, 2013) Regulation of Mobile Apps
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Data Privacy Security
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Increasing Focus On Mobile Data Privacy and Security
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Source: http://www.thedatamap.org
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Federal State Self-regulatory Data Privacy and Security
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Federal Trade Commission Act (15 U.S.C. 41, et seq) “Unfair or deceptive acts or practices” Data Privacy and Security
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP California Online Privacy Protection Act (Cal OPPA) (Cal. Bus. & Prof. Code §§ 22575 -22579) Data Privacy and Security
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Data Privacy and Security
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Data Privacy and Security Codes of Conduct
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Emerging Models For Compliance Data Privacy and Security
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP In re Goldenshores Technologies, LLC (FTC File No. 132 3087, December 5, 2013) Data Privacy and Security
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Knowing and disclosing What data you collect How you use that data Where you share that data “Transparency establishes trust.”
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Closing Thoughts Many New Rules Apply • Apps are software, services, and often a whole lot more • Apps are growing ever more sophisticated • Not all apps are created equal, so don’t treat them that way • Take the time to understand the nature and functionality of the app • Not always WWGD (or WWfbD) • Data and content are focal points for regulation and enforcement • Industry codes of conduct cannot be ignored • Transparency establishes trust
  • Copyright 2012 Bryan CaveCopyright 2013 BryanCave LLP Copyright 2014 BryanCave LLP Thank You. Jason Haislmaier jason.haislmaier@bryancave.com @haislmaier http://www.linkedin.com/in/haislmaier Matt McKinney mmckinney@kkofirm.com http://www.linkedin.com/in/mattsmckinney