Day Of Cloud

Force.com

Jonathan Sapir
Founder and CEO,
jon@SilverTreeSystems.com
Blog: www.PowerInTheCloud.com

Agenda
Positioning
Platform Overview
Application Configuration
Application Development
Q&A

Cloud Platform for Consumer Apps
Cloud Platform for Business Apps
Servers as a Service
UI as a Service
Logic as a Service
Python or Java Server
Integration as a Service
VM
VM
VM
VM
Non-Relational Database
Full Relational Database
Infrastructure as a Service
Optimized for consumer and social networking apps
Optimized for rapid development of business apps
Cloud Platform Positioning
General purpose, lower level machine images that you manage

Cloud Computing Landscape

Target applications

Metadata: How Multi-Tenant Services Deliver a Unique Experience to Every Customer
63,000+ Customers
11 Million +
Customizations
100+ M
Integration Calls / Day
Metadata
Salesforce Apps
ISV Apps
850+
Custom Apps
120K+
29+ major upgrades
Customizations, Integrations and apps run on the latest release automatically

Force.com: Trusted Performance and Reliability
Quarterly Transactions
(billions)
Page Response Times (ms)
Performance has Continually Improved even as customer workloads drastically increase

YOU get to focus on innovation
We do
Infrastructure
Services
We do
Application
Services
We do
Operations
Services
Network
Storage
Operating System
Database
App Server
Web Server
Data Center
Security
Sharing
Integration
Customization
Web Services
API
Multi-Language
Authentication
Availability
Monitoring
Patch Mgmt
Upgrades
Backup
NOC
Build your data model
Build your business logic
Build your user interface
Force.com is Cloud Computing for the Enterprise

Force.com: Lower Cost, Faster, Higher QualityCompared to Java and .NET
2009 IDC Study

D
A
B
C
Why is Force.com So Much Faster?
Pre-built, tested, integrated components drive developer productivity
Web Services API
Forms & Page Layout Editor
Workflow Engine
Reporting & Analytics
Database
End User Administration
Access Control & Audits
Multi-Currency
Multi-Device
Multi-Language
Clicks
Code
80%
20%
20%
80%
Java / .NET

Force is a new way to develop business apps!
PLATFORM

Build & Deploy

A wide range of applications across a wide range of industries
IT Governance and Change Control
Less than 6 weeks
Claims Management
Less than 10 weeks
Consumer Exchange
Less than 3 weeks
Recruiting and Training
Less than 6 months
Sample Management
Less than 4 months
Product Management
Less than 10 Weeks
Franchise and Training Management
Less than 6 months
Cinema Asset Management
Less than 8 Weeks

Complex applications supporting a large user population
Implementation has grown to 65K users
Supports over 100M customers, 24K offices, and 6 million policies
Project is expanding across multiple business processes.
Japan Post Network
Deployed Custom Retail Banking and Customer Inquiry Applications for 40,000 Users in Only 2 Months

The Real-Time Cloud
Unlimited Real-Time Customization
Granular Security & Sharing
Programmable User Interface
Programmable Cloud Logic
Real-Time Workflow
& Approvals
Real-Time Mobile Deployment
Real-Time Analytics
750+ Integrated Applications
Integrated Content Library
Real-Time Web Sites
Proven, Real-Time Scalability
Proven
Reliability
Real-Time Upgrades
Real-Time Query Optimizer
ISO 27001
Certified Security
Real-Time Sandbox Environments
Proven Real-Time Integration
3 Global Data Centers & Disaster Recovery
Real-Time Transparent System Status
Salesforce to Salesforce
Multitenant Kernel

The Real-Time Cloud
Real-Time Workflow
& Approvals
Real-Time Analytics
Real-Time Web Sites
Proven, Real-Time Scalability
Proven
Reliability
Real-Time Upgrades
Real-Time Query Optimizer
ISO 27001
Certified Security
Real-Time Sandbox Environments
Proven Real-Time integration
3 Global Data Centers & Disaster Recovery
Real-Time Transparent System Status
Salesforce to Salesforce
Multitenant Kernel

Easy, Real-Time Customization
for Managing All Your Data
Your Database
Unlimited Custom Objects & Fields
Build any Table
Add any Field
Build any Relationship
Automatic Audit History Tracking
Automatic Performance Tuning
15,000,000+ Customer Customizations
530,000+ Custom Objects (Tables)

Maximize User Productivity
with the Right UI
Create Any User Interface
Use Code to Create Any Page
Use Clicks to Create New Forms
Componentized Interface
Create Interfaces for Mobile Devices
312,000+ Custom User Interfaces

Fast Application Development
without the Cost of Infrastructure
Programmatic Business Logic
Complex Transactional Logic
Stored Procedures
Triggers
Data Validation
45,000,000+ Lines of Apex Code

Real-Time Workflow and Approvals Engine
Send Back
Automated Business Rules
through Point-and-Click Workflow
No
Approve
No Action For 2 Days
Request Approval
Real-Time Workflow
Time-Based Triggers
Approvals
Formula-based
Outbound Messaging
Escalate
Approve
Real-Time Workflow
& Approvals
Yes
Send to Accounting
230,000+ Custom Workflow Rules

Real-Time Websites
Lower Costs &
Increase Speed of Development
Deploy Your Apps Instantly to the Web
Connect Your Apps with Your Website
Collect CRM Data from the Web
Real-Time Web Sites
1,600+ Developer Sites

Write Once
Run Everywhere
Avoid the hassle of developing apps across multiple devices
Run your mobile and desktop apps on one platform
Real-Time app deployment
Available for all major device platforms
Works seamlessly online or offline

Share the Best Content Across Your Company
Integrated with Force.com Apps
Tagging, Ratings, & Comments
Subscriptions
Full Text Search
Complete Security and Sharing
Assemble & Publish Content
Track & Analyze Content Usage

Real-Time Analytics
Real-Time Visibility with
Easy to Create Reports
Customizable by Business Users
Real-Time Reporting
Integrated Analytics Across All Apps
Security Controls
Mobile Access
Email Dashboard Delivery
Real-Time Updates
Real-Time Updates
Real-Time Analytics

Granular Real-Time Security Model
Flexible Data Sharing
with Point-and-Click Rules
Field, Object and Record-Level Control
Sharing Across CRM and Custom Apps
Point and Click Permissions
Custom Sharing Rules Across Roles, Profiles, and Channels
Integrated with API, Reporting & Search
Integrated With Single Sign-on

Your Choice
of 800+ Partner Applications
Trusted Native Apps
Reviewed by Salesforce.com
View, Try, Install
Built on Force.com
Best-in-class CRM & Non-CRM Apps
800+ Apps
200+ Native Apps

Demo
Add a new table
Change an existing table
Add a multiple record calculation
Add business logic (a validation rule)

Model View Controller Pattern

Visualforce - MVC Breakdown

Visualforce - MVC in Practice

Visualforce Pages
“Canvas” or design surface similar to standard Web development model
Composed with components and HTML
Reference any CSS, Flex, AJAX or other Web technology
Name referenced, i.e. /apex/myPage
Composed on the server, not the client
Multiple means of editing
In-place, “Development Mode”
Force.com IDE (Eclipse)
Setup
SOAP API

Styling - Visualforce:

CSS Styling (optional)

CSS Styling (optional)
<apex:pagestandardcontroller="Account" showheader="false" extensions="AccountExtension">
<html><head><title>{!Account.Name}</title>
<style>
body { font-family: Arial, Helvetica, sans-serif; }
table { color:#4d4d4d; width:auto; text-align:left; text-indent:5px; vertical-align:middle; text-decoration:none; border:1px solid #466e92; border-collapse:collapse; min-width:375px; font-size:13px; }
td, th { padding:5px; height:1px; border:1px solid #466e92; }
</style>
</head>
<body>
<divstyle="margin: 20px;">
<divstyle="font-size:18px; margin-top:0px; margin-bottom:20px; color:#0067ac;">
{!Account.Name}
</div>
<apex:form>
<table>
<tr>
<td>Account Name</td> <td>{!Account.Name}</td>
</tr>
...
<tr>
<td>Industry</td> <td>{!Account.Industry}</td>
</tr>
<tr>
<td></td> <td><apex:commandButtonaction="{!edit}"value="Edit"/></td>
</tr>
</table>
</apex:form>
</div>
</body></apex:page>

Visualforce Components
Create Standard UI elements, such as detail areas and related lists, with a single tag
Attribute data binding
Special UI elements, such as tab panels and repeat (iterators)
Built in AJAX functionality supporting partial page refresh
68 standard components
<apex:inputField
value=”{!contact.salutation}”/>

Custom Components - “Smart Includes”
Markup Based Approach
HTML, Javascript, CSS, etc.
Leverage Standard/Custom components
AJAX components
Iteration
Flash
Includes with attributes

One Component?

Anatomy of a Simple Custom Component
Consumer Page
Component Definition

Understanding Pass-through Binding
Consumer Page
Component Definition

Visualforce Controllers
Controllers contain the logic and data references a page uses
Separates presentation from logic
Created in Apex code providing full access to Apex functionality (API, Web services, etc)
Pages interact with controllers through components - data/action binding
Maintain state across page interactions

Apex Code: Logic-as-a-Service

What is it?
What can it do?
How do I use it?
Well, let’s see it!

Introducing Apex
Force.com allows many customizations through User Interface
Force.com API allows developers to write client-side programs or integrations for more flexibility in their applications
Client side programs have performance costs
Lack transactional control across API requests
Cost and complexity of client hosting server code
APEX was introduced to address those issues and to revolutionize the way developers create on-demand applications.

Apex Code Is
Strongly-typed, object-based programming language
Enables developers to execute logic and transaction control statements on Force.com
Runs natively on the server
Code executes on the server when initiated by User Interface via Buttons & Events, and data through the API
Java or C#-like syntax
Transactional

How can you use Apex Code?

Database Trigger
Apex Code that is executed in response to a database interaction

Example: Apex trigger is initiated whenever a new Contact record is inserted.

Class
Similar to a Java or .NET class
A trigger can call an Apex Class

Differences between Triggers and Classes

Triggers execute implicitly in response to a database action
Apex class methods can be explicitly called in many areas of the Force.com
For example:

Email to Apex Services
Apex Web Services
Visualforce controllers

How is Apex Different?

Executes directly on the Force.com
Eliminates network traffic between client application and Force.com
Apex Code tightly integrated to the rest of the platform functionality
Changes to the metadata referenced in Apex Code will cause an automatic recompilation the next time those components are executed

Language Basics
Data Types – Primitive

String
Boolean
Date and DateTime
Integer, Long, Double
ID (Force.com database record identifier)
Blob (for storing binary data)

- Sobject (object representing a Force.com standard or custom object)
Example:
DateTime dt = System.now() + 1;
Boolean isClosed = true;
String sCapsFirstName = ‘Andrew’.toUpperCase();
Account acct = new Account(); //Sobject example

Language Basics (cont)
Data Types – Collections

Lists
Sets
Maps
Arrays

Example:
List<Integer> myList = new List<Integer>();
myList.add(12); //Add the number 12 to the list
myList.get(0); //Access to first integer stored in the List

Statements and Expressions

If/Else
For Loops
Do/While Loops
While Loops

Example:
Integer count = 0;
while(count < 11){
System.debug(‘Count = ‘ + count);
count++;
}

Exception Handling

Try/Catch/Finally statements
Ability to create and throw your own Exceptions

Example:
public class OtherException extends BaseException {}
Try{
//Add code here
throw new OtherException(‘Something went wrong here…’);
} Catch (OtherException oex) {
//Caught a custom exception type here
} Catch (Exception ex){
//Caught all other exceptions here
}

Force.com Query Languages

SOQL – Salesforce object Query Language

String myName = ‘Acme’;
Account[] accts = [select ID from Account where name =:myName] //Pass in a variable

SOSL – Salesforce object Search Language

List<List<SObject>> searchList = [FIND '415' IN PHONE FIELDS RETURNING Account, Contact ];
Account [] accounts = ((List<Account>)searchList[0]);
Contact [] contacts = ((List<Contact>)searchList[1]);

Data Manipulation with Apex

DML (Data Manipulation Language)
Insert
Update
Upsert - Operation to create a new or update existing record based on an external id.
Delete
Undelete

Bulk data operations with Apex

Commonly, the ordering of process for an apex solution is as follows:

Records are retrieved from the Force.com database with a query statement
The array of records ismodified in the processing of your Apex Code
The array of records is then sent back to the object through a data manipulation statement
These actions are performed in bulk on the Force.com platform

Bulk data operations with Apex (cont)

Apex Code must be designed to handle bulk operations
Why is this important?
The Force.com enforces limits to how many records can be processed at a time (governor limits)
Examples:
Limit on the number of records that can be queried.
Limit on the number of records that be modified.
Limits are calculated by the number of records invoking the Apex Code code

Testing

Apex Code to test your Apex Code
Code to help developers perform and automate unit testing
Enables the platform to execute these “test methods” during deployment
Force.com requires that at least 75% of your Apex is covered by testing before code can be deployed to a Production environment (100% is ideal!)
Unit test methods are denoted with testMethod keyword.
testMethods do not modify any data in your org

What can you do with Apex Code?

Triggers
Apex Web Services
Email Services
SOA (callouts)

What can you do with Apex Code?
Triggers
Code runs when data changes to ensure business logic is applied
Executes on the server when data changes in either the UI or API.

Email Services
Send & Receive emails, including attachments, with custom logic to process contents.
Includes all standard email attributes, use email templates, and supports plain text or HTML.
Force.com generates a unique email address to process the contents.

What else can you do with Apex Code?
Apex Web Services
Develop new Force.com Web Services
Define and expose a custom Web Service for an external service to invoke.
As simple as adding the “webService” keyword to a Apex method
WSDL automatically available

Consume other Web Services
Provides integration with external Web Services
Apex provides integration with Web services that utilize SOAP and WSDL, or HTTP services

What else can you do with Apex Code?

Apex logic accessed by Visualforce pages through custom controllers and controller extensions.
Apex Class that drives the logic when a user interacts with the Visualforce pages.

How to get started

Questions?