Op Final

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Op Final

  1. 1. INSTRUISEZ
  2. 2. Project Introduction
  3. 3. Project Introduction <ul><li>The Rationale Behind our Project </li></ul>Deng Xiaoping and his contributions are not well known among most Singaporeans. Even in China, there are very few memorials dedicated to him and efforts to bring recognition to him and his contributions have had little success. Deng is the perfect role model and should be glorified among human communities.
  4. 4. Project Introduction <ul><li>Objectives of our Project </li></ul><ul><li>To make Deng’s contributions known to the masses so that they can appreciate his economic contributions to China. </li></ul><ul><li>To provide people who want to engage with China because of its economic prospects an avenue through which they can learn how China has become what it is today. </li></ul>
  5. 5. Deng's Den
  6. 6. Deng’s Den <ul><li>The Target Audience </li></ul><ul><li>Ranges from the youths to the middle aged and to the elderly people in Singapore. </li></ul><ul><li>The restaurant will be used as medium to showcase Deng’s contributions to the patrons. </li></ul>
  7. 7. Deng’s Den <ul><li>Rationale for this Proposal </li></ul><ul><li>Singaporeans like to eat, especially at restaurants. </li></ul><ul><li>This portrays Deng’s contributions in an interesting and unconventional way </li></ul><ul><li>The people would be able to appreciate his contributions through the restaurant either while they eat or await their orders . </li></ul>
  8. 8. Deng’s Den Location Interior Design Menu Food Deng’s Den Proposal Introduction
  9. 9. Orchard Road Location Most populated Area Spend their night out High influx of tourist
  10. 10. Interior Design
  11. 11. Den’s Keep a cool head and maintain a low profile, ... Never take the lead - but aim to do something big. Cold Bean Curd Soup --- $10.00 Menu
  12. 12. Chefs Ingredients Sichuan Food
  13. 13. Deng’s Den
  14. 14. Deng’s Den Limitations Solutions Youths Student meals Steamboat style Heartlands  Tampines Interested Neutral Not Interested No. of People Interested in Patronising the Restaurant
  15. 15. Deng’s Den Limitations Solutions Patronage Authentic Ingredients High Operating Cost Heartlands  Tampines
  16. 16. Deng’s Den Interview with Mr. Jimmy Teo Historical corner Performances  Sichuan Tea Pourer
  17. 17. Deng-nimation
  18. 18. Deng-nimation Animation project/competition Winning Animation Showcased Nationwide Deng-nimation
  19. 19. Deng-nimation <ul><li>The Target Audience </li></ul><ul><li>Initially: </li></ul><ul><li>Eventually: </li></ul>IT & ANIMATION STUDENTS DESIGN STUDENTS IT & ANIMATION STUDENTS +
  20. 20. Deng-nimation <ul><li>Rational for this Proposal </li></ul><ul><li>Inspired by the School of Design in Nanyang Polytechnic. </li></ul><ul><li>IT & Animation students + Design students = Increased Competition. </li></ul><ul><li>To expose the people of Singapore to Deng and his contributions and to showcase them in a modern way. </li></ul>
  21. 21. Deng-nimation <ul><li>Rationale for this Proposal </li></ul><ul><li>Effectively highlight Deng’s contributions to the participants. </li></ul><ul><li>Provide a medium for firms to spot promising young talents and offer them places in their companies. </li></ul>
  22. 22. Deng-nimation <ul><li>Purpose of Survey </li></ul><ul><li>To find out how much about Deng and his contributions, do people from the different races in Singapore know. </li></ul>
  23. 23. Deng-nimation <ul><li>Results of the Survey </li></ul><ul><li>The Chinese community generally knew more about Deng than the non-Chinese community </li></ul>
  24. 24. Deng-nimation Survey Conclusion Saw a need to highlight Deng’s contributions to the other communities, through screening the winning animation in all Mediacorp Channels as well as TV mobile .
  25. 25. Deng-nimation 0.00% 20.00% 30.00% 50.00% Interested Neutral Not Interested Results Of Survey for Interest Level No. of People Interested in Participating in Deng-nimation
  26. 26. Deng-nimation
  27. 27. Deng-nimation
  28. 28. Deng-nimation
  29. 29. Future Expansions Franchising Opening Halal branches Internship for students Deng’s Den
  30. 30. Future Expansions Deng-nimation Winning Deng-nimation to be translated Winning entry to be provided to schools
  31. 31. Conclusion <ul><li>The proposals are feasible and are generally well-received by our target audiences. </li></ul><ul><li>Our future expansions are feasible as they are long-term measures </li></ul>
  32. 32. Conclusion <ul><li>Our objectives are met </li></ul><ul><li>Through Deng’s Den: </li></ul><ul><li>Information on Deng readily available around the restaurant </li></ul><ul><li>Through Deng-nimation: </li></ul><ul><li>The animation showcased will effectively highlight Deng’s contributions </li></ul>
  33. 34. INSTRUISEZ

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