Found Line Capabilities

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An overview of the capabilities of Found Line.

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Found Line Capabilities

  1. 1. Capabilities Web, Print & Strategy
  2. 2. About Us
  3. 3. Who We Are Collaborative Direct engagement Experience
  4. 4. What We Do (really well) Application development + Design (web + print) + Marketing + Writing
  5. 5. Marketing is about education and building stronger relationships.
  6. 6. Our Approach We approach the web differently. We are looking to facilitate communication. Design is not purely visual.
  7. 7. Principles Effective design makes communication easy. Open standards remove barriers. Best practices make for maintainability and extensibility. Open source is preferable. One web is the goal.
  8. 8. How We Work Understand the business goal. Identify the best paths. Present a range of options; narrow down and execute.
  9. 9. About You
  10. 10. A Good Fit Small- to medium-sized business Values-driven (what they offer and how they offer it) Has a mix of marketing, educational and communication needs Looking for integrated services Is community-focused
  11. 11. We believe business is about relationships.
  12. 12. How (best) To Work With Us Come with a problem, not a solution. Leverage our experience and skill sets. De ne the constraints.
  13. 13. Web
  14. 14. Build from The User Out It starts with website users, not website builders. Build a site that is usable and accessible, to meet user needs. This will ultimately meet your needs: • browser and device compatibility • SEO • maintainable and extensible • effective
  15. 15. Our Process Gather information (discovery): • understand the organization and the brand • visual language and tone • content Surface all expectations: • functional speci cation • technical speci cation
  16. 16. Content What is the content you have to present? What do you want visitors to know? What do people look for on your site? (They are coming for a reason.) What content needs to be managed? What changes? How often does it change? Why does it change? Content should be structured semantically.
  17. 17. Collection Outline Identi es the types of similar content that exist on the website. Collections recognize patterns and turn content into data. Data is more usable to web applications, search engines and users.
  18. 18. Visual Design Design on the web is an enhancement. Design is presentation. Design is technical.
  19. 19. Design + Development Valid XHTML Unobtrusive CSS + JavaScript Functionality built within Zend Framework Bradley is a Zend Certi ed Engineer (ZCE) in Zend Framework, with the honor of being the 14th person in the United States to receive this certi cation.
  20. 20. Testing Ensure accessibility and usability Tested across browsers and devices
  21. 21. Print
  22. 22. Getting It on Paper Starts with information-gathering (discovery): • who is this for? (audience, tone) • where will they see it? (distribution) • what do you want them to do? (messaging, conversion) Identify the speci cations: • size • materials, substrate, process • budget
  23. 23. The Words (and images) What do you want to tell your audience? Why does it matter to them?
  24. 24. Layout Presentation of content Easy to understand; visually attractive; reinforces content Showcases the brand and reinforces the values
  25. 25. Production Release and follow-through: • review by target audience members • mock-ups and proofs • press checks Printer as partner (another relationship opportunity): • review the speci cations • environmental/social impacts of the paper and process • high-quality production
  26. 26. Strategy
  27. 27. Start Here...Repeat Objectives: • How many relationships do you need in order to be successful? • What is the measure of a successful relationship? Audience: • With whom should you build relationships? • How do they want to connect with you? Messaging: • What do they need to hear from you? • What do you want to tell them?
  28. 28. The Plan Plan the work; work the plan Of all the possible marketing activities, which are most effective? Keep the list short; do a few things very well; say no to distraction Use the best tools Test, measure, evaluate
  29. 29. Want More? Additional work is at foundline.com Jason Pelletier • Email/Chat/VoIP: jason.pelletier@foundline.com • Twitter: @jason_pelletier Liz Schlegel • Email/Chat/VoIP: liz.schlegel@foundline.com • Twitter: @lizschlegel

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