The First Official Brand Account On Kaixin001: MINI

China Social Media Quick Sharing
- The first official brand account on Kaixin001: MINI
August 27, 2009

MINI established the first official brand account on Kaixin001.com on August 17th, ten days before its 50 years anniversary.

By August 27th, it has 1,628,439 visitors and 857,147 fans (52.6%).

MINI 50 years anniversary logo
A banner link to MINI 50 years anniversary microsite
Four functional sections:

MINI virtual gift
MINI photo
“MINI academy”
MINI milestone

1. MINI virtual gift
There are six virtual MINI autos including Versace, John Cooper Works, Camden, Rickshaw, Crossover Concept, and Paul Smith.
The fans can send these autos as virtual gifts to their friends on Kaixin001 for free.
*this function is unavailable after August 26th.

2. MINI photo
Total 102 cool MINI photos have been uploaded.

The 102 cool photos: http://www.kaixin001.com/photo/index.php?uid=44908414

3. “MINI Academy”
A simply introduction and link to “MINI Academy” campaign microsite.
The campaign is to educate consumer the histories and stories about MINI.

4. “MINI Milestone”
Provide a list of key milestones of MINI in the past 50 years.

Follow MINI on Kaixin001 and dig out more interesting stuff by yourself!
http://www.kaixin001.com/mini

Jason Zhan Jia
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