Summer training

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Summer training

  1. 1. Presentation on Industrial Training at Bhogal Cycles<br /> Presented by:<br /> Jasdeep Kaur<br /> MBA -IB <br />
  2. 2. History of bicycles<br />First bicycle in 18th century by German Baron Karl Drais<br />Made of wood and had no pedals. <br />Known as running machine.<br />
  3. 3. Introduction to Bicycle Industry in India<br />
  4. 4. Current position <br />Annual production of 12 million bicycles<br />Second largest bicycle manufacturer after China<br />Exports worth Rs 150 Crore annually<br />
  5. 5. Major players of bicycle<br />Indian<br /> Hero <br />Avon<br />Atlas<br />TI<br />Foreign<br />China<br />Thailand<br />
  6. 6. Introduction to Bhogal group<br />
  7. 7. History<br /><ul><li>Bhogal son’s was the first company of the group
  8. 8. Started on 1st January 1938 by late S. Karam Singh Bhogal
  9. 9. It manufactures bicycle parts</li></li></ul><li>At present Bhogal group comprises of 7 companies<br /><ul><li> Bhogal Son’s
  10. 10. Bhogal Cryotech
  11. 11. Bhogal Pvt. Ltd
  12. 12. Bhogal Export
  13. 13. Bhogal Cycle
  14. 14. Bhogal Hobby Tech
  15. 15. Indian Turn- O- Mat Industries</li></li></ul><li>Mission of group<br /> Bhogal will continue to evolve its resources both intellectual as well as infrastructural, to cater to the requirements of the customer's. It will also strive to provide solutions, which are simple, usable and functionally superior.<br />
  16. 16. Vision of group<br />To evolve our resources both intellectual as well as infrastructural, to cater to the requirements of the customer's by providing them high quality products and prompt services.<br />
  17. 17. Bhogal Cycle<br />Established in 2007<br />Partnership firm<br />Manufacturing-<br /><ul><li>Standard cycles
  18. 18. Fancy cycle
  19. 19. Kick cycle
  20. 20. Vending carts</li></li></ul><li>Table 1.1) Markets of Bhogal Cycle <br />
  21. 21. SWOT<br />Strengths<br /><ul><li>Biggest manufacturer of mobile vending carts in India.
  22. 22. Healthy relation between management & workers.
  23. 23. Benefit of location of unit.
  24. 24. Major strong point is quality and delivering goods at time.
  25. 25. Full modernization of production unit.
  26. 26. Easy availability of Labor.</li></li></ul><li>Weakness<br /><ul><li>Unit size is small as compared to others.
  27. 27. Economies cannot be earned.
  28. 28. A new unit of Bhogal group.</li></li></ul><li>Opportunities <br /><ul><li>Reduce cost to reduce prices by modern techniques.
  29. 29. Increase production capacity to earn large scale economies.</li></li></ul><li>Threats<br /><ul><li>Continuous change in products by competitors.
  30. 30. Various brands in market.
  31. 31. Tough competition.</li></li></ul><li>Products of Bhogal Cycle<br />THE KIK CYCLE<br />FEE BEE<br />
  32. 32. PIKA<br />CADIS<br />
  33. 33. Food vending cart<br />Advertisement carts<br />
  34. 34. Tricik cart<br />Generic cart<br />
  35. 35. Title<br /> “A study on dealer’s opinion regarding customer’s buying behavior of bicycle in Ludhiana and Jalandhar city.”<br />
  36. 36. Research objectives<br />To know the dealer’s opinion regarding the preference of customer's while buying bicycle.<br />To study the reasons of purchasing bicycle for different age groups.<br />To know the promotional schemes which will help in increasing the sale of bicycle.<br /> <br />
  37. 37. Research methodology <br />Research Design- Descriptive<br />Data collection methods<br /><ul><li>For primary data collection the schedule method was adopted.
  38. 38. The secondary data of this research has been collected from various journals, articles, annual reports.</li></ul>Universe- All the dealer's of the world who are dealing in bicycles.<br />Population- All the dealer's in Ludhiana and Jalandhar who are dealing in bicycles are considered as population.<br />
  39. 39. Cont…<br />Sampling Unit-Any dealer who is dealing in bicycles in Ludhiana and Jalandhar.<br />Sampling technique-Nonprobability sampling technique with convenience sampling of vicinity .<br />Sampling size-26<br /><ul><li>Jalandhar: 8
  40. 40. Ludhiana: 18</li></li></ul><li>Limitations of the study<br />This report is based on sample drawn from Ludhiana and Jalandhar only so this report cannot be generalized.<br />Dealer's were not ready to disclose the data of the sale of bicycle.<br />Some dealer's were not ready to fill questionnaire and thus the questionnaires were converted into schedules.<br />
  41. 41. 4. Best efforts were made to consider all important variables of the study, chances of some of the variable not appearing in the study are not ruled out.<br />5. Many of the respondents were busy in their work so they have not given proper time to answer the questions .Some may have given false information while answering question.<br />
  42. 42. 6. The comparison between Ludhiana and Jalandhar dealer's has been done on percentage basis as the Jalandhar respondents are only 8 in number. So this analysis may not give true picture .7.Selected sample may or may not be considered as the true representative of whole population. Only 26 dealer’s have been taken as sample which is not enough.<br />
  43. 43. Data analysis and interpretation<br />
  44. 44. 6.1) Time duration of dealer's<br /> Fig. 6.1(i) N=8<br />Fig.6.1(ii) N=18<br />
  45. 45.
  46. 46.
  47. 47. Table 6.2c) Correlation between dealer's of Ludhiana and Jalandhar in terms of their sale<br />
  48. 48. 6.3a)Ranking for Indian bicycle companies according to their sale<br />Fig. 6.3a (i) N = 8<br />Fig. 6.3a (ii) N = 18<br />
  49. 49. Table 6.3(iii) Correlation between dealer's of Ludhiana and Jalandhar in terms of company rank in market<br />
  50. 50. 6.3b)Ranks of foreign bicycle countries according to their sale <br />Table 6.3b (i) N = 1 Jalandhar<br />Table 6.3b (ii) N = 2 Ludhiana<br />
  51. 51. Fig 6.4(i) Dealer’s opinion regarding customer's preference while purchasing bicycle<br />N= 8<br />
  52. 52. Fig 6.4(ii) Dealer’s opinion regarding customer's preference while purchasing bicycle<br /> N= 18<br />
  53. 53. Table 6.4(iii) Correlation between opinion of dealer's regarding customer's preference while purchasing bicycle<br />
  54. 54. Table 6.5(i) Reason of purchasing bicycle as per different age group in JalandharSample size (n) = 8<br />
  55. 55. Table 6.5(ii) Reasons of purchasing bicycle as per different age group in Ludhiana N=18<br />
  56. 56. 6.6)Sale promotional schemes given by companies to bicycle dealer's <br />Fig.6.6 (i) N= 8<br />Fig. 6.6(ii) N= 18<br />
  57. 57.
  58. 58. 6.8)Dealer's opinions for affect on sale by more no. of shops at one place <br />Fig. 6.8 (i) N= 8<br />Fig. 6.8 (ii) N= 18<br />
  59. 59.
  60. 60. Findings and suggestions<br />Hero is having the maximum sale in Ludhiana and Jalandhar. <br />There is very less scope of foreign bicycles and only Chinese bicycles are found in Ludhiana as people do not prefer foreign bicycles much.<br />According to dealer's Chinese bicycles are being sold here by the name tag of Hero.<br />
  61. 61. 4. Dealer's are unhappy from bicycle companies in Jalandhar as they are not given incentives.<br />5. The companies should give incentives to dealer's and increase profit margin. <br />6. Bhogal cycle needs to create its own dealer network and advertise its products so as to create market for them especially in Jalandhar as almost no one is aware of it there.<br />
  62. 62. THANK YOU<br />

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