Adding Video to Maximize Your Reach,
         Exposure & Pick-Up




         Jason Silverstein, ACBJ/bizjournals digital ...
By way of background...
Ten Tips to Better
  Online Video
10. Always carry a video camera (duh!).
9. Image quality is less important online.
8. Edit “in camera.” Edit again offline.
7. Shorter is better. For all.
6. Make easy to view...
5. ...but do NOT auto-play.
4. Upload where viewers are...
3. But remember your business model.
2. Participate. You can NOT teach passion.
1. Metadata. Embrace information.
The End / Beginning of Your Next Steps.




       this presentation available on jasonsilverstein.com
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Maximize Your Reach

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A breakfast panel discussion on how media and PR firms can better utilize video.

Published in: Art & Photos, Technology
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Maximize Your Reach

  1. 1. Adding Video to Maximize Your Reach, Exposure & Pick-Up Jason Silverstein, ACBJ/bizjournals digital network June 17, 2010 - Maggianoʼs, Charlotte NC
  2. 2. By way of background...
  3. 3. Ten Tips to Better Online Video
  4. 4. 10. Always carry a video camera (duh!).
  5. 5. 9. Image quality is less important online.
  6. 6. 8. Edit “in camera.” Edit again offline.
  7. 7. 7. Shorter is better. For all.
  8. 8. 6. Make easy to view...
  9. 9. 5. ...but do NOT auto-play.
  10. 10. 4. Upload where viewers are...
  11. 11. 3. But remember your business model.
  12. 12. 2. Participate. You can NOT teach passion.
  13. 13. 1. Metadata. Embrace information.
  14. 14. The End / Beginning of Your Next Steps. this presentation available on jasonsilverstein.com

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