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    Finished french connection presentation Finished french connection presentation Presentation Transcript

    • SARAH COLLINS - DESIGNER KATE CHILDS - BUYERJASMINE BROUGH - VISUAL MERCHANDISERHAYLEY DOHERTY - MARKETING MANAGER
    • BRAND IDENTITY• Strong brand identity- known for heavily embellished dresses and eveningwear• Recognisable logo- use of FCUK abbreviation in the past
    • COMPETITORS TKMaxx Matalan New Warehouse Look River Bhs Reiss Island French Connection Zara M&S Arcadia Urban H&M Next ASOS Outfitters (online) Primark Peacocks
    • TARGET MARKET/CUSTOMER• Primary market- 25 - 35 year old professional females, B and C1• Secondary Market – 18 - 50 females A, B, C1 and possibly E, 25 – 50 professional malesFrench Connection also provide a children‟s range with a similarstandard of quality as the adult ranges.“well-designed, stylish clothing that appeals to a broad market asthey set out to achieve back in 1972.”
    • PRODUCT RANGE •Womens, mens and childrens • Outerwear, dresses, shoes, access ories etc.
    • CURRENT TRENDS4 different trends: Epic, Happy, Playful and Acting.Epic – formal, basic colours, luxuriousfabrics, expensive details. Bodycon, micropleats, structure and maxi lengths.Happy – colour blocking, basic comfysilhouettes, shift dresses, geometric patterns.Minimalistic style.Playful – coral mixed with neutrals, sequins andruffles, short skirts, up-to-datesilhouettes, luxurious fabrics.Acting – classic, everyday, timeless. Includes astone trench, tuxedo trousers and a white shirt.Allows silhouettes and styles to do the talking.
    • COMPETITORS’ TRENDSTopshop• Also have 4 key trends• 50s diner• Surf Luxe• Spring Equinox• South PacificReiss• Stuck to one main trend• Simple 90s style/40s poolside glamour.
    • ADVERTISING & PROMOTION • International brand recognition • FCUK Slogan - Oxford street flagship opening (2000) „The world‟s biggest FCUK‟ • Endorsements and collaborations (opportunity) • Sales Promotion- offers, sales, limited editions
    • PRICE POINTS & FINANCE• Financial performance- annual report• Pricing strategy & Price points• Competitor pricing• Price range (v‟s quality)
    • COMPETITORS’ PRICING Skinny jean French Connection: £77 Black court shoe Topshop: £40 French Connection: £85 Reiss: £79 Topshop: £62 Reiss: £149 Basic cardigan Lace dress French Connection: £50French Connection: £165 Topshop: £28 Topshop: £80 Reiss: £89 Reiss: £225
    • STYLING• Mostly formalwear• Some casual ranges forboth men and women• Organised in store intostyles/stories
    • Window Displays & In storedisplays- French Connection, VISUAL MERCHANDISINGMeadowhall, Sheffield • Window Displays- simple, sophisticated, colour theme, key items, no pricing • Point-of-sale displays- items of jewellery at the till points • Product presentation- main range laid out strategically in styles/outfit. • Store layout/space allocation- store split based on style e.g. casual, formal, outerwear, jea ns, accessories etc.
    • WEB• The website is very visual with lots of pictures and advertising of clothing• Sophisticated with an organised layout• French connection have a look book for men/women and children ranges• French connection also have a blog online
    • REFERENCESFinancial report [online] http://fame2.bvdep.com/version2012213/Report.serv?_CID=230&context=1PN27HKLIX1O2KX&SeqNr=0French Connection logo http://www.frenchconnection.com/index.aspx?mscsmigrated=trueFrench Connection blog image http://www.electrique.frenchconnection.comStyling image http://www.frenchconnection.comFCUK logo http://www.seeklogo.com/fcuk-logo-53215.htmlpro quest - cassidy,2011,french connection hire 101 in creative role, teddington , UKI am the blouse image http://fashiondailymag.com/french-connection-i-am-the-collection/Topshop trend infohttp://www.topshop.com/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?catalogId=33057&storeId=12556&langId=-1&viewAllFlag=false&sort_field=Relevance&categoryId=277019&beginIndex=1&pageSize=20&interstitial=trueReiss trend info http://www.reissonline.com/us/feature/SS12-womens-preview
    • THANKS FOR LISTENING! Any Questions?