HELLO <br />I am<br />Jasmine Takanikos<br />
I am a Creative Brand Strategist & A Trend Forecaster.<br />
Trend Field Research Assignment<br />ANALYZING TRENDS Class 2010<br />The objective of this assignment is to source produc...
Elements that BUILD and SUPPORT<br />A<br />Trend<br />Tell the story Visually <br />
Brand/Product: Who are the Brands/Labels & Products that are being used, worn and coveted? Who are the retailers and how i...
Artisan & Bespoke Luxury elements of craft and artisanship in luxury goods<br />Lower Eastside. NOHO. MLBrown Hand Crafted...
							  Slow Culture <br />     products that reflect a consumer desire to slow down and unplug<br />Red Hook BK .The Goo...
New Vices <br />in a world of pressures to be pure and good - products that tap into vice as the new private club<br />Mea...
Local products that craft a meaningful local story<br />The Mapping Project. Bedford Cheese Shop. Local Artist Exhibition....
Eco-Badges <br />products that tap into consumer desire to broadcast their beliefs<br />Eco-Baby Products. Nau Pop Up Shop...
www.mlbrownnyc.com<br />SOURCES <br />www.inhabitat.com<br />www.fabienneverdier.com/<br />www.freemanssportingclub.com<br...
Upcoming SlideShare
Loading in …5
×

Parsons Trend Assignment

913 views
874 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
913
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Parsons Trend Assignment

  1. 1. HELLO <br />I am<br />Jasmine Takanikos<br />
  2. 2. I am a Creative Brand Strategist & A Trend Forecaster.<br />
  3. 3. Trend Field Research Assignment<br />ANALYZING TRENDS Class 2010<br />The objective of this assignment is to source products in neighborhoods in <br />New York City <br />and connect what you source to a central trend theme. <br />
  4. 4. Elements that BUILD and SUPPORT<br />A<br />Trend<br />Tell the story Visually <br />
  5. 5. Brand/Product: Who are the Brands/Labels & Products that are being used, worn and coveted? Who are the retailers and how is the merchandising exemplifying the trend? <br />Place/Environment: Where/what is the neighborhood, and how does it’s landscape support and help the trend to flourish? <br />Person/Consumer: Who are they visually? This is about finding an example of the human behind the trend. <br />Lifestyle: What activities is the person/consumer participating in? How/what are they eating & where are they socializing? <br />Time/History: How is history shown and reinvented in the trend, something new always has a shadow of influence from something in the past. <br />Media: How are they consuming media- and what are the publications & political associations? Magazines, Newspapers, Blogs, TV Networks… <br />Materials/Color: What are the colors and textures that resonate with this trend? <br />
  6. 6. Artisan & Bespoke Luxury elements of craft and artisanship in luxury goods<br />Lower Eastside. NOHO. MLBrown Hand Crafted Accessories.Monocle.WKInteract.OAK.Freemans<br />
  7. 7. Slow Culture <br /> products that reflect a consumer desire to slow down and unplug<br />Red Hook BK .The Good Fork. Multi-Purpose Community Urban Design. Hand Crafted. Time. <br />
  8. 8. New Vices <br />in a world of pressures to be pure and good - products that tap into vice as the new private club<br />Meatpacking District.Maison Martin Margiela.Absinthe.Exclusive Club Houses.Fur.Rare Meats. <br />
  9. 9. Local products that craft a meaningful local story<br />The Mapping Project. Bedford Cheese Shop. Local Artist Exhibition. T-Shirts made in BK. <br />
  10. 10. Eco-Badges <br />products that tap into consumer desire to broadcast their beliefs<br />Eco-Baby Products. Nau Pop Up Shop Soho. Green House Club. Eco Fashion Week.<br />
  11. 11. www.mlbrownnyc.com<br />SOURCES <br />www.inhabitat.com<br />www.fabienneverdier.com/<br />www.freemanssportingclub.com<br />www.monocle.com<br />www.inhabitat.com<br />www.vanleeuwenicecream.com<br />www.wkinteract.com<br />www.timeout.com<br />www.nau.com<br />www.gizmag.com/belkiz-feedaway-high-chair-recyclable/13422/<br />www.psfk.com/2009/10/made-by-bodega-the-mapping-project.html<br />www.oaknyc.com<br />www.viceland.com<br />www.forumforurbandesign.org<br />www.greenhouseusa.com<br />www.vmagazine.com<br />www.sohohouseny.com<br />www.bijulesnyc.com<br />www.maisonmartinmargiela.com<br />www.kikidm.com<br />

×