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CommunicationTheory
CommunicationTheory
CommunicationTheory
CommunicationTheory
CommunicationTheory
CommunicationTheory
CommunicationTheory
CommunicationTheory
CommunicationTheory
CommunicationTheory
CommunicationTheory
CommunicationTheory
CommunicationTheory
CommunicationTheory
CommunicationTheory
CommunicationTheory
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CommunicationTheory

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  • 1. Communications Theory The instructional design knowledge based
  • 2.
    • The communication process can be viewed as a matter of transmission, behavior, interaction, or transaction.
    • The typical components of the communication process are the information, source, the message, channels (auditory & visual), noise, environment, information receiver ( including cultural backgrounds & previous experiences), interpretation of meaning, & feedback.
    Key principles:
  • 3. Philosophical Emphases
    • The following generalizations can be made:
    • Transmission & behavioral emphases have an empiricist &/or a rationalist view.
    • The interaction emphasis has a humanist view.
    • The transaction emphasis has a constructivist view.
  • 4. Basic research support
    • Shannon’s early channel & noise research; Gestalt research & theory related to perspection
  • 5. Early contributors
    • Communication theory: David Berlo, Malcolm MacLean, Wilbur Schramm, Claude Shannon, Warren Weaver, and Bruce Westley;
    • ID Applications: James Heartley & Robert Travers
  • 6. ID Application
    • Culture-Based ID Models
    • Message Design
    • Multimedia Design
  • 7. Support ID Research
    • Elements that direct attention in instruction (e.g. Frank Dwyer)
    • Multimedia message design (e.g. Richard Mayer)
    • Single- vs. multiple-channel processing (e.g. Robert Travers, Allan Paivio)
    • Studies of effects of message structure on cognitive processing ( eg. John Sweller & colleagues)
  • 8. Related concepts:
    • Cognitive Load
    • Cueing Techniques
    • Globalized & Localized Education & Training
    • Information Load
    • Single-& Multi-channeled Communication
    • Split Attention
    • Visual Language & Learning
  • 9. Instructional Design Domains & Elements Relating to Communications Theory
  • 10. Learners & Learning Process
    • Learner characteristics
    • Attitudes
    • Background
    • Culture
    • Demographics
    • Motivation
  • 11. Learning & Performance Contexts
    • 1. Environment
      • Message context
      • Social system
      • Society
      • Technology-based
      • 2. Physical materials and arrangements
  • 12. Content structure & sequence
    • Information & cognitive load
    • Message structure (eg. Vocabulary, grammar,visuals, color)
  • 13. Instructional & noninstructional strategies
    • Eliminating noise
    • Facilitating interaction & social communication
    • Facilitating online communication
    • Giving & receiving feedback
    • Securing & focusing attention
  • 14. Media & delivery systems
    • Auditory & visual delivery channels
    • New technologies & message tranmission
  • 15. Designers & design processes
    • Message design(gaining attention,typographical & visual cues)
    • Multimedia design ( avoiding split attention, information redundancy, sound perception)
    • Text design ( page& type size, typeface, spaing, capitalization
  • 16. Communications Theory END

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