Questionnaire results
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Questionnaire results Questionnaire results Presentation Transcript

  • Audience Research Results and Conclusions
  • 1.How often do you buy magazines?This has helped me to decide how often my magazine will come out. Even though themajority of people who filled in the questionnaire said they never buy magazines I havedecided to bring out my magazine weekly as that was not far behind. How often do you buy magazines? 9 8 7 6 5 4 3 2 1 0 Weekly Every 2 weeks Monthly Never
  • 2.How much will you be willing to be spend?No one said they would pay £4+ however more than half said they would pay £2-£3 sothis is how much Im going to sell my magazine for as it was the most common answer. . How much will you be willing to spend? £1-£2 £2-£3 £3-£4 £4+ 0% 15% 20% 65%
  • 3.What is your favourite colour?For this question I gave the people who completed my questionnaire a space to write therefavourite colours down. They could write more than one answer for this so I have a widervariety of colours. The most favourite colour was red and the least was turquoise and orange.Therefore I will have the colour blue on my magazine. What is your favourite colour? Turqoise blue Purple Pink Green Orange Red 5% 30% 25% 10% 5% 10% 15%
  • 4.What colours do you associate with dance music?The colour that people most associate with dance music is green. However not thatmany associate the colour purple and neon and also red. Blue, pink, orange and yellowwere also popular so I will try to include them on my magazine front cover contentsPage and double page spread. What colours do you associate with dance music? Red Neon lights Yellow Purple Orange Pink Blue Green 0 5 10 15 20
  • 5. What 3 words would you associate with dance music.The word that most people chose was ‘loud’. The next ones down were‘Dance’ ‘Dj’ ‘Rave’ and ‘Bright’ . From these results I have decided toname the title of my magazine Louder to relate to the magazine genremay also include the other words that werent far behind to intrigue thetarget audience. What 3 words would you associate with dance music? 16 14 12 10 8 6 4 2 0
  • 6. Who is your favourite DJ?For this question there were two Dj’s that people had wrote down the most thesewere David Guetta and Afrojack. Therefore I will include these names on my frontCover. Who is your favourite Dj? David Guetta Afrojack Steve angello Avicci Laidback Luke Swedish House Mafia 5% 10% 5% 35% 10% 35%
  • 7. Where is your favourite clubbing destinationFor this question Ibiza seemed to be the most favourite clubbing destination. Therefore I willput special features on this place and gig shots. However the others didnt seem to be thathigh of a percentage so I may not do any features of them. Where is your favourite clubbing destination? Malia Ibiza Liverpool Creamfields 5% 10% 15% 70%
  • 8.What is your favourite nightclub?Peoples most favourite club was amnesia which is located in Ibiza with Space andPacha not far behind which are also located in Ibiza. Garlands and nation seemedto be the most popular nightclub in Liverpool which is more local. What is your favourite nightclub?
  • 9. On a scale of 1 to 5, with 5 being alot and 1 being dislike alot, please rate following aspectsof a magazine. Photographs Headlines 0% 5% 5% 0% 1 10% 10% 1 15% 2 2 15% 3 3 4 4 75% 5 65% 5 Articles Artists 0% 0% 10% 10% 1 15% 1 15% 2 30% 2 3 20% 3 4 4 65% 5 5 35%
  • Interview Colour 5% 0% 5% 15% 1 1 15% 10% 2 2 3 3 4 25% 35% 30%60% 4 5 5 Reviews Gig guides 0% 0% 0% 0% 0% 1 1 2 15% 30% 40% 2 3 3 4 4 30% 5 85% 5
  • Articles on new music 1 10% 25% 2 20% 3 15% 4 30% 5Overall the peoples most favourite aspects of a magazine were the gig guidesfollowing these results I will make sure I include a gig guide on my frontcover or contents page. For the headlines most of the votes were averagethis was also the same for the articles with the same percentage at 65%.Alot of people chose the number 4 for the artists type so I will includefamous artists names on the front cover of my magazine to intrigue readers.60% chose 5 for colour therefore I will make sure to use the most popularcolours throughout the production. The interviews most people chose 3 and4 which is just average. The majority of people chose 5 for reviews so i willmake sure a advertise a gig on my cover or contents page. For the last aspectnot that many people said they would want articles on new music therefore imay not include this in my magazine