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Crowd-sourcing a better User Experience
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Crowd-sourcing a better User Experience

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User experience (UX) encompasses all aspects of the end-user’s interaction with a company, its services, and its products. The first requirement for an exemplary user experience is to meet the exact ...

User experience (UX) encompasses all aspects of the end-user’s interaction with a company, its services, and its products. The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother” – Nielsen Norman Group.

In the past gaining insight into customers through traditional research methods has been a time consuming and expensive exercise that many businesses were reluctant to do… but things are changing. Social media like Facebook and Twitter have created a gathering place for people to interact more intimately with brands and because of this we are seeing new and exciting tools in the emerging SocialCRM space that are making it fast and easy to gain insight into customers’ needs while remaining extremely cost effective.

I will explain the importance of user experience, and demonstrate ways to engage with your social followers to solicit the valuable insight that will allow you to deliver a better: product experience, service experience and overall brand experience.

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Crowd-sourcing a better User Experience Crowd-sourcing a better User Experience Presentation Transcript

  • Friday, May 6, 2011
  • Jason Cyr CEO Tristorm Product Design Co-Founder of Pareto User Experience GroupFriday, May 6, 2011
  • Friday, May 6, 2011
  • Friday, May 6, 2011
  • A little about me...Friday, May 6, 2011
  • User ExperienceFriday, May 6, 2011
  • User experience (UX) encompasses all aspects of the end-users interaction with a company, its services, and its products. The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother.Friday, May 6, 2011
  • http://www.gooduxbadux.comFriday, May 6, 2011
  • http://www.gooduxbadux.comFriday, May 6, 2011
  • http://www.gooduxbadux.comFriday, May 6, 2011
  • User Centred DesignFriday, May 6, 2011
  • User Centred Design is a philosophy and a process in which the needs, wants, and limitations of users of a product are given extensive attention at each stage of the design processFriday, May 6, 2011
  • TestSource: http://www.sapdesignguild.orgFriday, May 6, 2011
  • Customer ExperienceFriday, May 6, 2011
  • $1,000,000,000Friday, May 6, 2011
  • Friday, May 6, 2011
  • Friday, May 6, 2011
  • Friday, May 6, 2011
  • “Project Impact”Friday, May 6, 2011
  • They Asked: “Would you prefer a less cluttered store?”Friday, May 6, 2011
  • • Walmart revised their decades-old strategy of low price and wide selection • 15% of the inventory removed from the stores • Removed pallets of items like juice boxes or sweatshirts stacked in the centers of aisles. • Slimmed down merchandise on “end caps,” displays at the ends of aisles • Shortened shelvesFriday, May 6, 2011
  • Friday, May 6, 2011
  • Wrong QuestionFriday, May 6, 2011
  • Friday, May 6, 2011
  • Friday, May 6, 2011
  • Social MediaFriday, May 6, 2011
  • Friday, May 6, 2011
  • Friday, May 6, 2011
  • Friday, May 6, 2011
  • Friday, May 6, 2011
  • Its not you... Its meSource: http://www.sapdesignguild.orgFriday, May 6, 2011
  • Friday, May 6, 2011
  • Learning is ListeningFriday, May 6, 2011
  • Friday, May 6, 2011
  • The Humanization HighwayFriday, May 6, 2011
  • IgnoringFriday, May 6, 2011
  • Ignoring ListeningFriday, May 6, 2011
  • Ignoring Listening RespondingFriday, May 6, 2011
  • Ignoring Listening Responding ParticipatingFriday, May 6, 2011
  • © 2011 Tristorm Product Design Inc. | 122-41105 Tantalus Road, Squamish, British Columbia, V0N 1T0, Canada | www.tiipz.comFriday, May 6, 2011
  • © 2011 Tristorm Product Design Inc. | 122-41105 Tantalus Road, Squamish, British Columbia, V0N 1T0, Canada | www.tiipz.comFriday, May 6, 2011
  • © 2011 Tristorm Product Design Inc. | 122-41105 Tantalus Road, Squamish, British Columbia, V0N 1T0, Canada | www.tiipz.comFriday, May 6, 2011
  • Statistics © 2011 Tristorm Product Design Inc. | 122-41105 Tantalus Road, Squamish, British Columbia, V0N 1T0, Canada | www.tiipz.comFriday, May 6, 2011
  • Friday, May 6, 2011
  • © 2011 Tristorm Product Design Inc. | 122-41105 Tantalus Road, Squamish, British Columbia, V0N 1T0, Canada | www.tiipz.comFriday, May 6, 2011
  • More Examples... © 2011 Tristorm Product Design Inc. | 122-41105 Tantalus Road, Squamish, British Columbia, V0N 1T0, Canada | www.tiipz.comFriday, May 6, 2011
  • © 2011 Tristorm Product Design Inc. | 122-41105 Tantalus Road, Squamish, British Columbia, V0N 1T0, Canada | www.tiipz.comFriday, May 6, 2011
  • © 2011 Tristorm Product Design Inc. | 122-41105 Tantalus Road, Squamish, British Columbia, V0N 1T0, Canada | www.tiipz.comFriday, May 6, 2011
  • Wrapping up...Friday, May 6, 2011
  • Customer/User Experience is EssentialFriday, May 6, 2011
  • Source: http://www.sapdesignguild.orgFriday, May 6, 2011
  • Friday, May 6, 2011
  • Friday, May 6, 2011
  • Friday, May 6, 2011
  • www.tiipz.com/fusion2011 Jason Cyr jason@tiipz.com 604-626-2251Friday, May 6, 2011
  • © 2011 Tristorm Product Design Inc. | 122-41105 Tantalus Road, Squamish, British Columbia, V0N 1T0, Canada | www.tiipz.comFriday, May 6, 2011