New Media for Student LeadersPresentation Transcript
PRESENTED BY JT on JULY 22, 2010 Student Leaders on New Media
This is New Media Image provided by thefuturebuzz.com
Image provided by flowtown.com
Journalism in New Media
Breaking News in Journalism "From post-election protests in Iran to the campaign against trade in conflict minerals, social media is revolutionizing the way human rights advocates broadcast their efforts. Internet-based services like Twitter and YouTube enable campaigners to reach global audiences and put issues in the international spotlight with just a few mouse clicks. The Iranian protestors' use of social media dominated the news coverage, with traditional news outlets discovering for the first time how these new platforms can provide access to information in otherwise closed-off environments." (worldpoliticsreview.com) Image provided by ivarfjeld.wordpress.com
Journalists and Media on Twitter BIO: A behind the scenes look at “Anderson Cooper 360°” written by Anderson Cooper and the show’s correspondents and producers. Vs. BIO: Covering all angles. CNN.com is among the world's leaders in online news and information delivery.
Creating a Twitter List Click to add to List!
Build relationships The results are in…
52%of reporters now use Twitter as part of their jobs (study by Cision/GSPM)
37%of journalists are required to maintain Twitter accounts (study by PRWeek)
65%of journalists use Facebook for their work (study by Cision/GSPM)
The Perfect Online Pitch Perfect pitching…
Utilize Facebook and Twitter, as well as email
Be short – make it’s point in the title or the opening line
This is why it’s important to build a relationship with a reporter and/or blogger first
What’s in the best story pitches?
Numbers and stats
Breaking news that hasn’t been discussed before
Identify new trends and find relationships
Social Media News Release (SMNR) Image provided by Shift.com
Pitch Engine Social Media Release (SMR) – a reinvention of the traditional press release
Pitch Engine is used by in-house PR pros, agency reps, and other communication professionals
Broader audience reach
Bloggers and journalists Investors and consumers Online influencers
#journchatis a hashtag used to congregate a weekly Twitter conversation between journalists, bloggers and PR professionals
Created and moderated by Sarah Evans (@prsarahevans)
Social Media Revolution
International Advocacy Tools
Human Rights Watch
One of the world’s leading organizations in protecting human rights
Enlists the support of the public to take action, stay informed, and make donation
Challenge those who hold power to end abusive practices
Human Rights Watch
WITNESS uses video to open the eyes of the world to human rights violations.
WITNESS empowers people to transform personal stories of abuse into powerful tools for justice, promoting public engagement and policy change.
Be a WITNESS
Amnesty International Donate.. To your favorite Causes Join.. To help gain awareness Take Action.. To make a difference
NAFSA The association of international educators Promotes the exchange of students to and from the U.S. Resources include Connecting Our World and social media platforms – Twitter, Facebook, Blog, etc.
NAFSA: Social Media Platform TWITTER: Newest ways to take action RSS Feed: Allows you to stay up to date on initiatives and news FACEBOOK: Connect and discuss issues
DipNote A place to share stories, …discuss experiences, …and inspire new ideas …on the important foreign policy issues of the day.
Iran Twitter Revolution Use of hashtag #Iranelection
Iran Twitter Revolution
Haiti Relief Efforts via Twitter and Mobile Marketing Text ‘HAITI’ earthquake relief raises $32 million dollars for Red Cross in one month. #HAITI was main hashtag used for Hurricane relief efforts and emergency family location