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Transcript

  • 1. HELLO
    I am
    Jasmine Takanikos
  • 2. I am a Creative Brand Strategist & A Trend Forecaster.
  • 3. Trend Field Research Assignment
    ANALYZING TRENDS Class 2010
    The objective of this assignment is to source products in neighborhoods in
    New York City
    and connect what you source to a central trend theme.
  • 4. Elements that BUILD and SUPPORT
    A
    Trend
    Tell the story Visually
  • 5. Brand/Product: Who are the Brands/Labels & Products that are being used, worn and coveted? Who are the retailers and how is the merchandising exemplifying the trend?
    Place/Environment: Where/what is the neighborhood, and how does it’s landscape support and help the trend to flourish?
    Person/Consumer: Who are they visually? This is about finding an example of the human behind the trend.
    Lifestyle: What activities is the person/consumer participating in? How/what are they eating & where are they socializing?
    Time/History: How is history shown and reinvented in the trend, something new always has a shadow of influence from something in the past.
    Media: How are they consuming media- and what are the publications & political associations? Magazines, Newspapers, Blogs, TV Networks…
    Materials/Color: What are the colors and textures that resonate with this trend?
  • 6. Artisan & Bespoke Luxury elements of craft and artisanship in luxury goods
    Lower Eastside. NOHO. MLBrown Hand Crafted Accessories.Monocle.WKInteract.OAK.Freemans
  • 7. Slow Culture
    products that reflect a consumer desire to slow down and unplug
    Red Hook BK .The Good Fork. Multi-Purpose Community Urban Design. Hand Crafted. Time.
  • 8. New Vices
    in a world of pressures to be pure and good - products that tap into vice as the new private club
    Meatpacking District.Maison Martin Margiela.Absinthe.Exclusive Club Houses.Fur.Rare Meats.
  • 9. Local products that craft a meaningful local story
    The Mapping Project. Bedford Cheese Shop. Local Artist Exhibition. T-Shirts made in BK.
  • 10. Eco-Badges
    products that tap into consumer desire to broadcast their beliefs
    Eco-Baby Products. Nau Pop Up Shop Soho. Green House Club. Eco Fashion Week.
  • 11. www.mlbrownnyc.com
    SOURCES
    www.inhabitat.com
    www.fabienneverdier.com/
    www.freemanssportingclub.com
    www.monocle.com
    www.inhabitat.com
    www.vanleeuwenicecream.com
    www.wkinteract.com
    www.timeout.com
    www.nau.com
    www.gizmag.com/belkiz-feedaway-high-chair-recyclable/13422/
    www.psfk.com/2009/10/made-by-bodega-the-mapping-project.html
    www.oaknyc.com
    www.viceland.com
    www.forumforurbandesign.org
    www.greenhouseusa.com
    www.vmagazine.com
    www.sohohouseny.com
    www.bijulesnyc.com
    www.maisonmartinmargiela.com
    www.kikidm.com