Found Line Capabilities

Capabilities Web, Print & Strategy

About Us

Who We Are Collaborative Direct engagement Experience

What We Do (really well) Application development + Design (web + print) + Marketing + Writing

Marketing is about education and building stronger relationships.

Our Approach We approach the web diﬀerently. We are looking to facilitate communication. Design is not purely visual.

Principles Eﬀective design makes communication easy. Open standards remove barriers. Best practices make for maintainability and extensibility. Open source is preferable. One web is the goal.

How We Work Understand the business goal. Identify the best paths. Present a range of options; narrow down and execute.

About You

A Good Fit Small- to medium-sized business Values-driven (what they oﬀer and how they oﬀer it) Has a mix of marketing, educational and communication needs Looking for integrated services Is community-focused

We believe business is about relationships.

How (best) To Work With Us Come with a problem, not a solution. Leverage our experience and skill sets. De ne the constraints.

Build from The User Out It starts with website users, not website builders. Build a site that is usable and accessible, to meet user needs. This will ultimately meet your needs: • browser and device compatibility • SEO • maintainable and extensible • eﬀective

Our Process Gather information (discovery): • understand the organization and the brand • visual language and tone • content Surface all expectations: • functional speci cation • technical speci cation

Content What is the content you have to present? What do you want visitors to know? What do people look for on your site? (They are coming for a reason.) What content needs to be managed? What changes? How often does it change? Why does it change? Content should be structured semantically.

Collection Outline Identi es the types of similar content that exist on the website. Collections recognize patterns and turn content into data. Data is more usable to web applications, search engines and users.

Visual Design Design on the web is an enhancement. Design is presentation. Design is technical.

Design + Development Valid XHTML Unobtrusive CSS + JavaScript Functionality built within Zend Framework Bradley is a Zend Certi ed Engineer (ZCE) in Zend Framework, with the honor of being the 14th person in the United States to receive this certi cation.

Testing Ensure accessibility and usability Tested across browsers and devices

Getting It on Paper Starts with information-gathering (discovery): • who is this for? (audience, tone) • where will they see it? (distribution) • what do you want them to do? (messaging, conversion) Identify the speci cations: • size • materials, substrate, process • budget

The Words (and images) What do you want to tell your audience? Why does it matter to them?

Layout Presentation of content Easy to understand; visually attractive; reinforces content Showcases the brand and reinforces the values

Production Release and follow-through: • review by target audience members • mock-ups and proofs • press checks Printer as partner (another relationship opportunity): • review the speci cations • environmental/social impacts of the paper and process • high-quality production

Strategy

Start Here...Repeat Objectives: • How many relationships do you need in order to be successful? • What is the measure of a successful relationship? Audience: • With whom should you build relationships? • How do they want to connect with you? Messaging: • What do they need to hear from you? • What do you want to tell them?

The Plan Plan the work; work the plan Of all the possible marketing activities, which are most eﬀective? Keep the list short; do a few things very well; say no to distraction Use the best tools Test, measure, evaluate

Want More? Additional work is at foundline.com Jason Pelletier • Email/Chat/VoIP: jason.pelletier@foundline.com • Twitter: @jason_pelletier Liz Schlegel • Email/Chat/VoIP: liz.schlegel@foundline.com • Twitter: @lizschlegel

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Found Line Capabilities

by jason.pelletier on Feb 05, 2009

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Found Line Capabilities — Presentation Transcript