REbarcampCLT Facilitation

550 views
523 views

Published on

Used to facilitate discussion around different media options for marketing. Not a traditional talking head presentation.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
550
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

REbarcampCLT Facilitation

  1. 1. Voice of the Customer Matching your message to audience behaviors & medium Friday, May 15, 2009
  2. 2. Who is this guy? • Product/business guy in media industry • KDFW-TV Fox 4 in Dallas • Tar Heel Sports Network • SportStations.com (my own co.) • Yahoo! • The Charlotte Observer • @sleuth / observerinteractive.com Friday, May 15, 2009
  3. 3. Audiences • What is a “use case”? • Why is a “use case” important? • Are all users equal? • Do all media stay the same? • How to match message (engager vs. shopper, brand vs. action)? Friday, May 15, 2009
  4. 4. Before Friday, May 15, 2009
  5. 5. Now Friday, May 15, 2009
  6. 6. What does it mean? • Some similar use cases, others VERY different • Color and use of photography • Different ad methods • Online and offline • New ways to reach audiences / relate to us Friday, May 15, 2009
  7. 7. Before Friday, May 15, 2009
  8. 8. Now Friday, May 15, 2009
  9. 9. What does it mean? • Use case similar, but some big changes • Hundreds of channels vs. AM/FM • Portability increased • Internet On-demand • iPods • New ways to reach audiences / relate to us Friday, May 15, 2009
  10. 10. Before Friday, May 15, 2009
  11. 11. Now Friday, May 15, 2009
  12. 12. What does it mean? • Use case similar, but some big changes • Hundreds of channels vs. broadcast • Internet On-demand • iPods • New ways to reach audiences / relate to us Friday, May 15, 2009
  13. 13. Before Friday, May 15, 2009
  14. 14. Now Friday, May 15, 2009
  15. 15. What does it mean? • Use case similar, but some big changes • Portability • Samples change distribution • Adds newspapers, blogs, magazines • New ways to reach audiences / relate to us Friday, May 15, 2009
  16. 16. Other examples • Social networks (new) vs. Kiwanis/Lions • Print and/or E-mail campaigns • Search engines and ad matching • What else? Friday, May 15, 2009
  17. 17. Photos • All (c) Jason Silverstein except: • Old Newspapers - http://www.flickr.com/ photos/pingu1963/2493731655/ • Old TV: http://www.flickr.com/photos/videocrab/ 116136642/ • Antique Book: http://www.flickr.com/photos/ 9619972@N08/2636808004/ • XM: http://www.flickr.com/photos/ousby/ 76112230/ Friday, May 15, 2009

×