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Media theory
Media theory
Media theory
Media theory
Media theory
Media theory
Media theory
Media theory
Media theory
Media theory
Media theory
Media theory
Media theory
Media theory
Media theory
Media theory
Media theory
Media theory
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Media theory

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  • 1. Media Theory The instructional design knowledge base
  • 2. Key Principles <ul><li>The value of media in the learning process is a function of their fidelity & the extent to which the experiences seem to be occurring simultaneously with real-life events. </li></ul><ul><li>Concrete experiences facilitate the acquisition of abstract generalizations. </li></ul><ul><li>Learning is increased as the number of audio & visual stimuli increase </li></ul>Copyright 2008 PresentationFx.com | Redistribution Prohibited | Image © 2008 woodsy/sxc.hu | This text section may be deleted for presentation.
  • 3. Key Principles <ul><li>Visual information is retained more than verbal information since it is processed in both the visual & verbal working memories </li></ul><ul><li>Media selection & design should adapt to the characteristics of the learners, the content, the learning environment </li></ul><ul><li>Media can influence the development of student cognitive skills & the internal representation of information </li></ul>Copyright 2008 PresentationFx.com | Redistribution Prohibited | Image © 2008 woodsy/sxc.hu | This text section may be deleted for presentation.
  • 4. Philosophical emphases <ul><li>The following generalizations can be made: </li></ul><ul><li>Objects directly presented to our senses represent the objects that actually exist in nature </li></ul><ul><li>Reality can be baased upon directly experiencing & manipulating concrete objects </li></ul>Copyright 2008 PresentationFx.com | Redistribution Prohibited | Image © 2008 woodsy/sxc.hu | This text section may be deleted for presentation.
  • 5. Basic research support <ul><li>Skinner’s research on contingencies of reinforcement, Paivo’s research on dual coding </li></ul>Copyright 2008 PresentationFx.com | Redistribution Prohibited | Image © 2008 woodsy/sxc.hu | This text section may be deleted for presentation.
  • 6. Early contributors <ul><li>William Allen, Edgar Dale, Charles Hoban, Jr. & Arthur Lumsdaine </li></ul>Copyright 2008 PresentationFx.com | Redistribution Prohibited | Image © 2008 woodsy/sxc.hu | This text section may be deleted for presentation.
  • 7. ID Application <ul><li>Automating instruction </li></ul><ul><li>Media selection (face-to-face & Online setting) </li></ul><ul><li>Multimedia Computer-Based Instruction </li></ul><ul><li>Online Worlds </li></ul><ul><li>Simulations and Games </li></ul>Copyright 2008 PresentationFx.com | Redistribution Prohibited | Image © 2008 woodsy/sxc.hu | This text section may be deleted for presentation.
  • 8. Supporting ID Research <ul><li>Media & learning research </li></ul><ul><li>Media attributes research </li></ul><ul><li>Media comparison research </li></ul><ul><li>Media design & development research </li></ul><ul><li>Media use research </li></ul>Copyright 2008 PresentationFx.com | Redistribution Prohibited | Image © 2008 woodsy/sxc.hu | This text section may be deleted for presentation.
  • 9. Related concepts: <ul><li>Aptitude-treatment interactions </li></ul><ul><li>Cone of experience </li></ul><ul><li>Flexible learning </li></ul><ul><li>Immersive technologies </li></ul><ul><li>Teaching machines & individualized instruction </li></ul><ul><li>Technology-Enhanced Learning Environment (TELE) </li></ul>Copyright 2008 PresentationFx.com | Redistribution Prohibited | Image © 2008 woodsy/sxc.hu | This text section may be deleted for presentation.
  • 10. ID design domains & elements related to media theory Copyright 2008 PresentationFx.com | Redistribution Prohibited | Image © 2008 woodsy/sxc.hu | This text section may be deleted for presentation.
  • 11. Learners & Learning processes <ul><li>Learner characteristics (aptitude, demographics, background) </li></ul><ul><li>Distributed learning process </li></ul>Copyright 2008 PresentationFx.com | Redistribution Prohibited | Image © 2008 woodsy/sxc.hu | This text section may be deleted for presentation.
  • 12. Learning & performance contexts <ul><li>Instructional environment (e.g. Location of instructor & students, group size, delivery conditions, connectivity, storage & facilties) </li></ul><ul><li>Instructional resources available </li></ul><ul><li>Similarity between learning & performance contexts </li></ul><ul><li>Support available(technical & maintenance) </li></ul>Copyright 2008 PresentationFx.com | Redistribution Prohibited | Image © 2008 woodsy/sxc.hu | This text section may be deleted for presentation.
  • 13. Content structure & sequence <ul><li>Visualization of content </li></ul>Copyright 2008 PresentationFx.com | Redistribution Prohibited | Image © 2008 woodsy/sxc.hu | This text section may be deleted for presentation.
  • 14. Instructional & noninstructional strategies <ul><li>Facilitating activity & engagement </li></ul><ul><li>Facilitating communication online </li></ul><ul><li>Facilitating interaction (between learners, between learners & instructors) </li></ul><ul><li>Individualizing instruction </li></ul><ul><li>Providing concrete experiences </li></ul><ul><li>Reproducing real-life activities & events </li></ul>Copyright 2008 PresentationFx.com | Redistribution Prohibited | Image © 2008 woodsy/sxc.hu | This text section may be deleted for presentation.
  • 15. Media delivery systems <ul><li>Media capabilities & attributes (e.g. richness, social presence) </li></ul><ul><li>Media costs </li></ul><ul><li>Media functions (e.g. presentation,feedback,practice,manager of interactions) </li></ul>Copyright 2008 PresentationFx.com | Redistribution Prohibited | Image © 2008 woodsy/sxc.hu | This text section may be deleted for presentation.
  • 16. Media delivery systems <ul><li>Media selection (cues, interaction, symbol system, relating to content, learner characteristics, instructional strategy, environment, management) </li></ul><ul><li>Role in learning process (e.g. part of stimulus,part of response) </li></ul><ul><li>Type of delivery (e.g. synchronous or asynchronous) </li></ul>Copyright 2008 PresentationFx.com | Redistribution Prohibited | Image © 2008 woodsy/sxc.hu | This text section may be deleted for presentation.
  • 17. Designers & design processes <ul><li>Design of online learning </li></ul><ul><li>Multimedia design (e.g. increasing cues, sound over visuals) </li></ul><ul><li>Product development </li></ul>Copyright 2008 PresentationFx.com | Redistribution Prohibited | Image © 2008 woodsy/sxc.hu | This text section may be deleted for presentation.
  • 18. Media Theory END The instructional design knowledge base: Theory research & practice Rita C. Richey, James D. Klein, & Monica W. Tracey 2010

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