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Internet Marketing Workshop
 

Internet Marketing Workshop

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Introduction to internet marketing by Emagin Online

Introduction to internet marketing by Emagin Online

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    Internet Marketing Workshop Internet Marketing Workshop Presentation Transcript

    • Online Marketing 2008 Why Your Business Cannot Afford to Ignore the Web Any Longer Copyright © 2008 Emagin Slide Presented by Jasim Puthucheary
    • Learning Outcomes
      • Trends in online marketing
      • Building a sales funnel for the web
      • Building blocks of an internet marketing strategy
      • Maximising conversions
      • Tracking results
      Copyright © 2008 Emagin Slide
    • The Internet Marketing Universe Copyright © 2008 Emagin Slide
    • Shift to New Media Copyright © 2008 Emagin Slide
    • Media Cost Matrix
      • Online is by far the most cost effective medium in Malaysia
      Copyright © 2008 Emagin Slide
    • Strategy Comparison Copyright © 2008 Emagin Slide
    • Online + Offline Copyright © 2008 Emagin Slide
    • Our Campaign Methodology Copyright © 2008 Emagin Slide
    • Designing for Market Leadership
      • Strong Business Model
      • Great User Experience
      • Valuable Content
      Copyright © 2008 Emagin Slide
    • The Web Conversion Funnel Copyright © 2008 Emagin Slide C = 4M + 3V + 2(I-F) – 2A Illustrates that the probability of Conversion (C) is a function of the buyer’s Motivation (M), how strong our Value Proposition (V) is, and the combination of Friction (F) and Incentive (I) elements further mitigated by any Anxiety (A) experienced by the customer during the process.
    • Search Engine Marketing Cost Per Click
      • What Is SEM
            • Sponsored search results
            • 85% of all internet traffic is from search engines
      • How Does It Work
            • Placement vs keyword
            • Google Content Network (AdSense)
      • Creating the Long Tail of SEM
            • Broaden and optimize your keyword list
            • Targeted, relevant and specific
      Copyright © 2008 Emagin Slide
    • Google AdWords Copyright © 2008 Emagin Slide
    • Three Stages of Search
      • Keywords for browsing
      • mp3 player
      • Keywords for comparing
      • mp3 player 1 GB
      • Keywords for buying
      • trekstor i.beat cebrax 1 GB
      Copyright © 2008 Emagin Slide QUALITY VS QUANTITY
    • Search Query Trends Copyright © 2008 Emagin Slide
    • Affiliate Marketing Cost Per Action
      • What Is Affiliate Marketing
            • Building a virtual sales force
      • How Does It Work
            • Supporting your sales agents
            • Incentivising
            • Tracking Results
      Copyright © 2008 Emagin Slide
    • The Benefits
      • Efficient - results driven
      • Transparent - 100% measurable
      • Reach - many partners
      • Branding - free exposure
      • Low Risk - transferred to partner
      • Targeted - specific audience
      • Real time - immediate reporting
      Copyright © 2008 Emagin Slide
    • Contextual Display Advertising
      • What Is Display Advertising
            • The Online Rate Card
      • How Does It Work
            • Branding through impressions
      • What Are The Benefits of Display Advertising
            • Are the any ? OK Guaranteed to see
      Copyright © 2008 Emagin Slide
    • Search Engine Optimization
      • What Is SEO
            • Organic search
            • 90% of internet users don’t look past first 30 results
            • Google Page Rank
            • Keywords
            • Meta Tags
            • Content Relevancy
            • Link Building
            • Competitor Analysis
      Copyright © 2008 Emagin Slide
    • Benefits of SEO
      • Targeted Traffic
      • 24 / 7 / 365
      • Increase brand visibility
      • High ROI
      • Higher Sales
      • Long term positioning
      Copyright © 2008 Emagin Slide
    • SEO Program
      • Step 1 – Selecting the Right Keywords
      • Step 2 – Optimizing Your Web Pages
      • Step 3 – Submitting Your Site
      • Step 4 – Building Links
      Copyright © 2008 Emagin Slide
    • Strategy Optimisation Copyright © 2008 Emagin Slide Campaign Exposure In Store Sales Source: Yahoo
    • Landing Page Optimization
      • What Is Landing Page Optimization
      • How Does It Work
      • What Are The Benefits of of Landing Page Optimization
      Copyright © 2008 Emagin Slide
    • The Optimization Sequence
      • Focus first on optimizing the Product factor (OPr), especially the Value Proposition of the product: Why someone should buy your product instead of your competitors’.
      • Only then proceed to optimizing the Presentation factor of the Value Proposition ( OPrn). For example:
      • Finally, drive as much profitable traffic as possible to your product by optimizing the Channels factor ( OCnn ).
      • Highest performing Landing Pages are those that match exactly the Motivation of the customer.
      Copyright © 2008 Emagin Slide OPr > OPrn > OCnn
    • Web Analytics
      • Measuring and optimizing
      • How Does It Work
      Copyright © 2008 Emagin Slide
    • Benefits of Web Analytics
      • Measuring and maximizing ROI
      • Better Target Your Marketing Efforts
      • Optimize Conversions
      • Save On Customer Support
      • Help Customers Help Themselves
      Copyright © 2008 Emagin Slide
    • Dialogue Channels
      • People Buy From Other People
      • NOT Websites
      Copyright © 2008 Emagin Slide
      • Email
      • Contact Forms
      • VOIP Calls
      • Telephone
      • SMS
      • Live Chat
    • Building Trust
      • Continuity and Congruence
      • Ad-to-page relevance
      • Quantitative vs Qualitative
      Copyright © 2008 Emagin Slide
    • Case Study 1 : Celcom Copyright © 2008 Emagin Slide
    • Case Study 2 Copyright © 2008 Emagin Slide
    • Introduction to Emagin
      • Emagin (pronounced i- ˈ ma-jən or imagine ) is the acronym for Electronic Marketing throuGh the INternet.
      Copyright © 2008 Emagin Slide
    • Our Toolbox
      • Solutions
      • Search Engine Marketing
      • Contextual Display Advertising
      • Affiliate Marketing
      Copyright © 2008 Emagin Slide
      • Payment Models
      • Pay per click
      • Pay per lead
      • Pay per sale
      • Pay per call
    • Accreditation
      • Association of Accredited Advertising Agencies Malaysia
      • Google Approved Company
      • MSC Status
      Copyright © 2008 Emagin Slide
    • What Our Customers Say About Us
      • “ Before we had a website but we did not know if people were coming there, what information they wanted and especially, we had no idea how to get more customers.
      • Now with Emagin we have a comprehensive internet marketing strategy that drives traffic to our website which has been optimized for conversions. The result: over 30 new customers in 14 countries and increased sales of 65% in 6 months.”
      • – Sarisqa International
      Copyright © 2008 Emagin Slide