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New Media for Student Leaders

New Media for Student Leaders






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New Media for Student Leaders New Media for Student Leaders Presentation Transcript

  • PRESENTED BY JT on JULY 22, 2010
    Student Leaders on New Media
  • This is New Media
    Image provided by thefuturebuzz.com
  • Image provided by flowtown.com
  • Journalism in New Media
  • Breaking News in Journalism
    "From post-election protests in Iran to the campaign against trade in conflict minerals, social media is revolutionizing the way human rights advocates broadcast their efforts. Internet-based services like Twitter and YouTube enable campaigners to reach global audiences and put issues in the international spotlight with just a few mouse clicks. The Iranian protestors' use of social media dominated the news coverage, with traditional news outlets discovering for the first time how these new platforms can provide access to information in otherwise closed-off environments." (worldpoliticsreview.com)
    Image provided by
  • Journalists and Media on Twitter
    BIO: A behind the scenes look at “Anderson Cooper 360°”
    written by Anderson Cooper and the show’s
    correspondents and producers.
    BIO: Covering all angles.
    CNN.com is among the world's leaders in online news and information delivery.
  • Creating a Twitter List
    Click to add to List!
  • Build relationships
    The results are in…
    • 52%of reporters now use Twitter as part of their jobs (study by Cision/GSPM)
    • 37%of journalists are required to maintain Twitter accounts (study by PRWeek)
    • 65%of journalists use Facebook for their work (study by Cision/GSPM)
  • The Perfect Online Pitch
    Perfect pitching…
    • Utilize Facebook and Twitter, as well as email
    • Direct message
    • Wall interaction
    • Be short – make it’s point in the title or the opening line
    • Be personal
    • This is why it’s important to build a relationship with a reporter and/or blogger first
    What’s in the best story pitches?
    • Numbers and stats
    • Breaking news that hasn’t been discussed before
    • Identify new trends and find relationships
  • Social Media News Release (SMNR)
    Image provided by
  • Pitch Engine
    Social Media Release (SMR) – a reinvention of the traditional press release
    • Pitch Engine is used by in-house PR pros, agency reps, and other communication professionals
    • Incorporate multi-media
    • Shareable
    • Broader audience reach
    Bloggers and journalists
    Investors and consumers
    Online influencers
  • #journchat
    • #journchatis a hashtag used to congregate a weekly Twitter conversation between journalists, bloggers and PR professionals
    • Created and moderated by Sarah Evans (@prsarahevans)
  • Social Media Revolution
  • International Advocacy Tools
  • Human Rights Watch
    • One of the world’s leading organizations in protecting human rights
    • Enlists the support of the public to take action, stay informed, and make donation
    • Challenge those who hold power to end abusive practices
  • Human Rights Watch
    • WITNESS uses video to open the eyes of the world to human rights violations.
    • WITNESS empowers people to transform personal stories of abuse into powerful tools for justice, promoting public engagement and policy change.
    Be a WITNESS
  • Amnesty International
    Donate.. To your favorite Causes
    Join.. To help gain awareness
    Take Action.. To make a difference
    The association of international educators
    Promotes the exchange of students to and from the U.S.
    Resources include Connecting Our World and social media platforms – Twitter, Facebook, Blog, etc.
  • NAFSA: Social Media Platform
    Newest ways to take action
    RSS Feed:
    Allows you to stay up to date on initiatives and news
    Connect and discuss issues
  • Case Studies
  • DipNote
    A place to share stories,
    …discuss experiences,
    …and inspire new ideas
    …on the important foreign policy issues
    of the day.
  • Iran Twitter Revolution
    Use of hashtag #Iranelection
  • Iran Twitter Revolution
  • Haiti Relief Efforts via Twitter and Mobile Marketing
    Text ‘HAITI’ earthquake relief raises $32 million dollars for Red Cross in one month.
    #HAITI was main hashtag used for Hurricane relief efforts and emergency family location
  • Thank You