I am a Creative Brand Strategist & A Trend Forecaster.
Trend Field Research Assignment ANALYZING TRENDS Class 2010 The objective of this assignment is to source products in neighborhoods in New York City and connect what you source to a central trend theme.
Elements that BUILD and SUPPORT A Trend Tell the story Visually
Brand/Product: Who are the Brands/Labels & Products that are being used, worn and coveted? Who are the retailers and how is the merchandising exemplifying the trend? Place/Environment: Where/what is the neighborhood, and how does it’s landscape support and help the trend to flourish? Person/Consumer: Who are they visually? This is about finding an example of the human behind the trend. Lifestyle: What activities is the person/consumer participating in? How/what are they eating & where are they socializing? Time/History: How is history shown and reinvented in the trend, something new always has a shadow of influence from something in the past. Media: How are they consuming media- and what are the publications & political associations? Magazines, Newspapers, Blogs, TV Networks… Materials/Color: What are the colors and textures that resonate with this trend?
Artisan & Bespoke Luxury elements of craft and artisanship in luxury goods Lower Eastside. NOHO. MLBrown Hand Crafted Accessories.Monocle.WKInteract.OAK.Freemans
Slow Culture products that reflect a consumer desire to slow down and unplug Red Hook BK .The Good Fork. Multi-Purpose Community Urban Design. Hand Crafted. Time.
New Vices in a world of pressures to be pure and good - products that tap into vice as the new private club Meatpacking District.Maison Martin Margiela.Absinthe.Exclusive Club Houses.Fur.Rare Meats.
Local products that craft a meaningful local story The Mapping Project. Bedford Cheese Shop. Local Artist Exhibition. T-Shirts made in BK.
Eco-Badges products that tap into consumer desire to broadcast their beliefs Eco-Baby Products. Nau Pop Up Shop Soho. Green House Club. Eco Fashion Week.