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Parsons Trend Assignment
Parsons Trend Assignment
Parsons Trend Assignment
Parsons Trend Assignment
Parsons Trend Assignment
Parsons Trend Assignment
Parsons Trend Assignment
Parsons Trend Assignment
Parsons Trend Assignment
Parsons Trend Assignment
Parsons Trend Assignment
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Parsons Trend Assignment

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Transcript

  • 1. HELLO
    I am
    Jasmine Takanikos
  • 2. I am a Creative Brand Strategist & A Trend Forecaster.
  • 3. Trend Field Research Assignment
    ANALYZING TRENDS Class 2010
    The objective of this assignment is to source products in neighborhoods in
    New York City
    and connect what you source to a central trend theme.
  • 4. Elements that BUILD and SUPPORT
    A
    Trend
    Tell the story Visually
  • 5. Brand/Product: Who are the Brands/Labels & Products that are being used, worn and coveted? Who are the retailers and how is the merchandising exemplifying the trend?
    Place/Environment: Where/what is the neighborhood, and how does it’s landscape support and help the trend to flourish?
    Person/Consumer: Who are they visually? This is about finding an example of the human behind the trend.
    Lifestyle: What activities is the person/consumer participating in? How/what are they eating & where are they socializing?
    Time/History: How is history shown and reinvented in the trend, something new always has a shadow of influence from something in the past.
    Media: How are they consuming media- and what are the publications & political associations? Magazines, Newspapers, Blogs, TV Networks…
    Materials/Color: What are the colors and textures that resonate with this trend?
  • 6. Artisan & Bespoke Luxury elements of craft and artisanship in luxury goods
    Lower Eastside. NOHO. MLBrown Hand Crafted Accessories.Monocle.WKInteract.OAK.Freemans
  • 7. Slow Culture
    products that reflect a consumer desire to slow down and unplug
    Red Hook BK .The Good Fork. Multi-Purpose Community Urban Design. Hand Crafted. Time.
  • 8. New Vices
    in a world of pressures to be pure and good - products that tap into vice as the new private club
    Meatpacking District.Maison Martin Margiela.Absinthe.Exclusive Club Houses.Fur.Rare Meats.
  • 9. Local products that craft a meaningful local story
    The Mapping Project. Bedford Cheese Shop. Local Artist Exhibition. T-Shirts made in BK.
  • 10. Eco-Badges
    products that tap into consumer desire to broadcast their beliefs
    Eco-Baby Products. Nau Pop Up Shop Soho. Green House Club. Eco Fashion Week.
  • 11. www.mlbrownnyc.com
    SOURCES
    www.inhabitat.com
    www.fabienneverdier.com/
    www.freemanssportingclub.com
    www.monocle.com
    www.inhabitat.com
    www.vanleeuwenicecream.com
    www.wkinteract.com
    www.timeout.com
    www.nau.com
    www.gizmag.com/belkiz-feedaway-high-chair-recyclable/13422/
    www.psfk.com/2009/10/made-by-bodega-the-mapping-project.html
    www.oaknyc.com
    www.viceland.com
    www.forumforurbandesign.org
    www.greenhouseusa.com
    www.vmagazine.com
    www.sohohouseny.com
    www.bijulesnyc.com
    www.maisonmartinmargiela.com
    www.kikidm.com

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