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Sales Training & Introduction Of WiMax
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  • 1. WiMAX Information and Guidelines for Sales Presented by: Muhammad Junaid Assistant Manager Corporate Services South Zone
  • 2. What is WiMAX?
    • WiMAX is defined as W orldwide I nteroperability for M icrowave Acc ess by the WiMAX Forum.
    • Formed in June 2001 to promote conformance and interoperability of the IEEE 802.16 standard, officially known as Wireless MAN.
    • The Forum describes WiMAX as "a standards-based technology enabling the delivery of last mile wireless broadband access as an alternative to cable and DSL."
  • 3. How WiMAX Works
    • In practical terms, WiMAX would operate similar to WiFi but at higher speeds, over greater distances and for a greater number of users.
    • WiMAX could potentially erase the suburban and rural blackout areas that currently have no broadband Internet access because phone and cable companies are not there.
  • 4. How WiMAX Works Cont..
    • A WiMAX system consists of two parts:
      • A WiMAX tower , similar in concept to a cell-phone tower - A single WiMAX tower can provide coverage to a very large area -- as big as 3,000 square miles (~8,000 square km).
      • A WiMAX receiver - The receiver and antenna could be a small box or PCMCIA card, or they could be built into a laptop the way WiFi access is today.
  • 5. How WiMAX Works
  • 6. How WiMAX Works Cont..
    • A WiMAX tower station can connect directly to the Internet using a high-bandwidth, wired connection (for example, Fiber Optic).
    • It can also connect to another WiMAX tower using a line-of-sight, microwave link.
  • 7. How WiMAX Works Cont..
    • This connection to 2nd tower (referred as backhaul ), along with the ability of a single tower to cover up to 3,000 square miles, is what allows WiMAX to provide coverage to remote rural areas.
  • 8. Why WiMAX?
    • The Concept of interoperability.
    • Reduction in huge cost involves in high end equipments.
    • Elimination of dependency on single technology/standards.
    • Easy deployment.
    • Centralization of R&D will also reduce cost.
    • Allows the capacity to offer High Bandwidth of DATA/Internet along voice and video simultaneously.
    • The biggest feature is MOBILITY.
  • 9. Types of Services
    • WiMAX actually can provide two forms of wireless service:
      • There is the non-line-of-sight , WiFi sort of service, where a small antenna on your computer connects to the tower.
      • In this mode, WiMAX uses a lower frequency range -- 2 GHz to 11 GHz (similar to WiFi).
      • Lower-wavelength transmissions are not as easily disrupted by physical obstructions -- they are better able to diffract, or bend, around obstacles.
  • 10. Types of Services Cont..
    • There is line-of-sight service, where a fixed dish antenna points straight at the WiMAX tower from a rooftop or pole.
    • The line-of-sight connection is stronger and more stable, so it's able to send a lot of data with fewer errors.
    • Line-of-sight transmissions use higher frequencies , with ranges reaching a possible 66 GHz. At higher frequencies, there is less interference and lots more bandwidth.
  • 11. What Can WiMAX Do?
    • The bandwidth and reach of WiMAX make it suitable for the following potential applications:
      • Connecting Wi-Fi hotspots with each other and to other parts of the Internet.
      • Providing a wireless alternative to cable and DSL for last mile (last km) broadband access.
      • Providing high-speed data and telecommunications services.
  • 12. What Can WiMAX Do?
      • Providing a diverse source of Internet connectivity as part of a business continuity plan.
        • That is, if a business has a fixed and a wireless internet connection, especially from unrelated providers, they are unlikely to be affected by the same service outage.
      • Providing Nomadic connectivity.
  • 13. WiMAX Scenario
    • The smallest-scale network is a personal area network (PAN).
    • A PAN allows devices to communicate with each other over short distances. Bluetooth is the best example of a PAN.
    • The next step up is a local area network (LAN). A LAN allows devices to share information, but is limited to a fairly small central area, such as a company's headquarters, a coffee shop or your house.
  • 14. WiMAX Scenario
    • Many LANs use WiFi to connect the network wirelessly.
    • WiMAX is the wireless solution for the next step up in scale, the metropolitan area network (MAN). A MAN allows areas the size of cities to be connected.
  • 15. WiMAX Scenario
  • 16. IEEE 802.16 Specifications
    • The IEEE 802.16 Working Group on Broadband Wireless Access Standards , which was established by IEEE Standards Board in 1999 .
    • aims to prepare formal specifications for the global deployment of broadband Wireless Metropolitan Area Networks
  • 17. IEEE 802.16 Specifications…
    • The Workgroup is a unit of the IEEE 802 LAN/MAN Standards Committee.
    • A related future technology Mobile Broadband Wireless Access (MBWA) is under development in IEEE 802.20.
  • 18. IEEE 802.16 Specifications…
    • The first 802.16 standard was approved in December 2001.
    • IT was followed by two amendments – 802.16a and 802.16c to address issues of radio spectrum and inter-operability, respectively.
    • In September 2003, a revision project called 802.16d.
  • 19. IEEE 802.16 Specifications…
    • Range - 30-mile (50-km) radius from base station.
    • Speed - 70 megabits per second.
    • Line-of-sight not needed between user and base station.
    • Frequency bands - 2 to 11 GHz and 10 to 66 GHz (licensed and unlicensed bands).
    • Defines both the MAC and PHY layers and allows multiple PHY-layer specifications.
  • 20. WiMAX Associations
    • WiMAX Forum
    • The WiMAX Forum is the organization dedicated to certifying the interoperability of WiMAX products.
    • Those that pass conformance and interoperability testing achieve the "WiMAX Forum Certified" designation and can display this mark on their products and marketing materials.
    • Some vendors claim that their equipment is "WiMAX-ready", "WiMAX-compliant", or "pre-WiMAX", if they are not officially WiMAX Forum Certified.
  • 21. WiMAX Organizations
    • WiMAX Spectrum Owners Alliance - WiSOA
    • WiSOA is the first global organization composed exclusively of owners of WiMAX spectrum.
    • WiSOA is focussed on the regulation, commercialisation, and deployment of WiMAX spectrum in the 2.3–2.5 GHz and the 3.4–3.5 GHz ranges.
    • WiSOA are dedicated to educating and informing its members, industry representatives and government regulators of the importance of WiMAX spectrum, its use, and the potential for WiMAX to revolutionise broadband.
  • 22. Competing Technologies
  • 23. WiMAX in Pakistan
    • Dancom is the company to have 1 st commercial deployment in Pakistan (2006).
    • Wateen is investing at large scale with the help of Motorola to achieve million subscriber.
    • An ideal place to start WiMAX service because of the huge opportunities in telecommunication sector.
    • Number of other companies in the sector have also decided to adopt WiMAX.
  • 24. Dancom and WiMAX
    • Strong heritage of reputation for being one of the top and big DNOPs in Pakistan.
    • Presence in 54 locations across Pakistan pose an ideal opportunity to introduce WiMAX.
    • Lack of proper and quality wired network also enlighten the opportunity to bring in the WiMAX.
  • 25. Target Market
    • Banking Sector.
    • Educational Sector.
    • Government Agencies.
    • Private Corporate Sector.
    • SOHOs and HOME.