Convergence For Broadcast Television

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Convergence For Broadcast Television

  1. 1. 4 Dimensions Multimedia Journalism  Cross – Ownership  Cooperation  Technological Convergence 
  2. 2. Major Trends Network vs. Station   Techniques
  3. 3. Content Information  Network Multimedia  Linked Content  User-created Content  Mobile Sites  Other 
  4. 4. Goals  Convergence Results in the Newsroom  Limitations 
  5. 5. DBM Technology: What is it?  Actual Use of DBM Technology in South Korea  Effects of DBM  Limitations 
  6. 6. Anticipation  Localization  Establish Protocols 
  7. 7. Skills That May Be Helpful When Entering a  Converged Market Writing Skills  Communication Skills  Experience in Converged Media  Technology Skills 
  8. 8. THE MOBILE URL: THE BLOG URL: HTTP://TINYURL.COM/J762CONVERGENCE HTTP://J762CONVERGENCE.BLOGSPOT.CO M/2009/04/ABOUT-THIS-BLOG.HTML
  9. 9. Back, James, Ketterer, Stan, Smethers, J. Stevens, & Weir, Tom (Summer 2004). Case Study Shows Limited Benefits of Convergence. Newspaper Research Journal, 25(3), 52-65. Bores, C., Saurina, C., & Torres, R. (2003). Technological Convergence: A Strategic Perspective. Technovation, 23.1, 1-13. Budki, Sandeep (2008). Broadcast: Convergence is the Key; Convergence of Broadcasting and Telecommunication is in Its Early Stage. Retrieved March 28, 2009, from http://voicendata.ciol.com/content/GOLDBOOK2008/108030520.asp. Caves, Richard E. (2005). Switching Channels: Organization and Change in TV Broadcasting. Cambridge: Harvard University Press. Choi, D., & Valikangas, L. (2001). Patterns of Strategy Innovation. European Management Journal, 19.4, 424-429. Daily, L., Demo, L. & Spillman, M. (2005). Most TV/Newspapers Partners At Cross Promotion Stage. Newspaper Research Journal, 26(4), 36-49. Demo, L. (2005, January). What, exactly, does convergence look like?. The American Editor, 18. Dowling, Michael, Lechner, Christian, & Thielmann, Bodo (1998). Convergence: Innovation and Change of Market Structures Between Television and Online Services. Media Management Journal, 8.4, 31-35. Duhe, Sonya Forte, Smith, Laura K., & Tanner, Andrea H. (2007). Convergence Concerns in Local Television: Conflicting Views from the Newsroom. Journal of Broadcasting & Electronic Media, 51(4), 555-574. Dupagne, Michel, & Garrison, Bruce (2006). The Meaning and Influence of Convergence: A Qualitative Case Study of Newsroom Work at the Tampa News Center. Journalism Studies, 7(2), 237-255. Fisher, Douglas J., Grant, August E., & Wilkinson, Jeffrey S. (2009). Principles of Convergent Journalism. New York: Oxford University Press.
  10. 10. Gordon, R. (Nov. 13, 2003). Convergence Defined. Online Journal Review. Received October 30, 2008, from http://www.ojr.org/business/1068686368.php. Grant, August E. & Jeffrey S. Wilkinson (2009). Understanding Media Convergence: The State of the Field. New York: Oxford University Press. Lind, Jonas (2004). Convergence: History of Term Usage and Lessons for Firm Strategies. Center for Information and Communications Research, at Stockholm School of Economics, http://userpage.fu- berlin.de/~jmueller/its/conf/berlin04/Papers/1_LIND.doc. O’Brien, K. (2008, May 5). Mobile TV Spreading in Europe and to the U.S. The New York Times. Retrieved from http://www.nytimes.com/2008/05/05/business/media/05mobile.html?fta=y. Partners take different roles in newspaper-television news-gathering partnerships. (2005, July 19). Ball State University Newscenter. Retrieved from http://www.bsu.edu/news/article/0,1370,--34781,00.html.

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