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Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
Uk mobile stats summary oct ’11 – jan ‘12
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Uk mobile stats summary oct ’11 – jan ‘12

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  • 1. Mobile stats summary Oct 11– Jan 12Copyright Incentivated Limited 2011 www.incentivated.com
  • 2. Android app usageAndroid mobile app reach by age, Nielson Smartphone Analytics, Device Metering Data, Sept 2011 (US data) Copyright Incentivated Limited 2011
  • 3. Holidays and mobile 17% 4% 46% Have researched a holiday on Of consumers said a Amount of visits to a mobile app or site negative mobile experience expedia.com accounted for by mobile would negatively impact brand perceptionSource: Econsultancy, Jan 2012, http://econsultancy.com/uk/blog/8516-17-of-consumers-research-holidays-on-mobile-stats?utm_medium=email&utm_source=topic Copyright Incentivated Limited 2011
  • 4. Looking back on 2011, the year of mobile Some stats from the US 1bn 103m 20m App downloads 2D barcode scans in Q3 Mobile tweets posted every daySource: Mobile Marketer, Jan 2012, http://www.mobilemarketer.com/cms/news/research/11706.html Copyright Incentivated Limited 2011
  • 5. Looking back on 2011, the year of mobile Some stats from the US $6.7bn mCommerce sales > More smartphones bought in the US than PCsSource: Mobile Marketer, Jan 2012, http://www.mobilemarketer.com/cms/news/research/11706.html Copyright Incentivated Limited 2011
  • 6. Mobile behaviour 75% 46% 2x of mobile users around the This equates to double the Of the UK population own world send text messages ownership since February smartphones as of August 2011 2010Source: Stat 1: A Pew Research Center Global Attitudes Project study, December 20, 2011, based on n=700-4,029 per country data across 21 nations http://www.pewglobal.org/2011/12/20/global-digital-communication-texting-social-networkingpopular-worldwide/1/ Stats 2 & 3: Ofcom International Communications Market Report, released December 2011 http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr11/icmr/ICMR2011.pdf Copyright Incentivated Limited 2011
  • 7. Mobile behaviour The UK leads on mobile online shopping 10.5% 9.2% of people in the UK have of people in the UK have visited an auction site via visited a retail site via mobile mobileSource: comScore MobiLens, three-month average ending May 2011, cited in Ofcom International Communications Market Report, released December 2011 http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr11/icmr/ICMR2011.pdf Copyright Incentivated Limited 2011
  • 8. Mobile internet usage Use of mobile phone to access the internet around the world 50% 46% 43% 45% 41% 39% 40% 38% 40% 35% 30% 25% 20% 15% 10% 5% 0% UK France Germany Italy USA AustraliaSource: Ofcom consumer research, 2008, 2010, 2011, cited in Ofcom International Communications Market Report, released December 2011 http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr11/icmr/ICMR2011.pdf Copyright Incentivated Limited 2011
  • 9. Mobile subscribers with smartphonesUK has highest smartphone ownership in the EU5 50% 46% Feb-­‐10 Aug-­‐11 45% 45% 40% 40% 35% 32% 33% 35% 30% 30% 24% 25% 20% 18% 16% 15% 10% 5% 0% UK France Germany Italy SpainSource: comScore MobiLens, three-month averages ending February 2010 and August 2011, cited in Ofcom International Communications Market Report, released December 2011http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr11/icmr/ICMR2011.pdf Copyright Incentivated Limited 2011
  • 10. Mobile behaviourProportion of mobile subscribers who accessed news on their mobile 30% Feb-­‐10 Aug-­‐11 25% 25% 20% 17% 16% 15% 15% 15% 15% 11% 10% 9% 10% 7% 5% 0% UK France Germany Italy SpainSource: comScore MobiLens, three-month averages ending February 2010 and August 2011, cited in Ofcom International Communications Market Report, released December 2011http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr11/icmr/ICMR2011.pdf Copyright Incentivated Limited 2011
  • 11. Mobile behaviour Use of mobile phone to access the internet (UK users) 50% 46% 45% 40% 37% 35% 30% 25% 21% 20% 15% 10% 5% 0% 2008 2010 2011Source: Ofcom consumer research, 2008, 2010, 2011, cited in Ofcom International Communications Market Report, released December 2011 http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr11/icmr/ICMR2011.pdf Copyright Incentivated Limited 2011
  • 12. Mobile behaviour Use of online financial services on mobile phone (UK users) 10% 9% 9% 8% 7% 6% 5% 5% 4% 4% 3% 2% 1% 0% Accessed  bank  accounts Accessed  credit  cards Accessed  electronic  paymentsSource: comScore MobiLens, age 13+, three-month average ending March 2011, cited in Ofcom International Communications Market Report, released December 2011http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr11/icmr/ICMR2011.pdf Copyright Incentivated Limited 2011
  • 13. Mobile usage behaviour Use of selected functions on mobile phones (UK users) 100% 91% 90% 80% 70% 60% 47% 45% 50% 40% 35% 34% 26% 30% 20% 10% 0% Sent  a  text  m essage Used  browser Used  app  (exc.  pre-­‐ Accessed  social Played  g ames Listened  to  m usic installed) networkingSource: comScore MobiLens, three-month average ending September 2011, cited in Ofcom International Communications Market Report, released December 2011 http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr11/icmr/ICMR2011.pdf Copyright Incentivated Limited 2011
  • 14. Mobile internet usage Use of selected internet/data services on mobile phones (UK users) 35% 32% 31% 29% 30% 25% 23% 21% 20% 15% 15% 10% 5% 5% 0% Emails Playing  g ames Social  n etworks Downloading Instant Watching  video Watching  TV apps messaging clips programmesSource: Ofcom consumer research, October 2011, cited in Ofcom International Communications Market Report, released December 2011 http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr11/icmr/ICMR2011.pdf. Base: all those who useinternet on their mobile phones. Copyright Incentivated Limited 2011
  • 15. Operating system share of smartphone salesGoogle the clear leader for sales in 2011 Smartphone sales for 2011 in the UK Other,  1.5% Symbian,   6.7% Apple,   20.8% RIM,  21.2% Microsoft,   1.5% Google,   48.3%Source: Kantar Worldpanel ComTech 12 weeks ending September 2011, cited in Ofcom International Communications Market Report, released December 2011http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr11/icmr/ICMR2011.pdf Copyright Incentivated Limited 2011
  • 16. Share of internet traffic on other devicesMobile phones account for most non-PC internet traffic Share of non-computer device traffic (%) 100% 90% 80% 70% 60% 63% 59% 68% 68% 50% 40% 30% 20% 28% 30% 10% 22% 23% 0% UK France Germany USA Tablets Mobile  phonesSource: comScore Device Essentials, May 2011, cited in Ofcom International Communications Market Report, released December 2011http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr11/icmr/ICMR2011.pdf Copyright Incentivated Limited 2011
  • 17. Mobile ownership and behaviour EPiServer study: Developing a mobile strategy: how to deliver mobile sites that truly engage 51% 18% 39% Of respondents own Of respondents have used Of respondents own tablets smartphones mobile apps more in the last yearSource: EPiServer study: Developing a mobile strategy: how to deliver mobile sites that truly engage, http://www.episerver.com/Global/Best%20Practice/Mobile%20Report%20FINAL.pdf n=1,000 Copyright Incentivated Limited 2011
  • 18. Mobile behaviour EPiServer study: Developing a mobile strategy: how to deliver mobile sites that truly engage 51% 43% 24% Use mobile internet to look Use mobile internet to find Use mobile internet to up directions info about organisations make purchases and brands while on the moveSource: EPiServer study: Developing a mobile strategy: how to deliver mobile sites that truly engage, http://www.episerver.com/Global/Best%20Practice/Mobile%20Report%20FINAL.pdf n=1,000 Copyright Incentivated Limited 2011
  • 19. Mobile behaviour EPiServer study: Developing a mobile strategy: how to deliver mobile sites that truly engage, October 2011 70% 64% 60% 50% 40% 32% 30% 25% 20% 15% 14% 10% 0% Find  m obile  sites  h ard  to Will  stop  u sing  a  m obile Rarely  feel  the  m obile Will  try  competitors  site Will  g ive  a  m obile  site  an navigate site  if  its  h ard  to version  of  a  website if  m obile  website  isnt average  of  3  changes navigate meets  their  expectations working before  m oving  onSource: EPiServer study: Developing a mobile strategy: how to deliver mobile sites that truly engage, http://www.episerver.com/Global/Best%20Practice/Mobile%20Report%20FINAL.pdf n=1,000 Copyright Incentivated Limited 2011
  • 20. Mobile stats 10bn 26m 18% Total number of Android Number of Starbucks Of US consumers are Market app downloads as of transactions made via mShopping in store Dec 2011 mobile so far in 2011Source: stat 1: http://econsultancy.com/uk/blog/8446-android-market-clocks-up-10bn-downloads stat 2: http://econsultancy.com/uk/blog/8435-starbucks-sees-26m-transactions-made-via-mobilestat 3: http://www.mobilemarketingmagazine.co.uk/content/18-cent-us-consumers-mshopping-store Copyright Incentivated Limited 2011
  • 21. Internet users in the UKStrong mobile internet growth across all age groups GB adult internet users who accessed the Internet via mobile in the last three months 80% 16-­‐24 25-­‐34 35-­‐44 45-­‐54 55-­‐64 65+ 71% 70% 65% 60% 47% 49% 50% 44% 40% 33% 32% 33% 32% 27% 25% 30% 21% 19% 20% 13% 10% 8% 10% 5% 5% 0% 2009 2010 2011Source: Statistical Bulletin: Internet Access - Households and Individuals, 2011. Prepared by the Office for National Statistics, August 2011. Base: GB adults who accessed the Internet in the last three months prior to Aug 2009, Aug 2010, Aug 2011.http://www.ons.gov.uk/ons/dcp171778_227158.pdf Copyright Incentivated Limited 2011
  • 22. Growth in worldwide mobile trafficA case study from Belron Users who accessed Belron sites via mobile (Belron brands include Autoglass, O Brien, Glass Medic, Speedy Glass, and others) 21.10% 20.70% 20.60% Aug-­‐11 Dec-­‐10 May-­‐10 19.30% 20.00% 15.00% 12.70% 11.40% 9.50% 9.80% 9.30% 10.00% 6.50% 6.20% 6.10% 5.10% 4.60% 5.00% 3.60%3.20% 2.40% 2.50% 0.00% USA Australia UK N orway Canada FranceSource: Econsultancy Mobile Websites and Apps Optimization Best Practice Guide, http://econsultancy.com/uk/blog/8216-70-of-companies-yet-to-launch-a-mobile-site-survey Copyright Incentivated Limited 2011
  • 23. Mobile internet in the UK Office for National Statistics research, released November 2011 6m 45% People in the UK accessed Of internet users in the UK mobile internet for the first access the internet via time in the previous 12 mobile monthsSource: Econsultancy, http://econsultancy.com/uk/blog/8216-70-of-companies-yet-to-launch-a-mobile-site-survey Copyright Incentivated Limited 2011
  • 24. Mobile internet success stories Econsultancy research, released November 2011 Mobile now accounts for £66m £10m 10% of all eBay UK sales In sales via Ocado s iOS and Android apps this year, In sales via Domino s mCommerce platforms in accounting for 12% of all 2011 purchasesSource: Econsultancy, http://econsultancy.com/uk/blog/8216-70-of-companies-yet-to-launch-a-mobile-site-survey Copyright Incentivated Limited 2011
  • 25. Mobile internet success stories Econsultancy research, released November 2011 4% of Argos total sales are Which equates to £2.6m in mobile sales per week from mobile devicesSource: Econsultancy, http://econsultancy.com/uk/blog/8216-70-of-companies-yet-to-launch-a-mobile-site-survey Copyright Incentivated Limited 2011
  • 26. mCommerce in the UK IMRG research, released October 2011 7% 3.3% of overall eCommerce traffic of eCommerce purchases accounted for by mobile are now made from mobile devices in Q2 2011, vs 1.4% in devices, up from 0.4% in Q1 2010 Q1 2010Source: IMRG research released October 2011, http://www.imrg.org/ImrgWebsite/User/Pages/Press%20Releases-IMRG.aspx?pageID=86&parentPageID=85&isHomePage=false&isDetailData=true&itemID=6127&specificPageType=5&pageTemplate=7 Copyright Incentivated Limited 2011
  • 27. mCommerce in the UK Intersperience research, released October 2011 8% 21% Of UK adults buy through Intend to do so in the their mobile phones futureSource: Intersperience research, n > 1,000 British adults, released October 2011, http://www.intersperience.com/knowledge_more.asp?know_id=57 Copyright Incentivated Limited 2011
  • 28. mCommerce predictions in the UKTotal mCommerce sales to reach £2.5bn by 2016 Mobile retail spending by category (in millions) £600 2011 2016 £500 £400 £300 £200 £100 £0 Ticketing Vouchers  &  D eals Fashion  (Clothing, H ealth  &  G rocery Media  (Books,  Music Computing  and Accessories, (Food  &  D rink, &  Videos) Appliances Footwear) Beauty,  H ealth)Source: Forecast excludes digital downloads, travel and financial services. All figures in £ millions. PayPal research, released November 2011http://www.retail-jeweller.com/multichannel/m-commerce-sales-to-reach-25bn-by-2016/5030898.article Copyright Incentivated Limited 2011
  • 29. mCommerce in the US IBM Coremetrics Benchmark (US data) research, released November 2011 iPhone accounts for Android accounts for 4% 3.5% retail site mobile traffic in retail site mobile traffic in October 2011 October 2011Source: IBM Coremetrics Benchmark (US data) research, released November 2011, data gathered directly from over 500 leading US retailers,http://www.marketwatch.com/story/mobile-device-retail-traffic-to-more-than-double-this-novemberholiday-season-reports-ibm-2011-11-04 Copyright Incentivated Limited 2011
  • 30. mCommerce in the US Percent of people using mobile devices to visit retail sites (US data) 14% 12% 11% 10% 8% 6% 4% 4% 2% 0% 2010 2011Source: IBM Coremetrics Benchmark (US data) research, released November 2011, data gathered directly from over 500 leading US retailers,http://www.marketwatch.com/story/mobile-device-retail-traffic-to-more-than-double-this-novemberholiday-season-reports-ibm-2011-11-04 Copyright Incentivated Limited 2011
  • 31. Mobile and travel Amadeus: The Always-Connected Traveller report 16% 10% 40% Of surveyed travellers use Of surveyed travellers Of surveyed travellers use smartphones to book flights would use real time flight tablets to book flights status updates on mobileSource: Amadeus: The Always-Connected Traveller, n=1000, http://www.amadeus.com/airlineIT/the-always-connected-traveller/docs/Amadeus-The-Always-Connected-Traveller-2011-EN.pdf Copyright Incentivated Limited 2011
  • 32. Global smartphone manufacturer market shareYear-on-year changes for worldwide smartphone market share Gartner research, released November 2011 30% 3Q10 3Q11 25% 20% 15% 10% 5% 0% N okia Samsung LG Apple Z TE Research  I n H TC Motorola H uawei Sony Electronics Motion Device EricssonSource: Gartner research, based on sales to end users, http://www.gartner.com/it/page.jsp?id=1848514. Other smartphone manufacturers account for 33.8% on 3Q11 and 32.5% in 3Q10. Copyright Incentivated Limited 2011
  • 33. Global smartphone OS market shareYear-on-year changes for worldwide smartphone OS market share Gartner research, released November 2011 60% 3Q10 3Q11 50% 40% 30% 20% 10% 0% Android Symbian iOS Research  I n Bada Microsoft Others MotionSource: Gartner research, based on sales to end users, http://www.gartner.com/it/page.jsp?id=1848514. Other smartphone manufacturers account for 33.8% on 3Q11 and 32.5% in 3Q10. Copyright Incentivated Limited 2011
  • 34. Barriers to purchase on mobile Our Mobile Planet 80% 69% 70% 60% 50% 40% 34% 30% 20% 9% 4% 6% 4% 10% 2% 2% 0% Too Too  expensive Prefer  to  u se  a N ever  h eard  of Doesnt  feel Payment  too Payment Others complicated PC/laptop these  services secure complex features  were not  availableSource: http://www.ourmobileplanet.com/ Copyright Incentivated Limited 2011
  • 35. mCommerce Verdict Research/Barclays £19.3bn Total mCommerce spend by £5bn £3.1bn Total mCommerce spend Total mCommerce spend 2021 on personal care by 2021 on food and groceries by 2021Source: Verdict Research/Barclays Copyright Incentivated Limited 2011
  • 36. The Logic Groupœ  New report from TLG: ˜  The Imperatives for Customer Loyalty 2011: The changing world of consumers; mature markets and new technologyœ  The questions ˜  The research poses the following questions: ˜  Which sectors do we feel loyal to and why? ˜  What does being loyal mean and which schemes are we members of? ˜  What are we saying online about loyalty schemes? ˜  How do we feel about the schemes we belong to and what makes a good loyalty scheme? ˜  What do we want from loyalty schemes in the future and what is the role of new technologyœ  H:MarketingResearch, Facts & FiguresThe Logic Group - loyalty Copyright Incentivated Limited 2011
  • 37. The Logic Group - example The Imperatives for Customer Loyalty 2011, released November 2011Source: Verdict Research/Barclays Copyright Incentivated Limited 2011
  • 38. The Logic Group - exampleThe Imperatives for Customer Loyalty 2011, released November 2011 Copyright Incentivated Limited 2011
  • 39. Mobile growth by the numbers An analysis of mobile use of 30 of our e-commerce sites, over 1.5m visitors 10% 81% 31% iPhone 90% mobile desktop 47% iPadSource: Screen Pages research, http://www.screenpages.com/about/articles/mobile-research Confidential data, although generally niche brands selling lifestyle goods with average order value of ~ £100 to ABC1s. Copyright Incentivated Limited 2011
  • 40. Advertising spendMobile marketing on the rise % change in advertising spend (2009-2010) 80% From 2009-2010, mobile marketing increased by 75% to almost US$1.5bn. This is expected to 70% rise with the increase of smartphone ownership. 60% 50% 40% 30% 20% 10% 0% -­‐10% Mobile Social  m edia Internet Television Radio Outdoor Magazines N ewspaper marketingSource: Microsoft Tag (US data), http://tag.microsoft.com/community/blog/t/the_rise_and_fall_of_advertising_media.aspx Copyright Incentivated Limited 2011
  • 41. Mobile growth by the numbers Some recent stats 350m 1m 72% Number of existing MAYBEof new iOS Number and Android devices of mobile web users don t download apps iOS and Android 30% devices activated every day at allSource: Circles 1 and 2 - Microsoft Tag (US data), http://tag.microsoft.com/community/blog/t/the_rise_and_fall_of_advertising_media.aspx Circle 3 - eConsultancy, http://econsultancy.com/uk/blog/8036-the-future-is-mobile-but-is-your-site-ready Copyright Incentivated Limited 2011
  • 42. MEF research MEF research, released October 2011 Consumers are much more likely to access mobile than fixed internet on a daily basisSource: Source: MEF Global Consumer Survey 2011. Base=8,530 feature-and smartphone owners in 9 countries Copyright Incentivated Limited 2011
  • 43. IBM CMO research IBM research, released October 2011 Four out of five CMOs plan to use mobile more extensively over the next three to five yearsSource: 1,734 executives interviewed for the 2011 IBM Global Chief Marketing Officer Study. N=1,734 throughout 19 industries and 64 countries. Copyright Incentivated Limited 2011
  • 44. MEF smartphone research MEF research, released October 2011 91% 71% 72% Of smartphone users in the Of smartphone users Of smartphone users UK have used their mobile for worldwide have purchased worldwide use mobile commerce (research or using mobile internet on a daily basis purchase)Source: Source: MEF Global Consumer Survey 2011. Base=8,530 feature-and smartphone owners in 9 countries Copyright Incentivated Limited 2011
  • 45. mCommerce update WorldPay research, released October 2011 39% 31% Of smartphone shoppers are Of smartphone users are frustrated with the length of frustrated with websites not the mobile buying process being mobile friendlySource: Source: The research was conducted through the following channels: an online poll by Consensus Research, amongst 1,023 consumers; an online panel with decision makers from 1,295 organisations of all sizes, conducted by ICD research;10 in-depth phone and face-to-face interviews with decision makers with responsibility for e, and m-payments amongst the top 100 UK e-tailers, carried out by e-digital research during later 2010 early 2011 on behalf of WorldPay. Copyright Incentivated Limited 2011
  • 46. US smartphone dataIn August 2011, 56% of recent acquirers in the US chose an Android device Nielson US data, released October 2011 11% 6% 9% 18% 28% 28% 56% 43% All  smartphone  subscribers 3mo  recent  acquirers Android iOS BlackBerry OtherSource: Nielson US data, released October 2011 Copyright Incentivated Limited 2011
  • 47. mCommerce Forrester research, released October 2011 15% 30m 31% Of all search queries come Forecasted number of UK Of UK adults use mobile from mobile devices, up from mobile internet users by internet at least once a month 7% last year 2012Source: Source: Forrester research, n=>330,000, sample from Europe, North America, and Asia Pacific regions. http://www.nma.co.uk/3031261.article?cmpid=NMAE01&cmptype=newsletter&email=true Copyright Incentivated Limited 2011
  • 48. mCommerce eBay and Latitude research, released October 2011 $4bn 32% Expected mCommerce sales Of 18-34 year olds to use for eBay in 2011 mCommerce this ChristmasSource: Stat #1: http://www.mobilemarketingmagazine.co.uk/content/ebay-forecasts-5bn-mobile-sales-2011, Stat #2 http://www.mobilemarketingmagazine.co.uk/content/third-18-34s-will-mobile-shop-christmas Copyright Incentivated Limited 2011
  • 49. Mobile and charity 42% £96m 15% Of charities now use mobile Estimated value of SMS Of donations on the JustGiving for fundraising donations in 2014 website were made through mobile devicesSource: Stat #1 and #3: nfpSynergy and the Charities Aid Foundation report from June 2011, http://www.nfpsynergy.net/includes/documents/cm_docs/2011/n/nfpsynergy_sms_report_version_20_july_2011.pdf Stat #2: Charity Aid Foundation and ResPublica report from Sept 2010, http://www.respublica.org.uk/documents/gfj_ResPublica%20Digital%20Giving%20Executive%20Summary.pdf Copyright Incentivated Limited 2011
  • 50. Mobile and charity $32m 21% 34% Amount raised via SMS by Of people are very likely or Of 16-34 year olds are very the American Red Cross quite likely to donate via likely or quite likely to donate for the Haiti earthquake mobile via mobile appealSource: Stat #1 #2 #3: nfpSynergy and the Charities Aid Foundation report from June 2011, http://www.nfpsynergy.net/includes/documents/cm_docs/2011/n/nfpsynergy_sms_report_version_20_july_2011.pdf Copyright Incentivated Limited 2011

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