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Social Media Marketing Presentation
 

Social Media Marketing Presentation

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  • The best Social Media Marketing plans include both Direct and Indirect Marketing. The primary focus should always be indirect marketing. Indirect Marketing: is any form of marketing that is not primarily intended to solicit an immediate purchase. SM is an effective long term indirect marketing that can support short term direct sales. Indirect Marketing examples: Brand Building, awareness and recognition, relationship building (word of mouth marketing) business building.
  • In 2011, 63.7% of US internet users will use social networks. Key trends include the slowing growth rate in usage, the rising sophistication of the social networking audience, the dominance of the youth market, the battle between email and social networks, and the increase in mobile social usage.
  • Social Media doesn’t work by itself. It needs to exist in the marketing mix.Pull vs. Push Marketing: “Pull” Consumers seek out, or ask for information about products, services, and brands.“Push” Businesses send messages and information to consumers. Traditional marketing such as advertising is an example.
  • Dell: They sent letters asking bloggers to take down posts.United Airlines: The Musician David Carroll was forced to check his $3,500 Taylor guitar. When he got to his destination the guitar was severely damage. After 9 months of phone calls with the company, Carroll was told that United Airlines was not going to take care of the damage. After this he recordered a song and uploaded to YouTube.

Social Media Marketing Presentation Social Media Marketing Presentation Presentation Transcript

  • What is Social Media
    SM are the “online publishing” and communications tools, sites and destinations of Web 2.0 that are rooted in conversations, engagement, and participation.
    Social Media Marketing
    SMM is any form of “direct” or “indirect” marketing that is used to build awareness, recognition, recall, and action for brand, business, product, or person using the Social Web (Blogs, micro blogs, social networks, bookmarking, and content sharing)
  • How SMM can help my business
    Relationship Building
    Brand Building
    Publicity
    Promotion
    Market research
  • US Social Network Usage:2011 Demographic and Behavioral Trends
    The youth market—those under age 35—still dominates usage, activity and engagement; older age groups may be less engaged.
    The battle between email and social networks for users’ time and attention is gaining momentum.
    With the rise in smartphone usage, consumers will increasingly turn to their mobile devices as a jumping-off point for social activities.
  • Where does SMM fit into the Marketing Mix
    1. Audit your product and see if all the 4 P’s are doing their part correctly.
    Physical Environment
    2. Add SM into the marketing mix using “Pull Marketing”. Social Web consumers “pull” information to them, which leads to sales, brand building, and word of mouth buzz.
    Process & People
  • Rules, Ethics, Responsibility and Behavior
  • Case of Studies
    Right
    Wrong
    Story:
    “22 Confessions of a Former Dell Sales Manager”
    Mistake:
    Trying to Control
    Conversation
    Story:
    “Using Twitter profile for customer service”
    Action:
    Instead of hiding questions and problems.
    Story:
    “United Breaks Guitars” You Tube Videos
    Mistake:
    Not responding to negativity and
    pay for damages
    Response: “Frank Eliason became the best customer service manager in the US. Comecast’s Twitter Man BoombergBusinessweek
  • How to use social media effectively in crisis
    Own front page in Google. People will go straight to Google to check the company’s information. Check your SEO beforehand
    Press Release. Make sure to send newswires to your community representatives as soon as possible, so people can have the right information quickly.
    Spread the information among employees. They could face questions of their own followers.
    Do not delete comments. People check their comments, and if you delete them is like trying to silence their opinions.
    Do not stop the conversation. Let it flow
    When to say nothing. If it’s incorrect information answer nicely and quickly. There’s cases where is better no to engage with someone that wants trouble.
    Focus on comments genuinely related to crisis.
  • Key Points to Successful SM
  • 4 Key Elements in Social Media
  • Six Steps to make SMM Work
  • WordPress
    Blogger
    TypePad
    LiveJournalYouTube
    blip.tv
    Vimeo
    iTunes
    BlogTalkRadio
    Flickr
    Picasa
    E-Books
    Online Seminars
    Virtual Conferences
    Articles.com
    Squidoo
    Twitter
    Plurk
    Jaiku
    Tumblr
    Digg
    Reddit
    StumbleUpon
    Yahoo! Buzz
    Delicious
    Propeller
    Newsvine
    Fark
    Slashdot
    SlideShare
    Facebook
    LinkedIn
    Google Buzz
    MySpace
    Bebo
    Xanga
    Foursquare
    Jaiku
    Orkut
    Ning
    Google Groups
    Facebook pages
    Facebook Groups
    LinkedIn groups
    Forums
    Social Media MARKETINGTOOLS
    Platforms
  • SMM Landscape and Plan to Get Started
  • To get Resources Booklet Please “Post” a comment about this seminar in www.facebook.com/getsocialstayconnected
    Blogging Applications and Tools
    Web Hosts
    Word Press Themes
    Blogger Templates
    Movable Type and Type Pad Templates
    Free Images
    Micro blogging Tools
    Twitter Backgrounds
    Twitter Apps
    URL Shortness
    Social Networking Sites
    Podcast and Online Talk Show Sites
    Online Forum Building Tools
    Freelancer Sites
    Blogging Help Sites
    Micro blogging Help Sites
    Social Networking Help Sites
    Search Engine Optimization Help Sites
    Local Search Sites and Directories
    Social Icons, Buttons, and Badges
    Social Bookmarking Sites
    Image and Video Sharing Sites
    Sources: SM Authors Eric Butow, Rebecca Bollwit & Susan Gunelius